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Sports Direct

Clothing store Shoe store Sporting goods store Sportswear store Bicycle store Outdoor sports store Running store Soccer store Tennis store

😐 Shame you can’t get a refund, just an exchange. A bit archaic really. Security eye you up as if you’re on the make. It’s the only shop that security is as oppressive and you feel guilty as soon as you set foot inside. Good prices for products though. People often mention shoes, good, service, store, sports, manager, staff,


Address

Unit 18, Balmoral Business Park, Boucher Cres, Belfast BT12 6HU, United Kingdom

Website

www.sportsdirect.com

Contact

+44 344 332 5667

Price rating

$ $$$

Rating on Google Maps

3.80 (192 reviews)

Open on Google Maps

Featured Reviews


Frequently mentioned in reviews: shoes (12) good (11) service (9) store (7) sports (7) manager (6) staff (6)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 3/5 The Travelling C. 2 years ago on Google
    Shame you can’t get a refund, just an exchange. A bit archaic really. Security eye you up as if you’re on the make. It’s the only shop that security is as oppressive and you feel guilty as soon as you set foot inside. Good prices for products though.
    3 people found this review helpful 👍

  • 1/5 Jennifer G. 2 years ago on Google
    I’d award zero stars if that was an option to the Belfast Boucher Road store. A basic “hello” to customers wouldn’t go a miss. Possibly the rudest manager I’ve ever met and the worst customer service I’ve ever experienced. Disappointing!
    1 person found this review helpful 👍

  • 4/5 Aaron J. 1 year ago on Google
    Great service. Went to purchase golf shoes but they don't have enough of their online selection in store so it's hard to try them on first.
    1 person found this review helpful 👍

  • 4/5 Dave M. 7 years ago on Google
    Large range of sporting and leisure goods plus clothes and shoes. Some good discounts at times
    1 person found this review helpful 👍

  • 5/5 Marie M. 2 years ago on Google
    Brilliant shop. My boys love this shop. 😊 For there Football teashirt ☺️
    1 person found this review helpful 👍

  • 4/5 Henry 2 years ago on Google
    Playing golf I get my tees and gloves here. Always a good selection. And, golf trousers available at a good price. I bought two pair.. And, laces for my winter golf shoes 99p...99p? Brilliant!
    1 person found this review helpful 👍

  • 5/5 seanene b. 2 years ago on Google
    Reasonable prices also a wide variety of choices relating to sports, shop is huge staff helpful, can order online collect in-store Thank you.
    1 person found this review helpful 👍

  • 4/5 Gunjan D. 2 years ago on Google
    A good place to get a good collection of branded sports wear at the place. May it be shoes, sneakers, track suits, jackets and warm clothing. You can also get golf and racket sports equipment here.
    1 person found this review helpful 👍

  • 5/5 Adrain L. 2 years ago on Google
    Loads of choice and inexpensive sports gear, always worth a look
    1 person found this review helpful 👍

  • 4/5 Susie C. 10 months ago on Google
    Good selection on of stock. Very friendly staff. Very clean establishment. We drove down Rowan Drive turned onto Kingsway until we reach the blacks road slip road turn into Boucher Cresent..we got everything we needed on this visit. We called back to look for trainers but couldn't find the size required.
    1 person found this review helpful 👍

  • 1/5 Steve W. 2 years ago on Google
    Bought a pair of shoes as a gift, store refused to take them back saying they were worn outside, they clearly had not been. Told me to speak with customer service who they claimed it was a store issue and ended ended chat. Really poor service throughout company

  • 3/5 DJD 2 years ago on Google
    Good range of products. Customer service at checkouts not great though.

  • 2/5 Steven P. 1 year ago on Google
    Good selection of shoes. Some good sales on. Customer service is normally appalling unfortunately.

  • 4/5 Clare 1 year ago on Google
    Great choice in sports wear at good prices. Only down side they only refund with credit note or exchange 🤦‍♀️

  • 5/5 Bogdan M. 2 years ago on Google
    Nice place, large amount of sports article

  • 4/5 margaret c. 3 years ago on Google
    Don't usually go here due to the owner and his style of retail. Pleasantly surprised staff good most prices good. Will be back

  • 4/5 Barney K. 2 years ago on Google
    Good variety of sports clothes and equipment: staff very helpful but not enough for the larger person

  • 1/5 Khaled M. 5 months ago on Google
    Some very rude manager there! I bought a pair or shoes for my son. Took them home and he tried them on AT HOME. Turned out the fitting is a little tight. I take them to the store and ask for a bigger size, the manager refused to exchange them saying that the shoes have been worn out! I told her he wore them to try them for a min in the house! She looks me in the eyes and says he wore them out and I’m not changing them! I had to go back to the store and ask for another manager who exchanged the shoes and apologised for his colleagues arrogant behaviour! I said I needed an apology for how she spoke to me and calling me a liar. He gave me an apology and refused to give me her name or get her to apologise in person. Sports Direct is a good shop, they need to check their staff’s behaviour and send them on a course teaching them how to treat their customers. The manager had ginger hair spots on her face and looked 30.

  • 1/5 Aga s. 9 months ago on Google
    Today I wanted to return shoes that I only wore at home, one shoe turned out to be narrower. I didn't receive a refund, the woman who introduced herself as the manager (I don't know she didn't have a name badge) said she wouldn't refund me the money because the units were used and she wouldn't be able to sell them. Does this mean that shoes with a factory defect wanted to sell to someone else instead of sending them back to the manufacturer? How am I supposed to check if the shoes are good without putting them on my feet? The service is terrible, I've never experienced such unfriendly service

  • 5/5 Michael F. 7 months ago on Google
    Great staff cheap enough football boots and trainers and tracksuits deffo will keep shopping here

  • 2/5 Julie L. 10 months ago on Google
    Went to purchase trainers, you man was tidying some boxes probably due to only few customers in store asked if he could check size only to be told " I'll check in few minutes", very poor service


Call +44 344 332 5667 Open on Google Maps

Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Accessibility
    • ✓️ Wheelchair-accessible lift
    • ✓️ Wheelchair-accessible car park
    • ✓️ Wheelchair-accessible entrance
  • Service options
    • ✓️ Delivery
    • ✓️ In-store pick-up
    • ✓️ In-store shopping

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