This place is awesome and full of creativity. Childrens will enjoy this place on seeing all those colourful blocks. Even if you're not a fan of Lego, it's still a worthy visit to see their amazing creativity. The built block of London is awesome and colourful. Only thing it is a bit pricey compared to the sales which available in Amazon, Supermarkets or any other toy store.

There seems to permanently be a queue to get into this store. It is large and there are good displays and models but as far as I can tell nothing to but that can't be bought online. If I was in the area and had a while to spare I might check it out but there are other Lego stores around that don't have the same queues.

Visiting the LEGO Store at Leicester Square in London is an absolute must-do for families exploring the city. This isn't just any toy store; it's a vibrant, imaginative world where iconic London landmarks are reimagined in LEGO form, and creativity knows no bounds. The experience of stepping into this LEGO wonderland with your children is one that will enrich your London trip, making it an essential addition to your photo album and travel itinerary. One of the store's most enchanting features is the life-size LEGO models that dot the premises, including a dazzling rendition of a London Underground tube carriage. These incredible displays are not only perfect for captivating photos but also offer a unique, hands-on way to engage with the sights and symbols of London in a playful and memorable manner. A fascinating tidbit about the LEGO Store at Leicester Square is that it's one of the largest LEGO stores in the world. But the true magic lies in its unique installations, like the detailed model of Big Ben, which took an astounding 2,280 hours to build and comprises over 344,000 individual LEGO bricks. This meticulous craftsmanship showcases the boundless possibilities of LEGO and ignites the imagination of both young and old visitors alike. The store also features an interactive "Mosaic Maker" that allows you to create your own LEGO portrait, a novel souvenir that captures the essence of your family's adventure in London. This, along with the opportunity to dive into bins of LEGO bricks to build your own creations, makes the LEGO Store at Leicester Square a dynamic space where fun and creativity meet. Including the LEGO Store in your London visit offers a playful pause in your sightseeing journey, providing a space where kids can be kids (and adults can be kids again, too). It's a place where the family can come together, share laughs, and let their imaginations run wild. So, make sure to carve out time for this delightful destination — your photo album, and your hearts, will be all the richer for it.

The Lego Store in Leicester is a haven for enthusiasts, embodying the very essence of brick-built wonders. The store's expansive layout invites you into a realm of creativity, with its vast collection of Lego sets catering to every imaginable interest. From iconic sets to exclusive releases, the variety is both impressive and delightful. A noteworthy tip for visitors is to embark on a unique journey to the second floor using the whimsically adorned elevator. It's not just a means of transportation; it's a charming ornament in itself, adding an extra layer of Lego-inspired joy to the experience. The elevator ride becomes a brief, magical interlude before stepping into a treasure trove of Lego marvels on the upper level. In this Leicester Lego haven, the fusion of a vast collection, thoughtful details like the enchanting elevator, and the overall ambiance make it a must-visit for Lego enthusiasts of all ages.

This shop was our inspiration for a recent visit to London and it did not disappoint us, it was worth the trip from Nottingham to London alone. There are loads to see and do in the Lego store, and it could keep you entertained for over an hour.

Really good selection within the shop and some incredible pieces that have been built inside too. We all loved our visit and came out with a couple of treats to ourselves too. Will definitely visit again on our next trip to London and I’m sure that we will be picking up some more treats then too.

What a lineup to get in! Don't give up hope - the line goes FAST! And you know you want the "exclusive" Leicester Square Man! PRO: - Central to Leicester Square and many other great tourist attractions - Great staff that help you get a picture (without 100 heads in the pic) CON: - Busy busy location! - Can be hard to get pics in the store SUMMARY: Any day at a Lego store is good day! I enjoyed my time here

Lego one of the best store in the heart of Leicester Square. Very beautiful and amazing store for Lego collection. I really enjoyed the time and love to visit. Specially staff is very helpful and store looks so clean, tidy Highly recommended friends, families and colleagues

I love this store, some fantastic Lego masterpieces and a variety of sets to buy. Prices weren't too bad, my daughter bought a set. We queued up to go in, the queue went fast. Once inside we leisurely went round and took pics too. The staff are all friendly.

