This place is an excellent example of how gym shouldn't look like. I've been member for over a year and I can't wait to change. During the entire duration of my membership, I've never seen a cleaner at the premises and the gym therefore looks accordingly. Used towels are all over the changing rooms, as staff doesn't bother emptying the laundry boxes, soap containers are missing in showers, showers in general are very poorly cleaned and the ceiling is covered in mold. Actually, I think that everyone should come check it out once as it will make them appreciate even gyms where they adhere to the most basic hygiene standards.

Signed up for a 3 day pass to try the gym. The email you receive says that if you haven’t been contacted and want to visit the gym you can show up, speak to the receptionist and have them scan the bar code you receive in the email. I showed up and showed the receptionist the bar code as I hadn’t been contacted yet. She turned me away saying I needed to book an appointment. It would be great if you could get your policies in order to avoid wasting people’s time.

Has the potential to be a great gym but badly let down by the apathetic management who can't maintain or keep equipment in good working condition. Benches are frayed with foam poking out, various cardio machines like the Assault Bike and Rowers broken and out of action for weeks on end. Mould in the Men's changing room, toilets constantly blocked, no hot water in the showers once every couple of weeks.....the staff are perfectly pleasant but sorry let's have more action, less chat.

Super friendly staff. Enormous selection of clean and quality equipment.

Really friendly team and great facilities. I love hosting my twerk classes here on Mondays. The main studio is really big and has a great sound system.

Popped down to Fitness First with my daugter for a trial, I called in advance and spoke to August who was super helpful. I didn't expect August to be on the desk when I arrived, he made us both feel so welcome, I've been to other gym's where they don't even acknowledge you when you walk in, this was the opposite, also everyone entering seemed to know August. He explained how the gym works and where things are and to ask him if we needed anything. I was super impressed and am looking at joining ASAP

Have been using this club consistently for nearly 2 years and would highly recommend! The team are so friendly, always happy to support and help with anything. The club itself is always clean and the vibe is great! I train in the mornings only and although busy, there’s always enough space. They have a fantastic range of classes and make everyone feel welcome and comfortable. The gym is a huge part of my life and I’m grateful to find such a decent club. Thanks to the team again 💙

Great gym, spacious and modern and some great classes. Check out Functional Fitness with Ed which is the best class I have been to for a long time- amazing class. More classes from Ed please!!!

I would like to thank one person particularly. Daniel is great! When I came to the reception to address an issue, I was not in a good mood. He was so friendly and helpful. He was patient with me, made me feel seen and heard. He went the extra mile to help me. I went from wanting to quit the gym to looking forward to coming back. It’s staff like this that keep the vibration high in a place.

Great city gym. Good classes. Check out Functional Fitness with Ed and Yoga classes with Kasia.

Ed and Mila are amazing and the reason why I stay with this gym!!! They train you hard and keep you motivated !

I travel for business and used this gym for a few weeks while I was in town. My training sessions with Eduardo were fantastic. I consider myself athletic and Eduardo always pushed me beyond what I thought I was capable of. My sessions were 5 star, I give the gym 4 stars, due to size. Getting a machine wasn’t always easy.

So many bad reviews who clearly do not reflect the truth about this gym. Mostly written by frustrated one-day users who cannot afford it or trolls. I've been a member of this branch for at least 05 years and I've always found the staff super friendly and professional. Yes, there is now and then a broken equipment or sauna, but this is usually dealt with pretty swiftly (it's not as if they've got a 24h handyman locked in the back!). There are also loads of classes on a daily basis which are real fun and can be booked online. We're in central London and in a very big city, ANY gym will be packed during peak hours, arrive early or work out later, or just don't work out at all if you're a princess too afraid to share an equipment. As a regular customer, I think it is not a perfect gym, however, it is a great gym and far from the misleading reviews some "customers" have written.

I love this gym, for a great vibe and great staff-like Ed (sorry if I’m wrong) he works there for many years and very knowledgable about anything you ask him. And personal trainer Johnatan my favourites ones. And I found very helpful all the staff. The music is great and classes they have- everything just perfect. The disadvantage that the staff is changing quite often (like everywhere). Finess First First the Strand is my perfect like for the locals and visitors. I have moved to the area near by and have changed this gym- but vibe is not the same. Thank you!

