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Allure Jewellers

Jewelry store Jeweler Jewelry designer Jewelry repair service Jewelry buyer Jewelry engraver Jewelry appraiser Jewelry manufacturer

👍👍 We had a great experience with Toby. He sourced the stone and the ring was ready within a few weeks. Reasonable price and great service. I love it! People often mention ring, Allure, service, recommend, engagement, wedding, Zain, amazing, experience, bands,


Address

12, 13 Greville St, London EC1N 8SB, United Kingdom

Website

www.allurejewellers.co.uk

Contact

+44 20 7242 1388

Rating on Google Maps

5.00 (189 reviews)

Open on Google Maps

Working Hours

  • Saturday: 9:30 am to 5:30 pm
  • Sunday: Closed
  • Monday: 9:30 am to 5:30 pm
  • Tuesday: 9:30 am to 5:30 pm
  • Wednesday: 9:30 am to 5:30 pm
  • Thursday: 9:30 am to 5:30 pm
  • Friday: 9:30 am to 5:30 pm

Featured Reviews


Frequently mentioned in reviews: ring (45) Allure (35) service (29) recommend (22) engagement (22) wedding (19) Zain (15) amazing (15) experience (14) bands (13)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 5/5 Grace K. 1 year ago on Google
    We had a great experience with Toby. He sourced the stone and the ring was ready within a few weeks. Reasonable price and great service. I love it!
    3 people found this review helpful 👍

  • 5/5 Krysie A. 2 years ago on Google
    These guys are top class! Such great service very welcoming staff and the jewellery is beautiful and affordable. They really do cater to your needs/preference. My fiancé and I both purchased our wedding bands from here and we couldn’t be happier. I would definitely recommend Allure Jewellers to anyone. Happy customer!
    3 people found this review helpful 👍

  • 5/5 Ruby K. 2 years ago on Google
    Allure have the best customer service, hands down! My partner and I had the pleasure of working with Zain on our wedding bands. He was so patient as we tried on multiple designs and asked 101 questions. We're both thrilled with our rings, and being able to get mine resized free of charge was a big plus. Every time I've visited, colleagues remember me and that personal service is second to none (as is the free jewellery clean on-site too). Thank you Allure!
    2 people found this review helpful 👍

  • 5/5 Erica F. 2 years ago on Google
    We went to Allure today to get my engagement ring resized and couldn’t fault the amazing service! My partner has told me previously how helpful they were when helping him to purchase the ring and I saw it firsthand at my resizing today. They talked me through the sizes, helped me make sure I had the right size, did it all in a couple of hours so we wouldn’t have to come back into London, and helped to settle any worries I had about it. I can’t recommend Allure enough! :)
    2 people found this review helpful 👍

  • 5/5 Payal D. 2 years ago on Google
    The staff are absolutely amazing and guided us through the process of buying rings very efficiently. They’re knowledgeable and patient and take their time with you. Zain, in particular, was really helpful and we cannot thank him enough for everything he did for us. He went above and beyond to make sure we got the rings on time and to the exact specifications. The aftercare from him was also exceptional. Cannot recommend Allure Jewellers enough!!
    2 people found this review helpful 👍

  • 5/5 Samantha E. 2 years ago on Google
    Had the most amazing service from everyone at this wonderful jewellers! My partner was guided completely with total care with the process of having my dream engagement ring made. Totally flawless and beautiful ring! When it came to resizing, it was done within the hour! I couldn’t be more grateful, thank you so so much!
    2 people found this review helpful 👍

  • 5/5 Marion S. 1 year ago on Google
    Allure Jewellers has been absolutely fantastic! Zain helped my partner design the most beautiful engagement ring for me, it couldn't have been more perfect! And he also helped me design another incredible ring to propose back to my partner. He was so helpful and informative! He has a fantastic eye for what works and what doesn't, and everyone in the shop was so lovely and friendly. I highly recommend them for such an important decision as choosing your engagement ring!
    1 person found this review helpful 👍

  • 5/5 Isco A. 1 year ago on Google
    Huge thanks to Junaid & the team at Allure. They were amazing start to finish, very attentive to everything I asked for and very helpful explaining everything throughout the process. I was made to feel like part of the family in a short visit and I think that speaks for itself. I will be returning to purchase wedding bands and any other jewellery in the future because I trust them wholeheartedly! There’s no better place to go. Thanks once again to everyone at Allure.
    1 person found this review helpful 👍

