DFO Essendon image

DFO Essendon

Shopping center

πŸ‘ Probably the best DFO in Melbourne. Has plenty of parking than the others, so no issues there. The RM Williams store was the highlight for me, has some pretty good seconds and discounted boots. The Adidas store however was disappointing. Plenty of useful maps to get you around the place which is han... People often mention shopping, good, parking, shops, prices, stores, great, brands, Great, range,


Address

ξƒˆ100 Bulla Rd, Essendon Fields VIC 3041, Australia

Website

www.essendon.dfo.com.au

Contact

ξ‚°+61 3 9937 7222

Rating on Google Maps

4.20 (8.2K reviews)

Open on Google Maps

Featured Reviews


Frequently mentioned in reviews: shopping (41) good (31) parking (29) shops (21) prices (19) stores (18) great (18) brands (17) Great (15) range (13)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 5/5 Trang N. 2 years ago on Google β€’ 478 reviews
    Great DFO for shopping especially on a hot day. Quite good variety of stores to shop around, great deal - good value for money. Having locker too. Plenty of parking but always seems so busy all the time. Also have some shops for food and drinks but not too many.
    5 people found this review helpful πŸ‘

  • 4/5 S C. 2 years ago on Google
    Probably the best DFO in Melbourne. Has plenty of parking than the others, so no issues there. The RM Williams store was the highlight for me, has some pretty good seconds and discounted boots. The Adidas store however was disappointing. Plenty of useful maps to get you around the place which is handy.
    6 people found this review helpful πŸ‘

  • 4/5 Emm D. 1 year ago on Google β€’ 113 reviews
    Good place to spend time shopping, most brands under one roof. Extremely spread out, parking is always an issue especially during weekends. Deals don't seem to be very attractive, it's just display, most prices are expensive, except some selected outlets . But good place to spend half a day or so.
    5 people found this review helpful πŸ‘

  • 5/5 ashok a. 1 year ago on Google
    One-stop shopping solution for basic requirements. Almost all the variety of different shops offer a lot of good products. I had a good shopping experience here, in the whole of Melbourne. Shops offer discounts at competitive prices.
    5 people found this review helpful πŸ‘

  • 5/5 Kimet D. 4 years ago on Google
    This is a must visit when shopping in Melbourne. As there are many great brands and selections to choose from throughout the DFO shopping mall. There is plenty of parking and also a good range of places to eat. It is definitely worth a visit if your looking for a great bargain for good quality. I would highly recommend shopping here.
    4 people found this review helpful πŸ‘

  • 4/5 Frank S. 3 years ago on Google
    Good access right next to the freeway and plenty of parking. Great range of shops but on a midweek day about 10-15% were closed which was disappointing. Likeost DFOs you really need to be aware of prices as many items are not discounted at all. You can get some extraordinarily good deals though and we were happy with the quality and prices of are purchases. Food court and toilets are available within the centre as well as a few cafes sprinkled around.
    3 people found this review helpful πŸ‘

  • 5/5 Frank T. 2 years ago on Google
    DFO Essendon offers a broad Variety of Indoor and Outdoor Retail Shops. Great Location , with lots of parking space and Food Courts where Shoppers can catch a quick bite or sit for a Coffee.
    3 people found this review helpful πŸ‘

  • 5/5 Andrew K. 1 year ago on Google
    Yeah, nice DFO here is huge with a the brands you want to see. Great food court with a wide variety. So much parking you can choose a spot that no one will be beside you when you return to go. Swarovski was on Sale, first time I've seen that as we frequent the Sydney outlet more. Bought some nice boots @ RM WILLIAMS. Several rings @ Swarovski, and a bag from COACH. All said and done a great day out. Easy access from the City freeway. I couldn't be more happy.
    3 people found this review helpful πŸ‘

  • 5/5 Shirish P. 1 year ago on Google β€’ 629 reviews
    Very good DFO but Nike is not there. Very good offers on Adidas, Puma & Asics showrooms almost 50% on boxing day but regular sizes were sold so didn't get anything. Must visit if the discount is continue

