The LEGO® Store Fifth Avenue image

The LEGO® Store Fifth Avenue

Toy store

One of the Top rated Toy stores in New York


Address

636 5th Ave, New York, NY 10020

Website

www.lego.com

Contact

(212) 245-3248

Price rating

$$ $$

Rating on Google Maps

4.60 (6K reviews)

Open on Google Maps

Working Hours

  • Friday: 11 AM to 8 PM
  • Saturday: 11 AM to 8 PM
  • Sunday: (Easter), 11 AM to 7 PM, Hours might differ
  • Monday: 11 AM to 7 PM
  • Tuesday: 11 AM to 7 PM
  • Wednesday: 11 AM to 7 PM
  • Thursday: 11 AM to 7 PM

Featured Reviews


Frequently mentioned in reviews: Lego (40) store (34) sets (12) visit (11) amazing (10) staff (9) time (9) displays (9) built (8) location (8)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 4/5 BMI 3 months ago on Google • 132 reviews New
    One of the premier Lego stores on the East Coast, offering nearly every model available on their website, except for a few older ones. This store showcases several stunning built structures, including a charming New York yellow cab. Additionally, this location offers customized minifigure service, allowing customers to design the torso of their figure, which gets printed right in the shop. However, the downside lies in the staffing dynamics. It appears that most staff members are clustered in groups, engaged in conversations rather than actively engaging with customers to assist them with their needs.
    8 people found this review helpful 👍

  • 5/5 Adriana De P. 3 months ago on Google • 60 reviews New
    Whether or not you’re a Lego fan, it’s definitely worth visiting this store. All the Lego sculptures throughout the store are impressive and fun to look at! There are two floors at this location with so many unique Lego sets to choose from. Even if you don’t end up buy anything, you’ll have fun looking around! All the staff are friendly and even help you with photo-ops.
    5 people found this review helpful 👍

  • 5/5 Lucas 1 year ago on Google
    A dream come true! This is the absolute coolest LEGO Store I have ever been to!! The building is so unique and the staff is so friendly! They have two floors full of anything you can imagine. The sculptures they have on display are absolutely outstanding. They have a pick-a-brick wall, a minifigure factory, hundreds of sets, decor, and accessories. Everything about this place is incredible. I highly recommend this place for LEGO fans and beyond!
    5 people found this review helpful 👍

  • 5/5 Janet S. 2 months ago on Google • 358 reviews New
    Definitely recommend taking the time to stop by this store. Whether you have kids or not, you will fall in love with legos. It was truly an experience. Life size taxi inside and much much more. We went as the store opened at 11am, which I would recommend as there is usually a wait and a long line to get in, and now I understand why we were so pleased with the whole experience. What a fun time. If we are in the area, we will definitely visit again.
    1 person found this review helpful 👍

  • 5/5 Heather B. 1 month ago on Google • 448 reviews New
    Lego fan or not, this store is SO fun! Two floors await you to feel like a kid again! This store is filled with so much color, fun life sized Lego builds & things to take photos of. Loved all their store exclusive builds to look at. They also had a lot of Lego sets for sale including some that seem exclusive or rare for their location.

  • 5/5 Ashley D. 1 year ago on Google
    We had such a fun time visiting! The massive Lego displays were very impressive and so cool to see. The taxi cab was our favorite because we could sit inside it. We went during the summer and crowds weren't bad. When we came back around Christmas time it was crazy and chaotic with a decent sized line down the block to get in. Overall super cool and if you have little ones you need to visit. They will be in awe over all the displays in the store.
    4 people found this review helpful 👍

  • 5/5 Debi S. 1 year ago on Google
    90 years of Lego and this store epitomises why the little brick is so well loved. From adults to kids and everyone in between, all have their favourite reason to play with Lego. This store has plenty of display items so you can see how one of the kits will look when completed. Plus the usual large giant figures. The Statue of Liberty piece was quite amazing. Also loved the downtown setting including the Flat Iron building. You had to really work your way around it to see the idiosyncrasies of the creator. You have the opportunity to play and make your own designs which is the fundamentals of Lego as I remember 55 years ago. As always, no matter what age, this Lego store is well worth a visit. Staff are super helpful and extremely knowledgeable.
    4 people found this review helpful 👍

  • 5/5 Sukkaj N. 3 months ago on Google • 50 reviews New
    The Lego Store at Rockefeller Center in New York City is a vibrant and engaging destination for Lego enthusiasts. With its iconic Rockefeller Center location, the store is known for its large and intricate Lego sculptures that captivate visitors. Inside, you'll find a diverse range of Lego sets, from classic to the latest releases, and an array of Lego-themed merchandise. The store often features interactive displays, allowing visitors to build and play with Lego bricks. It's a family-friendly environment where both children and adults can explore the creativity of Lego and find unique products to take home as souvenirs. Please note that details may have changed, so it's a good idea to check for the latest information if you plan to visit.
    3 people found this review helpful 👍

  • 5/5 T H. 2 years ago on Google
    A brilliant experience for kids and grown ups. Some amazing marvel and film stuff. Kids were blown away! Staff were helpful and lots of them. Glad to see that Covid didn’t stop people enjoying it like building custom figures etc. queue was managed well and it is a must for any Lego fan!
    3 people found this review helpful 👍

  • 5/5 Chuong N. 3 weeks ago on Google • 334 reviews New
    It's an incredible store with numerous giant Lego figurines and sculptures. The decor is magnificent and there are options to customize your own Lego or to create your own by using random pieces at an affordable price. Tons of licensed keychains. A must for kids and adults. It might be pricey, but it's still worth a visit.

