Popped in to have a watch battery replaced. The owner did it on the spot FOR FREE! Great service.

I can’t believe how supported I have been as a long time customer. The experience is top shelf and Erik’s knowledge is comprehensive to say the least. He’s basically got the best taste in the world. I can’t give a gift that he’s advised me on without success. All phases.

I’ve been coming to buy design jewelers for years now, and I will not trust anyone else. Masterclass in their designs and customer service. Their watch knowledge is unparalleled.

Always a fantastic experience! Erik does amazing work, he has a wealth of knowledge, and provides top-notch customer service. He is a true professional and a pleasure to work with each and every time. I have been a client of Erik’s for over four years, both for his fine rotating selection of timepieces and his amazing custom jewelry. As a matter of fact, I just purchased my 7th watch from him today – the gorgeous Rolex GMT Master pictured here. I am not local to Coral Gables, so the majority of my purchases were from the comfort of my home in NC and every one of them was perfect. We have also shopped with Erik in his boutique in Goral Gables and that was also a great experience – my wife got the two beautiful rings pictured here. We are looking forward to visiting again later this year. If you are looking for any custom jewelry or a particular watch, By Design is the place!

I recently had the pleasure of visiting ByDesign Jewelers, and I must say it was a fantastic experience. Erik, the owner, truly impressed me with his knowledge and passion for jewelry and timepieces. The store itself is clean, open and beautifully designed, creating an elegant atmosphere for customers. Erik's expertise shone through as he helped me select the perfect timepiece for a special occasion, a - 1991 ROLEX GMT-MASTER "birth-year watch". He patiently explained the characteristics of various genuine parts ensuring I made an informed choice. What I appreciated most was his commitment to "collector level" sourcing and quality craftsmanship. The selection of jewelry is also exquisite, featuring a wide range of styles to suit various tastes. Whether you're looking for a classic engagement ring, a unique custom design, or a timeless gift, this store has it all. I ended up also purchasing a pair of earrings for my wife! Erik's personalized approach, attention to detail, and dedication to customer satisfaction make this jewelry/watch store stand out. I left feeling not only thrilled with my purchase but also confident that I had made a meaningful choice to last me forever. I highly recommend this store and Erik to anyone in search of top-notch jewelry/watches and exceptional personalized service.

Erik did an amazing job on my fiancés engagement ring. He helped me through every stage of the process, answered every question and had great suggestions that were subtle but made the ring unique. I couldn't be happier with my experience...can't wait to order wedding bands next.

Truly best-in-class jeweler! I was amazed by the knowledge, experience, talent and stone selection that comes with By Design Jewelers. The extra sparkle you get with By Design Jeweler, that's hard to find elsewhere, is Erik. He makes you feel like you are his only client, which makes all the difference when you're deciding over such premium pieces. Huge thank you to Erik and his team for making everything so easy, and delivering incredible jewelry. See you soon friends!

Just been there and they were amazing, they helped me with some questions and doubts, really nice and great customer service

An absolute pleasure doing business with Erik. I will definitely come back for future watch purchases.

When Erik made my engagement ring, I knew it would be beautiful because everything he makes is truly a work of art. But when he placed the ring on my finger, I was completely in awe. It was the most exquisite ring I have ever seen. I couldn’t imagine a more beautiful ring to start this exciting and new chapter in our life together.

Took my necklace here for a bit of a challenging repair, Erik was very nice and did fabulous work, my necklace looks brand new!

My husband and I were recently married and Erik made our beautiful wedding bands. Erik was so thoughtful and kind when discussing the different types of materials used for the rings, as well as all the different fits. His vast array of knowledge, combined with his unparalleled attention to detail made for an amazing experience, and one that is highly recommended.

Erik was just amazing! Extremelly helpful, knowledgeable and went that extra mile! My wife bought it for me as a gift and she even sent an wire transfer inadvertently over paying 2K and when we went to pick up the watch, Erik had the 2K cash with a clip to return. Otherwise my wife would have never realize it! 100% we will return to him for our next Rolex!!!

A close friend recommended By Design Jewelers when he heard I was looking for an engagement ring. He has bought his engagement ring, wedding bands, and several other pieces for his wife over the years, so I figured it was worth a shot coming in and at least meeting the owner who was spoken of so highly. The owner Erik has impeccable design sense, but I immediately saw why my pal comes only to Erik & by Design: trustworthiness. Erik will walk you through the basics of buying a diamond, and he won't pressure you with an up-sale but work within your budget to find or create the ring of your fiancee's dreams. I can't tell you how many Jewelry shops in Miami I walked into and walked straight out of because I couldn't feel I could trust the person across the counter. Now I know when it comes to finding a special gift, By Design will be my first and only stop. Don't waste your time with an online store when you can't see the diamond or with any other store. Go to By Design and you (and your special someone) won't be disappointed!

I cannot be more impressed with my engagement ring and wedding bands from By Design Jewelers! Erik's work is absolutely beautiful and the quality is beyond compare. I have never received so many compliments on my jewelry before. I even had to get matching earrings! On top of the quality of the work, the service is what really stands out. Erik's knowledge really allows you to understand what you are buying and making sure you get what you want within your budget.

By Design Jewelers is the best! Erik truly is an artist and a master of his craft. My fiance and him designed and created a one-of-a-kind truly stunning engagement ring and I couldn't be happier! I still stare and smile at it each and every day. What makes my ring unique is that he hand engraved the band to give it a vintage inspired look which is somewhat out of his ordinary style. Hand engraving is a dying art and impossible to find in South Florida, which is a testament to the history and commitment of being a tried and true jeweler. I am truly honored (and obviously loved) to wear this on my hand each and every day and get complemented regularly! His new store has an incredible selection of jewelry and is right in the heart of Coral Gables - go take a look! Shop responsibly and support a local business! Thank you Erik and By Design Jewelers for being the best!

Eric was really professional and did a great job fixing the clasp on my chain. Highly recommend.

The jewelry and watches are the best quality. I wanted everything in the store. Erik Lopez is knowledgeable and patient. Can't recommend it enough. Absolutely amazing.

Recently bought a watch from Erik (through his watch business Guarded Crown), and I could not be more satisfied with how everything went. I live in Colorado so I was a little apprehensive about making such a large purchase online, but after talking with him for just a few minutes I knew I could trust him. He is very knowledgeable about watches and to my surprise shipped my watch immediately and I received it the very next day. I've dealt with a lot of jewelers / watch dealers and he is definitely one of the nicest, and most genuine and knowledgeable guys out there. I also never once got that pushy 'sales-person' vibe from him. I wouldn't hesitate to do business with him again in the future.

Called in advance to see if the owner, Eric, would help me fit my new watch. He said he’d do it for free! Really pleasant experience. We talked about his family history in the jewelry industry. Can’t recommend it enough.