Primark image

Primark

Clothing store

Discount fashion chain offering clothes and accessories for all ages, plus homewares. People often mention store, Primark, staff, items, primark, clothes, long, queue, shopping, Westfield,


Address

Westfield London Shopping Centre, Ariel Way, London W12 7GF, United Kingdom

Website

www.primark.com

Contact

+44 20 8749 1596

Price rating

$ $$$

Rating on Google Maps

4.30 (4.3K reviews)

Open on Google Maps

Working Hours

  • Tuesday: 9 AM to 10 PM
  • Wednesday: 9 AM to 10 PM
  • Thursday: 9 AM to 10 PM
  • Friday: (Good Friday), 9 AM to 10 PM, Hours might differ
  • Saturday: 9 AM to 10 PM
  • Sunday: Closed
  • Monday: 9 AM to 10 PM

Featured Reviews


Frequently mentioned in reviews: store (23) Primark (17) staff (16) items (13) primark (10) clothes (10) long (10) queue (10) shopping (10) Westfield (9)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 5/5 Cynthia R. 2 years ago on Google
    Primark in Westfield Shepherds Bush is massive yet very well coordinated. The clothing items are very affordable and of above standard quality. The store itself is well detailed so at each point you know where to look for items. Someone reffered me to Primark to get a Luggage scale so if you have luggage to weigh...Go to Primark and purchase this magical item...it helped me to weigh my suitcases before going to the Airport. You might need the help of a strong person to lift the luggage though. Customer service is great as well. Long cues at Payment section but it moves fast.
    6 people found this review helpful 👍

  • 4/5 Prash P. 1 year ago on Google • 344 reviews
    Visited primark Westfield after years and it is GIGANTIC! You could spend a month's wages in there and still actually have more to buy. Love their new summer range, really good quality and brilliant designs. Massive home section and the kids clothing is brilliant, I think it’s set over 2/3 floors! Wanted this review more from the point of view of a customers experience. I feel like they need more staff during peak times as there was a small line building up! It is always a nightmare queuing to pay for your items especially when on a tight schedule. Apart from that, no qualms! Definitely worth a visit :)
    1 person found this review helpful 👍

  • 4/5 Ghass N. 7 months ago on Google • 466 reviews
    Affordable and convenient shop. Lots of Christmas stuff. Decent quality for a reasonable price.

  • 4/5 Jason D. 4 years ago on Google • 327 reviews
    By far one of the largest Primarks I have ever seen! It has tons of clothes and cool household stuff to pick up! Definitely recommend stopping by here!

  • 3/5 dave p. 1 year ago on Google
    You know what to expect from this store, bit cheap, bit tacky but hugely popular.
    2 people found this review helpful 👍

  • 1/5 RALUCA MADALINA A. 1 year ago on Google
    Only 3 cashiers… the floor was full of staff but no training given on tills…. Staff are not to blame… unorganised management! Tips for the management: when your staff can't manage the situations and tills are busy YOU HAVE TO JUMP IN to help them!! I have waited 29 minutes and still not be able to pay! This is Westfield and is a busy location!
    2 people found this review helpful 👍

  • 5/5 Mari M. 4 months ago on Google • 61 reviews
    I like the store and the staff is very friendly they are highly trained to help disabled customers. I was very impressed by such excellent treatment. I even have been there a couple of times now, and it was very good. The product quality also improved immensely. I bought handbags that look expensive.💐🌼🌺
    1 person found this review helpful 👍

