Prices are out of any logic. Compared to any online shop you generally have an extra +30% - +50% on the majority of items. For example I bought a teddy bear for my daughter for 50 Euro, while the online price was 36 Euro. Beside this I found the service a little bit too cold and unwelcoming, which is very unusual for a toy shop.

A nice toy shop with many toys and helpful staff. I was looking for quality souvenirs or Italian products to take home as gifts but I couldn't find any, which was somewhat disappointing. It's really a toy shop for locals with run-of-the-mill products. Summary: Nice toy shop. No souvenirs or Italian made toys.

Very rude staff. She pulled the toy bicycle under my daughter. Avoid this place if you don't want your children to be treated in a rude and unpleasant way. 09.07.2019 Dear shop owner, I read your reply. Seems you are aware of the situation. I live in Milan and I am your customer since 2 years. But unfortunately after this experience we will not visit your store again. The blonde woman (sale staff or owner or whoever) has nothing to do about communication with children. I was not near my daughter, just watching her from far, while this happened. My daughter told "ok i'll get it to corner" but you did not understand it and pulled the bike with shouting "stop stop no no" and afterwards, you told to the other customer (young lady who bought a few toys and you were serving at that moment) "terrible terrible" in Italian.. both I and my daughter heard this. After we left the shop she was really disappointed because your shop was the most exciting place in Milan for her. People never forget how they are treated, specially kids. She already explained this terrible experience to 3 of her classmates in ASM.

It's the only toy shop we found that have a variety of toys. If you're looking for a toy shop that's the shop you definitely want. It's 2 floors so don't be tricked by the stuff toys you see from the window shop.

Great variety of figurines

This place is incredible! The best toy store I Have ever seen...it looks like it came out from a movie Must see in Milano!

Love this place! They have an incredible choice of Sleich and Papo figures. Also beautiful shop.

Very cosy place that makes kids feel comfortable choosing their toys. Amazing owners.

A magical store for children and adults! It will instantly bring you back to your childhood memories! The store has a great selection of toys, games, and stuffed animals! It has everything from modern to classic! It even has special toys made in Italy that are the perfect souvenir gift to bring home!

Fun little shop to visit. More dolls and stuffed toys than anything else.

The staff very kind

Amazing three-storey toy store just in the center of Milan. Large selection of toys for boys and girls. Very nice staff. They wrap the bought toy as a gift if you want.

Excellent toy store with huge variety for kids from 0 months up to teenagers. Very friendly staff and reasonable prices. We were amazed to find such germ in Duomo’s hustle. Don’t miss if you are visiting Milano and have little ones back home to make happy 😊

For those who left kids at home and need to return with gifts. Milan is not a place where it’s easy to find toys or games for children. This store is located in the center of the shopping area, it has three floors with different types of games for various ages and the prices are completely reasonable