An amazing gym with facilities like a sauna and classes to take advantage of. The team is very friendly and approachable. They provided plenty of assistance with offering advice and answer any questions. It has helped a lot with any preconceived notion I had that I would have to figure things out at the gym by myself.

The gym culture here is incredible. I worked out in many different gyms, never had a quicker and more efficient workout than in this gym. What usually takes me 1hr and half in The Gym or Pure gym, takes me 45 min in here. Furthermore, towel service and iron board in the locker room make it efficient for me to be back in the game for either work or university. 100% recommended, plus the staff is extremely knowledgeable and well mannered. I would also recommend attending the Bootcamp by Neil, it kills you but makes you stronger.

I’m having a really great experience at this gym. The facilities are fantastic, and I appreciate the variety of classes offered. The staff are friendly and helpful! I also want to mention August who took the time to show me around my first time at the gym, I felt welcomed right away!

The facilities were top-notch, the staff was friendly and knowledgeable, and the wide range of equipment made for a great workout. I especially appreciated the clean and well-maintained environment, which created a motivating atmosphere. Whether you're a beginner or a seasoned fitness enthusiast, it is an excellent choice for achieving your fitness goals. I highly recommend it to anyone looking for a great gym experience. Keep up the good work, Great place!!

It was very convenient for me as a tourist around Covent Garden area. The gym has what i needed. I would like to commend the staff especially June. She was very accommodating and helped me out as a drop in person. A complement of one day was a very nice gesture considering the price to pay for a drop in. She was very helpful and from my observation she loves her job just by how she interacts with the clients. Thanks June. You are a great asset to Fitness First. If you hotel has no gym around Covent Garden go to Fitness First.

THEY CHARGED ME £190 TO CANCEL MY MEMBERSHIP!!!!!!!! I have been working out at commercial gyms for five years now and have had no problems cancelling my membership with any other gym. They advertise memberships that seem like good value for money but in fact contain RIDICULOUS hidden fees that no normal human being would find in the T&Cs. I wanted to cancel after less than one month and got dropped with a £190 cancellation fee. This is the breakdown “Please see breakdown of the £190.00 below - 95 - 69 = 26 - The difference between the 1 month price and your price 26 X 2 = 52 - Times by how many months you have been a member for 69 + 69 = 138 - Paying back any difference and the arrears 138 + 52 = 190 - Total” Guys please save your money go somewhere else!

this gym is the worst of all the GYM brands I've seen in my life. do not respect their customers, they still have broken appliances and do not fix them quickly. in addition to all this when you close your Cuba contract, you are abusing and forcing you to pay one month's extra pay. I recommend that you do not use this GYM brand

Such a brilliant gym! Big and plenty of machines , and the free weight area is the highest I’ve seen in any gym. Love it here! Staff are always so friendly

Good equipment and well air conditioned both in the gym and changing room. Sauna is too small though, but that's minor. Very friendly staff.

Very happy with this gym and good value for money. The WattBike is essential for my cycling training. Staff are friendly and equipment in good working order. Changing rooms are spacious. Ironing board helpful as is fan when you overheat! Location is brilliant.

Nice environment to train in.

One of the better Fitness First gyms. The male locker room is probably the best I've seen in an FF gym. The sinks where one might shave and wash one's face are not next to the urinals as they are in most FF gyms. Also the locker room is roomy and well laid out. Gym floor is standard FF. Good size and selection of equipment that is mostly well maintained. Not as good as Tottenham Court gym, but better than most.

This club has been always one the best especially recently after the new general manger Ludo took over. The machines are pretty good, the studios are roomy not to mention the great vibe. Go check it out

The best decision I’ve made about my training! I love this gym, and I’m so proud to call it my home club! Staff are super friendly, knowledgeable and always strive to do their best for you! Love it!

Best thing about this gym are the classes, which are worth the membership fee on their own. If you like a challenge, get down to Ed's Fit & Functional class - it's so tough. I love it. More classes from Ed please!

I love this gym! As a woman, I am happy to have finally found a place where I can train perfectly. The machines are clean and people don’t leave them loaded, which I appreciate. The staff is super friendly, they are always smiling and encouraging me to push myself. I really enjoy working out here! Also, the classes are top! If you enjoy taking fitness classes like me, here you’ll find great quality, the staff is knowledgable and they put so much energy on each lesson.