  • 1/5 Sebastian P. 2 months ago on Google • 36 reviews New
    I bought this jacket back in October in preparation for winter, only to discover a hole in each of the pockets which were there before I even bought it. When I went back a week later with the receipt and asked if I could have a replacement, they said I could however, there were no others of the same type in my size. So I came back a few more times over the next few weeks to see if there were any more in stock at that point, but nothing. So I just gave up looking and kept it. Then when winter came, I came back looking for some thermal shirts and saw these ones on a rack which had a big £5 label on top of it and there were these other ones there which I liked better, probably because they were the only ones available in my size. But I was confused as to why these ones costed £11, not £5 like the rest of them, although they were on the same rack. At first I thought it was a mistake and everything there was £5 but when I asked an employee why those ones were £11 while the rest of them were £5 despite being on the same rack, he just said “I don’t know”. So becoming even more confused than I already was, I said to him “Does it make sense to you that these ones cost £11 when they’re on a rack that says £5 above it, while all the other ones are that price?” Then HE got confused. So I just said “Is there a manager around?” So he went and got them and she just briefly said to me “These ones are made from a different material” and then walked away, not even giving me a chance to ask “Well why are they on a rack with everything else that costs £5 then?” Or “So why are these ones more expensive?” “What makes them better than the other ones? Sell me on them”. It just goes to show how much the people who work here love their job and how much they value their customers as a result. Safe to say, I think I’ll stick to Tk-max and Marks & Spencer from now on
    1 person found this review helpful 👍

  • 2/5 Katy B. 1 year ago on Google
    Decent range but the queues are horrendous. It used to be that primary queues were long but they moved quickly. That is no longer the case. The queue snakes all around the store, its route littered with items where people just gave up and left. Only way to lessen it is to come first thing - but the shop doesn't open till 10 so sometimes there's even a queue outside. Shop online folks!
    1 person found this review helpful 👍

  • 5/5 Oishi D. 2 years ago on Google
    One ofvthe best Primark outlets with great range. The queue in the changing rooms were minimum which was great but the queues at the tills were really long. One of the staff didn't have a mask on and had a cough- what seemed like smoker's cough, but, this should not happen in a store. Wearing masks for staff should be mandatory.
    1 person found this review helpful 👍

  • 1/5 Pickey M. 2 years ago on Google
    We popped in because friend wanted some home t-shirts. Never again. In general primark prices are matching with their quality, same low, that's why I never shop there. Anything I ever got from there, ended up on bin after few washes. Such a rubbish and cheap quality. But what is remarkable in this shop as well, is the behaviour of their employees. If u looking for being treated poorly, rude and with disrespect, this is place u got to visit then.
    1 person found this review helpful 👍

  • 1/5 Clockend T. 1 year ago on Google
    Huge queue / line there always, been like this for years. They have over 20 till’s available to use and only 5/6 in operation, meaning customers have to wait an hour plus in the queue. Terrible service. Just hire more people specifically for the tills! Increase your FTE! Trying to cut corners and save money. 👎🏽
    1 person found this review helpful 👍

