Featured Reviews


Frequently mentioned in reviews: store (31) service (20) staff (19) jewelry (17) experience (14) love (12) location (11) bracelet (11) time (10) customer (10)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 1/5 IRINA C. 1 year ago on Google
    If you ever need to have some repair done on your DY jewelry I would not recommend that store, go uptown and you will meet nice professional people who will not try to rip you off. I did that today, left that store feeling annoyed and angry. Went uptown on 5th Avenue, great service and honest people. DY- please select your staff responsibly.
    3 people found this review helpful 👍

  • 5/5 James C. 1 year ago on Google • 457 reviews
    Had a good service here. Didn’t felt pressured into buying anything. But in the end we came back and bought a band. Was offered water and sparkling water. Great experience overall.
    1 person found this review helpful 👍

  • 1/5 Tracy Z. 1 year ago on Google
    I’ve purchased multiple items direct with the store and through department store like Saks. Extremely disappointing with a repair request and I’d never ever shop again with yurnman. If I had known the repair experience with them is like this, I would not have it repaired. First, they claimed they have called me and left me with voice mail and email, absolutely untrue since I received none of those. Second, the repair cost is 10% of the necklace, which I wore literally two times and the pedant fell off the necklace. If you’re telling me this is not poor quality and rip off, I don’t know a better word for it. Third, the salesperson who took my phone is nothing but a robot who can only repeat and read through “company policy” without providing any solutions. Go away with other brands, this is not worth your time and $$$ with such poor customer services
    2 people found this review helpful 👍

  • 1/5 Dan R. 5 years ago on Google
    I shopped at this store in early December and bought a Xmas gift. They were suppose to send it to me by the 17th. I called on the 19th to see where it was and they said they forgot to send it but they would overnight it to me since I was leaving in two days. They also said they would call me right back with the tracking number. They never called back so I called later that night and they said it had gone out and it would arrive the next morning. It never did and the following day I get a tracking number from FedEx for ground delivery in five days. That was four days after I already left going where I needed the gift. Thanks for really screwing up this holiday for me. I’ll never be back.
    2 people found this review helpful 👍

  • 5/5 Howard 4 years ago on Google • 592 reviews
    Beautiful building with some exquisite jewelery. The staff are very professional but also approachable and well informed. They give enough space to browse and are attentive enough to be there when needed. A great representation of the brand.

  • 5/5 Inga M. 1 year ago on Google • 119 reviews
    High quality jewelry and incredibly attentive staff. I enjoy coming here to browse the new collections — the vibe is very welcoming and they’re genuinely interested in helping you find the right jewelry pieces. This is my favorite location! The midtown location is more “wow” factor but the staff isn’t as helpful in my experience; so I make a point to go down to Soho, where I know it’ll be a great experience when I make a purchase. Thank you to the staff there for helping me with multiple “milestone” jewelry purchases (including our wedding bands!!)
    1 person found this review helpful 👍

  • 5/5 Peter D. 4 years ago on Google
    I love David Yurman. Love the quality and designs. Purchasing power is on max. I recommend to anyone. Make and female
    1 person found this review helpful 👍

  • 1/5 Ryan B. 1 year ago on Google
    We went in to the store committed to buy two rings. Nobody acknowledged our existence and I waited 10 minutes at the rings section. Then I walked up to someone asking for help and I was told to wait until someone is available. Then after more waiting we decided to leave because we didn’t feel like begging for help. During this whole time nobody looked at us or asked if we needed something. I will never return to the store again.
    1 person found this review helpful 👍

  • 5/5 Tejany D. 1 year ago on Google
    I have been, DY fan for a bit, but recently when there was a itemed ordered and lost in the mail the process of replacement was so discouraging and the customer service which I received via phone was just poor. BUT YOUSTINA!!!!! she restored my love for DY, she not only made me feel welcomed she was so knowable, kind and truly an ambassador of the brand... she notice my bangle kept opining and she walked me through the process to have it repaired. She sold me an amazing Black Onyx pendent with small diamonds and to boot introduce my husband to the brand and now I have a wish list to complete. We just love her and look forward to working with her for future purchases. My Favorite Brand Ambassador!!!! Thanks, Mike & Tee Dill
    1 person found this review helpful 👍

  • 1/5 alfonzo l. 1 year ago on Google
    Took my two DY bracelets in to be cleaned and when I went back, a day later, to pick them up it took at least a half hour before they could retrieve them. Either they did not clean them or they do a terrible job at cleaning at this location as the bracelets don't look any better than before I took them in.
    1 person found this review helpful 👍

