Hidden Fortress Coffee Roasting image

Hidden Fortress Coffee Roasting

Cafe Coffee shop Convenience store Coffee roasters Organic store

Low-key coffee stop serving house-roasted blends & baked goods in charming, simply outfitted digs. People often mention coffee,


Address

125 Hangar Way STE 270, Watsonville, CA 95076

Website

www.hiddenfortresscoffee.com

Contact

(831) 228-1400

Price rating

$ $$$

Rating on Google Maps

4.30 (44 reviews)

Open on Google Maps

Working Hours

  • Saturday: Closed
  • Sunday: Closed
  • Monday: 8:30 AM to 1 PM
  • Tuesday: 8:30 AM to 1 PM
  • Wednesday: 8:30 AM to 1 PM
  • Thursday: 8:30 AM to 1 PM
  • Friday: Closed

Featured Reviews


Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 4/5 Hannah W. 2 years ago on Google
    Awesome little coffee shop! It was a bit hard to find but worth it for one of the best lattes I've had! The space was clean and well organized with lots of cute merchandise. Would have loved to stay longer, sip my coffe, and get a bit of work done but there was a time limit on the tables and no outlets for laptops (they were covered up).
    2 people found this review helpful 👍

  • 5/5 Samantha O. 3 years ago on Google
    I have had a monthly subscription for 3 lbs of coffee/month for several years now. I love the coffee, that it is grown organically & sustainably and that it is roasted in a solar roaster. They have a tremendous selection of coffees from around the world, and have recently started offering coffees from women’s collectives. Amelia the owner is one of the hardest working small business owners Ive ever met and is so dedicated to providing a great product, a positive work environment for employees and a memorable experience for her customers. Running a business is hard, especially during COVID. Nevertheless, she persisted! Support local businesses!!
    2 people found this review helpful 👍

  • 2/5 Samuel A. 5 years ago on Google
    I visit this coffee booth most Sundays at the Live Oak Farmer’s Market and am so happy to support a yummy, small independent roaster. It is SO BIZARRE to me that they don’t have the ability to make a normal, very standard size 16oz cold brew. Every single time I go, it is a confusing discussion of whether to only get 12, or to get super strong 20 oz in my 16oz thermos. Every coffee shop I’ve ever been to has 16oz options for everything, and everyone I know uses a 16oz clean canteen. So, what’s the deal?
    2 people found this review helpful 👍

  • 1/5 James 5 years ago on Google
    I wanted to give this place another shot, since it is right down the street, but I regret that I did. The manager simply does not know how to talk to people or start a conversation correctly. First time I came in, she ignored me for 8 minutes while I was in line, and ever since it was always awkward. This time, I did not know I was not allowed to have a dog in the waiting area, and instead of politely asking me to wait outside, she abruptly yells "you can't have dogs in here!" and proceeds to awkwardly stare at me while I collected my cold sandwich I asked to have heated up. Not too mention, the food and drinks are super expensive for quality that is clearly from CostCo. This shop is only good since there is nothing else close by, and that is also the only reason it is still around. This was my last time there. If you can get to a Starbucks or anything else, you will be better off. I will be trying to convince my co-workers to take their business elsewhere. Also, I know I left a review previous to this one and it was removed. I know for a FACT that there were multiple negative reviews. Be aware, the business is probably removing negative reviews by claiming they are not true.
    2 people found this review helpful 👍

  • 5/5 Steven S. 6 years ago on Google
    Wonderful coffee. Welcoming staff. Affordable prices. We ordered two plain lattes which came out great. The latte had just the right amount of froth and the coffee taste was robust and delicious. Will definitely return.
    1 person found this review helpful 👍

  • 1/5 Tarah G. 1 year ago on Google
    The coffee here is delicious, I was getting it regularly at the farmers market, but when I spoke with the woman to clarify the meaning of the word I used in my coffee order (breve), she rudely spoke over me, closed off to any feedback or information.

  • 5/5 Tzipora H. 2 years ago on Google
    This is some of the best coffee I've ever had! I ordered the sampler set and it arrived SO quickly. What great service!

  • 5/5 Annie S. 7 years ago on Google
    Hidden Fortress coffee may seem weird at first because of its location, but once you step inside its super nice and cozy. A lot of options in the menu and the cashier was super nice and welcoming and chatty. They have their own farm and produce almost everything themselves I believe. They also have sheep milk in the fridge next to the entrance! Which is something I've never heard of haha. Not to mention their coffee tastes super good👌 I would definitely visit Hidden Fortress again when I pass by the city!! They also have a little reward card saying buy 9 get the 10th coffee free. What's not to love about that❤️

  • 5/5 P H. 1 year ago on Google
    Nice coffee and Mexican hot chocolate. Breakfast burrito was apparently so good my kids wouldn't share it.

  • 5/5 Tim M. 1 year ago on Google
    Pour overs from so many small batch roasts! I had a choice of three city roasts... what more could a coffee lover ask for? Highly recommend if you are driving by on Route 1.

  • 5/5 Mark W. 1 year ago on Google
    Great coffee and a tasty sausage egg breakfast sandwich. The owner was really helpful and friendly. A place I will definitely revisit!

  • 1/5 Carson W. 1 year ago on Google
    15 dollars for a Mexican mocha that didn’t taste like it had any spices in it and a soggy microwaved breakfast sandwich. The cheese on it has turned to plastic from the microwave, it didn’t even melt when I went home and put the sandwich in my oven to try and relieve some of the sogginess. This review is specifically for the food truck, I’ve never been to the actual shop.

  • 5/5 Dean S. 1 year ago on Google
    I got a delicious double espresso con panna at the Wednesday farmers market today and it was one of the best I’ve ever had! Thank you! Dean

  • 1/5 Melissa H. 7 months ago on Google
    The coffee is fab but the service is subpar at best. We called to verify the hours since it was close to the holidays. Told the employee we would be driving ins me should get there before they closed. Pulled up 15 min prior to stated closing but they were already closed. Also the sign on the door stated they would be open for another hour. Very disappointed


Call (831) 228-1400 Open on Google Maps

Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Offerings
    • ✓️ Coffee
    • ✓️ Quick bite
    • ✓️ Comfort food
    • ✓️ Vegan options
    • ✓️ Organic dishes
    • ✓️ Prepared foods
    • ✓️ Vegetarian options
  • Popular for
    • ✓️ Breakfast
    • ✓️ Solo dining
    • ✓️ Good for working on laptop
  • Accessibility
    • ✓️ Wheelchair accessible seating
    • ✓️ Wheelchair accessible entrance
    • ✓️ Wheelchair accessible restroom
    • ✓️ Wheelchair accessible parking lot
  • Dining options
    • ✓️ Brunch
    • ✓️ Dessert
    • ✓️ Seating
    • ✓️ Breakfast
  • Service options
    • ✓️ Dine-in
    • ✓️ Takeout
    • ✓️ Outdoor seating
  • From the business
    • ✓️ Identifies as women-owned

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