5/5 Prashoon Kumar m. 3 years ago on Google
Bikanervala is
a
brand
of
Indian
sweets
and
namkeens
(savories).The
brand
started
115
years
ago
as
a
sweets
and
namkeen
shop
called Lalji in
Bikaner, Rajasthan.
It
was
established
in Delhi almost
seven
decades
ago.
The
brand
is
now
a
Rs
1,100
crore
company
with
94
stores
including
25
stores
abroad.
In
1950
two
members
of
the
Lalji
family
moved
to
Delhi
to
explore
new
avenues
for
expanding
their
traditional
business.
Initially
the
Aggarwal
brothers
set
up
a
stall
in
Chandni
Chowk
by
the
name
of
Bikaner
Bhujia
Bhandar
in
Paranthe
Wali
Gali.
In
the
1960s,
they
increased
their
line
of
products
by
including
more
varieties
of
traditional
sweets
and
namkeens,
and
opened
several
shops
as
Bikanervala
in
prominent
parts
of
Delhi,
including Karol
Bagh.
The
present
Managing
Director
of
Bikanervala
Foods
Pvt
Ltd,
Shyam
Sundar
Aggarwal,
joined
the
family
business
in
1968.
Then
16,
he
had
just
finished
high
school.
Learning
the
art
of
making
sweets
from
his
father.
In
1980s,
when
the
western
fast-food
pizza
entered
the
Indian
market,
Aggarwal
realized
that
there
was
scope
to
explore
more
Indian
products
thus
Bikanervala
opened
several
outlets
in
various
parts
of
the
country.
In
1988,
to
take
the
brand
globally,
they
launched Bikano to
sell
sweets
and
namkeens
in
air-tight
packaging.
In
1995,
Bikanervala
entered
into
an
exclusive
agreement
to
produce
namkeens
for PepsiCo’s
brand
Lehar,
opening
a
new
plant
in
Faridabad,
Haryana.
While
Bikanervala's
packaged
food
products,
including
sweets
and
namkeens,
are
sold
under
the
Bikano
brand
name,
the
company
has
opened Bikano
Chat
Cafes (2003)
which
are
quick
service
restaurants
serving
fast
food
with
minimal
table
service.
The
Bikanervala
and Angan restaurants
serve
traditional
Indian
snacks,
sweets
and
namkeens.
Bikanervala
has
also
launched
a
boutique
hotel
at Banjara
Hills in Hyderabad.
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