Awesome store! The audience was moderate, people were interested in T-shirts, sweaters and other things. There were good discounts on some clothes. And I like Badger souvenirs and gifts with UW symbols.

This store is clean and has a good selection, but some uw merchandise is only sold at their location on State St. It is much smaller in size so, it does have a smaller selection but they still sell many different types of high-quality uw apparel for all ages, art supplies, and gifts. The bookstore staff are helpful and patient.

Really polite staff - Has a lot of UW Merchandise. However, it labels itself as a University bookstore... but did it have any textbooks? No, it did not. They stated to go to the state street location instead. Sorely disappointed. Don't know how a university bookstore can't sell university books.

Helpful folks, we'll stocked. Would like a few options of clothing I can wear to work. I'd like to support the Badgers, and a t shirt or sweatshirt is not quite appropriate for my work place.

Great selection of University of Wisconsin gear along with other themed accessories as well. Employees were very helpful and knowledgeable on the items they carried.

Early Christmas shopping for Wisconsin clothing wear.

This bigger newer place has everything badger you could possibly want! From infant to adult, you wont be disappointed. Some prices are very high, but any store having college licensed items will be.

I stopped just to look for a children's book for a baby shower. Their supply was limited, but I got some ideas of what to look for elsewhere.