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William Thomas Jewelers

Jewelry store Jeweler Jewelry designer Jewelry repair service Costume jewelry shop Diamond dealer

One of the Top rated Jewelry stores in Madison


Address

2701 University Ave B, Madison, WI 53705

Website

www.williamthomas.com

Contact

(608) 232-1600

Rating on Google Maps

5.00 (73 reviews)

Open on Google Maps

Working Hours

  • Saturday: Closed
  • Sunday: (Easter), Closed, Hours might differ
  • Monday: 9 AM to 5 PM
  • Tuesday: 9 AM to 5 PM
  • Wednesday: 9 AM to 5 PM
  • Thursday: 9 AM to 5 PM
  • Friday: 9 AM to 5 PM

Featured Reviews


Frequently mentioned in reviews: ring (18) Bill (17) experience (9) William (8) Thomas (8) recommend (7) wanted (7) team (6) Jennifer (6) jewelry (6)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 5/5 Karla A. 2 years ago on Google
    I can't recommend working with Bill and his team enough. After going to all of the other jewelers in Madison to pick/design my engagement ring, I was feeling frustrated and bowled over by sales people. As soon as I talked to Bill and Jennifer I knew that they were different in the best way; they were so laid back, knowledgeable, and not-pushy. Plus, they made the process fun instead of stressful! When we wanted an opinion, we got one, when we wanted something done a certain way - they rolled with it. I LOVE my rings, my husband now makes fun of how often he catches me admiring them, and I will go back to William Thomas for all jewelry needs from here on out. PS. In addition to designing a unique and beautiful custom engagement ring and wedding band, they carefully retouched my grandmother's wedding ring that I now get to wear.
    1 person found this review helpful 👍

  • 5/5 Alexa M. 2 years ago on Google
    I LOVE IT!!! We worked with Bill together throughout the process and it was great! I saw the wax mold and then I was “out” until the proposal. I requested a few changes after I saw the wax mold, so I was a little nervous (I’m someone who needs to see everything to make sure it’s perfect lol 😅). This ring is exactly what I wanted. Thank you so much Bill (and team)!!!!
    1 person found this review helpful 👍

  • 5/5 jake c. 2 years ago on Google
    Bill is hands down the best and most straightforward jewler in Madison. I went to a few box stores before settling on working with him and nobody else quite explained how everything works like he did. The prices were the best around and the quality was unmatched. I went with my future mother-in-law and this was such a fun experience instead of a stressful situation. He worked with my budget and got it done quicker than quoted. I would highly recommend for any young couples looking to propose.
    1 person found this review helpful 👍

  • 5/5 Olivia B. 3 years ago on Google
    I am *SO* grateful a friend recommended me to William Thomas. My partner + I knew we wanted to design an engagement ring together that didn't include a diamond. Bill had lots of experience working with other stones and made the process so easy. We went in one evening to talk conceptually and use his showroom to start to get an idea of what we liked and didn't like. Then Bill ordered in stones after understanding what we were after and we got to pick out the perfect stone ourselves! It was truly such a fun experience and I am overjoyed with how well it came out. We both adore my ring and will be back to visit William Thomas Jewelers with all our future jewelry needs :)
    1 person found this review helpful 👍

  • 5/5 Jennifer M. 9 months ago on Google
    I ordered a ring with my Dad's thumbprint on it online. I ordered it with the inscription 'My Dad, My Hero' on it. I ordered it about 2 sizes too big. I was disappointed that I had to wear a sizer to make this work. I ran over to my jeweler and asked them if they could cut this down and possibly add a diamond so it wouldn't disturb the fingerprint etching. This is the result. They did such an amazing job! I am so happy I about cried. Thank you guys so much for taking such good care of something that means so much to me.
    1 person found this review helpful 👍

  • 5/5 Liz H. 1 year ago on Google
    I told my good friend about some rings I'd inherited from my mother, and that I wanted to create rings for myself and my daughter using the metals and stones from these family heirlooms. She said hands down we had to go to Bill, and we are so glad we did. He was so easy and fun to talk to and he was very helpful in our selections. It is obvious he has been doing this for a long time and knows what he is talking about. One of the rings that's from 1911 has a loose prong. We had previously gone to one of the box stores who told us it was irreparable and they would have to remake the entire ring, but Bill said he could repair it! Not only that but both my daughter and I are thrilled with the plans we made for our individual rings. We went in there with a few ideas and some questions and he answered all of our questions and helped us with everything. We picked the same setting, but are using different stones based on Bill's advice. We can't wait to see the finished products!

