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Frequently mentioned in reviews: jewelry (23) store (14) rings (11) cute (8) staff (8) helpful (8) service (7) worn (7) friendly (7) wore (7)
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  • 5/5 Mabel C. 1 year ago on Google
    Super cute jewelry store on Garosugil! Lots to select from and the customer service is impeccable. Must stop by if you’re an ARMY - they have tons of the jewelry BTS has worn!
    1 person found this review helpful 👍

  • 5/5 NC 6 months ago on Google • 211 reviews
    Loved the rings and earring designs at this store. Very friendly staff and reasonable price. If you’re BTS ARMY, also a must visit as there are so many pieces worn by all the members from this store and the staff helps you find the design that each member wore 💜

  • 5/5 Esther Y. 6 months ago on Google • 13 reviews
    The staff was very friendly, she shared with me the accessories that BTS wore and helped me to find the right size rings for myself. Saw the famous SUGA ring that suga wore during the concert

  • 5/5 Alexandra M. 6 months ago on Google • 10 reviews
    It was a really nice experience. The jewelry is really beautiful, and the lady too. I came here because I’m a BTS Army and I was so happy to see SUGA rings too! I came here twice because it was a really good quality and I wanted to buy another jewelry. This store is dangerous for your bank account 😂

  • 5/5 Amelia D. 8 months ago on Google • 8 reviews
    Amazing service and beautiful jewelry collection, got Taehyung's ring and JK's earring for myself 💜

  • 5/5 Qiaoting L. 5 months ago on Google • 5 reviews
    Rings are very sopsicated. The staff is helpful and friendly. I have enjoy my experience shopping there

  • 5/5 Morgan T. 6 months ago on Google • 4 reviews
    Pretty store with high quality, interesting silver pieces. Also a must for BTS fans! Shop assistant was super helpful in finding styles, especially if looking for particular items worn by BTS members. Come see the SUGA rings!

  • 5/5 Elvin J. 10 months ago on Google
    Very cute little shop in center Seoul. Hai is very helpful as well!

  • 5/5 Carlotta De M. 8 months ago on Google
    Went to buy my brother a bracelet. Very nicely decorated shop and welcoming staff. Definitely reccomend a visit!!

  • 5/5 Annette Z. 9 months ago on Google
    Came for the SUGA rings, stayed for the items and AC :) It was my first time and I was honestly so pleasantly surprised! The items are well made and there is a nice selection to choose from. I ended up getting a cute whale chain bracelet. That staff was so sweet and helpful and let you try the items on to make sure everything fit you well and to your liking. Wonderful experience all around.

  • 5/5 Red Nancie I. 9 months ago on Google
    The store is comforting and welcoming. The staff is very friendly and nice! She also helped find my ring size.

  • 5/5 Sev A. 9 months ago on Google
    Amazing service and beautiful jewelry collection. I’m so happy with my new purchases❤️ the staff are really friendly and helpful. I can’t wait to visit again!

  • 5/5 Boss The B. 1 year ago on Google
    So many cute and beautiful jewelry options to choose from. The associate was so sweet and kind. We’ve been to a few places where foreigners were sort of disregarded but the associate here was just as kind to foreigners as she was to locals. She lets you to take your time and speaks decent English. She also recommended cute jewelry pieces and showed pictures of BTS wearing the jewelry that they sell. Highly recommend stopping by and purchasing a jewelry piece to add to your collection!

  • 5/5 Jenny W. 10 months ago on Google
    I love the service here, she showed us all the jewelry BTS wore. I will definitely be back the next time I am in come back to South Korea. They have amazing jewelry! Thank you!

  • 5/5 Katie K. 1 year ago on Google
    Frica was such a cute stop - and very army friendly! the associate made sure to show me pictures of the tannies wearing the jewelry and helped me to get the perfect sized bracelet! and they have the ICONIC suga rings!

  • 5/5 mk 10 months ago on Google
    Cute store to visit for BTS fans! Got a necklace to wear with my Adust D tour guitar pick! And a dolphine bracelet! Also got to try on jhope and suga rings xD

  • 5/5 T K. 10 months ago on Google
    Frica known to have styled BTS during love yourself era~ super nice and now you can even try ON replicas or SUGAs rings! I got a little whale tale bracelet~ Tae wore one with a cross on it, but… Whailen 🥺 If you are ARMY def go check this place out!

  • 5/5 Nancy T. 11 months ago on Google
    Beautiful jewelry that BTS wore during their concerts and MVs! The people working at the store are very helpful and accommodating with looking for the items that the members have worn previously. Definitely come visit if you are Army!

  • 5/5 Alex_2k 1 year ago on Google
    Went here twice. Had a great experience both times. Love the jewelry here.

  • 5/5 Nguyen L. 1 year ago on Google
    It’s a small quiet store with cute jewelry. A lot of pieces bts has worn! The shopkeeper was sweet and helpful.

  • 5/5 Sylvia O. 1 year ago on Google
    Stopped by after searching for a jewelry store near by and the sales assistant was nicely and multilingual as well! Great prices and great pieces to dress up or down!

  • 5/5 Jen B. 1 year ago on Google
    I visited this boutique while in Seoul and the customer service was great. Jooyoung was very friendly and helped me pick out the perfect jewelry.

  • 5/5 Jessica W. L. 1 year ago on Google
    Super cute jewelry shop with a great variety of rings, necklaces, and earrings. Staff is also very helpful in selecting styles and sizes :) great stop for high quality jewelry at a good price.

  • 5/5 Grace B. 1 year ago on Google
    This store is so pretty, I got two bracelets worn by Taehyung of BTS :) she adjusted the sizing for me in the store! The customer service was really good, definitely come here!

  • 5/5 Maddie J. 1 year ago on Google
    Very light and clean shop with beautiful products. The store assistant spoke great English and was able to help with alterations. Highly recommend!

  • 5/5 Oreo M. 8 months ago on Google • 1 review
    Cute and hip store for jewelry! Also a must visit if you’re a BTS Army 💜 They can also adjust the bracelet if you need it to be longer.

  • 5/5 Reem 6 months ago on Google • 1 review
    The jewelry shop that has the famous "SUGA" rings that Suga of BTS wore! Aside from the collection that BTS have worn, it has so many beautiful pieces! Chingyi is the sweetest!

  • 5/5 Savannah J. 5 months ago on Google • 2 reviews
    I had SO MUCH FUN here!! Staff is very kind and will help you size and fit whatever jewelry you like! I also got to try on the suga rings💜🤩

  • 5/5 Simone D. 7 months ago on Google • 2 reviews
    Such a great place.. beautiful jewellery and amazing service! I will definitely come back again


Call +82 70-8819-6680 Open on Google Maps

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