Very happy with this gym! Got to workout here while I was traveling. The facility is very well-equipped and spacious. Hardly had to wait for anything. There is a studio area to do yoga or dance. It was also so nice to end my workouts relaxing in the dry sauna. Most importantly, the staff are so welcoming and helpful! Special callout to Ludo! Would very much recommend this gym!

I have been looking for a gym club to join in central London and after trying few I am really glad I finally joined the Strand. Very nice atmosphere, extremely friendly and welcoming staff and very good facilities. Ludo, the club manager, is extremely supportive, always paying attention to the needs of every single client. I also have PT session with him and I couldn't be more greatful since in less than one year I achieved results that I could not even imagine. If you are looking for a great gym with a perfect location in central London and outstanding staff, the Strand is definitely your call! I highly recommend this club to all the gym "aficionados".

Staffs here are so friendly and welcoming. Specially June the receptionist who does the amazing job to welcome me with her Manager Ludo. Henrique, the Personal Trainer are very friendly too every time I work out here. Love how clean the facility is, and I love the fact that Ludo the Manager is on hand as well when it comes to cleanliness of the gym. Did I mention that he’s hot too? ☺️ I will definitely come back here to workout, once i’m in London. Good job Strand team. 👍

This gym is well located in the central area of London. Decent size can get quite busy after 6pm on the weekdays. The staffs are friendly. Especially Henrique, super friendly, professional and great personal trainer 👍🏻

Had such an amazing time with PT Ellie who was so bubbly and friendly. She was knowledgable, encouraging and made the session a tough but fun workout! Would definitely recommend!

Good location and bigger sauna room. The staff at the reception are very friendly and helpful.

I wouldn’t give any star if could. Shocking staff, not even making the effort to explain their system and when you not fully aware how to use guest pass shouting and talking rude to people. Dont think that’s the way to talk to people unless you have some complexes or you are a very small person.Never ever going back and dont suggest to anyone if you dont want to be shouted in your face and humiliated without anyone listening to you.

I told you i am interested just in 1 month membership... not long term direct debit. JUST NOVEMBER. NOW I CAN SEE YOU CHARGED ME FOR DECEMBER... 3 TIMES I SPOKE TO YOU ABOUT IT AND NOTHING HAS CHANGED... ONLY FAKE PROMISES AND FAKE SMILES...

Went the first two days open after lock down, went early and less people than normal (probably about 5 or 6 instead of around 20?). Staff friendly as always (at this branch) took temperature, pointed out new rules etc. The general feeling I felt was actually better than the last few days before lock down when no one really knew what was likely to happen. I'm not sure how it will be as it gets busier but for now I'm soo glad its back. Given 4 stars as I'd only give 5 if it was my own private gym OR if they had hula hoops!

Great gym in center of Covent garden. Great gym classes with professional support

Lots of equipment and classes, friendly staff and trainers

Standard fitness first. Excellent staff

Excellent staff.

Pretty nice gym. Good location

My local gym for years. Good staff

Well equipped gym

I work here.

Nice location

I train at this gym and there is a new female personal trainer called Ellie who has only just started, she was very friendly and helpful when i spoke to her and offered me a complimentary session with her last week. I Found this session great, she really focused on me and my goals and kept me motivated throughout. I soon after took her on as my PT... I would highly recommend working with her to achieve your goals, shes very professional and always plans sessions tailor made to me. I always feel refreshed and great when i come out of my sessions with her!

Small but functional. All you need if you want a work out before going out in Covent Garden or anywhere in central London.

I use to enjoy going to this gym but since Feb they changed the tier system and whilst my home gym use to be the tier above, it no longer is. The man of the reception (Ludo) was really rude about the situation as though I was trying to scam the system when in reality I use to go there for 5+ years without any issues. In my opinion the refurb does not make it worth the extra money.

The best staff and the greatest place! Thanks to the incredibly kind, knowledgeable, helpful, approachable staff I can’t say enough good things about how grateful I am to this place. August was particularly above and beyond in getting me set up for membership and orientation and training help. But everyone was magnificent and the nicest people anywhere. I feel so so grateful that they helped me so much and went out of their way to do so. Of course the equipment is great and the place is spotless and quality of everything is ideal too. But the people and the vibe are everything and for that this must be the best gym anywhere.