  • 3/5 Martini “Martini” B. 1 year ago on Google
    Whoever wanted to create the ,,monstrous, together with ,,nasty,, nailed it with placing primark at Westfield shopping centre. It's a nightmare considering those 2 power houses of retail industry have no respect for the environment protection and the only aim is to profit. In addition Westfield management had proved to be a hypocritical winner of the decade by allowing primark to reside on its retail space. Why u ask? Cause in 2008 when Westfield opened ,they rejected primark to have a retail space cause they were aiming for more premium brands. 15 years later they awarded primark with the biggest retail space. Hypocrisy at its best supported with greed and materialistic benefits. I love clothes and I love fashion but I changed my shopping habits and climate change def influences what I do and how I shop. I was never a big fan of fast and cheap fashion. This kind of retail is destructive and damaging ,and sends the wrong message to customers. Retail productions have a huge impact on economy and environment. Consumerism today needs to be reviewed and actioned upon. Looking at pales of clothes at primark ,angers me. At its everywhere! Tons of fabrics across this store is everything against what I believe. I don't see any urgency in keeping standards. Clothes are on the floor , walked upon, trashed and already dirty before being purchased which will add on to a wastage. And I imagine huge quantities are wasted just by looking at the floor. Many of you will tell me to shut up and accept how the massive consumption works these days. I understand there's 8 billion of us and only few can afford Gucci and Prada. And I'm not against high street and effordable retailers. What I'm trying to highlight and change are our habits of how we shop and use our clothes. And every little helps here! Imagine if we cut down on quantities of clothes. To treat them better and care, to make sure we can used them longer and reusethem again. If you can reduce your shopping visits you could contribute immensely to carbon footprint reduction and climate change. I did some research and I couldn't find Primark to be committed to any pledges or project regarding climate change, which is horrific and disappointing. Changes are made with help of numbers and its masses of customers will change, make it or break climate future. Some of you might say that 40% of worlds pollution is contributed by only 1% percentag of the riches. And that's shocking in itself! But I also think that Changes need to be embraced and actioned by all classes of society and need to actioned by ourselves in a first place. So I stopped shopping for clothes which I'm intetested in but I don't really need. Cause why would I get 7th pair of jeans if I wear only two at all? I went thru my wardrobe and scale down to essentials and practical clothing I wear. It's good to visualise what we have . I rediscovered items I totally forgot about. Items I never wore but kept in wardrobe, bags and everywhere I could. I promised myself to be more respectful and practical. To use and reuse them. To fight my vanity and shopping habits and start big changes in my own yard. And so I did in my own heart.I find it disappointing how people just talk and dont do the walk.Everyone preaches the importance of changes but only few get actually to it and get hands dirty.. So my message here is simple and strong.Put your words where your mouth is and remember that actions speak louder then words. Look at your lifestyle, be more aware and considerate to our planet and don't hide behind clothes doors becoming a passive by stander. And if it's hard to imagine how small "you" can save a big planet like earth, then imagine your kids your family and next generations what you leave them with . Think twice..
    1 person found this review helpful 👍

  • 1/5 Divina S. 1 year ago on Google
    I have usually discussed concerns with accommodating staff at Primark but the experience I had today was disappointing to say the least. I tried on about 7 pairs of jeans and was told to bring all the hangers back which I of course did after trying. The man who collected the pile from me then told me (accusingly might I add) to put all of them on their hangers which was also a fair request but it was the sheer rudeness even after I explained that that had not been specified before I tried them and I’ve not been told at other Primark outlets either.
    1 person found this review helpful 👍

  • 5/5 Naomi F. 1 month ago on Google • 140 reviews New
    Despite being so huge and in the middle of a super crowded shopping centre, this primark is tidy, very well stocked and the staff is really nice. I did ask for a favour to one of them and I was very very happy with the support I received. Well done team

  • 4/5 Em (. 5 months ago on Google • 113 reviews
    They have everything at very reasonable prices, of course. All types of clothes, accessories, home wear, etc. I was spoilt for choice! If coming from North America, I suggest sizing one step down. That is if you’re L/XL in NA, M will most likely fit you here in UK sizes. My main criticism is that most parts of the store has no mobile service so if you need to be contacted, best to keep looking at your phone so you don’t miss a call or message. However, definitely recommend this store for a plethora of items!

  • 4/5 Marty F. 6 months ago on Google • 71 reviews
    Is not bad. Quite big within westfield. Got the backpack shown somewhere around a tenner can't remember exactly and is performing well.

  • 4/5 Tom 3 weeks ago on Google • 42 reviews New
    Primark offers a vast and affordable selection of trendy clothing and accessories. The store's budget-friendly prices make it a go-to destination for fashion finds. The layout is generally organized, and the variety of styles caters to diverse tastes. While the quality may not match high-end brands, Primark provides excellent value for the money. The customer service is efficient, and the frequent turnover of inventory keeps things fresh. Overall, Primark is a solid choice for those seeking fashionable items without breaking the bank.

  • 4/5 ayaz a. 1 month ago on Google • 27 reviews New
    Love it! Lots of choices, all variety of items, all sorts of prices. Can't go wrong with a £10 sleeping PJ's or a £15 shirt. Have mine for years and are still perfectly fine. Beware though that some items are quite poor quality, namely some pyjamas, namely the dbz pyjamas. Not worth the cost, no matter how cheap. The fabric kept falling off. But other items, definitely worth it!

