Swatch Via Calzaiuoli 94 image

Swatch Via Calzaiuoli 94

Jewelry store Watch store Watch repair service

Long-standing chain selling the brand's contemporary Swiss-made watches in a variety of styles. People often mention staff, swatch, watch, store, line, watches, people, person, purchase, door,


Address

Via dei Calzaiuoli, 94, 50122 Firenze FI, Italy

Website

www.swatch.com

Contact

+39 348 230 3982

Rating on Google Maps

3.90 (219 reviews)

Open on Google Maps

Working Hours

  • Friday: 10 am to 8 pm
  • Saturday: 10 am to 8 pm
  • Sunday: 10 am to 8 pm
  • Monday: 10 am to 8 pm
  • Tuesday: 10 am to 8 pm
  • Wednesday: 10 am to 8 pm
  • Thursday: 10 am to 8 pm

Featured Reviews


Frequently mentioned in reviews: staff (20) swatch (11) watch (11) store (10) line (9) watches (9) people (8) person (8) purchase (7) door (7)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 1/5 Gautaman S. 2 years ago on Google
    Extremely appalled at the way the swatch staff in Firenze handled the release on the moonswatch. Let me make it clear , I have no issues with coming early and waiting in an orderly queue even for 6 hours to make the purchase. There were kindred spirits in the line who were great to talk to and this is what would make the overall wait fun. Arriving at 7am , there was line of approximately 30-50 people which consisted of around 30 people clustered outside swatch’s entrance and the rest in an orderly line behind. The issues first started when staff hired by swatch to manage the event arrived. 3 Men in suits who were supposed to handle the doors and the line , did nothing to establish a line other than to “push” the line back. The cluster in front of the door had not disappeared. When swatch staff arrived, they too did nothing to control the line. Upon opening the cluster at the front had grown to around 70-80 people, the 3 men hired by swatch were nowhere to be seen and had retreated inside of swatch and did nothing other than have one person manage the door, one person scanning green passes(?) and one other doing nothing. A small syndicate of punters saw that this situation could be hacked, and sent their friends to the door to push their way in, purchase watches and then immediately return to the line to repeat the process again. To do this they elbowed jostled and pushed people out of the way , RIGHT IN FRONT OF SWATCH’s DOORS, IN CLEAR SIGHT OF THE HIRED STAFF INSIDE. ( last I heard these punters managed to purchase 5-6 watches each.) While I won’t go into specifics , why did swatch staff not recognise that the same person was buying the watch more than once ? ( maybe the above point , may not make sense if the person inside is helping the person outside) What’s the point of hiring extra staff if your own store manager won’t tell them what jobs they are supposed to do ? Why were staff hired for crowd control, inside the store and not outside controlling the crowds? To the point above, why did the staff clearly allow a Mob to build outside the door and jostle and hassle , women, children and older folks? During this situation several altercations broke out outside, a person’s nose was bloodied , several were elbowed, pushed and hassled. One girl beside me ended up crying in panic. All over the world you see videos of orderly lines and even the police coming to assist, in ensuring that scuffles and arguments do not take place. The police came to tell us to wear our masks. And during this time, crowd control staff were inside the building doing nothing but talking to each other, and pointing through the glass door into the mob that was fighting among each other , who to let in next. Swatch Firenze , this event was a joke and you have a lot to answer for. There were many ways to make the situation easier to handle. I’ll even help you with the answer, 1 staff to stand outside and register the phone numbers of people to tally to the number of stock you had inside. 2 to have your staff restrict people from entering swatch until and orderly line was constructed. People came from 7am to queue and could have been told to go home at 11am had the above been done. But they had to wait till you ran out of stock at 1.30pm. In the end I got my watch, but I hate swatch and how they handled the situation. What an absolute joke of a brand 👍🏽
    4 people found this review helpful 👍

  • 1/5 Bilal Z. 3 months ago on Google • 16 reviews New
    3 staff doing nothing, I came for a band adjustment. I ask for a certain size but they say no and just do the size they like. “If you don’t like it come back another time” when I was already there and said I didn’t like the size. Just weird and rude
    2 people found this review helpful 👍

  • 5/5 Alex B. 2 years ago on Google • 281 reviews
    Enrico helped me wonderfully and fast with a scratch I’ve had on my swatch for month within minutes!

  • 1/5 Peter H. 2 months ago on Google • 64 reviews New
    Incredibly rude shop, for some reason they have the attitude of "ultra boutique". I was wanting to purchase a watch but the bizarre behavior of the security guard & odd staff put me off. I walked in and was told to leave, totally confused as to what was going on I left; the moment I stepped out of the door the security guard said I could then come in?? Is this a power trip or ego thing? Told them I was no longer interested - went elsewhere instead. Just nasty.
    1 person found this review helpful 👍

  • 1/5 Przemysław C. 11 months ago on Google • 39 reviews
    I’m impressed by how bad experience I got in this store. Compared to Swatch in Rome, I was disgusted by customer service in Florence. There was no crowd at the store, but the lady just came to us for a second to ask which watch we were going to buy. We were not decided yet, so asked if we can take a closer look. The lady seemed to be rude and told us there is no trying, just buying, and left us without any further help or information. I had some additional questions, but unfortunately I couldn’t get an answer.
    1 person found this review helpful 👍

  • 5/5 weary f. 11 months ago on Google • 173 reviews
    Friendly happy staff. All speak English and very helpful. Thank u guys. Bought two watches. Very happy with my mondrian which replaces my Rolex Sea Dweller as my day to day watch 😁

