I had a tattoo done by Zeph a couple of days ago now and it was an amazing experience (except for the couple of painful places 😅). He did a fantastic job and ensured that I was comfortable the entire time! Ruined me with a couple of animal facts, but it just means I’m going to have to find weirder ones for next time! Even the staff at the desk were lovely too! Highly recommend!

I walked in without an appointment, but the lady at reception managed to squeeze me in. I came here for a piercing, and with this being my 6th, this is by far the most professional shop I've been to. The piercer carefully explained each step, was exceptionally sanitary, and even took photos of my ear so I could properly see where she would be piercing. I felt completely at ease with her and she was very friendly. The shop was a little pricey, but considering this is central London you can't complain. Plus everything has healed really nicely.

I booked an appointment with them and got some body piercing redone after the holes had closed from last year. Reception was great, she was well informed and helpful. The person pierce was great as well, talked me through the process as she went and took her time to make sure everything was done well, which I appreciate. The first time I had the piercings, I had a lot of issues but these current ones are doing great, no problems at all! Would definitely recommend and return back to them in future.

I got my conch pierced by Queen👑Roni. She’s absolutely amazing and professional. I was soooooo extremely nervous cuz my last helix piercing elsewhere was a disaster. This time I was totally at ease thx to Roni (I mean I’m still nervous😂 Roni could defo tell hahahha!!!). Anyway, she’s so kind. She talked me through the whole process. It didn’t bleed at all! Btw the reception girl was excellent as well(sorry I didn’t get her name). Thank you so much!

This place is amazing! Not only are all the staff so friendly and welcoming but the results are equally incredible! I’ve got all my piercings done here and I went for my very first tattoo today. Alessando was so patient with me despite me being super indecisive & he created a beautiful masterpiece. He made my first tattoo experience so comfortable. If I want any tattoos or piercings again I will only ever go back to this place. Couldn’t fault it if I tried. Thankyou to all ♥️🌹

I recently had a tattoo done by Alvaro at Seven Dials Tattoo and I'm super thrilled with the result! The artist allowed me to feel comfortable and i had full confidence in him, in his work and of his opinion of my design. All the staff are friendly and welcoming and it was a real pleasure to come here. I will definitely come back for another tattoo soon and highly recommend this parlour to anyone considering having something done. Ashley

Had my industrial pierced by Raph and they were amazing, they talked me through every step which put any nerves I had to rest. The piercing was over and done with very quickly. Well worth the price I will definitely be heading back here again.

Booking was super easy with Pierre, who was very sweet and helpful. He helped me design my tattoo and picked my artist, Ben, about whom I can't rave enough!!! Ben worked so hard to realize my vision, and was really delicate--it was pretty painless. The result is gorgeous.

I really enjoyed my experience here. It was easy to book my appointment and they were flexible. The front staff was kind and helpful, the studio itself was clean and organized. I loved working with Mattia and appreciated that he made final touches of my tattoo with me. He was fun to chat with and after an hour, I have a tattoo that I love! He really captured the spirit of my cat. 😊

The members of my family decided to get a commemorative tattoo while on vacation in London, so I contacted Seven Dials Tattoo before we left the US. They responded to my email request for an estimate very quickly. I contacted them several times after we decided to all get different images and sent sketches of the proposed tattoos every time someone changed their mind about what they wanted. Stefan stayed professional and pleasant. At the beginning of the appointment, the two artist that we worked with went over the sketches that I had sent and tweaked the designs until everyone was happy. Vlado worked on me and my mother. My aunt and cousins were worked on by another artist. The end result was five great looking tattoos and everyone was happy. Somehow, we made it out of the shop without written aftercare instructions, but all of us had been tattooed previously and are experienced with the healing process, so it wasn't a major concern. I would definitely go back (without the large group) and can recommend them to others.

I’m really happy with my king crown tattoo created by Clint. He done a amazing job and the price and vibe was great too. Really enjoy it and I’ll definitely go back for some more 🤴🏻😁

Had my nostril pierces yesterday by Roni. She is amazing, super friendly, professional, made me feel at ease, and the piercing looks amazing. She was very thorough with the aftercare advice and she answered all of my questions. She is an awesome and super cool person too ;) I will be definitely going back for future piercings. Ευχαριστώ :)

Absolutely the best place to go to for piercings in london. Veronica is an absolute goddess I got a piercing in a very sensitive area. They made me feel very comfortable and it really barely even hurt. I’m absolutely obsessed with my new piercings and it’s been almost a month now and they’ve healed so well. It’s such a boost to my confidence I’d recommend anyone to get a piercing here !

