Cool, calm and aesthetic flagship store with an incredibly helpful and friendly staff. I love how seriously the brand takes its slow fashion ethos and how they encourage customers to interact with the employees. There is no sense of hurry, urgency, or like you have to buy anything. You can take your time. Special points for Daniel who was very helpful and knew everything about the business. I also like how varied the sizes are. Good fits on sizes!!

Today we visited the shop for the first time. I bought an amazing sweater and shirt. Incredibly nice and friendly sales assistant. Daniel, you're the best.

I was there today, the people working there seem to be very service minded. Edit: I was again there today because I liked it the first time I was there. The service was very average, thus turning the rating from 5 to 3.

I'm a long time customer of this brand and I've been satisfied with every single piece of clothing I own by them. My all time favorites are the linen shirt and the Tshirt as well as the Chino. Give them a visit. Very much recommended.

Absolutely love the concept. I wish all stores were like ASKET. Also great service by the staff!they were really helpful

Don’t expect a quick in and out. Take your time, maybe wait a bit but get a great experience of friendly and time taking helpful staff! This isn’t fast fashion but slow and therefore also take it slow when visiting the store.

Probably the best clothing store visit for me. Friendly staff, great atmosphere; and most importantly, quality garments

More than offering quality clothing the service is spot on: a member of staff advised which size to select for my guest and the item fits perfectly❕

Have used their online store before, but this was the first time visiting their physical store. And I will surely return. Bought the Oxford shirt and a navy blue sweatshirt. Helpful staff and a great opportunity to try the products for future online ordering, since I don’t live in Stockholm.

Good quality clothes and wonderful staff. And that they have a totally transparent supply chain when making their clothes is just the extra star that I want to give them!

Beautiful, high quality clothing and a sleek, minimalist store, and genuinely kind people.

Great shopping experience. Helpful and friendly personnel. Fantastic basic clothes.

Been following this brand for a longtime and this store definitely lives up to their name. Great layout, super helpful and friendly staff and very high quality clothing. 10/10 would recommend.