VRAI Los Angeles image

VRAI Los Angeles

Jewelry store Jewelry designer

👍👍 My boyfriend and I set up an appointment with VRAI's showroom on Melrose. Honestly, we were just starting our engagement ring research journey but my partner and I agreed that we didn't want any blood diamonds so we were open to lab-grown diamonds. Prior to our appointment, we received an email con... People often mention ring, engagement, process, rings, VRAI, Hunter, experience, appointment, great, helpful,


Address

8472-A Melrose Pl, Los Angeles, CA 90069, United States

Website

www.vrai.com

Contact

+1 323-413-2751

Rating on Google Maps

4.60 (82 reviews)

Open on Google Maps

Working Hours

  • Tuesday: 10 am to 6 pm
  • Wednesday: 10 am to 6 pm
  • Thursday: 10 am to 6 pm
  • Friday: 10 am to 6 pm
  • Saturday: 10 am to 6 pm
  • Sunday: 10 am to 6 pm
  • Monday: 10 am to 6 pm

Featured Reviews


Frequently mentioned in reviews: ring (47) engagement (25) process (22) rings (19) VRAI (18) Hunter (18) experience (17) appointment (16) great (15) helpful (15)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 5/5 Ian R. 6 months ago on Google • 4 reviews
    My girlfriend and I had a great experience. We met with Christopher and he was very accommodating and added so much input and details to help us make a further decision. Unfortunately, we were running late to our appointment but after chatting with Christopher, he made sure to utilize our remaining time efficiently to have all of our questions answered. He was very knowledgeable on all of the products. Thanks again, Christopher!
    3 people found this review helpful 👍

  • 5/5 Frances R. 5 months ago on Google • 3 reviews
    My boyfriend and I set up an appointment with VRAI's showroom on Melrose. Honestly, we were just starting our engagement ring research journey but my partner and I agreed that we didn't want any blood diamonds so we were open to lab-grown diamonds. Prior to our appointment, we received an email confirming our appointment a few days before along with directions to their location. Nice touch, since we needed the reminder. Parking was easy, we found some street parking off Melrose with a 1.5 hour meter paid. We went to our appointment and met with our Diamond Expert, Jocelyn C., who was an absolute joy to work with. She immediately gave us waters and pulled out some rings that my boyfriend and I liked. Jocelyn gave us a ton of insight into VRAI's philosophy, including the fact that VRAI creates sustainably created, lab made diamonds. What was even more impressive though was that she shared VRAI has zero mining and zero emissions based on the way they go about making the diamonds. This definitely helped my boyfriend and I feel good about working with VRAI, but on top of it, we loved the education on all the unique ways we can build our engagement ring. My boyfriend and I unanimously fell in love with a beautiful marquise diamond ring, and we stupidly assumed we could put a card down and walk out with the same showroom ring - we seriously loved it that much. Turns out every ring is uniquely made to order so my engagement ring will be only worn by me and not the coupled hundred thousand fingers that have touched these rings before me. Oh. Jocelyn patiently walked us through all our different ways to customize our ring, and we loved how thorough she was with explaining everything and showing us all the different settings, sizes and shapes that the ring can go. We also had a great time sharing our love story with Jocelyn and she was incredibly attentive and straight up fun. My boyfriend and I even got a chance to look at our various ring wedding band options and even settled on a wedding band for me. Quick, easy and we got it all done under 1.5 hours so we made it to our meter with plenty of time. Highly recommend Jocely and the VRAI team!
    3 people found this review helpful 👍

  • 5/5 Julia K. 1 year ago on Google
    Camilla is just wonderful! So kind and friendly, not overly pushy. She listened to all my wants and helped give me direction when needed. Made me feel like I was still choosing everything myself, but helping me feel confident about each decision along the way. The show room is very modern and a little smaller than typical show room, but appointments are more intimate and they offer champagne which made it feel special- because it is a special occasion! Thank you so much Camilla for your guidance ! Can’t reccomend enough. Great experience for us both.
    2 people found this review helpful 👍

  • 5/5 Edwin De D. 1 year ago on Google
    My fiance worked with Hunter on picking out a ring and she mentioned how great the process was. No one was pushy and really helped her anxiety of picking something so important. I worked with Hunter via e-mail and he was very informative and helpful through the whole process. I was so surprised how seamless the process was. I'd highly recommend working Hunter and the VRAI team
    2 people found this review helpful 👍

