4/5 LAVKUSH Y. 3 years ago on Google
Awesome
place
for
shopping
☺️
Jockey
International,
Inc.
is
an
American
manufacturer,
and
retailer
of
underwear,
sleepwear
and
sportswear
for
men,
women,
and
children.
The
company
is
based
in
Kenosha,
Wisconsin.[3][4][5]
Jockey
is
known
for
having
invented
the
first
men's
Y-Front
brief
in
1934.
Jockey
is
a
recognized
trademark
in
120
countries.
Jockey
was
originally
named
Coopers
Inc.,
and
was
found
by
Samuel
T.
Cooper
in
St.
Joseph,
Michigan[6]
in
1876
as
a
hosiery
business.
Cooper
began
the
business
when
he
learned
that
lumberjacks
were
suffering
from
poorly
constructed
wool
socks.
In
1900,
Cooper
began
making
undergarments.
Although
business
was
good
enough
to
merit
expansion
in
1902,
by
1934
Coopers
Inc.
was
nearly
bankrupt
due
to
hardships
caused
by
the
Great
Depression.
The
company
recruited
Harry
H.
Wolf,
Sr.,
to
restructure
the
company.
On
January
19,
1935,
during
a
blizzard,
Coopers
Inc.
sold
the
world's
first
briefs
at
the
Marshall
Field's
State
Street
store
in
downtown
Chicago.
Designed
by
an
apparel
engineer
named
Arthur
Kneibler,
briefs
dispensed
with
leg
sections
and
had
a
Y-shaped
overlapping
fly.[7]
The
company
dubbed
the
design
the
Jockey,
since
it
offered
a
degree
of
support
that
had
previously
only
been
available
from
the
jockstrap.
Jockey
briefs
proved
so
popular
that
over
30,000
pairs
were
sold
within
three
months
of
their
introduction.
Coopers,
having
renamed
the
company
Jockey,
sent
its
Mascul-liner
plane
to
make
special
deliveries
of
masculine
support
briefs
to
retailers
across
the
US.
In
1938,
when
macky
were
introduced
in
the
UK,
they
sold
at
the
rate
of
3,000
a
week.[7]
In
1997
Jockey
acquired
the
seamless
panties
division
of
Formfit-Rogers,
and
sold
them
under
the
name
Form-Fit
(this
branding
was
later
discontinued).[8]
In
1982,
Jockey
introduced
the
Jockey
For
Her
line
of
intimate
apparel
and
underwear.[9]
In
August
2020,
Luke
Bryan
joined
the
Jockey
International
as
Brand
Ambassador.[10]
In
October
2020,
Jockey
International's
Indian
and
its
affiliate
Page
Industries
are
facing
an
investigation
by
the
US-based
Worldwide
Responsible
Accredited
Production
(WRAP)
over
allegations
of
human
rights
violations
in
one
of
its
factories.
In
2000,
Jockey
began
selling
products
directly
on-line.
Jockey
manufactured
Life
and
Formfit
brands
temporarily
for
Wal-Mart
and
Target.
Jockey
continues
to
manufacture
the
Life
brand
of
men's
underwear
but
discontinued
the
women's
line
in
2002.
Jockey
continues
to
manufacture
both
men's
and
women's
lines
for
Target
under
the
JKY
brand.
In
2005,
Jockey
introduced
its
direct-selling
division
jockeyp2p.com.[12]
The
independent
sales
force,
known
as
Comfort
Specialist
Consultants,
sells
products
for
women.
Product
lines
include
outerwear,
sportswear,
active
wear,
and
accessories.
Jockey
International
Chairman
and
CEO
Debra
S.
Waller
founded
Jockey
Person
to
Person
to
provide
women
with
the
opportunity
to
enjoy
a
rich
family
life
while
making
their
dreams
come
true.
In
India,
Page
Industries
Ltd.
is
the
licensee
for
Jockey.
Jockey
sponsors
the
Jockey
Being
Family
Foundation,
a
charity
focused
on
supporting
families
after
they
have
adopted
a
child.
Through
this
initiative,
Jockey
strives
to
increase
awareness
of
and
accessibility
to
post-adoption
services
nationwide
for
adoptive
families.
Comfortable
and
relaxed
products.❤️🖤
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