5/5 Brian L. 2 years ago on Google
If
I
could
give
this
dealer
a
6
stars
out
of
5,
I
would.
My
girlfriend
and
I
decided
we
would
walk
into
a
random
diamond
district
store
one
Saturday
afternoon
and
we
happened
to
(and
luckily)
find
Ultimate
Diamond
Co.
We
met
with
Diana,
who
from
the
start
was
so
personable
and
easy
to
work
with.
For
context,
I
am
a
young
dentist
working
in
NYC
as
a
resident
in
a
hospital
setting,
and
my
girlfriend
and
I
were
looking
for
engagement
rings.
We
didn't
have
much
experience
with
diamonds
other
than
knowing
the
basics
about
the
4
C's
and
an
idea
of
the
type
of
ring
my
girlfriend
wanted.
So
Diana
spent
a
substantial
amount
of
time
with
us
explaining
any
and
everything
that
should
be
considered.
We
had
been
to
another
dealer
before
Ultimate
Diamond
Co
that
utilized
the
classic
butter-her-up
type
of
sales
tactic,
and
after
showing
us
rings
I
couldn't
afford,
they
said,
"You're
a
dentist.
You
make
plenty,"
not
recognizing
my
position
as
a
resident
in
a
hospital.
In
contrast,
Diana's
communication
style
matched
what
I
look
for
perfectly.
She
gave
us
absolutely
no
pressure,
was
transparent,
respectful,
and
clear
in
her
explanations.
As
you
can
see
from
the
photo
attached,
I
can
be
incredibly
thorough,
using
3.75x
magnification
loupes
that
I
use
for
dentistry
and
my
macro
photography
set-up.
To
my
surprise,
Diana
welcomed
it.
Her
expertise
in
the
field
and
years
of
experience
were
apparent,
and
she
recognized
that
all
clients
should
feel
confident
in
their
decision
about
a
diamond.
My
favorite
thing
about
her
communication
style
was
that
she
offered
perspectives
that
we
had
never
considered,
even
if
those
perspectives
wouldn't
lead
to
the
biggest
most
expensive
ring
purchase.
It
was
clear
that
she
wanted
us
to
make
the
most
well-informed
and
educated
decision
we
could
possibly
make.
After
two
days
spent
back-to-back
with
her,
my
girlfriend
and
I
decided
on
a
ring
that
we
liked
and
received
a
price
quote.
We
left
the
store
saying,
"We
loved
Diana,
she
was
so
transparent,
honest,
and
helpful."
I
mentioned
to
my
girlfriend
that
Diana
had
said
all
the
right
things
to
earn
our
trust,
and
we
loved
her
professionalism
and
communication
style.
But
the
reality
was,
we
didn't
know
her,
and
we
didn't
know
if
the
price
was
as
fair
as
she
made
it
seem.
A
couple
of
days
later,
we
met
with
a
friend
of
a
friend
who
works
in
the
diamond
industry.
We
showed
her
all
of
the
price
breakdowns,
specs,
dimensions
of
the
stone,
etc
that
we
received
from
Ultimate
Diamond
Co.
Our
friend
was
honest
with
us
and
confirmed
that
the
prices
were
extremely
competitive,
since
Ultimate
Diamond
Co
is
not
only
a
retailer
but
also
a
wholesaler
and
is
therefore
able
to
offer
clients
more
competitive
prices.
They
also
confirmed
that,
as
Diana
had
told
us,
the
stone
we
selected
was
a
"unicorn",
and
that
because
of
the
dimensions,
the
stone
appeared
far
larger
than
its
actual
carat
size.
Because
of
our
friend's
expertise,
it
validated
our
trust
in
Diana,
and
that
evening
I
put
a
deposit
down
on
the
stone.
When
we
went,
we
had
just
missed
Diana
before
she
left,
so
we
met
with
Ronny,
Bill,
and
Danielle.
I
have
to
say
that
I
did
not
expect
to
feel
so
familial
with
the
staff
when
4
days
prior,
they
were
all
strangers.
They
were
all
so
personable
and
easy-going
as
well.
A
week
later,
I
came
back
to
Ultimate
and
we
finalized
the
setting
and
the
ring.
My
soon
to
be
fiancee
and
I
cannot
recommend
Diana
and
the
staff
at
Ultimate
Diamond
Co
enough
-
they
will
show
you
the
attention,
the
clarity,
the
honesty,
and
the
pricing
you
need
to
make
what
normally
would
be
a
very
stressful
purchase
one
of
the
most
enjoyable
and
confident
purchases
you'll
ever
make.
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