  • 5/5 Brandon 1 year ago on Google β€’ 303 reviews
    Really nice indoor outlets. You can shop til you drop here. It is one of the largest outlets ive seen. Rivals some of the ones in Texas. Really good discounts on name brands. They have luxury brands and your typical brands here. There is also very nice Lebanese food in the food court.
    1 person found this review helpful πŸ‘

  • 4/5 Siddhartha M. 8 months ago on Google β€’ 281 reviews
    DFO Essendon excels as a shopping haven. Abundant parking makes visits effortless. Renowned brands cater to diverse tastes, while varied food options satisfy cravings. A kids' play areas ensures family-friendly outings. With a plethora of offerings, from fashion to entertainment, it's a one-stop destination for all.
    1 person found this review helpful πŸ‘

  • 5/5 Harjeet S. 3 months ago on Google β€’ 51 reviews New
    One of the best shopping centre in Melbourne. Variety of clothing shops and footwear stores and food court are just great. Almost all household stuff including furniture and electrical appliances are available here. The location of this DFO is handy for the people who are travelling in or out of the Melbourne Airport. 100% recommended !
    2 people found this review helpful πŸ‘

  • 5/5 Abdul S. 1 year ago on Google
    Very busy on the weekend Big placed allot of big branss
    2 people found this review helpful πŸ‘

  • 4/5 Madi D. 1 year ago on Google
    DFO outlet centre. Nice, logical set out of stores. Good amount of car spots so it's pretty easy to find parking. Loses points because of the food court, not enough variety or seating.
    2 people found this review helpful πŸ‘

  • 5/5 Timmy H. 11 months ago on Google
    EASY TO GET DFO IN ESSENDON FROM FREEWAY. ALWAYS CROWDED AT WEEKENDS. I FOUND IT HARD TO PARK MY CAR HERE. SAME DFO EVERYWHERE BUT ITS HUGE AND MORE OPTIONS. ALWAYS HAS DISCOUNTS FROM ALL THE SHOP HERE. SECOND TIME FOR ME TO CHECK OUT. WILL COME BACK. LOVE THIS BIG DFO πŸ’•β€οΈπŸ’•β€οΈπŸ’•β€οΈπŸ’•πŸ˜πŸ˜πŸ˜πŸ˜
    2 people found this review helpful πŸ‘

  • 5/5 RAJU X. 10 months ago on Google
    Lovely experience of shopping, thousands of varieties, fresh stock, directly from factories and huge discounts. You just think about what you need and things are there, may it be clothing, households, beds and bath or kitchen necessities. All so well displayed in a huge area. You get enough stalls for refreshments too.
    2 people found this review helpful πŸ‘

  • 2/5 Sika S. 1 month ago on Google β€’ 340 reviews New
    About same price as anywhere else

  • 5/5 Ramesh K. 2 months ago on Google β€’ 314 reviews New
    Mall shops are spread out. All entrances for shops are separate and stand alone. Big and spacious showrooms and shops. You have closed mall and shopping centre with indoor shops and clean toilets, reception at the entrance. This constitute probably 70% of the mall rest are standalone showrooms. Huge car park, spacious and cleanly marked lines.

  • 4/5 Miroslav N. 1 month ago on Google β€’ 302 reviews New
    A huge shopping center for the sale of outlet branded products.

  • 1/5 Anand T. 3 months ago on Google β€’ 70 reviews New
    The prices at this establishment seem notably higher when juxtaposed with those at retail outlets in the vicinity. Additionally, the limited range of sizes available for products is a point of concern. Moreover, the promotional "offers" advertised by the store fail to genuinely reflect a significant discount. Often, the purportedly discounted rates appear to be inflated, presenting an illusion of a reduced price when, in reality, the item is sold at its standard rate. One glaring example of this pricing incongruity is observed in the case of Lindt chocolate. It is discernibly more affordable when purchased from external retail venues in comparison to the prices set within this store. This discrepancy raises doubts about the authenticity of the "discounted" prices being offered and diminishes the perceived value of the store's promotional claims. The lack of a clear advantage or cost-saving benefit for consumers brings into question the purpose and efficacy of the establishment's status as a Direct Factory Outlet (DFO). Consumers naturally expect such outlets to provide products at prices that are more competitive or advantageous than those available elsewhere. However, the current situation seems to deviate from this expectation, thereby leaving customers disillusioned. Conclusively, the issues of inflated pricing under the guise of discounts, limited size availability, and the relatively higher costs of products compared to other retail outlets undermine the perceived benefits of shopping at this establishment, specifically as a Direct Factory Outlet.
    1 person found this review helpful πŸ‘

  • 2/5 J C. 1 month ago on Google β€’ 277 reviews New
    Like a huge vacuum cleaner sucking in we poor plebs. Traffic jams on bulla Rd, few carpark spaces, limited food options... what's NOT to like?