  • 1/5 Rina M. 6 years ago on Google
    WAY OVER PRICED JEWELRY!!!!! NOT WORTH IT AT ALL, YOUR BETTER OFF WITH ZALES, OR A MOM AND POP PLACE, NOT IMPRESSED!
    1 person found this review helpful 👍

  • 5/5 Chloe 6 years ago on Google
    Really Beautiful Yurman boutique located in SoHo, staffed with knowledgeable and pleasant to work with brand ambassadors. I found Jung to be awesome in that he had excellent style advice that best suited the look I was going for, my personsa and budget without being snobbish. The boutique is stocked nicely with lots of classic Yurman pieces that are understated yet beautiful in form, shape, colored precious stones with weight along with all out glamorous and fabulously gorgeous but elegant in every way bling so much so it was difficult to not want it all. Haha. Anywho lovely shop, bring cash and credit cards. Special financing via Citibank is available for Wedding Jewelry only!
    1 person found this review helpful 👍

  • 5/5 Michael F. 5 years ago on Google
    Pleasantly surprised by the selection available at the SoHo store. Tessa helped me choose charms and amulets for a charm bracelet. My wife loved it. Great service. Highly recommend.
    1 person found this review helpful 👍

  • 5/5 B3yond Nutrition, L. 5 years ago on Google
    Got here 1 minute before closing and spent an hour deliberating over a special purchase. Staff spent their time with us. I never felt rushed. Great service. A pleasure to work with!
    1 person found this review helpful 👍

  • 5/5 Paul P. 1 year ago on Google • 292 reviews
    Married for 5 years, my husband and I finally shopped for wedding bands last Sunday. Louie took care of us and was friendly, informative, professional and patient! He let us take our time choosing and trying on rings and offered us drinks. We are so happy with our choices. The store is beautiful and it was a wonderful experience.

  • 1/5 Larry G. 3 months ago on Google • 19 reviews New
    She was extremely rude and condescending. Stay away she won’t be any of help and lacks product knowledge. Someone needs to train her on how to interact genuinely with clients . She was dismissive and rude .

  • 5/5 Rich S. 5 months ago on Google • 16 reviews
    Ended up customizing our own rings and couldn’t be more happy with the end result! Definitely worth the wait for MTO. White gold with pave sapphires, yellow gold with black diamonds

  • 5/5 Brenda W. 1 year ago on Google • 16 reviews
    I love this store the customer service was awesome. And I love the designer jewelry. Everything about this business is first class. I give this place a five star. I want to honor the beautiful ladies TESSA AQUINO she treated me so good. I love this store I wii be back the staff was amazing!!

  • 5/5 Brian M P. 10 months ago on Google • 14 reviews
    Been a DY fan for a while but usually shop Nordstroms or online. The Prince St location is perfect and from the moment you walk in, everyone is so wonderful. Personal, not stuffy and Chris was super helpful and amazing to deal with. Definitely going direct from now on. Great team!

  • 5/5 Henry 6 months ago on Google • 6 reviews
    Brian is the best - attentive, patient, and genuinely just a nice human!! Always provides a great, comfortable experience - Nicole and Henry

  • 1/5 Chelsey C. 1 year ago on Google
    Went in on Wednesday this week after a meeting, looking for a wedding band. I’ve never seen someone so bored about helping me. I felt like an inconvenience, which didn’t put me in the mood to spend a few thousand dollars. I luckily found another shop nearby who was happy to help me out and I bought a ring there.

  • 2/5 Sydney K. 2 years ago on Google
    I came to get a ring resized and had a very disappointing experience. They first tried to tell me I couldn’t get it resized and then tried to charge me even though it was within the first 90 days of purchasing. Ultimately, was able to get the complimentary service after speaking with a manager, but found the process to be far more difficult than I’ve ever experienced.

  • 5/5 Maureen S. 2 years ago on Google
    The staff at this store are so knowledgeable and friendly. They make a lot of good recommendations I love dealing with tessa

  • 5/5 Tameka 3 years ago on Google
    Great experience! Everyone was very helpful and attentive. This is my new place to shop ☺️

  • 5/5 Peter N. 2 years ago on Google
    I have made a few purchases at this specific location, and I have not been disappointed. The staff is highly welcoming. However, if you are looking to have the ultimate purchasing experience, look for Yulieth Alvarez. She is simply great. She is knowledgeable about everything in the store and works extra hard to make sure you leave the store feeling you found exactly what you were looking for. I will definitely come back.

