PureJewels - Gold and Platinum Jewellery image

PureJewels - Gold and Platinum Jewellery

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Showroom for modern designer jewellery collections, including engagement and wedding rings. People often mention service, jewellery, customer, Pure, experience, recommend, Jewels, PureJewels, team, amazing,


Address

PureJewels by Bhanji Gokaldas & Sons since 1975, 290-292 Green Street, Forest Gate E7 8LF, United Kingdom

Website

www.purejewels.com

Contact

+44 20 8470 1221

Rating on Google Maps

4.90 (161 reviews)

Open on Google Maps

Featured Reviews


Frequently mentioned in reviews: service (21) jewellery (14) customer (13) Pure (10) experience (10) recommend (9) Jewels (8) PureJewels (8) team (8) amazing (7)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 5/5 Samuel C. 3 years ago on Google
    Pure Jewels hit the mark every single time. I purchased the engagement ring and wedding bands from here and am still astounded by the attention to detail, quality and craftsmanship. Jay is dedicated to bringing the right product to deliver beyond our expectations. I am also seriously impressed with the speed of delivery and frequent communication during the order process which contributes to an exceptional customer service overall.
    3 people found this review helpful 👍

  • 5/5 Ivan T. 3 years ago on Google
    I don’t know where to start , PureJewels are absolutely amazing when buying jewellery look no further.I was looking for bracelet for birthday gift for my miss and I phoned the store while looking at the website to ask few questions. I spoke with Jay who is so friendly,welcoming and professional and he showed me straight on FaceTime how the products look and this gave me great reassurance to buy from here. Jay and his team where so helpful and send the bracelet few minutes before closing of the store with special delivery next day so I can have it on time for my miss birthday, that service you don’t get everywhere. Honestly I cannot thank you enough Jay you and everyone who I spoke yesterday are absolutely amazing in customer service and your products are stunning quality, what more can I ask for. If I ever think of buying gold again this is the place for me , Thank you ones again 🙏Looking forward to my next purchase from you.
    3 people found this review helpful 👍

  • 4/5 Djameela T. 3 years ago on Google
    Very good customer service especially given the fact that we're in lockdown. Videos and pictures including measurements were sent in a timely manner. Constant communication and update. Very secured and tracked next day delivery. Thank you very much. I really like my unique piece of jewellery. Keep up the good work.
    3 people found this review helpful 👍

  • 5/5 Farrah 3 years ago on Google
    I have been a customer since purchasing my wedding platinum diamond ring in 2010. Since that day till today, I have never had an experience which is any less than perfection. I have bought a number of stunning pieces and Jay has always given me his honest and sincere advise. I recently had a bracelet restructured and honestly it was a pleasure to say the least. Granted prices are not cheap, but the pieces I have from him are exceptional. I have utmost respect for Jay and his loving approach to my concerns. God bless you Jay, wish you lots of success. Love Farrah x
    3 people found this review helpful 👍

  • 5/5 Pooja J. 2 years ago on Google
    I wanted to send jewellery from outside of UK to my relatives in UK. Pure Jewell's team was very supportive, they showed everything on video call, explained everything on details and sent me information on every step of my package until it was delivered. Thank you guys! Keep up the good work!👍👍
    3 people found this review helpful 👍

  • 5/5 Ajaz A. 3 years ago on Google
    Excellent customer service. Great shopping experience,especially during lock down (via Video Call). Managed to get a beautiful Mother's day gift plus an impulse buy for the wife :)... delivered next day by guaranteed postage. Very happy. For me It's all about TRUST and a friendly and caring service.
    2 people found this review helpful 👍

  • 5/5 Alex C. 1 year ago on Google
    Excellent service and beautiful jewellery! I purchased a birthday present online and was concerned I wasn't able to see the item other than website picture. I contacted the team and the friendly staff were very helpful and sent me images and close ups. Nothing was too much trouble! I made my purchase and the item arrived within 48 hours and the communication and tracking was excellent. Unfortunately due my incorrect choice I decided I needed to exchange the item. Once again the staff and service was excellent making the return and exchange very simple and easy. I really couldn't recommend PureJewels more highly and will definitely be back in the future. Great quality product with fantastic service!!!
    2 people found this review helpful 👍