  • 4/5 Tony W. 1 year ago on Google
    It's a typical DFO. Do your homework. Not all specials are "special". Parking might be an issue. There is also a large 'Home Centre' nearby.
    1 person found this review helpful πŸ‘

  • 5/5 Dan H. 2 years ago on Google
    DFO Essendon! Madre love coming here on weekend to do her shopping. Easy to find carpark and a-lot of store brand here, Shopping centre is tremendous. Lovely shop to go with ladylove, family and grandparents. Easy to find bargain! Dan Hoang from Danhthemanadventure
    1 person found this review helpful πŸ‘

  • 4/5 John B. 1 year ago on Google
    Fantastic range of shops and products for sale. Very competitive and good prices. Clothes, shoes, sporting goods, home/house good. Very friendly staff always willing to the help. Constant crowds on the move. Car park was very busy. Best to take the first Carpark and walk.
    1 person found this review helpful πŸ‘

  • 4/5 Rahul P. 1 year ago on Google
    Our go to shopping destination, with all shops and brands under one roof, plenty of eating options too, but sometimes becomes hard to find parking. Overall worth a visit!!
    1 person found this review helpful πŸ‘

  • 5/5 Andrea W. 3 years ago on Google
    9months ago Love this shopping centre!! Good place to shop, great deals and offers good brands Even there are reasonable lovely food options to eat while shopping.
    1 person found this review helpful πŸ‘

  • 5/5 Tra M. 10 months ago on Google
    Many branches fair prices, out of season styles , big branch is sale of from 30 and up to 50'%
    1 person found this review helpful πŸ‘

  • 5/5 Bernard M. 3 years ago on Google
    Excellent variety of quality outlet stores, if you are looking for a bargain; plenty of carparking and nice yummy foods/coffee to help you shop.
    1 person found this review helpful πŸ‘

  • 5/5 Sudhesh K. 1 month ago on Google β€’ 205 reviews New
    Plenty of parking and shopping options

  • 5/5 J & D. 1 month ago on Google β€’ 122 reviews New
    There is plenty of parking, but very open and little parking in shaded areas due to very few establushed trees. Not so goid on a 34 degree day. Once inside the complex however, air conditioning did its job well. Great variety of shops, including, clothing, shoes, handbags, sports attire, household and if course a couple of food courts. The prices here are discounted a substantial amount below retail. The staff I had contact were friendly, professional and knowledgable. Overall, a pleassnt experience.

  • 3/5 Rhys D. 1 month ago on Google β€’ 122 reviews New
    If you're after cheap stuff, forget it - everybody boasts cheap prices but the 'discounts' are mostly off some mythical price that nobody would ever pay. But there is mostly plenty of choice, with competitors next to each other.

  • 2/5 Vesna N. 2 months ago on Google β€’ 112 reviews New
    Okay I only come when desperate or want to check sales at my favourite stores. Weekends are a nightmare and you feel it here with parking and inside. There is no natural lighting....well not much at all that makes it feel stuffy. The toilets....not enough. Weekdays are much quieter and more manageable. You can get some good sales....nothing I would think is amazing or better elsewhere or online. Avoid peak periods....weekends, public holidays, and from boxing day traffic I would completely stay away. Seems unsafe....one way in and out. The home maker sections are more inviting.

  • 4/5 John R. 3 months ago on Google β€’ 110 reviews New
    Fun day shopping for suit at Peter Jackson...excellent service

  • 4/5 John S. 2 months ago on Google β€’ 107 reviews New
    I was most impressed by DFO at Essendon Airport. Centre was very clean & air-conditioned, many well known brands/shops evident with many advertised specials . Ample parking outside and many other major retailers present next door in the Homemaker Centre. Certainly worth a visit & family friendly.