This Lego store stands out among the ones I've visited. The life-sized Lego Bentley car amazed me – sitting in it was a treat. The detailed Harry Potter theme and kids' play area add to the uniqueness. A must-visit for an immersive Lego experience.

An absolutely fantastic Lego with fantastic sculptures and art!! I absolutely loved looking around and taking pictures of what I could!! I thought it was all very cool 🗽 It was the biggest Lego shop I've ever been to in my life and I enjoyed getting many pictures! It was a nice experience! 😊

The Lego Store in Leicester Square is a haven for both children and adults alike, offering a vast and visually stunning showroom spread across multiple floors. Situated conveniently opposite the M&M's store, it's hard to miss this beacon of creativity and nostalgia in the heart of London. As expected, the store boasts an extensive collection of Lego sets, ranging from classic favorites to the latest releases. The sheer variety of Lego bricks and sets available is sure to spark the imagination of anyone who enters. It's a place where even adults can't help but feel a sense of childlike wonder and excitement. Despite the bustling crowds, the staff at the Lego Store are incredibly friendly and helpful, adding to the overall positive experience. Whether you're a seasoned Lego enthusiast or a newcomer to the world of building blocks, the welcoming atmosphere of the store makes browsing and shopping a pleasure. During my visit, I couldn't resist picking up a Lego set of Venom, adding to my growing collection. The desire to expand my Lego collection was certainly fueled by the inspiring displays and endless possibilities showcased throughout the store. In conclusion, the Lego Store in Leicester Square is a must-visit destination for Lego fans of all ages. With its impressive showroom, friendly staff, and irresistible allure, it's a place where dreams are built, one brick at a time.

We visited the Lego store on Thursday 3rd August. We took part in some build your own Lego piece to take away which was really fun as well as seeing multiple other Lego set displays which was nice. There was some new features which had replaced the existing displays but they were still as fun and interactive as the old ones and great spots for photo opportunities. We were also welcomed by your team member Ian who was very professional, polite and friendly which made our experience more memorable and enjoyable. Thank you for your service and we will be back again soon.

I loved visiting the Lego Store! There was a line to get in but it moved quickly, and the umbrella bag given to you on entry was a nice touch on a rainy day. The store features some amazing builds, and a wide range of Lego products across a variety of ranges and themes. Worth a visit.

This place is AWESOME, so many cool Lego creations on display! Had to wait about half hour to get into the store and it was chucking it down but oh well, such fun!

Fantastic store!I've been there a few times, and every time, it's a wonderful experience. It's fun for both kids and adults. There is plenty to see, and it's also interactive. There are always interesting things that build of Lego, the last time, there were plenty of scenes and characters from the Harry Potter movies. Staff is always helpful and friendly. It's definitely worth a visit!

Super busy, with long queues. Not fun waiting 15 mins to pick a single item. Most people are there just to take pictures and walk around. Lots of Staff members who are always offering to help, really appreciate them

So how can I put this… the store is amazing and is well managed on crowds as the limit the number of people in the shop. That being said if you don’t know that the massive queue is off putting, but it does move fast. All in all really great experience and well it’s Lego so great products

I advise to must visit this place in London along with their kids and those who love toys. We are not fans of LEGO, but this place changes our perspective. Lot of souvenir idea here. But among all new ideas, the printing of our name image on each LEGO was special. The passport was new and stamps are unique 👻

Great shop, had to queue yo get in, but not for long. The staff were friendly and helpful. My granddaughter was given a passport she could collect stamps with, and there were a few interactive things for children to do.

A full cue that wraps around the building is only a ten minute wait. Once inside the store it seems the layout could be worked on to prevent congestion on certain areas. However the pick a brick selection was vast. Enjoyed the make your own figure stations too. Just a bit jammed together

Impressive Lego store with plenty of brick built sculptures to look at! If you’re a Harry potter fan, there are 3 or 4 displays for you to see that are awesome! They also sell some London sets in there that may be harder to get outside of the Lego stores. There was a long line outside the first few days we passed by it, we went half an hour before closing and the line only took about 5 minutes. Worth it to just see the sculptures even if you don’t buy anything.

