We had a great time there today. So many excellent deals and bargains. We were very impressed. It is such a short walk from the Sebel hotel we were staying in. Lots of places to eat at. It is a huge place, so I suggest staying there the entire day to see everything. The complex opens at 10am. I truly recommend trying this place you won't regret it.

South Wharf DFO is a great place to shop if you are on the lookout for a bargain. They have a wide range of shops for all price range. The DFO is a short walk from Melbourne CBD. You can also take tram 70/75 to stop D5 and walk across the bridge to the DFO.

DFO South Wharf Visited on 11/7/2023 I am a bit confused whether the whole complex is DFO South Wharf or the Home Maker is an part of DFO. There is a big sign above the front entrance that reads DFO South Wharf Home Maker. I find the name DFO can be quite misleading, because the acronym stands Direct Factory Outlet. It is supposed to be retailer stores under one building selling excess and previos season stocks at reduced prices, but I find many products are just as expensive as their normal stores under the same businesses. Some uninitiated may think that they are helping the Austra,Ian economy by buying products from Australian factories, but in fact they are sourced from some overseas suppliers. No matter how cheap or how much the stocks are reduced in price, the rental of floor spare in this very modern building instead a barn-like warehouse must be phenomenal, and therefore much of the expenses go the the mega shopping centre. DFO South Wharf Home Maker occupies 3 floor. It is high ceiling, modern, comfortable, and full of clothing, shoes, outlets. The basement also housed a food court, selling mainly Asian food, while the first floor is the so-called Home Maker. There comfortable seating on the Home Maker floor for visitors to take a break, a kid's play house on the same floor. My visit is on a weekday after lunch. Besides the court which is not packed, none of the other stores have any foot traffic. It is rather sad to see lonely staff standing at the counter doing nothing. If one likes to shop in peace, go during after lunch time on weekday. I can only comment how I experience and nothing more.

Located in the Melbourne CBD and next to the Docklands, DFO South Wharf is THE place to find over 180 leading Australian and International brands at heavily discounted prices. Plenty of parking and a short 10min stroll from Southern Cross station, DFO is a one stop place to get your fashion fix. Enjoy a coffee or some food while you shop for massive bargains.

DFO near mel cbd. Good places for shopping with many different stores/brands & good sales. Have ground floor and basement. Food court is located in basement level. Having paid parking within DFO. Otherwise, if you go on weekend, you can park free in nearby road/side streets.

Although not the largest, DFO at South Wharf is conveniently located within city and is very accessible for tourists as it’s within walking distance from Crown Casino and all the hotels along the Yarra River, CBD and Docklands. Highly recommended 👍🏼👍🏼👍🏼

As we were residing at Pan Pacific, exactly opposite to DFO south wharf, visited this outlet mall.... Vast variety of brands under one roof and a good dood court and much options to choose from. . Since my stay was limited to a day, sadly i couldn't explore much and so wished to visit it again..... . A recommended place to visit for some great deals & offers.

Took a boat ride from Southbank down to the docklands. Return trip for an hour for $20. Beautiful sunny day. Was lovely, went underneath 5 bridges and captain spoke about the various buildings and attractions. Lived in Melbourne for many years and had never done this before. Really enjoyed this. You can also go up river if you want. Also so you can hire yoyr own small boat called go boats and do it yourself.

Always on the lookout for a bargain then this is where you will find one or many! Designer labels a pleny or just run of the mill fashion labels all are here. Enjoyed the Nike shop, Lindt chocolates & all the Louisa earrings to name just few of an endless array. Can easily spend a day here so many shops ..

