5/5 Masih Ullah Safi (. 2 years ago on Google
Situated
on
Santa
Fe
Avenue
in
Barrio
Norte,the
building
was
designed
by
architects
Peró
and
Torres
Armengol
for
impresario
Max
Glücksmann
(1875-1946),
and
opened
as
a
theatre
called
Teatro
Gran
Splendid
in
May
1919.The
eclecticist
building
features
ceiling
frescoes
painted
by
the
Italian
artist
Nazareno
Orlandi
and
caryatids
sculpted
by
Troiano
Troiani,whose
work
also
graces
the
cornice
along
the
Palacio
de
la
Legislatura
de
la
Ciudad
de
Buenos
Aires.
The
theatre
had
a
seating
capacity
of
1,050,
and
staged
a
variety
of
performances,
including
appearances
by
the
tango
artists
Carlos
Gardel,
Francisco
Canaro,
Roberto
Firpo
and
Ignacio
Corsini.
Glücksmann
started
his
own
radio
station
in
1924
(Radio
Splendid),
which
broadcast
from
the
building
where
his
recording
company,
Nacional
Odeón,
made
some
of
the
early
recordings
of
the
great
tango
singers
of
the
day.
In
the
late
twenties
the
theatre
was
converted
into
a
cinema,
and
in
1929
showed
the
first
sound
films
presented
in
Argentina.
The
ornate
former
theatre
was
leased
by
Grupo
Ilhsa
in
February
2000.
Ilhsa,
through
Tematika,
owns
El
Ateneo
and
Yenny
booksellers
(totaling
over
40
stores),
as
well
as
the
El
Ateneo
publishing
house.
The
building
was
subsequently
renovated
and
converted
into
a
book
and
music
shop
under
the
direction
of
architect
Fernando
Manzone;the
cinema
seating
was
removed
and
in
its
place
book
shelves
were
installed.
Following
refurbishment
works,
the
2,000
m2
(22,000
sq
ft)[7]
El
Ateneo
Grand
Splendid
became
the
group's
flagship
store,
and
in
2007
sold
over
700,000
books;
over
a
million
people
walk
through
its
doors
annually.
Customer
seating
has
been
installed
throughout
the
building,
including
the
still-intact
theatre
boxes,
and
a
café
has
been
created
at
the
back
of
what
was
once
the
stage.
The
ceiling,
the
ornate
carvings,
the
crimson
stage
curtains,
the
auditorium
lighting
and
many
architectural
details
remain.
Despite
the
changes,
the
building
still
retains
the
feeling
of
the
grand
theatre
it
once
was.The
Guardian,
a
prominent
British
periodical,
named
El
Ateneo
Grand
Splendid
second
in
its
2008
list
of
the
world's
ten
best
bookshops.In
2019,
it
was
named
the
"world's
most
beautiful
bookstore"
by
the
National
Geographic
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