  • 3/5 haitch 5 months ago on Google • 27 reviews
    Staff are friendly but what I cannot understand is the logic behind opening the store on Sundays at 11.30am for their tills not to open until 12pm so if your making a quick purchase at 11.30am you can’t. I had to wait 30 minutes to purchase 1 item i’d dashed into grab. The store itself is well equipped with most sizes of clothing.

  • 5/5 Mohammed A. 2 months ago on Google • 15 reviews New
    I had a fantastic experience at the mall! The diverse range of food options was delightful. Finding reasonably priced clothes added to the joy. Overall, it was a wonderful time, and I highly recommend the mall for its variety and affordability.

  • 5/5 Kary S. 2 years ago on Google
    Great experience for such a big unit. Everything you need you are more likely to find it. The cash desk service was great, many tills in use and the queue was moving fast. Well done 👍

  • 4/5 R D. 2 years ago on Google
    I would say this is one of the better primarks. If you manage to get there early, you can enjoy the store in its tidiest form and manage to find your sizes. Plus just enjoy the space and freedom to take your time. There was still a short queue when I was there (10:15am) but nothing like it would be at its peak time. Queued for about 7 minutes to pay, no queue to enter the store. I'm not a regular shopper here but nice when you want to grab a bargain.

  • 5/5 RedGamer 2 years ago on Google
    Shoes here are amazing price. Really comfortable and I would recommend for those not wanting to spend too much

  • 1/5 ad m. 2 years ago on Google
    very big store.. I noticed that products have different prices according to the stores around West london. why? do it? other retailers don't it. I found that out speaking to management they said I got it wrong. I don't think so. stop the misleading prices. especially on sale products..

  • 4/5 Elly D. 2 years ago on Google
    Definitely one of the better stores for sure. The underwear section was a little disappointing, couldn't find matching knickers for bras, struggled to find my size bra. It was quite tidy even tho it was busy. Although I don't know why some customers act with no respect just ragging items about with no thought of the next customer or staff that have to tidy up. I wonder would they do it in a higher end store ?? All I all a really nice little shopping trip.

  • 5/5 Charlieeh S. 4 months ago on Google
    Today I visited your store and I have to say as a blind shopper your stores by far the greatest one for me now the service I received at the till from a beautiful human being called Evette was absolutely hands down thee most wonderful customer service ever I hugged her before I left honestly I left your store feeling like a human being not just that blind lady she really uplifted my day took the time to just have a moment with me if we can have more Evettes in the world it would be a better brighter place please thank her 🥰

  • 5/5 Mario S. 2 months ago on Google New
    Big store, with easy access. No upper floor. Big variety of products and nice staff. Check out didn't take long.

  • 5/5 Kim F. 2 years ago on Google
    First time visiting this Primark! Very big and well laid out. I was looking for a certain item and asked a member of staff if they stocked it in this branch. She lead me straight to the item. Impressed!

  • 5/5 Khadija K. 8 months ago on Google
    TO AVOID DURING WEEKENDS OH MY GOD, I went during the weekend (saturday) and it was crazy. People are throwing clothes every where. I couldn't find the trousers for my set pyjamas.

  • 5/5 Dominic F. 2 years ago on Google
    Only shop in the mall that had my size. Bonus points for making joggers out of recycled plastic.

  • 3/5 Matt j. 2 years ago on Google
    The usual, seemed low on stock but staff very helpful

  • 5/5 Meera V. 2 years ago on Google
    This Primark branch has a wide range of brand new collections comparitively and maintained neatly ... The space is big and well lit with natural light added into the showroom giving a fresher look ... Collections are amazing 🤩

  • 1/5 T B. 2 years ago on Google
    Terrible communication with a staff cashier! My mask was down as I couldn’t breathe properly for a few minutes. The cashier She rudely and sarcastically made a very unecessary comment which is none of her business. She was like ‘ does your mask work down there’. I just looked at her and continued with piling my stuff on the counter. She then said ‘ im only saying it because I dont want you to get what I have’ . So wait hold on, if you have corona then why you not wearing a mask yourself or why even coming into work? I literally did not communicate back with her at all. Rude person, unsatisfied with the service ..