Been training down there a short period of time, really enjoying sessions and PTs. Lots of machines and space to work out and feel comfortable to do so. The staff are so friendly and welcoming! Really enjoying the gym and the vibe. Highly recommend!

Great city gym, very friendly, helpful and professional staff. I've had two PT sessions with Ryan and they've been brilliant, he's really helped me improve my technique for future workouts.

Highly recommended. Nice gym with excellent staff, especially June!

Going to the gym has always been very much part of my lifestyle. Without it, I would be lost! It is always important to go to a gym that feels very much like a second home, and at Fitness First - it clearly doe!. From the right amount of equipment available, to the friendly receptionist June who always beams me with a great smile and conversation. Also a shout out to the gym manager Joe West who clearly cares about the well being and mental mind of his gym members including myself. I would highly recommend coming here for a workout.

As a very regular here, its been lovely to see the super friendly team welcome me each time. It's been a tough year, but the smile and chats from such a welcoming gym have been so great warming. The gym doesn't get to too busy (but hey that's partly due to Covid) and I love having the freedom of bit having to wait for anything. And it's kept clean by a very thorough guy who is continuously mopping and cleaning. Big shout out to (amongst others) June. Lovely lady to have a natter to before each session 🙂

Really great gym. Has everything you need in a fitness centre. I love the exposed brick work gives a real New York Style vibe

The team here are so friendly and always super helpful. I’ve already recommended this gym to people and will continue to do so. I had Roisin as a personal trainer and couldn’t fault her she is the best. Overall a great place to go in a lovely area

I came in with a friend who's already a member to try it out. The staff were friendly and helpful. The set-up was practical and had modern equipment. A special thanks to Enrique and August who are staff. They're an asset to your business.

Stopped by for a day workout. June checked me in and explained everything throughly. Perfect sized gym and super comfortable. Great workout.

Super location, nice gym, friendly staff

Poor facilities & poor quality service. Much better gyms nearby ( "the gym" or "virgin active" )

Love it. The staff is polite and knowledgeable. Great location

Great gym. Friendly staff. Kudos to June who is always welcoming, genuine, always takes care of her members. Great machines, workout space and areas.

Wow, I loved it, people are so kind and welcoming, if you want to have a healthy life you can choose this gym, it's also on class pass for tourist like me. ♥️

An excellent gym.

Really nice gym, not huge but has everything one might need, plus classes/personal training. We just dropped in for a day as we don’t live in London but everything was straight forward. I would like to give a special message to June who worked on the front desk and who went above and beyond for us. She was very welcoming and extremely kind. Thank you very much for the warm welcome 🙏

Avoid at all costs - Signed up here and cancelled within cooling-off period; turned up in person and called twice to confirm cancellation and each time they said email instead; no response to several emails. Got charged full price the next month. Thankfully a different DW branch took on this problem caused by the Strand and helped.

Only one singular 1.25 plate that I could find in the entire gym (which is wholly pointless) Shouldn't be allowed to advertise as having a lifting space without a full set of lifting plates and decent bar collars. Weights area is poor, only one rack. Massive cardio area: this is an overly commercial gym avoid at all costs.

Not one to write reviews but I personally have had a terrible experience with this gym. The gym itself is small with a low ceiling and little air conditioning. I signed up as a student for the summer, and I was assured that I would be able to cancel for free with no extra charge when returning to uni in scotland. I was then charged more than the student rate, and I never received the vouchers that I paid extra for when joining despite repeatedly asking. When I cancelled my membership and sent off all of the paperwork nothing was done with it. I repeatedly sent emails and called in but I was never responded to, or on the phone I was told that I would receive a call back which I never did. It ultimately took six weeks afterwards for them to cancel my membership and this is only when I phoned head office, all the while they were still trying to charge me and charge me an extra month after they decided to cancel it. This is part of a larger pattern and from looking at these reviews it seems that others have had similar experiences. Head office were a lot more helpful and this is not reflective of the experience that I have had at other DW gyms.