Parking is expensive. The shop info is not up-to-date. 3 levels to get lost in. I prefer Spencer Street Outlet Stores

#SouthwharfDFOExperience 🛍️ Explored the vibrant and bustling South Wharf Direct Factory Outlet (DFO), and it was a shopping haven! The energetic atmosphere and the variety of stores make it a shopaholic's paradise. Navigating through the crowded aisles was worth it for the incredible deals and diverse shopping options. South Wharf DFO offers a mix of high-end brands and budget-friendly finds, providing a delightful shopping experience for all. Despite the bustling crowds, the layout and organization of the DFO make the shopping adventure enjoyable. The abundance of dining options caters to every craving, ensuring a well-rounded and satisfying visit. South Wharf DFO isn't just a shopping destination; it's an immersive experience where fashion, bargains, and culinary delights converge. Thrilled to have experienced the lively atmosphere of this shopping gem. #ShopTillYouDrop #SouthWharfStyle #DFOFinds #RetailTherapyJoy

The best DFO I've been to in Melbourne so far. Accessible, close to tourist spots and a great place to shop. Within DFO they have the 2nd largest Nike Outlet store, a must visit for shoppers and tourists.

Busy store with broad range of stores from fashion , sports, shoes and entry level luxury goods. The food court is average and parking can be validated when you purchase in store . Most stores have stock for common sizes and service is friendly despite the crowd there is also a homemaker section on the top floor where you get jb Gifu at standard prices

Fantastic prices. Great variety of shops. Always finding bargains.

Visited on Queens Bday Weekend 2022 and it was way too busy for me. I like to get in and get out as quick as humanly possible; shops were all great. Have been a couple of times now and always find far too many things to buy :*)

Really quite wonderful and amazing the way van Gogh's paintings have been brought to life.

Went here for window shopping. Great bargains, and friendly staff members. The place is well laid out as well

Going to concert at Marvel but had time for husband to get coffee at food court in the DFO. Such a great location up the escalator from Southern Cross platforms and so many food choices. Donuts, Mexican, Sushi, Dumplings, Schnitzel, ice-cream, pizza, chips, etc and several coffee places. So worth visiting for that quick meal or snack. Actually was packed 6.30pm Tuesday.

DFO South Wharf is big mall. Big brand are here. Very neat clean place. Food court is good. Famous for factory outlet. Prices are better than other big plazas.

Well.. is good to visit knowing this place DFO.. For tourist people much more likely.. also a problem, don’t have any tram and bus to reach there.. need a long walk cross the bridge.. only is feel food court there have a lot of choices ..

First time visit. Nice place to shop. Big and spacious. Has a food court too. Most importantly, has many of our favourite brands. Bought a number of things 👍

Great place, lots of stores and since the stores are outlets, they are cheaper than the ones in shopping centres. Everything’s great except the parking is a little pricey so make sure you get a parking discount card from any shop when you buy anything!

If your looking for a mattress or plastic mattress cover The Store ‘Regal solutions’ is for you- Great Service, if they are busy they’ll give you an estimated time they will spend with the other customer then you can shop while you wait and come back. Good Mattresses interested in helping you find the best fit- they sell plastic covers as well very handy for someone moving home or apartment. Highly recommend

Great convenient location and excellent variety of shopping; plenty of parking and places for quality food/coffee.

Favourite place when in Melbourne. Always my first stop. Great selection of shops and good prices. Service was good except for one shop. Sass and bide. The assistant didn't even look up and didn't acknowledge the 5 people in store. Shame I loved a dress but won't buy from a shop with bad service.

Great deals! Lots of great stores (especially for men) really great atmosphere. Loved the wharf views and cute little restaurants on the outdoor side which will be lovely in summer.

Very busy and all the bus zones are taken up by cars stopping everywhere delays during peak times... need to get Melbourne City Council on to this to fine cars parking in the bus zones please ASAP... shame on all these cars for parking in a bus zone

Nice place to take time for shopping, they have a lot of shopping clothes and etc

What an amazing place! So large, you can get kind of lost there, but there are directories showing you where to go for your favourite shops. This is a real retail DFO with bargains in almost all shops, you will really shop til you drop! You can shop for hours there, or even the whole day if you have the time. There is also a good food court there with a good variety of food and beverage options. There is ample car parking, but if you have access to transport, it is recommended to take the tram and get off at the casino and exhibition building/convention centre tram stop and walk to South Wharf, which is a nice walk.