  • 5/5 Fahmine H. 10 months ago on Google
    Thank you to Jay, Purvi and their entire staff at PureJewels. My family and I have been purchasing gold and diamonds since 2010. They have an amazing gold jewellery collection, with unique designs. We have always had a great experience. All the staff members are friendly, knowledgeable and very helpful. I highly recommend.
    2 people found this review helpful 👍

  • 5/5 Pal D. 3 years ago on Google
    Jay, from the moment we stepped into your shop over 2 years ago, until we picked up my engagement ring recently, we haven't had anything else other than an amazing service from you. You listened to what I was about and how I had awful experiences when it came to ring shopping in Hatton Gardens. I never thought I would find something I loved so much. I'm so happy Haps introduced you to me and I can't thank you enough for caring and listening to what I wanted. I wanted something unique, not the norm, and without being pushy you were spot on when it came to sourcing my rock, a rare teal saphire. You kept me involved in the design process every step of the way, by sending pics on whatsapp late at night and listening to feedback, recommending your ideas, everything that your vast experiences bring on this subject and most of all, what I wanted. All I can say thank you, thank you and thank you - to everyone else out there, I can't recommend this place and Jay enough.
    2 people found this review helpful 👍

  • 5/5 Raj S. 11 months ago on Google
    After some weeks of talking with Jay from PureJewels & much discussion about the particular chain I required Jay & the team @ PureJewels helped me choose out this lovely 22k link chain from the comfort of my own home. The price shown included first class & special delivery for the item which essentially covered & insured it during transit to myself, I am beyond happy with the chain & look to add more to my ever growing collection in time but I’ll definitely be shopping with PureJewels again. I strongly recommend them, where else can you purchase jewellery of this standard online & it is at your door before midday the following day. Thank you once again & look forward to more future purchases. Disclaimer: I also used images they sent me due to my address being on some image sent to me during the process which also kept my mind at ease during the transaction.
    2 people found this review helpful 👍

  • 5/5 Laura C. 2 years ago on Google
    Jayant and the team at Pure Jeweks are amazing. The experience I had was extraordinary! From my initial query, throughout the process of the purchase of the jewelry, the team were accessible, accommodating and attentive. My sister now has a beautiful and delicate custom made 22 karat gold bracelet. She was ecstatic when she opened this gift on her birthday, today! I cannot thank Jayant and the team enough. The team have made my sister's birthday extra memorable and made me feel like a very valued customer.
    1 person found this review helpful 👍

  • 5/5 Asma H. 9 months ago on Google
    Great customer service and jewelry. I have been purchasing for the second time now. The staff are very cooperative. Would highly recommend purchasing your gold from them.
    1 person found this review helpful 👍

  • 5/5 Shabinah O. 7 months ago on Google
    I recently purchased some jewellery from Pure Jewels. All I can say is that their service was excellent and very professional. The quality of the items was excellent too. I will be going back again for more items
    1 person found this review helpful 👍

  • 5/5 Nasrine S. 1 year ago on Google
    I bought my son platinum diamond ring for his birthday the service that we receive was fantastic they make you feel at ease without forcing you to buy anything I will certainly go back to them. The jewellery are all beautiful.
    1 person found this review helpful 👍

  • 5/5 Sam 10 months ago on Google
    Pure Jewels have gone out of their way to create product customised to my need. A very dedicated and trustworthy Company. Something very rare to find in this day and age….
    1 person found this review helpful 👍

  • 5/5 Casey N. 1 year ago on Google
    Really accommodating throughout the whole process, they set up a whatsapp group and sent me over lots of photos of the product and answered all of the questions that I was unsure on. Kept me up to date with the whole order. Would definitely recommend PureJewels and will be a returning customer in the future. Thanks everyone at PureJewels!
    1 person found this review helpful 👍

  • 5/5 Sehri K. 1 year ago on Google
    Fantastic experience - highly recommend. My family and I have purchased from Pure Jewels over the years and we have never been disappointed. Special shout out to Zeel and Parth who went above and beyond for us. Very professional service and one of the best jewellery providers I have come across.
    1 person found this review helpful 👍