  • 1/5 Michal B. 6 months ago on Google • 10 reviews
    The worst shopping experience ever. totally disrespectful staff. I wanted to buy here two pieces of moon swatch, and even I have been there with my son, they said it’s possible to buy only one piece per person because my son is probably not a person. So I decided to play this game with them and I get my wife to go shopping with me. so when I came back with her and ask for another piece, the lady from the back came there and start talking things like I made a purchase early today and totally ignored my wife. during the discussion with the staff, they sold the last piece I wanted. SHAME
    1 person found this review helpful 👍

  • 1/5 Gohir R. 1 year ago on Google • 8 reviews
    The security guard and everyone inside was very helpful however the store manager a female was very rude and not helpful… I was asked to pop into the shop regarding the watch tomorrow as they might have stock…. I went in after 12pm, and the store manager had very bad attitude and brushed me off stating no stock… however in later in the day, they did have stock and the colour I wanted was sold out. If I was swatchHQ, I would fire her and replace with any of the staff even the security guard would do a better job as he very polite.
    1 person found this review helpful 👍

  • 1/5 Bence 8 months ago on Google
    The store is currently under moving so its closed. Therefore I could not buy anything.
    1 person found this review helpful 👍

  • 1/5 Diletta P. 1 year ago on Google
    (Translated by Google) I went to the shop for the Moonswatch Omega, I knew they have limited supplies and you don't always find them. When I asked him to book it and call me when he would arrive, he replied: he always has to come to the shop and we can't book it, not even if it was Pespi. But do you think I can go to the store every day? If I like it again in a few years I'll buy it, as long as it's not impossible to find and they don't change company policy, after all their collections are made of plastic. Lost customer, €. 250, fur is made from hair .... (Original) Sono andato in negozio per i Moonswatch Omega, sapevo che hanno rifornimenti limitati e non sempre si trovano. Allorché gli ho chiesto di prenotarlo e chiamarmi quando sarebbe arrivato, risposta: deve venire sempre in negozio e non possiamo prenotarlo, nemmeno fosse il Pespi. Ma secondo voi posso andare tutti i giorni in negozio? Se mi piacerà ancora tra qualche anno lo comprerò, sempre se non è introvabile e non cambiano politica aziendale, in fondo le loro collezioni sono di plastica. Cliente perso, €.250, dai peli si fa le pellicce....
    1 person found this review helpful 👍

  • 5/5 Raquel 4 years ago on Google
    I had a good experience here.
    1 person found this review helpful 👍

  • 5/5 Laura A. 2 years ago on Google
    Lovely shopping experience!
    1 person found this review helpful 👍

  • 5/5 Lesley C. 6 months ago on Google • 24 reviews
    Great staff. Bruiser of a security guard on the door us a bit intimidatin.

  • 5/5 Luca P. 1 year ago on Google
    (Translated by Google) I managed to get a beautiful Moonswatch. Due to the limited availability it was not easy and I had to do 3 passes but the girls were very kind. I guess it's not easy to handle all the inquiries with such a small number of watches. Well done (Original) Sono riuscito a prendere un bellissimo Moonswatch. A causa della disponibilità limitata non è stato facile ed ho dovuto fare 3 passaggi ma le ragazze sono state gentilissime. Immagino che non sia facile gestire tutte le richieste con un numero così limitato di orologi. Bravi

  • 5/5 Niccolò G. 1 year ago on Google
    Very available and mannered shop assistants. They manage the Moonswatch frenzy with professionalism. Long story short, the supply of moonswatches is random. The more times you stop by the shop, the more likely you will find them!

  • 4/5 Hassan Z. 1 year ago on Google
    The staff allowed to sell the moons watches to dealers who selling the watches front of them extra 200 euros than Boutique prices How come to sell to people who's selling front of you and already they have alot of watches

  • 5/5 Lee H. 1 year ago on Google
    Fab shoo

  • 5/5 Mike D. 1 year ago on Google
    Very friendly staff and excellent service.

  • 1/5 Nacho O. 1 year ago on Google
    They never have the colab with omega daily ask , I’m sure they are reselling the items and not for the customers and Maria chiara the employee has very bad mood 😒

  • 5/5 Valentin P. 3 years ago on Google
    Bought two watches here. The staff was very kind and helpful. I was lucky enough to purchase the last 25 year anniversary edition from here.

  • 5/5 Beau B. 2 years ago on Google
    Enrico was really helpful and patient with me as I asked to see several watches. Went in on a whim—bought my first Swatch in the mid-‘80s and thought I’d see what was new—and came out with a cool new watch.

  • 1/5 Carmen S. 9 months ago on Google • 1 review
    I bought my watch 15 years ago. Today I popped into the store to ask if they would be so kind helping me to adjust my watch to the time zone since I have trouble doing it myself. They told me that they would help me only if I showed them the watch guaranteed. This had never happened to me. I felt discriminated I'm assuming they heard me speaking Spanish and not Spain accent. I wonder how many people, after 15 years continue to keep a guarantee. So sad; I also intended to buy a watch for my mother. She was with me but I felt so disrespected that I prefer to go to another store.
    2 people found this review helpful 👍

  • 2/5 Jill S. 11 months ago on Google • 1 review
    Female sale assistant working today in the evening was quite rude and cold to us. It put us off into wanting to make a purchase. Her colleagues who did not serve us was even nicer to us than she was.


Call +39 348 230 3982 Open on Google Maps

Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Accessibility
    • ✓️ Wheelchair-accessible entrance
  • Service options
    • ✓️ In-store pick-up
    • ✓️ In-store shopping

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