Great atmosphere, super clean and professional. The staff make you feel very comfortable and confident during this process. My artist (Stef) really took the time to make sure I was happy with the design and everything before we proceeded. Attention to detail is everything! I did a fine line tattoo and Stef was super keen to get placement right and the end result was just phenomenal. Great place for your first,second … tenth tattoo!

I had my first tattoo with Stefan today. From the first message I sent to walking out of the door today, I felt very comfortable and safe. He took my idea and made it absolutely stunning. He was super supportive through the whole process, checking in to see how I was doing throughout the process and gave me a beautiful tattoo. Thank you <3

Stefan is truly talented and he is an amazing person from the very first message until the end. He is kind and makes you feel comfortable during the tattoo process and answers all questions you may have. Highly recommend! I LOVE my tattoo and will definitely be back for more. Merci Stefan! I’d also like to note that all the staff at Seven Dials made me feel comfortable and they were all just very kind.

I had a great experience this weekend! I had the pleasure of having Stef tattooing 3 designs, and he had the patience of a saint helping me decide on placements and fonts! I felt super comfortable in the studio with not only Stef but also the other artists who all seem to love what they do which just created a chilled environment! Would definitely recommend!!

Stefan’s design was so beautiful! He was super friendly and attentive. He gave great advice on placement and sizing and made sure I was comfortable with the whole process and aftercare. I had such a great experience and hope to be back soon!

I was recently in London on Holiday and my friend and I decided to add to our tattoo collection. We happened upon Seven Dials Tattoo and walked to to check it out. The whole experience was pleasant. The staff is friendly and studio has a great vibe. We were lucky enough to both work with Ben. He was absolutely awesome and his work is beautifully done. I recommend both Seven Dials Tattoo and Ben 10/10.

Had my first tattoo done here by Stefan today! Cannot thank him enough for taking the time to create my tattoo, it’s absolutely gorgeous, more than what I could have imagined. He took his time with the details and placement and explained everything to me carefully. He made me feel at ease and very welcomed. Even the other artist took time out and spoke to me. Would definitely recommend him and would definitely come again for another tattoo! Thank you again Stefan, from Daniela :)

Had my tattoo done at the seven dials today by Stefan, the best tattoo experience I’ve had. Stefan was so attentive and accommodating to my needs. The tattoo he created was gorgeous and exactly what I wanted! Everyone at the store was very friendly as-well. I will definitely come here for my next tattoo🫶🏻🫶🏻

I walked into Seven Dials with my heart in my heart in my hand for my very first tattoo and from the second the doors closed behind me, I could not have been more surprised at how comfortable I was. The staff at the front desk who walked me through the process were lovely but I can not say enough good things about my artist, Stefan. Even before d-day, he was so helpful with giving me pointers on what I could do to make the experience as smooth as possible and on the day, given the fact that I was clearly very nervous, he took the time to explain everything he was doing and ensured I was comfortable before proceeding. And I must say…. It was not even close to as painful as I was expecting — don’t believe the internet people (except me of course)! I can not wait for my next tattoo and Stefan and Seven Dials will definitely be my artist and parlour of choice!! 💜

Very friendly and people oriented employees at the front desk, I felt welcomed. They answered to all the questions I had kindly, I also got a walk in tattoo as they had an opening. Top tier artist, the quality of the products was outstanding and the communication with the artists went smoothly, he knew what I wanted without me even saying it. Would recommend anytime! ❤️

Stef did a beautiful design for me which I'm delighted with. He was communicative and friendly throughout the whole process and worked to adapt the design until I was 100% happy. On the day he put me at ease and the tattooing process wasn't painful at all. I was particularly impressed at how much time he took over finessing my tiny tattoo, showing how much he cares to perfect each one. I will be back for more!

Stef was brilliant and my tattoo turned out so well. He checked in throughout, making sure I was comfortable at every stage. Everyone was really friendly and I enjoyed chatting to them all - 100% recommend.

I went here for a couple of piercings for a drop in appointment with just half an hour to spare. I couldn’t have been happier with the service! The staff were lovely and friendly throughout, including the lady who took my booking and payment as well as the piercer. Loved the positioning of the piercings as well as how painless they were and how clean everything was. Really recommend!