It should be the largest Lego store in the world and for this reason I expected it to be bigger, but instead it is just two floors high and after seeing the 4 floors of the M&MS store opposite, the two floors are few. This does not take away from the fact that it is a beautiful store based more on the setting than on a vast variety of products. The products inside can also be found easily at Hamleys, nothing special. The buildings inside vary from James Bond's car to Big Ben, passing through various Harry Potter settings. The most impressive is the Gringotts with the barbed dragon on it. The construction as a whole exceeds 3 meters in height. The idea of the Lego passport is beautiful, I took advantage of it to request one and make my first stamps.

It has been awhile since we have visited this shop and now they are even bigger and better! They have 2 floors already and the store is massive! Its so much fun to look around and shop in this store especially for the kids as they have lego statues like dragon and harry potter theme. They have a mini play area were kids can built there own lego. Such a great store, there was a wait like the usual. But you will not wait for more than 5 minutes plus they have a staff who entertains you while playing a small guitar.

Surprised with the small amount of reviews here compared to places like M&M World, Harrods, and even Tower Bridge. But what an excellent store. Prices for Lego are not terrible, a handful of items are on sale with bigger discounts than described. Staff are so friendly too. Worth a look.

Nice store. A bit crowded all the time. Needed to wait in line some time. Nice Lego characters everywhere. We found few Lego sets we don’t have seen in our home country (yet), so they were our choice.

Didn't queue for too long to get in. It was my first time inside as had family staying in town. I was really impressed by the range and especially all the built LEGO statues etc. I particularly liked the William Shakespeare on the bench. The only issue on the day of our visit was that the lift was out of service and we had a buggy. Otherwise, great experience!

Absolutely amazing! If your an AFOL (Adult Fan of Lego) like myself, you have to visit this store. The store has been transformed from the original and now has double the space upstairs. The large Lego models are all excellent and well presented. The staff are all very friendly and passionate about Lego. What more could you ask for in a store!?

Loved my visit to the worlds largest Lego Store. The sheer amount of displays, interactive games, and of course Lego! Dwarfs any other store I’ve been to. There are a couple exclusives to the city/store - the poly bag mini fig lester Leicester, and the mini bus. Highly recommend a visit if in the area!!

The LEGO Store is very good idea to be in the top of your schedule for your kids in a different ages. LEGO help kids to improve their skills and creativity .. thanks to the friendly staff at the store.

Always a popular place to take the kids. They’ve recently renovated the store with two floors now. There’s lots of Harry Potter Lego exhibits at the moment. Upstairs they’ve got some custom brick builder activity stations where you can make your own Lego people, customise a brick or fill a tub with random bricks.

It was great to see the store with the Big Ben build. Unfortunately, the second level was closed for remodeling. Get the double deck bus and Leicester Man mini-figure as they are exclusive to this store only

Nice friendly staff. Well stocked shelves, good mix of new and "not so new" Lego sets. Tidy and organized shop, easy to find what you were looking for 🙂

Busy Lego store in Leicester Square. Love that they have already built models of each of the sets they have on sale in store. There's also life sized Lego builds such as the mail box and the tube carriage.

A great Lego experience. We had to wait a little outside the shop but once inside the kids were over the moon with all the different Lego sets. The staff was super nice and helpful.

Upstairs was closed when we were there making this just the same as a mall store. I’d have given 3 stars if it weren’t for the super nice staff who took pictures and were just outgoing and friendly. The actual Lego selection was fine but nothing notable. I’d say the best parts were the built telephone booth and 12-foot tall Big Ben.

Visited last Thursday and it thoroughly entertained a 38 year old and a 9 year old for over an hour. Brilliant models themed on London, plus many interactive free builds. We built a lego bird and got some stickers (even me 😆) Then headed upstairs and built models out of just green 2x4s. The young one wants to mention Dom who was very entertaining and chatty with both of us. Hope he got to finish his 3 headed dragon