5/5 MaNu S. 5 years ago on Google
Fastrack
is
a
fashion
accessory
retail
brand
in
India.
The
company
was
launched
in
1998
as
a
sub-brand
of
Titan
Watches.
In
2005,
Fastrack
was
spun
off
as
an
independent
brand
targeting
the
urban
youth
and
growing
fashion
industry
in
India.It
commenced
operations
in
1984
under
the
name
Titan
Watches
Limited.
In
1994,
Titan
diversified
into
jewellery
with
Tanishq
and
subsequently
into
eyewear
with
Titan
Eyeplus.
In
2013,
Titan
entered
the
fragrances
segment
with
the
brand
Skinn[8]
and,
later
that
year,
it
ventured
into
the
helmets
category
under
its
brand
Fastrack.[9]
Also,
Titan
announced
recently
(during
the
last
quarter
of
2016)
about
launching
a
series
of
affordable
Smartwatches
under
its
brands
like
Sonata
and
Fastrack
soon.[10]
Today,
Titan
Company
is
Tata
Group's
largest
consumer
company.Watches
Edit
The
watches
division
comprises
brands
Fastrack,
Sonata,
Raga,
Octane
and
Xylys.
In
2011,
the
company
secured,
licence
for
marketing
&
distribution
of
Tommy
Hilfiger
and
Hugo
Boss
watches.[27]
Favre
Leube
was
incorporated
in
2012.
In
2018,
the
division
accounted
for
βΉ2,126
Cr
in
revenue
which
was
10%
of
the
total
of
the
company.[28]
Eyewear
Edit
In
2007,
Titan
Industries
forayed
into
the
fashion
accessories
industry
with
the
launch
of
sunglasses,
an
Rs
330-crore
market.
It
introduced
Titan
Eye+
that
has
a
wide
range
of
frames,
contact
lenses,
prescription
eyewear,
&
sunglasses.[29]
The
division
accounted
for
βΉ415
crore
in
FY
2016-17
maintaining
a
stable
growth
of
8%.
Jewellery
Edit
Xerxes
Desai
started
the
brand
Tanishq
in
1995.
Zoya
was
launched
in
the
luxury
segment,
while
Mia,
a
sub-brand
was
under
Tanishq
for
work-wear
jewellery.
Titan's
total
revenue
grew
20.44%
in
2017-18
to
βΉ15,656
crore,
of
which
jewellery
sales
fetched
βΉ13,036
crore.[30]
In
2016,
Titan
invested
in
CaratLane
who
reported
a
turnover
of
βΉ290
crore
in
FY
2017-18.
Perfume
Edit
In
2013,
Titan
launched
six
variants
of
perfume
in
the
Indian
perfume
market
under
the
brand
name
βSkinnβ.
They
collaborated
with
world-renowned
perfumers
including
Alberto
Morillas
and
Olivier
Pescheux.
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