  • 5/5 Shri S. 4 months ago on Google
    Our experience at Allure Jewellers was amazing. All staff members were very welcoming and polite. We were served by Toby who took us through the whole process of ordering our rings. We were both very happy with the service and definitely recommend Allure to anyone that is unsure where to go as we also were recommended by friends. Fulfilled our requirements and even custom engraved our rings. No complaints, 5 stars for sure ⭐️
    1 person found this review helpful 👍

  • 5/5 N A. 2 years ago on Google
    Very attentive and knowledgeable team who took us patiently through all the settings, stones and colour options that they offer. They went out to get lots more options too from around Hatton garden. Eventually we decided on a ring that is special to us and they made it just right and very quickly. If you do decide to go there, ask for Zain.
    1 person found this review helpful 👍

  • 5/5 Karen H. 1 year ago on Google
    Very happy with the advice and service received from Zain at Allure Jewellers. I was looking have my engagement ring diamond re-set in a new platinum ring. At the outset, I was not sure what I was looking for, but Zain was very helpful and patient in showing me a number of design options and settings and listening carefully to my thoughts. I am absolutely delighted with my new ring! At the same time, he also cleaned my husband's wedding band and repaired and re-sized mine. Thank you!!
    1 person found this review helpful 👍

  • 5/5 Malik Ahmed A. 7 months ago on Google
    Came to Allure after reading all the high reviews and praise of the work done there. I had a fantastic experience with Junaid who's a true expert in his field. His meticulous attention to detail, deep knowledge, and understanding of my preferences made the entire process enjoyable. The end result was a stunning engagement ring for my fiance that exceeded our expectations. His professionalism throughout the journey was truly commendable, making Allure an exceptional choice for anyone seeking quality and expertise in jewellery.
    1 person found this review helpful 👍

  • 5/5 H A. 8 months ago on Google
    In absolute awe of my ring. Was very nervous shopping for my engagement ring but the staff (Junaid in particular) were very professional and friendly. They listened to what I wanted and delivered exactly that. The attention to detail is unmatched. The quality and craftsmanship of the ring is amazing. Thank you Allure! Will definitely be recommending you to my friends and family☺️

  • 5/5 Kiran T. 7 months ago on Google
    I couldn’t ask for a better level of service. The enthusiasm for my proposal made me feel like I was in the right place. They were transparent on every level of costs and quality, I learnt a lot during this visit about diamonds. The craftsmanship on the ring is mad! She’s gonna love the ring when I propose. Thank you for making me feel so at ease with the whole process. Pictures to follow when the proposal is a success! Thank you again, I would highly recommend!

  • 5/5 Yousuf J. 5 months ago on Google
    This review is so late but I wanted to come back and write it as Zain, Junaid and the whole team at Allure were absolutely fantastic! They were REALLY patient with me and so accommodating every time we went in. We were looking to buy my engagement ring at the time but ended up getting our wedding bands from them too. We were very happy with the end result and having looked around (a lot!) found the prices really competitive. We also recommended Allure to two friends who ended up buying their wedding bands from them too. Would very much recommend! Great customer service, knowledge on the products and everything was ready perfectly on time on the dates agreed! Can’t thank Zain enough for all his help in finally picking a ring I am very happy with!

  • 5/5 Benjamin Samuel S. 1 year ago on Google
    Buying a ring is a big decision which is why I'd recommend coming here and asking Zain to help guide you through it. We went to a few different places to see what is available, prices and the support jewellers could offer. On all three parts we were very happy here, we ended up getting the engagement ring made, and a wedding band and one more altered.