One of the amazing shopping centres in Melbourne. You can find all brands in one place. There were amazing discounts from some shops when we visited DFO. We had a good time there.

Went to Melbourne for a few days and visited DSO South Wharf twice. Best service we got was at Guess. The staff went and beyond for us. Came up to us, asked what we were after, went out the back and got more stock. They got a couple of sales out of us. Asked for directions to lindt chocolate and the girls were happy to get correct directions. Compared to other outlets we went to, this was by far the best customer service we received. And they were busy.

DFO (Direct Factory Outlet) provides a satisfying shopping experience for bargain hunters. With a wide array of brands at discounted prices, it's a go-to destination for those seeking fashion, homeware, and more. The outlet's layout and diverse offerings make for a convenient and enjoyable shopping spree.

DFO South Wharf is an absolute haven for all shopaholics out there. This shopping destination offers an unparalleled experience, with a vast array of brands conveniently housed under one roof. From shoes to bags, clothes to cosmetics, electronics to beverages, and even sports garments and lingerie, you name it, and DFO South Wharf has got it all. One of the standout features of this shopping mecca is the diverse range of pricing options available. Whether you're on a tight budget or looking to splurge, DFO South Wharf caters to every kind of shopper. With a wide selection of brands, you can find everything from affordable yet stylish options to high-end luxury items. This ensures that no matter your budget, you can leave the mall with a smile on your face and a shopping bag in hand. Aside from the incredible shopping experience, DFO South Wharf also boasts a fantastic food court. Here, you can indulge in a variety of cuisines from around the world. Whether you're craving a juicy burger, a plate of sushi, or a comforting bowl of pasta, the food court has something to satisfy every palate. It's the perfect place to refuel and recharge before diving back into your shopping spree. The layout of DFO South Wharf is well-designed, making it easy to navigate through the different stores. The staff are friendly and knowledgeable, always ready to assist you with any queries or recommendations. The mall is clean and well-maintained, creating a pleasant and inviting atmosphere for shoppers. Overall, DFO South Wharf is a shopaholic's paradise. With its extensive range of brands, diverse pricing options, delectable food court, and excellent customer service, it's a must-visit destination for anyone looking to indulge in a day of retail therapy. So grab your wallet and get ready to shop till you drop at DFO South Wharf!

A lot of stores and choices available if you're looking for decent apparel. If you're lucky there may be some sales in certain stores

Purchased my Tommy Hilfiger from Timeless South Wharf. My watchmaker said it had an inferior quality movement after replacing battery twice. Not impressed.

great place for clothes, not so much shoes if your size is common

This is always a good place to spend a nice day with light shopping and great walk besides the water...

Soo amazing!! It was so cool to see how the warehouse sort of style still retailed stock. Great touristy-spending-spree place. Seemingly always busy but the prices are always marked down because of no retail upped percentages. I bought so much!

Had a burger here and (despite being perhaps a touch too expensive) was amazingly delicious. Well toasted bun, beautifully melted cheese, gorgeous meat inside that melted in your mouth. It was a good time for me!

Very busy but large and full of great stores. Prices are pretty reasonable and staff are really good. Always look forwards to going here but I don’t always find a bargain.

Majority of shops only open limited hours with the food court mostly closed. Stores that are open five stars.

Shopping mall

Good

Clearly due to the pandemic limited shops are open.i found there to be maybe two shops per Street on each side to be open.i purchased items from katmandoo and there was maybe two eatery's open it was very different to the usual dfo experience,there seemed to be staff in some of the stores although they weren't open.social distancing was easy to maintain as it was very empty.