  • 5/5 Judy L. 1 year ago on Google
    Several months ago, I had to have my wedding ring re-sized after an injury to my ring finger. I was so impressed with the kindness, professionalism and excellent repair at William Thomas. Today I took in another ring that had damage to one of the prongs. Again, this was a pleasant experience. You can't go wrong with William Thomas Jewelers. They are awesome and they will not disappoint!

  • 5/5 Tyler Zeman (. 1 year ago on Google
    Bill, Jennifer and his whole team provide a great experience from start to finish. Whether you know exactly what you are looking for or are just in the beginning stages of shopping around they will point you in the right direction. Purchased an engagement ring and wedding bands, with more jewelry to come.

  • 5/5 Leo S. 2 years ago on Google
    Great customer service and customer experience! Broke the band on my necklace and took it in to get fixed. The worker said they were backed up 3 weeks on repairs which was unfortunate to hear but before I left the owner said we'll see what we can do. I got a call the next day saying it was ready for pickup! When I arrived the bill was "paid" and I was charged nothing! This made my day and was a great act of kindness. You're in good hands at this jewelry store.

  • 5/5 Josh E. 1 year ago on Google
    Bill is absolutely amazing in every aspect! My Wife and I are extremely happy, he did both of our bands and my wife’s engagement ring. Everything was more than perfect. I will be a lifelong customer here and recommend anyone searching for any type of jewelry to go and talk to Bill. He exceeded our expectations!

  • 5/5 Carter S. 9 months ago on Google
    The whole team at William Thomas is so incredible. We sat down with them with more of an idea than any true examples of a perfect ring. They took all of our preferences into account and combined those with the decades of experience and expertise they've got and created something truly unique and magical with us. Nothing but positives to say about the whole experience, but here are some of the highlights: * Speed - we had our diamonds picked out so quickly and from there had a design and mold on quick timelines * Transparency - prices on materials were all very reasonable and communicated early on in the process. The estimate on labor was also reasonable and came very close to the final amount of labor necessary to create the product. Overall, the quote was very close to the final price. * Experience / expertise - so many times the team knew exactly what to ask to help us get requirements and design nailed down, where we otherwise would've been lost. When it came to seeing the mold, Bill heard our thoughts on it which resulted in some minor tweaks. No mold is ever going to fully encapsulate the magic that the real piece will, which cause some doubt to creep in. However, Bill knows just from seeing someone with their mold whether they are going to love the ring, or whether they need to go back to the drawing board. In our case, he told us to trust the process, and we could not have been happier with the result. In the end, we ended up with the perfect ring for my fiance, and I could not be happier with my experience from start to finish. Highly recommend them for all of your custom jewelry needs.

  • 5/5 Friesdale F. 6 months ago on Google
    Bill was incredibly nice and very knowledgeable. I wasn't sure I knew what I wanted when I had to replace my wedding band after my diamond fell out. He went through several ideas until we came on one. I love, love love it!!! Thank you to all that work there!!

  • 5/5 Sarah 9 months ago on Google
    I was referred to William Thomas Jewelers by a good friend. I had asked for a recommendation of a reputable jeweler because I needed some assistance with some lovely pieces I had inherited from my mother's estate. I have been so incredibly impressed, and have greatly appreciated Bill's honesty and guidance. He and Jennifer have transformed some outdated pieces into newer, beautiful settings. They share a marvelous design sense. I am most impressed, however, by the honest and transparent approach. I would highly recommend William Thomas Jewelers.

  • 5/5 Joseph S. 6 months ago on Google
    I was in town from New York and needed to get two wedding bands resized. Jennifer was super helpful and managed to get both of them resized and replayed in 24 hours. They were super nice, prices were reasonable, and I would definitely recommend this placed to anyone who's looking for a jeweler in Madison. Thanks for all your help Bill and Jennifer!

  • 5/5 Colin S. 1 year ago on Google
    Bill, Jennifer, and Mike were absolutely amazing!! I brought in a family ring and they worked with me to redesign it to fit my vision. The ring turned out beautiful and exactly what I wanted. My fiancé loves it and we couldn’t be happier with the work that the team did to make it happen. I would highly recommend them!


Call (608) 232-1600 Open on Google Maps

Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Offerings
    • ✓️ Repair services
  • Accessibility
    • ✓️ Wheelchair accessible entrance
    • ✓️ Wheelchair accessible parking lot
  • Service options
    • ✗ Delivery
    • ✓️ In-store pickup
    • ✓️ In-store shopping
  • From the business
    • ✓️ Small business

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