  • 5/5 Keron R. 3 years ago on Google
    Beautiful jewelry pieces, amazing customer service and very trustworthy! I was a bit hesitant to make a purchase online and ship to Ireland but Pure Jewels was very helpful throughout the purchase process sending photos of jewelry pieces to choose from and were kind to give updates along the way as well as checked in with me once I received the package. Shipping very was quick as well! Absolutely delighted with my experience and will definitely be making purchases with them again!
    1 person found this review helpful 👍

  • 5/5 Asad K. 1 year ago on Google
    So sad to share my experience, we have been pure jewels customer for last almost 7 years, we always feel like home when we go there and pure jewels is the one we most trust in Green street, we come back with smile but today my experience is different, I have been served by a senior citizen he call him self a Boss of the company means owner, I felt like he didn’t consider me as a loyal customer, I felt like I didn’t get respect what I use to get, anyway wish them Success, I give them 5 stars because of I trust them
    1 person found this review helpful 👍

  • 5/5 Eira M P. 1 year ago on Google
    Was serviced by Puri . Great sales lady took her time showing me different gold I could in my price range without a hard upsell . Price was reasonable for the weight of gold and I will will back to purchase things in the future . I had emailed them the day before with a quick reply and great designs ! Thank you Puri so such from a great experience..
    1 person found this review helpful 👍

  • 5/5 Amalia T. 1 year ago on Google
    Absolutely beautiful, authentic jewellery. My go to place for jewellery. Outstanding customer service, very kind hearted, polite members working here that aim to put their customers first. Simply brilliant. HIGHLY recommended. Nothing to fault.
    1 person found this review helpful 👍

  • 5/5 Dinakaran U. 2 years ago on Google
    We were looking for a Indian-Style jewellery for our new born boy and we didn't find any except this one! We got everything we were looking for at a decent price. Another plus for us is to find a Tamil speaking women from Kerala who was highly competent and friendly. Walk in to the store if you need a best offer :)

  • 5/5 aravis t. 2 years ago on Google
    Great shop and customer service! I ordered a pair of earrings as a gift to myself on thursday and received it next day! I got contacted with the photo of the actual item I am going to receive so I know what to expect. It also comes with the cute presentation red box and a fab paper bag! Definitely would recommend!

  • 5/5 Chloe C. 2 years ago on Google
    I was looking for a 22 carat cross pendant for a baby’s Christening I have to attend and came across Pure Jewels online, we communicated via Watsapp and I am pleased to say the service was very professional, they send me pics, prices and suggestions and they made my decision so easy, the delivery was also very quick and efficient. Many thanks to Sowmya and Jay for making my shopping experience with you a very stress free and enjoyable one. I will definitely be shopping with you again ! :)

  • 5/5 Sovereign of L. 5 months ago on Google
    Excellent and professional service a pleasure from buying from them they showed me video and pictures of the bracelet that I was getting for my wife . Fast delivery. I will surely buy from Pure Jewels again. Keep up the good work guys

  • 5/5 Rob P. 4 months ago on Google
    It was my first time visiting the shop and I was blown away by the friendliness & level of service provided from Pure Jewels & it's owner. The jewellery they have and make is beautiful and of high quality & I already have more pieces being designed and made by them. Highly recommend this jewellers 👊🏼

  • 5/5 Marty 4 months ago on Google
    The most professional jewellery company I have ever dealt with , I cant praise them enough , beautiful product amazing presentation box and bag and jewelry came with it's own information card . This is real service . Martin .Plymouth.


Call +44 20 8470 1221 Open on Google Maps

Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Offerings
    • ✓️ Repair services
  • Accessibility
    • ✓️ Wheelchair-accessible lift
    • ✓️ Wheelchair-accessible toilet
    • ✓️ Wheelchair-accessible seating
    • ✓️ Wheelchair-accessible entrance
  • Service options
    • ✓️ Delivery
    • ✓️ Kerbside pickup
    • ✓️ In-store pick-up
    • ✓️ In-store shopping
  • From the business
    • ✓️ Identifies as women-owned

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