5/5 Rafael S. 1 year ago on Google
from
the
word
itself,
MAGNOLIA.
This
place
has
tons
of
memories
from
our
fellow
kababayans
MAGNOLIA
ICE
CREAM
PLANT.
quote
from
fans
2009
"Early
this
year,
I
was
saddened
and
surprised
to
see
the
Magnolia/Nestle
Ice
Cream
House
close
down
for
good
as
only
an
empty
space
remains
of
what
was
once
a
lively
landmark.
Those
old
memories
have
now
melted
away
to
give
way
to
commercial
developments
of
Robinson’s
Land
(to
which
the
land
where
the
Ice
Cream
House
stood
was
sold
to
by
Nestle)
and
Vista
Land.
(which
is
developing
the
neighboring
land
where
a
Pepsi
plant
once
stood)
At
least
Robinson’s
still
recognizes
the
legacy
of
the
place
by
naming
their
project
there
as
the
Magnolia
Residences
and
Town
Place.
There
was
once
an
old
building
located
in
Aurora
Boulevard,
Quezon
City
known
as
Magnolia
Ice
Cream
House.
It
was
built
by
a
rich
corporation
known
as
San
Miguel
adjacent
to
its
ice
cream
plant
in
1970.
It
was
a
time
when
the
city
was
just
developing
and
expanding.
There
were
not
many
malls,
restaurants
and
other
places
of
recreation
there
back
then
as
it
is
now,
more
so,
a
stand-alone
ice
cream
parlor.
It
was
a
novelty.
Many
people
loved
that
place
and
came
there
not
only
for
its
delectable
ice
cream
concoctions
but
also
for
the
delicious
sandwiches,
shakes
and
ice
cream
cakes
it
served.
These
brought
a
lot
of
"smiles
and
priceless
memories".
For
decades,
the
place
was
a
witness
to
countless
family
bonding,
friendships
and
even
teen
romance
but
nothing
can
compare
to
the
joyous
magical
feeling
it
imparts
to
children.
Set
amidst
a
colorful
outdoor
children’s
playground
and
a
beautiful
landscape
topped
with
Bermuda
grass,
palm
trees
and
sculpted
bougainvilleas
,
to
many
who
just
passed
by
especially
the
kids,
the
site,
was
an
enchanting
place.
They
often
wondered
what
was
like
to
be
inside.
As
the
years
passed,
with
the
city’s
landscapes
and
urban
lifestyles
changing,
so
too
was
the
business
climate...
In
the
late
90s,
faced
with
unfavorable
condition
of
its
Magnolia
ice
cream
business,
San
Miguel
sold
it
to
its
long-
time
partner,
Nestle.
The
ice
cream
plant
and
the
old
Magnolia
Ice
Cream
House
building
were
however,
spared.
San
Miguel
instead,
leased
it
to
Nestle
for
a
long-
term
basis.
With
the
change
in
management,
the
place
was
eventually
renamed
to
Nestle
Creamery.
Many
missed
the
old
Magnolia
Ice
Cream
House
logo
but
still
continued
to
patronize
the
place.
After
all,
even
with
the
name
changed
and
the
menu
revamped,
this
was
still
the
same
old
place
that
sheltered
those
priceless
memories.
Many
who
came
there
when
it
was
already
Nestle
Creamery
loved
the
place
just
the
same.
It
still
served
those
heavenly
ice
cream
concoctions
that
satisfied
many
peoples’
craving.
The
place
still
continued
to
witness
many
family
bonding,
friendships,
teen
dates
and
still
imparted
that
joyous
magical
feeling
to
children.
Many
swore
that
had
they
known
that
it
was
going
to
close,
they
would
have
visited
the
place
for
one
last
time,
for
old
times’
sake.
Many
who
have
dreamt
of
going
there
had
to
accept
the
fact
that
their
dreams
would
forever
be,
just
dreams
for
the
ice
cream
house
was
no
more...
Fortunately,
Robinson
has
a
golden
heart
and
understood
people
feelings
and
sentiments.
So
in
August
2012,
in
place
of
the
old
Magnolia
Ice
Cream
House
building,
it
inaugurated
an
upscale
mall
which
it
named
Robinsons
Magnolia
,
paying
homage
to
the
significance
of
that
place.
It
will
be
part
of
Magnolia
town
square
that
will
also
include
residential
buildings
called,
Magnolia
Residences.
More
importantly,
there
is
a
new
Magnolia
ice
cream
parlor
inside
the
complex
known
as
the
,
Magnolia
Flavor
House,
for
"old
stories
to
be
continuously
retold
and
new
memories
to
be
formed.
"
Times
have
changed,
the
old
building
is
gone
but
thanks
to
Robinsons
and
the
new
Magnolia
Flavor
House
that
place
will
continue
to
have
a
spot
in
the
hearts
of
many.
It
was
a
nice
ending
after
all."
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