5/5 JayDeep J. 6 years ago on Google
Amul
spurred
India's
White
Revolution,
which
made
the
country
the
world's
largest
producer
of
milk
and
milk
products.[4]
In
the
process
Amul
became
the
largest
food
brand
in
India
and
has
ventured
into
markets
overseas.
Amul-cooperative
registered
on
14
December
1946
as
a
response
to
the
exploitation
of
marginal
milk
producers
by
traders
or
agents
of
the
only
existing
dairy,
the
Polson
dairy,
in
the
small
city
distances
to
deliver
milk,
which
often
went
sour
in
summer,
to
Polson.
The
prices
of
milk
were
arbitrarily
determined.
Government
had
given
monopoly
rights
to
Polson
to
collect
milk
from
Kaira
and
supply
it
to
Bombay
city.
On
17
October
2016,
Amul
butter
girl
celebrated
50
years
when
she
first
appeared
in
the
topical
ad
titled
"Thoroughbread".
The
Ad
showed
a
jockey
holding
a
slice
of
bread
during
the
horse
race
season
in
1966.The
impish
Amul
missy
had
appeared
for
the
first
time
even
before
that,
with
Eustace
Fernandez
showed
her
offering
bed-time
prayers
with
a
wink
and
a
lick
of
lips,
saying
"Give
us
this
day
our
daily
bread:
with
Amul
butter".
But
the
topical
hits
started
flowing
in
since
1966
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