Parking it's to expensive all day parking $48 to much I will never go there

(Translated by Google) Varied. Economic (Original) Variado. Económico

A good place to shop for famous brand clothing and foot wear. As you need time to find suitable stuff among heaps of stuff from previous years it's not a place to come and do shopping in a hurry. I could personally spend the whole day there. There is a food court with variety of food items so could stop shopping for lunch and start again. There is a carpark and some stores offer discount vouchers for parking.

Excellent range of outlet stores

Good deals!

Rip off parking rates. Parking rates not consistent. Was charged maximum daily rate of $48 even though I stayed for a short period of time. Parking operator ignored my query and proof of their mistake. *update- Wilson's refunded the overcharge a few months later.

Great shopping

Experience car park

I visited this mall for the first time yesterday. It has so many retailer shops inside it but not Kmart or Coles. Homemaker is the mist visit shop it has great range of furniture and also you could get ideas while decorating the house.

Diversed brands for shopping purpose

Loads of storesand good food options.

Sales on 365days and very wide

A good place to get some fresh air

Good

Best offers on shoes, clothes and home decor.

Cheap and best

Great deals around the year, strongly recommend

Dangerous place. You will spend lots of money.

most expensive parking rate in Melbourne.

Its better when you get there early. Some stores are open at 10am and some are open at 11am. Over pretty great experience. Bought winter jacket from Dotti, ankle boots from Famous Footwear and winter tops from Farcast.

Just what I needed!

(Translated by Google) Where Shrimp Works (Original) 蝦拼好去處

Everything you need, you will find it here. They are practicing proper sanitation protocols and guidelines. Moreover, every store has their own hand sanitiser to prevent the spread of communicable diseases.

Most stores only carry old stock.. Really old like 2-3 years old. Food court has not much variety. Getting around is confusing.

Good prices and good service.....

Shopping was good but price of parking was ridiculous. Beware

All good brands at under a roof. It’s best place for furniture shopping as there are so many different shops, variety

So many stores on a same place ??

Parking is half price per hour, all stores are not always open so call ahead if you are looking for something specific, times closing and opening do vary.

Awesome

Great shops with good discounts!!

Love the place . Will surely recommend others. I can’t leave that place without buying a single stuff.

Shopping mall all right but the board walk takes the cake.

A good place to watching sunset near the Yarra River

Bedroom view off an evening although heaps off traffic there is low sound density

Great place for the shopping experience. Take a walk along the riverside trail to find a variety of food, beer and wine venues.

You get things for daily use. Do not expect variety. Best to go for shoes, sports wear and business casuals.

This shops were closed due Covid restrictions. But generally speaking it's a great place for a shop, feed and then a walk around the complex overlooking the water. Need to watch out for cyclists and other people with devices e.g. skateboard etc.

Best place for shopping. Every clothing ,shoe, home , interior and sports brand and what not under one roof. Highly recomended👍🏻

Very good place to get a good price. The parking is quite expensive. You can ask the shops for a discount ticket but make sure you do ask. Surprised to see how big it is.

Very quite due to covid , made shopping easier

All time favourite place for shopping. Here you can get dresses in affordable price. You can get always huge sale in every outlet. Also popular brands has outlet there. Have plenty of restaurant options. Moreover it's a best place for shopping.

Found some good bargains, the Nike shop was insanely packed as 40% off and every man and his dog was in there. Felt under pressure just to browse around and look for sizes as no room to move. Food court had a great variety.

We try & visit whenever we get to Melbourne & end up leaving with more clothing & footwear than we had planned on. There are always great bargains to be had. This trip we found exceptional bargains for Vans, Converse & at Cotton On. I personally consistently postpone buying clothes due to not being much of a clothes shopper to say the least, however I ended up buying a whole suit ensemble at Conner; which was a pleasurable experience too.