  • 1/5 Anthony H. 1 year ago on Google
    I'm not going to write a long review, but with the "quality" this online site claims to give, is not the case for my ring purchase. A 6k+ ring should not be loose in its setting, that's very unacceptable, and the online support team doesn't seem to know the value of en engagement ring, because giving me the advice to not have my fiancé wear her ring is outrageous. I have no support to get it fixed for two months, unbelievable with how luxury these rings are supposed to be. I definitely wouldn't recommend any of my people to use this company or site. I'm definitely working with another jeweler to design the wedding band and maybe replace this low quality product that I paid for.
    2 people found this review helpful 👍

  • 5/5 Fernanda de S. 1 year ago on Google
    They require appointments to best assist every visit - specially during busy days like weekends , so plan ahead and schedule your visit. Camilla made the entire experience fun, easy and enjoyable, she is such a breath of fresh air! Knowledgeable, patient and friendly. She guided me with honesty, patience and kindness through the entire process. Specially appreciated her honesty in telling me what to focus on and what is not actually visible in a diamond. She helped us with the best decision and I couldn’t be happier with my engagement ring! I rightly recommend Camilla if you’re looking for an honest person that is not pushy! Will be back to purchase my wedding rings with her. Thank you Camilla!!
    2 people found this review helpful 👍

  • 5/5 Fernando Rico J. 10 months ago on Google • 160 reviews
    They had a lot of different designs and styles to choose from. Their diamond selection was large and very good quality. Queena was very helpful throughout the entire process. I had a lot of doubts and questions about engagement rings. She answered all my questions and provided me with all the information I needed to make the best decision. I was very happy with my purchase and it all worked out perfectly. I was able to afford a much higher quality diamond than I ever thought I could. I would highly recommend this place to anyone.

  • 5/5 Summer A. 5 months ago on Google • 4 reviews
    I wish I could give more stars because Elan was absolutely amazing. He helped me build my dream ring and was so patient, knowledgeable, and kind! The store and products were absolutely gorgeous. The only downfall is the parking so arrive about 15-20 before hand to make sure to find parking. Thanks again Elan can’t wait for my ring 🩷
    1 person found this review helpful 👍

  • 5/5 JC Dela C. 4 months ago on Google • 4 reviews
    Christopher Mossman provided us excellent service in search for the perfect engagement ring. We were promptly greeted in the showroom and were able to view various selections on our own before a 1:1 consultation. Christopher was very knowledgable and provided us with great advice and never pressured us to make any decisions on the spot. Overall, Christopher was very professional and made the process super easy for us, and he ultimately helped us find our dream engagement ring. I highly recommend booking an appointment with him!
    1 person found this review helpful 👍

  • 5/5 Ian I. 1 year ago on Google
    We made a last-minute appointment to visit the LA showroom, and Hunter did an amazing job getting all the details needed for my girlfriend's dream ring. He sent over a very detailed list of diamond suggestions, and was quick to respond when the dream diamond became available. VRAI — go give that man a raise.
    1 person found this review helpful 👍

  • 5/5 Kaci H. 7 months ago on Google
    Our experience at Vrai could not have gone any better. Jocelyn was truly exceptional: informative, helpful, excited, and funny! She knows her stuff, had answers to all our questions and concerns, and made us feel so comfortable and welcome. She even expertly solved a delivery snafu in record time! We’ll be heading back for the 10-year anniversary shopping spree for sure! 😁
    1 person found this review helpful 👍

  • 5/5 Adam G. 11 months ago on Google
    Hunter was immensely helpful and patient in helping me select an engagement ring. He addressed all of my questions (including email follow-ups) and laid out my options thoroughly. I would not hesitate to recommend him to anyone looking for sustainable/ethical jewelry!
    1 person found this review helpful 👍

  • 5/5 Zachary M. 11 months ago on Google
    Love Vrai and their sustainable jewelry! Hunter was really helpful in finding the perfect ring for the two of us and has continued to help answer any questions and ease all of our concerns of ordering a ring.
    1 person found this review helpful 👍

  • 5/5 Lauren H. 1 year ago on Google
    My boyfriend and I came to VRAI to look at engagement rings and we had such a great experience. Our gemologist, Queena, was professional, fun and very knowledgeable. We were able to decide what we each liked and even learned a bit about diamonds! We had a private room to try on different rings and view diamonds, which made it feel very personal and special. Would definitely recommend Queena and VRAI!
    1 person found this review helpful 👍

  • 5/5 Emily D. 10 months ago on Google
    My fiancé and I met with Christopher at the showroom to pick out our wedding bands. Christopher was VERY knowledgeable and patient with us as we explained our preferences and tried on different styles. He made the process fun and put our minds at ease during the whole process.
    1 person found this review helpful 👍

  • 5/5 Victoria S. 8 months ago on Google
    Had an amazing experience with Christopher in the LA showroom! So helpful, patient, and encouraging during the entire process. A great way to learn and try all the rings I was interested in. Would highly recommend for anyone beginning their engagement process!
    1 person found this review helpful 👍

  • 5/5 Blake Y. 9 months ago on Google
    Christopher M. was so helpful throughout the entire process!! I really appreciate his patience, understanding, knowledge, etc. It was an absolute pleasure to work with him as an associate and to be able to see everything in person in a store, which is rare when it comes to lab-grown diamond companies. Very pleased with the whole process.