I had such a good experience here this week! Everyone in the studio was friendly, the space was clean and professional and Alessandro did an incredible job on my tattoo. He gave great advice on what would work best, made changes to get it just right. The actual tattoo was done beautifully and I'd recommend this place and Alessandro in a heartbeat - thank you again! :)

If you thinking of getting some ink, you could do no better than Seven Dials Tattoo (they also have professional piercers as well). Featuring some of the most incredibly talented tattoo artists in London this shop is ideally located near great restaurants and theaters. I have now been twice and have made arrangements in advance from the states. You will need to plan carefully as their artists can be in high-demand and you may need to book several months ahead of time. It’s a wonderful way to have a permanent souvenir if you’re visiting London. Although they always have artists available to do walk-ins, I would strongly encourage you to plan ahead and check out their Instagram page @sevendialstattoo. This way you can choose the artist to work with whose style best suits you. They take bookings in advance and you make a deposit via PayPal. The remainder of the price is due in cash. I believe walk-ins require payment in cash as well. Keep in mind that this is an incredibly professional shop and the employees are true craftspeople and you will pay for the quality of work they deliver, but it is well worth it to have a beautiful and unique piece! The staff is friendly and knowledgeable and the shop is impeccably clean. The attached film is of a separate space used by @alessandromelas who specializes in single-needle tattoos. You can see an example of the tattoos he has done for me. He is wildly talented. I have been to four different tattoo artists and he is by far my favorite. I highly recommend the shop if you are tattoo newbie or even a seasoned tattoo collector like myself.

Professional and clean especially during Covid, amazing experience getting pierced here today! They’re so lovely and understanding, I was running late for a pre booked appointment and they still managed to find a space to fit me in, couldn’t be happier with my new septum

Fifth tattoo by Jimi/Zeph - he is an absolute artist, he took my rather garbled ideas and pictures and turned them into a beautiful flowing design. He takes great care to make sure I am completely happy with the design, and the process itself is made much easier by hugely entertaining chat and music choice - but also understanding and appreciation that at times it hurts more than others. Even though I have moved away from London I still travel back to see him. The rest of the team are also lovely - there is hilarious banter downstairs which works as a great distraction plus a genuine appreciation of each other's work. Reception team are always very helpful. Having been here on multiple occasions I can assure anyone wondering whether this is the studio for them that whether you are a 'walk in' or coming for a bigger piece you will be treated with the same care, respect and courtesy.

I planned to get my first tattoo and decided to go to seven dials, from the start was an amazing experience with really friendly staff, really accommodating offering me something to drink. Alessandro did my tattoo and couldn’t recommend him enough made me feel really comfortable and at ease (especially for my first tattoo) got an amazing result and will definitely be coming back

Amazing! Definitely one of the best. A month ago I walked in without appointment and I was pretty nervous that day, but the lady at the reception was extremely nice and put me at ease. I asked for a septum and to "reopen" my old labret: Veronica, the piercer, was very kind and made the whole experience truly unique. It was really a bad day for me but she was so professional but also very empathic and caring... She did a great job and after some weeks I can say that the piercing are healing perfectly. I'll definitely come back again and I highly recommend this place.

I had a good experience when I came here, the piercer was super friendly and helpful and I got two piercings. However, both piercings are now problematic. One fell out a month after getting it, seems like it wasn't tight enough. And the second is much too close to another piercing and won't heal, I will have to take it out. Edited to say thanks for your response, I appreciate it! Didn't realise about your policy, that's good to know. I will try to come in and see if we can fix it! Also just re the badly placed piercing - it looked fine from the marking but came out at a weird angle in the back of the ear, otherwise I would have asked for it to be changed.

While on holiday, my daughter and I popped into this super clean shop for a matching tattoo. Stefan at reception helped guide our vision to ensure our tattoos had ideal placement and Varvara our artist designed and executed the work beautifully! We felt safe and cared for and in the hands of artists who value their craft over making a quick sale. Thanks, Seven Dials for a one of a kind experience!

I've gotten two piercings with these guys now and they've been amazing each time. The booking process is super easy and I've managed to get on the day appointments both times. The piercer was super lovely, explained everything nice and clear and made the process as painless as possible. Highly highly recommend.

Had a rook piercing with Raph yesterday and the whole experience was so amazing. She was so professional and put me at ease by explaining what she was doing step by step. The amount of care going into hygiene and making sure the equipment was sterile was amazing. The whole process took about 5-7 minutes and I loved the piercing and placement. Would definitely recommend and will come back for another piercing once this heals!

Got a tiny little circle tattoo from Varvara and she was amazing, lovely to chat to and a great eye for perfection. She managed to get it perfectly circular, a feat I imagine isn't very easy to do. The other staff there were lovely as well. Sadly I'm not from London, but if I'm ever in the area again I wouldn't hesitate to go back!