  • 5/5 Mithusan P. 8 months ago on Google
    Allure Jewellers have been an amazing and super helpful jeweller from my journey to getting down on one knee to exchanging bands at the civil. Their customer service, the product quality and value for money is unmatched. I remember walking into Hatton Gardens and purposely walking past the shop as it looked "expensive" from the outside .. how wrong was I?! It was the last shop I went to in Hatton Gardens and it will always be the first shop now! I purchased both my wedding ring and engagement bands and what always brings me back to the shop is the excellent customer service (in particular, Toby who was very attentive, knowledgeable and super friendly). They never fail to offer a helping hand and have rescued me a couple of times as follows: 1. Sourcing a near enough matching wedding band for my other halfs engagement ring at very short notice (literally a day or two before the civil!) 2. Offering to resize rings at short notice 3. Providing sound advice The list of unforgettable support provided by them goes on. I will fully recommend Allure to anyone who is looking to make a diamond purchase and is looking for good value for money, amazing customer service and a smooth/enjoyable process on the way.

  • 5/5 Amar D. 8 months ago on Google
    An absolute 10/10 experience from start to finish. Junaid is nothing short of an expert in the jewellery business and it was an absolute pleasure to purchase my engagement ring from Allure. He is super friendly and equipped with an abundance of knowledge to allow a seamless experience on such a pivotal life event. I would recommend him to all, and will certainly be back in the future to retain that important relationship! Thank you once again.

  • 5/5 Nirojan G. 5 months ago on Google
    Most certainly the best Jeweller I had spoken to, was a very pleasant experience start to finish, learnt a lot and was very satisfied with the end product. It is difficult when making a decision but I did not feel like I was being conned at any point. Highly recommend.

  • 5/5 Hassan A. 5 months ago on Google
    The most reliable, trustworthy shop in the district! If you want the highest quality of jewelry presented to you in the best of ways then Allure Jewellers should be your destination in mind. Their well mannered and extremely helpful staff are unmatched. I highly recommend it. Special shout-out to Junaid. Best guy out there.

  • 5/5 Melis S. 5 months ago on Google
    This was the 3rd store we walked into in the area and the difference was immediate. Both myself and my partner, being complete novices, felt so well looked after and really delighted with the end result. Zain made us feel really special and talked us through everything. Thank you for helping us decide

  • 5/5 Haider Melissa H. 3 months ago on Google New
    We didn't originally come to Allure for our wedding bands but glad they called us in to have a chat. We originally went to get our bands from the same store I got my engagement ring from, but the experience was not good. Choosing your wedding band is exciting but the original store looked up everything on their computer and did not really listen to us. Just told us prices and this is what they have - job done, pay your money for it. We left disheartened. As we walked Junaid saw us looking in the window and opened the door for us to have a chat. First thing you notice - no computers on the desk. He spoke to us and listened to what we were after, we had a rough idea and he understood what we were looking for. We took measurements, then looked at styles. And I am grateful because my husband isn't one to wear jewellery but he was excited when talking about what he wanted. We didn't stick to business talk, it was like talking to a friend and we came away feeling good. When we got the call to come in for our fitting and to see the rings - WOW. Mines was great but Husband's was amazing. If he could wear the ring then and there, he would of. It was amazing and the staff were great because they even came around and complimented it. They did such a great job on our (fancy) wedding rings that we even purchased another set of everyday rings then and there. We will definitely be coming back to Allure when we want to purchase Jewellery. The service, staff and quality of products are exceptional.

  • 5/5 Komal M. 3 months ago on Google New
    The team at Allure Jewellers have been exceptional in making my wedding band to my engagement ring. It wasn’t easy to custom make it to the exact specifications of my ring so that they fit in well together and all of it had to be hand made. They kept me in the loop and kept sending me revised CAD images to make sure I was happy with the design and it all came out perfect in the end! Thank you Rowena, Zain, Toby and Junaid, will definitely be coming back for any other jewellery needs and the service we received was exceptional!

  • 5/5 Aysha I. 4 months ago on Google
    Absolutely outstanding experience at Allure Jewellers from start to finish. We were invited in by Junaid while looking at the window displays, not really knowing what we were looking for at the time. An absolute expert in his field - he was so patient, genuine and transparent throughout the whole process, really taking the time to help us understand what we were looking for. Definitely went above and beyond to guide us through the process, and ultimately created the perfect engagement ring - we could not be happier with the result. We’ve already returned to make an additional purchase - Allure Jewellers is highly highly recommend to family, friends and anyone looking to purchase luxury jewellery with exceptional service!