  • 5/5 Rolando F. 6 months ago on Google
    To anyone trying to understand the process of purchasing an engagement ring and to learn more about engagement rings over all. This is the place to go to, Hunter explained everything from ring size to the brilliancy of a diamond. I felt so at peace not pressured and overall knew the value of my purchase as this is a lab made Dimond and has no carbon foot print or ties to mining the earth as it possesses a large impact on the environment. HUNTER ONCE AGAIN THANK YOU GOR MAKING THIS PROCESS EASY AND GIVE ME BETTER KNOWLEDGE OF WHAT I AM GETTING FOR MY BUCK.

  • 5/5 Marco Z. 6 months ago on Google
    I had an amazing and personalized experience at Vrai with Christopher. He was very accommodating, always responding with "Yes, we can do that" and also offering helpful suggestions based on exactly what I was looking for. This resulted in one of the best shopping experiences I've had in a long time.

  • 5/5 Justin L. 1 year ago on Google
    I have never written a google review ever- but this was beyond warranted. Just purchased my engagement ring from VRAI. This is without a doubt my first recommendation to anyone in the market! I had the pleasure of working with Queena. She gave me the best customer service I have ever experienced. She was kind, informative, honest and answered every question. She was there anytime I had a question and got back to me so quickly. I not only suggest VRAI, but encourage anyone to ask for Queena. Cannot thank her enough for the help!

  • 5/5 Jackson S. 7 months ago on Google
    I looked a few different places for engagement rings, and VRAI was the best! I met with Elan and he made our experience so fun and special. I highly recommend this place!

  • 5/5 Connor R. 1 year ago on Google
    My girlfriend and I had an appointment to try on engagement rings here this past weekend and were helped by Queena, one of the gemologists at this location. She made the experience fun and easy while making us both feel very comfortable as she walked us through different specifics about the diamonds, ring settings, etc. I have been to other places during our search for an engagement ring and this was by far the best thanks to Queena's service. We ended up picking out and purchasing our ring here. Highly recommended.

  • 5/5 Heather K.P. V. 1 year ago on Google
    Queena was absolutely amazing! I visited to look at engagement rings and Queena immediately clicked into my vibe, my preferences, and was also entirely patient as I flip flopped between trying on all of the various rings multiple times. They do not keep all permutations of the possible jewelry options on-hand because so many pieces are entirely customizable, but Queena was able to help me envision the changes I wanted to make to the styles available. Surely this is the same across the board but the email I received from Queena after the visit was also very helpful as it provided the exact specs of each of the items I liked the most. This was a curated experience and we stayed within the time frame without feeling rushed whatsoever! Thank you so much!

  • 5/5 Gabriella K. 1 year ago on Google
    Hunter was so kind and helpful. He squeezed me in, even though I didn't have an appointment, answered all my questions, was knowledgeable about the jewelry and process, and really made my experience great. Thank you for your kindness, Hunter! Everyone helping on Google chat were also so wonderful and helpful. I asked for photos of a certain bracelet, which they happily sent me, and also helped get me into the schedule at the store. My only advice would be that it would be great if Vrai posted that it's appointment only, but despite that, huge thanks to Hunter for helping me out.

  • 5/5 Peter R. 1 year ago on Google
    I can't say enough good things about the process of getting support from VRAI Los Angeles. I had great support when getting an appointment and Hunter patiently guiding me through my choices on engagement rings and the appropriate education around the diamonds to understand what areas actually mattered to me. As I did a bit more digging, Hunter was quick to respond to questions I had and making sure that my order was processed quickly and correctly. It was great to have confirmation that everything was moving forward and I was pleasantly surprised that the order was completed so quickly! Personally, I was impressed by the design and timeless aspect of their offerings. Thanks again VRAI and Hunter for all of the help!

  • 5/5 Chris H. 1 year ago on Google
    I found this place by searching online for a responsible and environmentally friendly jewelry place. What kept me in was that their website was very well done and easy to use. I was also able to setup an appointment online and spoke to Hunter virtually via webcam and he showed me how the engagement rings look. This really helped my decision by being able to see them and how big they look and the design, without having to go into any old jewelry shop and being pressured by salespeople. This is a great place to do business with.