  • 5/5 Fenrick Brightmoon (. 3 months ago on Google β€’ 81 reviews New
    The new massage chairs are extra good, thank you

  • 4/5 Terry N. 2 months ago on Google β€’ 38 reviews New
    Wonderful place to shop for your wardrobe and home living. All the big name brands are there with plenty of parking space. Just avoid days like Boxing Day and you will be fine.

  • 5/5 Nihar M. 2 months ago on Google β€’ 32 reviews New
    The place have various shops for shoes and clothes. Brands like Nike, Adidas, Anaconda, ASICS, Boss, CalvinKlein, Connor, coach, Dotti, Guess, Levi’s and many more. Most of the time we found additional discounts. Very good when going for a family shopping.

  • 5/5 Amrita S. 2 months ago on Google β€’ 22 reviews New
    Always great shopping experience with items available at reasonable prices.

  • 5/5 PRABHJOT S. 1 month ago on Google β€’ 17 reviews New
    DFO Essendon deserves a solid 5 stars! The outlet shopping experience is unparalleled, offering a wide range of high-quality brands at discounted prices. The layout is well-organized, making it easy to navigate and find great deals on fashion, accessories, and more. The variety of stores caters to diverse tastes and preferences. Ample parking and convenient amenities enhance the overall shopping convenience. Whether you're a fashion-forward shopper or seeking great bargains, DFO Essendon is a must-visit destination. Exceptional shopping with fantastic savings!

  • 5/5 Gina R. 4 weeks ago on Google β€’ 9 reviews New
    Various brands at good prices

  • 4/5 Maria F. 1 month ago on Google β€’ 6 reviews New
    Great stores and good value for money. Parking can be difficult, but you just need to be patient.

  • 5/5 frequently s. 1 month ago on Google β€’ 4 reviews New
    I’m in Wheelchair,, and I hardly ever feel normal, like I used to, but your staff Specifically makes me feel like I used to, thank you so much, five stars all the way

  • 5/5 Stewart T. 1 year ago on Google
    DFO Essendon outlet store is one of the most worthwhile outlets to visit if you’re in Melbourne. It’s about a 40-min drive away from the CBD, with plenty of parking spots which are free. Shops that are worth checking out are Calvin Klien, Tommy Hifiger and the Cosmetics Company Store! Lots of great deals. Only downside is that they close at 6pm sharp though, other than that, great shopping deals!

  • 5/5 Jawad A. 1 year ago on Google
    One of the two DFOs in Melbourne, huge car parking. Opens @10am. Can buy at reasonable prices from direct factory outlets like Asic, Adidas, Puma etc. Only Nike is missing from my favorite list. Bitcoin ATM is also available. Huge food court. Nice place for shopping at a huge discounted price.

  • 5/5 Samantha B. 9 months ago on Google
    Cute lil shopping centre. Would 10/10 come again

  • 3/5 Dev A. 1 year ago on Google
    Good variety of stores. Parking is such a big issue!! Why on earth do they not have priority parking for prams? In addition, I see a LOT of people without disabled permits parking cars in those slots!!

  • 1/5 D & A. 2 years ago on Google
    Went there looking for shoes, but couldn't find any stores. Only stores are sport and high end clothes. Very small not many stores. This place is good to visit if you need furniture, there are lots of stores which are very large and well stocked.

  • 5/5 Geoff G. 8 months ago on Google
    Great place for a bargain provided one knows the prices of the products they are interested in buying. There are a large number and variety of stores for personal shopping in addition to homeware and food (cafes). Does tend to get busy during certain times like father/mothers day, end of year sales etc. so parking may be a problem during these times.

  • 4/5 Michael 6 months ago on Google
    A great place to spend a rainy Sunday afternoon with the family. Plenty of shops to browse and food courts and cafes inside for a coffee. Plenty of parking and sometimes you get a real good bargain on some discounted items. It is a place you need to keep going to when you feel like it cause you never know when something cheap is going to catch your eye.

