Excellent service from the Bath shop and a wide choice of products. I was after a Swarovski scope but not being sure which one suited my needs, I was offered the chance to try them out to help make a decision, which in my opinion is invaluable. The staff were very knowledgeable and helpful and offered me a deal I think most other dealers would have failed to match. All in all a five star service and I wouldn't hesitate in driving the five hour round trip to deal with them again. Ken Ebsworthy.

I have bought a couple of items from this shop in the past but not for about 10 years. I had an issue with one of those items. The way that they dealt with the issue was fantastic- ace in fact. Highly recommended and I will use this company in the future when I need to replace my existing gear. Thank you Ace

I highly recommend Ace Optics for their fantastic service, prices and delivery. At every stage they have been very helpful and friendly and everything arrived quickly, well-packed and in perfect order. Thank you; it's been a pleasure doing business with you!

A great service and very helpful. I have been a customer for some years now and have brought new and second hand optics. Ace have always been very fair with purchases and part exchanges and have always been very helpful.

I recently bought a pair of binoculars at this shop. The service was excellent, the person at the shop let me test various binoculars; I never felt pushed to buy something. He was very patient with me. Their technical advise was very helpful too. I highly recommend this shop.

Highly professional advice with an excellent stock choice to meet everyone’s budget. Highly recommended

A very friendly and knowledgeable service from Ian at Ace and a very pleasant shop to boot.

Bought a pair of Swarovski binoculars and the service was amazing. thanks Ian very much for your help.