  • 5/5 Shen S. 1 year ago on Google
    Lovely clean primark, everything is neat and tidy and the selection of clothing and shoes have lots of sizes. Home section was lovely too!

  • 5/5 Mitos P. 1 year ago on Google
    My only favorite place to buy my trainer socks. Cheap but good quality and lasts long.

  • 3/5 Donna K. 1 year ago on Google
    Expect massive queues. No matter what day or time I visit, the queues to pay are huge. The range is ok, not the biggest Primark or best laid out. There's a home section which has nice bits though and good prices.

  • 5/5 Sutapa B. 2 years ago on Google
    On a budget, yet don't want to compromise on being trendy? This is the place to go! Even if you are looking for presents, school wear, lounge wear or items for home, there's always a bargain to be found. Queues are understably quite long, so best to go with some time in your hands. As a bonus, paper shopping bags are still free and quite durable to fit all your shopping in, as long as its not raining and you don't get them wet.

  • 4/5 Adnan S. 2 years ago on Google
    Every visit to Primark is fun for the family. The selection of products is amazing and the prices are awesome. The reason for giving 4 stars is the wait at the tills

  • 4/5 Sr J. 1 year ago on Google
    Great store which needs to be brought down to Canada. This store has many options for womens clothing and accessories. As for the mens section felt this specific location was lacking on selection but it was alright. But for women was great and super affordable. Highly recommend for those looking for anything and everything.

  • 3/5 Neesha H. 1 year ago on Google
    Extremely long queues, very hot and quite messy. Came for one thing, so it was a little annoying that we had to wait in such a long queue for it. Should maybe introduce a self-checkout for 5 or less items (or something similar) to alleviate this problem. As I know Primark is a popular clothing store it could help atleast clear the long waiting times to pay.

  • 5/5 Jamie 2 years ago on Google
    Staff here are extremely nice; was a little cramped moving around with a wheelchair but everything is accessible.

  • 5/5 Luqman H. 1 year ago on Google
    Nice Primark branch located in the Westfield mall. The place has a lot of choices and staff are helpful. Some things are a bit disorganised and be prepared if you visit during busy hours, there can be long queue to pay.

  • 5/5 F S. 1 year ago on Google
    Loved the sitting area. After hours in mall you need to sit. Thanks for thinking about customers. Great variety. Loaded store. Cheap ( not like it used to be). Still better than many bigger brands. Nice staff.

  • 4/5 Samuel D. 1 year ago on Google
    Great store, love shopping for our newborn baby with all the Disney stuff they have. Not always organised but it's great to go and visit. Spread over 2 floors it's a decent size Primark. Plus being in Westfield as well makes it all the worth while to visit.

  • 4/5 Marj L. 1 year ago on Google
    A chain store which does what it says on the tin. A nice addition of sustainable, recycled clothing. Big enough not to be bumping in to other shoppers. Lovely, helpful staff.

  • 1/5 Amelia H. 1 month ago on Google • 1 review New
    Dirty,hot, crowded. I was disgusted and utterly appalled by the state of the shop especially considering how popular primark and Westfield both are. The area behind the tills were a pigs stie and I am embarrassed to of even stepped foot in that shop. Shelf’s we’re rusty, nothing organised, I even saw a pair of socks covered in mold! The hair brushes all had clumps of dirt in them and the bags were dusty and stained!
    1 person found this review helpful 👍


Call +44 20 8749 1596 Open on Google Maps

Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Accessibility
    • ✓️ Wheelchair accessible entrance
    • ✓️ Wheelchair accessible parking lot
  • Service options
    • ✗ Delivery
    • ✓️ In-store pickup
    • ✓️ In-store shopping

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