  • 4/5 Timinmelbourne 6 months ago on Google
    I went to this DFO to pick up a pair of shoes. This DFO is near the airport, just off the highway. There are so many outdoor car spaces, which is great except when it's raining, like today (weekday, October 2023). A range of shops, and some good bargains to be had. I had a quick look around, and some of the shops didn't appear to have much of a sale on, especially at a kitchen place. Wrong time of year, I guess. There's some takeaway fast food shops, but nothing is inspiring for me. Overall, it's a good place and the staff are all very friendly and polite. It's busy even on a weekday.

  • 5/5 Alex G. 6 months ago on Google
    Great hotel with a funky rooftop bar that has awesome views. Highly recommended!

  • 3/5 Mauricio V. 4 months ago on Google
    DFO, known for its array of stores offering discounts, presents itself as a viable shopping destination. However, it's worth noting that the discounts might not match the hype, often showcasing products that have lingered unsold throughout the year. While it remains a plausible choice, the lack of diverse offerings during this season is a drawback. The assortment, albeit not extensive, caters to various needs. Yet, to truly stand out, DFO needs to amplify its inventory, especially during this time of the year. More options would undoubtedly enhance its appeal, making it a go-to spot for a wider range of consumers. In essence, DFO serves as a satisfactory shopping venue, yet falls short in terms of offering a comprehensive and diverse collection for this season.

  • 3/5 Ebony M. 3 years ago on Google
    Lots of shop's, 1 location ?

  • 5/5 Tony L. 3 years ago on Google
    One stop Shop for everything.

  • 4/5 Gaurav S. 3 years ago on Google
    You have lots of choice..

  • 5/5 Wzcy 3 years ago on Google
    MOST OF THE traders HAVE EXCELLENT BARGAINS

  • 4/5 Utsav D. 3 years ago on Google
    All round shopping center.

  • 5/5 Amar Jung S. 3 years ago on Google
    Good place for shopping and range of options available

  • 3/5 Jacob L. 3 years ago on Google
    Previous seasons clothing. Not much cheaper

  • 5/5 piero d. 3 years ago on Google
    Asics open, winner. 50 % off winner. Michael was great thanks champ, winner.

  • 5/5 Kathleen T. 3 years ago on Google
    A great variety of choices

  • 4/5 v5EM 3 years ago on Google
    Great place for all your outlet needs!

  • 4/5 Danny D. 3 years ago on Google
    Good spot to hunt for deals.

  • 5/5 ayden g. 3 years ago on Google
    Love shopping over here

  • 4/5 christian 3 years ago on Google
    Good discount stores

  • 4/5 John M. 3 years ago on Google
    Favourite hangout place

  • 3/5 H S. 3 years ago on Google
    Not big enough got few options.

  • 5/5 Henry S. 3 years ago on Google
    Fantastic place to shop and get clothing and footwear at discounted prices.

  • 4/5 Justin F. 4 years ago on Google
    With a vast range of amost everything you might want, DFO is a pretty good shopping experience. There are places where you can eat or grab a coffee, clothing stores galore, and plenty of other things to keep you interested. The prices range from not bad to expensive, but you can probably find something you like in your price range.

  • 4/5 Abdulaziz A. 3 years ago on Google
    It is a very good spot. It has many brands that have diferent genders. Qulity and quntity are best think for it. There are no much food, restrant, caf'es places are avilable.

  • 5/5 Bernie E. 3 years ago on Google
    R.M.Williams Store , just the best . Just a fan of some champions.

  • 3/5 Andre M. 3 years ago on Google
    Great to go window shopping but can’t find much there. A lot of left over stock clothing that doesn’t fit.

  • 5/5 Andy & S. 4 years ago on Google
    A must visit when in Melbourne as there is some great brand shops and good selection of goods throughout the DFO for everyone. Plenty of parking and good eating places. We spent a few hours shopping and got some great bargains! Worth a visit if your looking for a great day out. Highly recommended ?

  • 3/5 Caz T. 3 years ago on Google
    Some stores have really nice staff and others judge and ignore...