  • 5/5 John W. 4 years ago on Google
    Very helpful staff. Nice pieces. My gf was very happy with the bracelet.

  • 5/5 Lauren 4 years ago on Google
    Once again thank you to this location with helping me with a special piece.....love my new jewelry 🥰

  • 5/5 Latifah M. 1 year ago on Google
    I see something I would love to have every time I visit. Brian in Soho and Kelly at the 57th store are the BEST!

  • 5/5 Kiyosha J. 1 year ago on Google
    Excellent customer and resolution. Staff was friendly and was able to help me in a very timely manner over the phone. I look forward to visiting next time I’m in New York.

  • 5/5 Darren Z. 1 year ago on Google
    First time visiting the store at Soho. Tessa was extremely attentive to help me with choosing pendants and chains. Will be back soon!

  • 5/5 David C. 2 years ago on Google
    Brian was incredibly helpful and knowledgeable. Showed me a variety of pieces and didn’t care how many questions I asked, nor how many things I tried on. Really great experience, can’t wait to come back.

  • 5/5 J. S. 3 years ago on Google
    Great Boutique, nice staff and help me with my request

  • 5/5 Bruce W. 2 years ago on Google
    Amazing jewelry. Friendly and helpful staff.

  • 5/5 pilotdane 4 years ago on Google
    The store was very nice and the jewelry beautiful. My wife was shopping and I was a bit out of place but the staff offered me a comfortable seat and a drink while I waited. They made me feel at home and as comfortable as I could be in a jewelry store. I know we were spending some money but they were more accommodating to me than other stores of this level.

  • 5/5 Dmitry K. 1 year ago on Google
    My experience shopping for the first time was exemplary. Made purchases over two days, and each time was met by extremely accommodating, friendly, well-informed sales staff. Who didn’t remotely mind that it was me and two tweens (who wandered the store and we were all dressed way down). Brian, who helped me, was awesome. Helpfulness not pressure. These guys are the gold standard for service.

  • 5/5 Chris P. 3 years ago on Google
    Youstina was awesome to work with. I called in to inquire about a piece that was Sold Out online. Youstina was able to not only find one and offer to ship it to the Prince Street store, but also customize the piece as well. She was an All-Star!!

  • 5/5 Aundie 7. 3 years ago on Google
    Fantastic customer service from Shaun (sp?) and Tessa on Sunday and Monday!! They were so helpful when I called. They sent pictures of the bracelet that I was interested in so I could see the sizing and offered suggestions for the matching earring. I picked up my purchase today and I am very pleased. Far better service than the store in Manhasset which I called first. Thanks again Ladies!

  • 5/5 Andrew K. 3 years ago on Google
    Youstina helped me out and did a great job and over the last few months as I’ve been studying gold and jewelry and growing a greater appreciation for it I’ve found some really high quality pieces here that I absolutely love!! This is my new spot! Thanks again!

  • 5/5 Pete C. 3 years ago on Google
    I really enjoy coming to this location... the staff are super friendly. Great selection of jewelry for men. If you’re fortunate to have Yulieth take care of you, the process will certainly be an enjoyable one.

  • 5/5 Evie V. 3 years ago on Google
    Great location and customer service. Youstina at the Prince St. location is wonderful and was able to find the perfect wedding bands for my fiancé and myself!

  • 5/5 Araba d. 5 years ago on Google
    The staff there very professional and friendly.

  • 5/5 Dawn G. 4 years ago on Google
    Beautiful jewelry

  • 5/5 Nikola M. 5 years ago on Google
    Highly rating for this place and customer service. 10/10... I lost my wallet LV 4 months ago in New York, they found believe or not 4 months later, contacted me and send back to my home address.

  • 5/5 Jeremy S. 5 years ago on Google
    Can't go wrong here

  • 5/5 Mary M. 5 years ago on Google
    Wonderful service!!

  • 5/5 Sunni F. 5 years ago on Google
    Juliette was very kind and efficient when dealing with my issue

  • 5/5 Robert A. 5 years ago on Google
    A great jewelry store - nice and bright and open, with a top-notch sales staff. I have worked with Angel and he's fantastic! The men's designs are top-notch. Something you don't see everywhere. I believe this is the heart of David Yurman - their home store as it were. It's definitely worth a visit.