Got my iPad Pro and credit cards stolen from my locker in this gym. Over £1500 damage with no much effort from the people there in order to alleviate that damage. Someone either saw me putting my code or literally broke the padlock (which also disappeared). If I were you, I’d think twice leaving your belongings in those lockers, especially considering that this gym doesn’t take any responsibility with the its safety.

This gym has a really nice vibe with all the staff/trainers super friendly and always happy to help or give advice. The manager Ludo was exceptionally amazing with my induction and showing me around. The facilities are good with decent changing rooms. I also enjoy some of the classes that are offered.

Been looking for a new gym for sometime, I have been with Nuffield for years but no longer! I have today joined Fitness First The Strand. Ludo, the General manager showed me around the club and could not have been more helpful. Post covid it’s great to see a smiling face and feel like some honestly cares about your fitness journey rather than getting your membership. Great facilities, reasonable price for the heart of London, was cool even in these sweaty times. Would highly recommend and FF should be proud to have Ludo.

Excellent gym! Perfectly located with a great friendly staff. Feels like a big (and fit) family!

After suffering an ankle faction I was looking for a new place and a new start. From the beginning, all staff were very friendly. Always is a pleasure to see June at the front desk with a warm welcome and a big smile. Terry has been an excellent and helpful personal trainer to help me to get my goal. Highly recommend!

I recently had a heart attack and started going to this gym to get myself strong again. The team here are some of the nicest people I have come across. Always happy and helpful!! I highly recommend it

If i could give more than five stars i would! The gym its fully furnished, cozy and in a great center position! the team its very welcoming and nice, and ludovico, the general manager its something else, a really prepared fitness mind always on track! Can’t wait to back for my workout asap!

Great gym, always very clean and wonderful staff (June on the front desk always greets me by name and with a smile.) good availability of equipment too. Not the biggest gym but more than enough space and equipment.

It has to be 5 stars for this lovely gym which has helped me shift all my lockdown fat. I always get a really warm welcome from the amazingly friendly team - Which is why I am here nearly every day!

Quality gym. has good equipment and good running machines and is well located in Covent Garden and near a lot of tourist attractions. Gym has good classes in rooms and staff are always helpful

Nice gym chain. Getting a bit old now. Need some upgrades

Friendly staff and atmosphere. June the receptionist is great and very welcoming Highly recommended

Not the biggest gym in the chain. Saying that, it was spotlessly clean, well equipped and the staff were very friendly and welcoming. Would happily come back if I was more local.

I'm so happy I joined this gym among the many options in London. The gym itself is perfect for a workout, but the standout is the staff- they're all kind and helpful. Bonus: it's usually not very crowded, in my experience. Definitely recommend.

I mostly use this gym at the weekend. It’s a good gym with equipment in excellent working order. The vibe is generally super friendly and I enjoy working out here. Staff at the weekend can be unfriendly and oblivious, which is a little off putting.

Had a late flight out of London and this was the perfect place to train. The facilities are very clean and good selection of equipment. August and the team were very welcoming and I will certainly train here again next time I'm in town.

Great gym, friendly staff, made to feel very welcome, from June on reception, the personal trainers even if you dont use their services and the cleaners who make sure it's all spotless for us! Fantastic relaxed environment!!

Could not be happier with my Gym Membership. The staff members make all the difference, being fun, friendly, energising and very personal. Couldn't recommend more!

I adore the team. So helpful and friendly. I love my Saturday stretching classes with the beautiful Ellie.

Highly recommend this gym. Clean, friendly staff, new equipment, and it’s never too busy. Great value for money.

A friendly, clean and well equipped gym which included a studio and spinning bike area for the size of the gym. I had a good work out.

Highly recommend this gym. Clean, friendly staff, great choice of areas to exercise, sauna, and it’s never too busy. Value for money

Ever since joining The Strand my fitness journey has been remarkably more enjoyable. The staff are super friendly, engaging and supportive. They create a healthy and encouraging training space making you feel relaxed and ready to achieve your goals. On visit you can expect a lovely greet from reception and a clean gym ready to use. I highly recommend The strand not only for new gym goers but to anyone who thrives in a positive, upbeat environment.

Nice gym & the tall Italian looking manager is super friendly and hot.

Staff, location and cleanliness.