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Café
Coffee
Day
(CCD)
is
an
Indian
café
chain.
It
is
a
subsidiary
of
Coffee
Day
Enterprises
Limited.
Coffee
Day
serves
1.8
billion
cups
of
coffee
annually
in
six
countries
Café
Coffee
Day
Global
Limited
Company
is
a Chikkamagaluru-based
business
which
grows
coffee
in
its
own
estates
of
20,000
acres.[4] It
is
the
largest
producer
of arabica beans
in
Asia,
exporting
to
various
countries
including
the
U.S.,
Europe,
and
Japan.[5]
V.
G.
Siddhartha started
the
café
chain
in
1996
when
he
incorporated
Coffee
Day
Global,
which
is
the
parent
of
the
Coffee
Day
chain.[6] The
first
CCD
outlet
was
set
up
on
July
11,
1996,
at Brigade
Road,
Bangalore,
Karnataka.
It
rapidly
expanded
to
other
cities
in
India,
with
more
than
1000
cafés
open
across
the
nation
by
2011.
In
2010,
it
was
announced
that
a
consortium
led
by Kohlberg
Kravis
Roberts would
invest ₹10
billion (US$140 million)
in
Coffee
Day
Resorts,
owned
by
the
company.[7] The
same
year,
the
logo
was
changed
to
the
current
logo,
which
the
company
stated
was
to
showcase
the
chain
as
a
place
to
talk.[8] This
was
done
with
major
changes
in
the
layout
of
the
stores,
including
the
addition
of
lounges
and
a
total
revamp
of
the
interiors
The
company
is
vertically
integrated
as
per
the
strategy
to
cut
costs:
from
owning
the
plantations[4]
to
growing
the
coffee,[4]
making
the
coffee
machines[10]
and
making
the
furniture
for
the
outlets.[4]
On
29
July
2019,
Siddhartha
went
missing,
and
his
body
was
found
in
the
Nethravathi
river
backwaters
two
days
later.
A
letter,
assumed
to
be
written
by
Siddhartha
addressing
the
board
of
directors
and
staff,
was
made
public
in
which
he
takes
responsibility
for
not
creating
a
profitable
business
model.[11]
In
September
2019,
the
company
appointed
auditing
firm
Ernst
and
Young
to
scrutinize
their
books
of
accounts.
They
also
indicated
the
auditor
will
also
look
into
circumstances
of
the
last
letter
written
by
the
founder
and
the
points
he
made
in
it.[12]
June
2010,
CCD
acquired
Café
Emporio,
a
café
chain
from
the Czech
Republic.
Café
Emporio
has
11
cafés
in
the
Czech
Republic.
7
of
them
are
in
Prague,
1
is
in
Brno
and
Olomouc
and
2
are
at
Freeport-Hate.
Café
Coffee
Day's
divisions
include:
Coffee
Day
Fresh
'n'
Ground,
which
owns
450 coffee
bean and
powder
retail
outlets
Coffee
Day
Square,
a
high-level
coffee
bar
in
Bangalore,
Kolkata,
Chennai,
Mumbai
and
New
Delhi
Coffee
Day
Xpress,
which
runs
900+
Coffee
Day
kiosks
Coffee
Day
Beverages,
which
runs
over
50,000
vending
machines
Coffee
Day
Exports,
its
exporting
wing
Coffee
Day
Perfect,
its fast-moving
consumer
goods packaged
coffee
division
Coffee
Day
B2C
Plant, coffee
vending
machine manufacturing
division
