5/5 Lalan Y. 5 years ago on Google • 64 reviews
super
market
of
Lakhisarai.
Local
store
marketing
includes
a
vast
array
of
techniques
utilized
by
businesses
everywhere.
Some
of
these
include
promotion
of
business
in
a
local
chamber
of
commerce,
personalized
direct
mail
or
correspondence
to
local
customers,
issuing
local
press
releases
,
hosting
events,
sponsoring
promotions,
purchasing
ad
space
in
print,
outdoor,
or
local
television,
etc.Local
marketing
can
be
studied
from
both
the
retailer
and
manufacturer
perspective
.
For
the
retailer
local
marketing
implies
optimization
of
the
store's
marketing
mixes.
For
the
manufacturer
local
marketing
applies
optimizing
the
product's
marketing
mix
at
the
store
level.
In
fact
we
can
position
local
marketing
on
a
scale
ranging
from
mass
marketing
to
individual
marketing.
Local
marketing
lies
between
these
two
levels
and
implies
segmentation
on
a
local
level.
Some
varied
ranging
definitions
of
local
marketing
are
"Local
marketing
is
adapting
the
merchandise
offered
in
an
individual
store,
based
on
local
factors".
[citation
needed
]
"Local
marketing
is
the
translation
of
marketing
from
the
national
level
to
local
consumer
needs."
[citation
needed
]
In
fact,
local
marketing
has
given
rise
to
the
term
"grassroots
marketing",
in
which
marketing
activities
concentrate
on
getting
close
and
personally
relevant
to
individual
customers'
possible
level.
The
original
local
marketing
being
the
store
sign
and
outdoor
signs
directing
customers
to
the
store.
Such
marketing
is
called
"directional
media"
and
is
one
of
the
most
effective
in
diverting
rival
customers
to
a
competitor
'surfing'
on
their
marketing
spend.
1 person found this review helpful 👍