  • 4/5 Harry N. 4 years ago on Google
    Lots of shops to choose from, our experience was , you could create your own style from bedding ,lighting , furniture or a short walk to another 50 shops and buy something for yourself. Great parking , good service and advice. A little mini city complex

  • 5/5 Dale C. 3 years ago on Google
    Love this place get fresh clothes

  • 5/5 Katrina C. 3 years ago on Google
    We are from SA country town so we were delighted with DFO Essendon. The shopping was absolutely fantastic, Every shop had a sale going on, so cheap, heaps of parking, food courts. It was excellent! Only thing l would suggest is some seating for people to use when waiting for friends and family while they are in the shop. So worth visiting πŸ’–

  • 5/5 satish k. 2 years ago on Google
    Absolutely Massive shopping centre with all facilities in it. Well designed car park with plenty of parking spaces, wide entrance and follow covid restrictions. You can enjoy your shopping as all major brands available here. Would prefer to go for shopping again.

  • 5/5 James W. 2 years ago on Google
    Anything you want under one roof. Awesome place

  • 3/5 Bob S. 3 years ago on Google
    Over rated and over priced shops. Some bargains to be found but it's like looking for a needle in a haystack.

  • 4/5 Made D. 3 years ago on Google
    Great range of selections to choose. The toilets are clean

  • 1/5 Ash A. 3 years ago on Google
    I can’t believe there is 3 workers it’s 5.30pm and they locked the doors !! Just missed out on a big sale for 4 house lots of Manchester etc

  • 4/5 Stephen R. M. 3 years ago on Google
    Good range of brands on offer. Kitchen and home stores are good too. Only drawback is the food options within the Foodcourt.

  • 5/5 Peter S. 3 years ago on Google
    Visitors restrictions are on.

  • 1/5 Mark P. 3 years ago on Google
    The Carpark is at a stand still you seriously need traffic wardens to get people out not happy

  • 4/5 Sash I. 3 years ago on Google
    Lots of bargains bad shoppers

  • 5/5 N B. 3 years ago on Google
    Gets busy and parking sometimes an issue, pretty good overall.

  • 4/5 Ayse B. 3 years ago on Google
    Hard to find parking

  • 5/5 Stephy S. 3 years ago on Google
    Great location and friendly staff. I wore a mask and no one gave me a weird look. A lot of hand sanitiser available for customer.

  • 5/5 sujan s. 3 years ago on Google
    Good place to do shopping

  • 5/5 mummy to Khalisah and K. 3 years ago on Google
    Great

  • 5/5 Galib B. 3 years ago on Google
    CK, TH and other unique brands in the area

  • 5/5 Sina B. 3 years ago on Google
    Great place to shop

  • 4/5 Debra-Rose S. 3 years ago on Google
    Quick in and out got what I needed.

  • 5/5 Esma B. 3 years ago on Google
    Love DFO, but it's always crowded :(

  • 5/5 ζ²ˆηΊ’η”Ÿ 3 years ago on Google
    (Translated by Google) Usually there are few people, it is convenient, and the variety is complete! (Original) εΉ³ζ—ΆδΊΊε°‘οΌŒζ–ΉδΎΏοΌŒε“η§ζ―”θΎƒι½ε…¨οΌ

  • 5/5 Leo D. 3 years ago on Google
    So much, so cheap, so broke ??!

  • 4/5 Piyush G. 5 months ago on Google β€’ 1 review
    Dear DFO Essendon Team, I wanted to take a moment to express my heartfelt gratitude for the exceptional effort put into organizing the Diwali Decor at your establishment. The vibrant and culturally rich decorations added a truly festive atmosphere, making the Diwali celebrations exceptionally memorable. I couldn't appreciate more the dedication and attention to detail that went into creating such a visually stunning and immersive experience. It not only showcased a deep respect for cultural diversity but also created a sense of inclusivity for everyone visiting. Your commitment to fostering a welcoming and celebratory environment truly shines through, and I am grateful for the positive impact it had on the community. The Diwali Decor not only reflected the essence of the festival but also highlighted the values of unity and shared joy. Once again, thank you for going above and beyond in making the Diwali celebrations at DFO Essendon so special. Your efforts are truly appreciated, and I look forward to future celebrations with the same enthusiasm and warmth. Best regards, Piyush Gogia
    1 person found this review helpful πŸ‘

  • 4/5 josephine a. 1 month ago on Google β€’ 2 reviews New
    Agree


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