  • 5/5 Joshua B. 8 months ago on Google
    I found Allure from a recommendation. I had a stone and wanted to create a custom piece for my proposal. Nearly every shop I went to was quoting thousands of pounds for this custom piece as I wasn’t purchasing a stone from the same shop. I had a very short timeline to have the ring made, feeling stressed I called Zain, told him about my problem and went to see him the next day. Zain worked within my budget, took less than two weeks to design this custom piece and delivered a beautiful ring. I’m so glad I found allure and would honestly recommend them to anyone who needs advice and wants to purchase jewellery. The service is really 5 star. Thanks again.

  • 5/5 Ms J. 6 months ago on Google
    Allure Team provided my partner and I with an outstanding customer service. Warm, welcoming and knowledgeable, with no pressure into making a purchase, which allowed us to come to our own decision. I was able to have my perfect engagement ring. The team made great effort to meet our time requirements. We will be back for our wedding bands. Thank you all so much x

  • 5/5 saraa a. 1 year ago on Google
    Allure Jewellers has been the most amazing jewellers you could ask for. They are super friendly and kind, and guided me and my partner wonderfully through our journey from starting at our engagement ring and then to our wedding bands. Junaid is a wonderful person, extremely knowledgable and trustworthy. I highly recommend Allure Jewellers!

  • 5/5 Kapil H. 2 years ago on Google
    My experience at allure jewellery was fantastic. Zane was amazing with his knowledge and with our specifications on the type of ring I was looking for with excellent prices. He went beyond what I expected at a jewellers. The time line of ring being chosen and made was only 3 weeks and my fiancé loves the ring great job. I had an Amazing experience I would highly recommend allure jewellers to my friends and family. They also offer life time service of ring cleaning and warranty which was very attractive as a costumer. Thank you Zane and allure jewellers

  • 5/5 Randeep B. 1 year ago on Google
    The best service ever! We came across Allure by pure luck as we were ring shopping. Straight away we were provided with the most amazing, friendly service. My partner and I both purchased rings from here and even after the purchase the Allure team were super helpful. We’ll definitely be back and would highly recommend Allure to anyone! Thank you again for your brilliant service.

  • 5/5 Henry .. 1 year ago on Google
    I can see that I am far from the first to have had an amazing experience with Allure Jewellers, but I honestly could not recommend a better place to shop. Having known absolutely nothing before I walked in, Junaid and his team guided me through the process of designing a perfect engagement ring, exactly as I had imagined it! I will be back to get my wedding band here, incredible customer service, competitive pricing, and beautiful pieces, what more could you ask for.

  • 5/5 Floozy F. 2 years ago on Google
    Excellent customer service, very friendly staff. Do go there for rings and bands. They have the best in Hatton Gardens

  • 5/5 Rendy O. 2 years ago on Google
    She said yes!! :) All thanks to Junaid who was so helpful in helping us understand what we're looking for. We couldn't ask for a better experience shopping for a ring that's going to last a lifetime or more. Will definitely come back and recommend to friends and family looking for the same quality of experience.

  • 5/5 carla r. 2 years ago on Google
    We had an amazing experience buying my engagement ring and our wedding bands from Allure. Zain provided a personal, bespoke and highly knowledgeable service from beginning to end. We also needed the engagement ring quickly as only 6 weeks between proposal and wedding and Zain pulled out all the stops to meet the short turn around. We highly recommend.

  • 5/5 Dml S. 2 years ago on Google
    Very friendly staff. Excellent customer service and Junaid the owner works extremely hard to tailor his service according to your needs. He sits and listens carefully and works extremely hard to give you the best service possible whatever your budget is. Will now be our regular Jewellery store.

  • 5/5 Ghina I. 2 years ago on Google
    The best jewellers in Hatton Garden.. they really took care of our needs and we are extremely happy with the service. Their rings are absolutely stunning and would recommend to anyone getting their wedding rings and band to come here!!!!

  • 5/5 Aria G. 2 years ago on Google
    I cannot thank Toby and the team enough for the most stunning engagement ring. The team were incredibly friendly and helpful throughout the process- especially with the resizing process. Would highly recommend for anyone seeking a bespoke and special engagement ring.


Call +44 20 7242 1388 Open on Google Maps

Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Offerings
    • ✓️ Repair services
  • Service options
    • ✓️ Delivery
    • ✓️ In-store pick-up
    • ✓️ In-store shopping
    • ✓️ Same-day delivery

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