  • 5/5 Sierra H. 1 year ago on Google
    Such a fabulous experience at VRAI! I went to try on engagement rings with my partner. The store was lovely and felt welcoming. Their selection of settings in the store to try on was more than I was expecting and was very pleased. Though truly the star of the show was our Diamond Expert, Christopher Mossman. He was AMAZING. Knowledgeable, welcoming, so kind, and really helped walk us through the experience. He has also found us such great diamond options from their online stock. 5 stars for Christopher.

  • 5/5 Arsalaan H. 1 year ago on Google
    The whole experience was smooth and wonderful. We visited the store in LA and got a presentation of rings that we wanted to try in different configurations. Hunter carefully walked us through the whole process and ensured that we had an easy and informed approach towards such an important decision. Can't recommend booking an appointment and working with Hunter enough!

  • 5/5 Hannah L. 1 year ago on Google
    We had a great time working with Queena! She was so helpful during our appointment and I really appreciated being able to try on lots of different variations. We found the perfect ring and couldn’t be happier. Excited to come back in a while to try on wedding rings!

  • 5/5 Kais K. 1 year ago on Google
    I did the custom design process for an engagement ring with VRAI because I had a specific design in mind and none of their off-the-shelf settings matched what I wanted. I started the process in person at the LA showroom. One of the diamond experts Hunter was really knowledgeable and gave useful advice on what factors were most important while picking out a diamond. In general, throughout the process he was helpful, prompt, and communicative. I was on a tight timeline because I started my ring search too late in retrospect (~5 weeks before the proposal). Hunter said they'd try to do everything to get the ring in time but had made it clear up front there was no guarantee. Ultimately, the ring took a bit longer to design and make than expected, so it didn't make it in time. I ended up using a stand-in ring at the proposal and gave my fiancé the real ring later. My suggestion would be to give yourself at least 2 months for a custom design, especially if it's really important for you or your partner to have the real ring at the proposal. In my case, my fiancé really didn't care, and she loved the final ring, which was beautiful and exactly what I had asked for.

  • 5/5 Ryan B. 5 months ago on Google • 1 review
    I'm very happy with my experience here. Jocelyn C. was kind enough to squeeze me in between appointments at the showroom a few weeks back. From my first appointment to when the ring was delivered, Jocelyn was with me at every step. She really made the process easy by answering my questions and sending pics of similar rings to what I was looking for prior to ordering. Her response time is unmatched and the ring ended up being perfect! The ring shipped on the day promised, and ended up arriving a day early. I couldn't have asked for it to go any better.
    3 people found this review helpful 👍

  • 5/5 Michelle K. 4 months ago on Google • 2 reviews
    My fiance and I had a great experience working with Jocelyn!! She was incredibly helpful and patient helping us understand our options and providing guidance based on what we were looking for. She brought out a number of options and was attentive in trying to understand our likes which helped guide us to our ultimate decision! The ring came out even better than expected and we're so happy!
    2 people found this review helpful 👍

  • 5/5 Lucia V. 4 months ago on Google • 1 review
    I had such a great time working with Jocelyn from VRAI's showroom on Melrose. My fiancé and I set up an appointment to look at wedding bands for me to compliment my VRAI engagement ring and Jocelyn was amazing and showed us all the different styles we were interested in. She really cared about our satisfaction and went above and beyond to make sure my wants and needs were met. We ended up completing our order via email and Jocelyn was able to get us a custom wedding band for myself and I am obsessed with the results. Could not say enough about how easy and stress free this process was and the quality of both my engagement ring and my wedding band are impeccable.
    2 people found this review helpful 👍

  • 5/5 Dylan M. 4 months ago on Google • 2 reviews
    Loved our experience with VRAI. Jocelyn was very helpful throughout the process and made me feel at ease about my purchase. And most importantly my fiancé loves the ring! Highly suggest VRAI.

  • 5/5 Taehyun I. 3 months ago on Google • 1 review New
    Big shoutout to Elan! He made engagement ring shopping so easy and helped us find the perfect ring in just 30 minutes. I really appreciated his timely correspondence via email and his expertise in finding exactly what we wanted.


Call +1 323-413-2751 Open on Google Maps

Amenities


  • Payments
    • ✓️ Credit cards
  • Offerings
    • ✓️ Repair services
  • Accessibility
    • ✓️ Wheelchair-accessible car park
    • ✓️ Wheelchair-accessible entrance
  • Service options
    • ✗ Delivery
    • ✓️ On-site services
    • ✓️ In-store shopping

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