  • 5/5 Tami I. 4 years ago on Google
    Just had the most memorable, professional, personable and exceptional experience with Youstina! All I can say is...WOW! Youstina delivered superior customer service and turned my “just glancing” to a Journey of several beautiful pieces of DY to add to my collection. Her knowledge and style was amazing...I love everything that we picked out!!!! I will forgo future purchases at my local DY retailer in Rhode Island and make the trip to NYC to work with Youstina. Thank you!

  • 5/5 Akim M. 4 years ago on Google
    Excellent experience.

  • 5/5 MSM 4 years ago on Google
    Love everything about DY jewelry vey unique and selective!

  • 4/5 richard d. 5 years ago on Google
    Nice stuff

  • 2/5 M. Antonio G. 5 years ago on Google
    I am a frequent shopper at DY. This was my first time at the SOHO shop. I stopped in because my necklace needed attention as it was tarnished and I couldn't get it clean myself. I felt like the sales people were not interested in helping me and I didn't feel like they wanted my business...though I came in wearing their necklace, ring, bracelet and pendants. I was also interested in purchasing another ring or bracelet but just felt like I'd rather go to another one of their stores in Denver, DC or Fort Lauderdale where they are way more welcoming. I will not be going back to that store. After leaving there stopped in John Hardy and purchased a bracket there instead.

  • 5/5 Kimberly W. 4 years ago on Google
    Angel is terrific! Took excellent care of me. I'll definitely be back.

  • 4/5 NycBeauty 5 years ago on Google
    David Yurman is one of my favorite luxury jewelry designers. I have a few DY expensive trinkets. I went to the boutique to have the missing dingbat ( DY logo ) added to my bracelet. I purchased my bracelet years ago at the store on Madison Ave. I’m closer to Soho. Therefore,I decided to there. When I entered the store. I was greeted by the security guard. The decor of the store is warm , inviting, and unstated luxury. The man who initially helped me with my repair was assisting a client when I saw him. We smiled and nodded at each other. I walked around the boutique looking at the classic, eclectic, elegant jewelry. Finally, a lovely lady with a bright smile came out to greet me. I gave her my receipt. She gave me my repaired bracelet. When she presented my bracelet, it looked brand new. They did an excellent job cleaning and repairing my bracelet. She gave me a new pouch for my bracelet and shopping bag. I thank her for her professional , friendly customers service. I walked to the gentleman who place my order weeks ago and shook his hand and thanked him. I’m a happy client.

  • 3/5 J B. 5 years ago on Google
    (Translated by Google) Very nice shop, but nothing more the same as in France. (Original) Très belle boutique, mais rien de plus la même chose que en France.

  • 5/5 r r. 5 years ago on Google
    Beautiful pieces, including for men. Excellent service, very amiable and knowledgeable.

  • 5/5 Pinky 5 years ago on Google
    If I could give ten stars ⭐️⭐️⭐️⭐️ I would. Love David Yurman Jewelry...came in to pick up a beautiful piece “something meaningful and special” I would like to say this location is truly beautiful, has a Lovely staff & service is great...definitely would be coming back 😊 thanks again.

  • 5/5 Nicholas G. 6 years ago on Google
    Our Dallas sales associates Karen and Donovan recommended that we visit this store, and we are really glad we did. The staff was incredibly friendly, and this store has a David Yurman history wall. It explains to you how the cable bracelets are made and a lot of other interesting information with original pieces. If you like David yurman, you'll love this this store. A definite must in Soho.

  • 5/5 Omar arenas l. 6 years ago on Google
    The best customer service !! If you are thinking to buy jewelry is the best option

  • 5/5 Andreas A. 4 years ago on Google
    Awesome customer service, gorgeous design.

  • 5/5 Sharon J. 6 years ago on Google
    Amazing service! Thank you for allowing me to jump out of my car and drop my pendant off.

  • 4/5 Jonathan A. 4 years ago on Google
    Staff is always professional and thoughtful, never pushy.

  • 5/5 Kevin E S. 6 years ago on Google
    Five stars

  • 5/5 Laura D. 6 years ago on Google
    Beautiful!!! Great location. Lovely staff!

  • 5/5 Emily A. 4 months ago on Google • 1 review
    We had the best experience at this DY store! Chris Romero was fantastic, friendly and warm to me and my mom. This was my mother’s first DY purchase and he made her feel heard and seen about her questions.


Call (212) 343-7918 Open on Google Maps

Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Offerings
    • ✓️ Repair services
  • Accessibility
    • ✓️ Wheelchair accessible entrance
  • Service options
    • ✓️ Curbside pickup
    • ✓️ In-store pickup
    • ✓️ In-store shopping

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