The best place to shop. It’s large, has many shops for both male and female. Basically everything you need under a roof. All the big brands and great prices. Home needs and cafes. The views are great. Avoid the carpark. Not only is it busy, it’s expensive. I highly recommend DFO

Not a big fan for shopping, there are other outlets that have better sales. Very central access to PT, good food and beverage selection and lots of activities and events on. Ok for a family day out and close to Costco

One stop destination for all your shopping requirements. Whether its sports shoes,jackets,jewelry. Etc. Food court has good variety as well... Sushi, vietnamese, Japanese ,subway, Boost. Everything was neat and clean.

it can get very busy especially in the food court area, some of the stores have some really good finds and prices (coach, glassons, furla etc.) other stores are a bit messy and chaotic in the layout so it’s harder to find good items

Loved the Lume Exhibition that brings Van Gogh’s work to life, paired with music. It was a fantastic immersive experience, similar to an exhibition I went to in Paris.

Who doesn’t know about this place.. just amazing… - Fantastic deals available… - If you’re really looking for a good quality, branded stuff and still secretly wish not to pay full price for those items, this place is for you.. - sometimes it may become a bit confusing to find this place if you’re planning to reach there by public transport.. good luck with that.. Highly recommend

There was a large variety of shops in the DFO with prices well worth checking up on as factory outlet had clothes 1/2 the price of Myers or larger shops. Need to take a good trolley or strong partner to help carry out the shopping that we had done

It was our first Boxing Day, and my hubby's friends were discouraging him coz it'll be too crowded during holidays, but despite how tiresome it was going to and fro the shops and the long lines, it was still much more organized and less crowded than what we've seen online. So yes, we did enjoyed shopping at DFO as our holiday date! 🥰🛍️✨

One of my favourite places in the city to shop in. There are many brands and discounts, always. The food court is great and has many good options to choose from. This place still has the old Melbourne vibe, and I'm glad the pandemic didn't kill it. There's a lot to do around the area, many good restaurants & bars to eat in 😊

Wonderful experience of shopping with a wide and varied range of items available in the different shops and eateries. Found almost every single item that you want to buy.

This place can be consider the cheapest shopping mall which worthy to visit ever! For those who like to shopping , I highly suggested you to come visit this place and shopping over here. This mall consist branded stuff like CK, the north face , superdry, adidas , Nike and etc brand can shop for . I get my first ck underwear which I can’t afford in my country .

A pretty standard DFO experience. Lots of retailers, well maintained, good selection of food joints in the food hall to choose from. There's a small kids play area on the first floor. Toilets are well cared for and clean. Always seems to be specials and discounts at these places!

This place is a shopper's paradise with amazing deals on items for family and friends. The quality is good and the variety is huge. The only downside is the parking fee and the congestion at the exit. It can be frustrating to get out of there. But it's worth it for the savings and the fun. I highly recommend this place to anyone who enjoys shopping.

You get great deals especially on brands like Nike, Vans, Sketchers etc. It has a lot to offer to every age group. Cotton on has a good collection to choose from. The food court is good and caters to a lot of choices. Lindt store is a treat to shop at and enjoy their ice creams hot chocolate milk ! Has a great vibe!

Wonderful place and loving to walk there anytime❤️❤️❤️

As an Outlet store, it’s ridiculous and hilarious that parking is not free for customers, even fare is incredible experience. Only 50% off of the parking fee if you purchase goods from any store in the mall.

Great variety and bargains for all types of shopping. Catered more towards middle class + income earners and tourists based on available stores. Location is convenient in terms of distance from CBD, but no direct public transport that would make carrying bags from shops to home easy if you wanted to really shop. Parking can be ridiculously high, especially without the "50% off discount from any store purchase deal", so pre-booking is still the best deal if you want to drive in. As a guide, pre book $18 daily rate, or 3+ hours drive in is $56 or $28 with the 50% off store voucher discount applied. Food options at the food court have vastly improved over the years, but there's also plenty of riverside restaurants nearby if you prefer a less casual dining option.

The Boxing Day sunrise unveils a sprawling queue outside DFO, as eager shoppers await the opening of Adidas and Nike stores at 6:30 am, chasing exclusive deals and the thrill of a post-holiday shopping spree.