  • 5/5 Amber H. 4 months ago on Google • 258 reviews
    Multistory heaven for Lego fans on main 5th Avenue and probably the only where we had to line up to get in. Though did not have to wait too long. Too many options, life size displays. Prices are regular standard prices, and when I visited there were no deals/specials. Quick cashiers, expect to spend at least an hour

  • 5/5 David J K. 1 year ago on Google
    Definitely a must see if you find Legos remotely interesting. Lots of things to see built here over 2 stories of the store. There is an area where you can 3d print your own custom Lego person. A few areas for kids to do activities and plenty of Lego sets to buy for ages ranging from crib to basement dweller.
    2 people found this review helpful 👍

  • 5/5 Anna M. 1 year ago on Google
    If you are a legos fan - past or present - this is a must visit! The sculptures are so beautiful and well done. And it’s really fun building your own little figurine. I got one for myself and some as gifts and am so excited to bring a back a unique, personalized souvenir.
    2 people found this review helpful 👍

  • 5/5 Kuo-Hao L. 5 months ago on Google • 218 reviews
    Free Entry. I spent an hour plus in here. What a fantastic place for a Lego fan. The models and display they have built are amazing. They have all the avengers, the huge Hulk siting on a bench with you, a New York taxi you can site in and have pictures took with everything. The work shops and demos are terrific . Well worth a visit, get there around 3pm just wait for 3-5people queuing.

  • 5/5 May A. 1 month ago on Google • 156 reviews New
    They moved!!!!! a few store spaces over, to a corner location. WOW!!!! LOVE IT. So much fun. Love the energy and vibe. Went looking for the money tree set. Wasn't sure I would get it. Thought they had only a few sets. They had way more than just the 5 sets. I didn't have to run out in such a hurry. Of course, I walked out of the store with more than just that 1 item.

  • 5/5 Paul D. 6 months ago on Google
    Amazing, Free Entry, and you can easily spend an hour plus in here if your into your Lego. The models and display they have built are amazing. They have all the avengers, a New York taxi you can site in and have pictures took with everything. The work shops and demos are excellent. Well worth a visit, get there around 11am when they open to avoid queuing.
    1 person found this review helpful 👍

  • 4/5 Andrea M. 2 years ago on Google
    Went on a Sunday, the store was pretty crowded. Great displays and helpful and friendly staff. There are many build your own mini figure stations and Also mosaic building. I loved the displays, plenty of options of sets for all ages. There is a NYC taxi cab display that you can get in for a photo op.
    1 person found this review helpful 👍

  • 5/5 Christopher L. 4 months ago on Google
    Such an amazing store that’s almost an incredible Lego character museum too. A wide variety of Lego toys are available to purchase and impressively built characters are dotted all over the store.
    1 person found this review helpful 👍

  • 5/5 Vah L. 2 years ago on Google
    Spent the three day weekend in New York and had an appointment to make custom Lego figures and a mosaic. The young man at the door was very accommodating as my wife was running late. Upstairs the other employees were just as nice. My wife has MS and her leg was acting up on this day and Natalia went and got her a chair so she could sit. Brian and Brendon were among the staff who were very patient and the visit was awesome. All the staff at the store were amazing. I wish I had taken down all their names. Will definitely stop by the next time we are in the he area.
    1 person found this review helpful 👍

  • 5/5 Tavien T. 1 year ago on Google
    There was a long line to get in the store, but we got through it pretty quickly. On the inside were incredible Lego builds and sculptures. There's a second floor, and it's awesome. On the way up it's a mini Times Square. We did the brick factory, but the wasn't much options for it. There were a few select stickers, and shirts, and the drawing was pretty flimsy, with very few heads, legs, and hats to decorate it with. But overall, the experience of the store is fun and worth it!
    1 person found this review helpful 👍

  • 5/5 Avia Bar K. 2 years ago on Google
    What an amazing store full of art! More stuff for boys only small section for girls. Still Must go when you in NY.
    1 person found this review helpful 👍

  • 5/5 Sasha O. 2 years ago on Google
    THIS PLACE IS SICK!! I love Legos they're so fun to build and have a good time with, this store has so many cool things they built massive buildings a taxi! It's crazy!! You gotta check this place out!
    1 person found this review helpful 👍

  • 5/5 Sarina Cl A. 4 months ago on Google • 117 reviews
    Just amazing, amazing, amazing. It far exceeded our expectations. Nice staff, lots of products to buy and lots of built characters are dotted all over the store. We would come back at any time and again spend hours in ;)

  • 5/5 CE B. 4 months ago on Google • 60 reviews
    Very cool store and had lots of displays. The product and prices are like any regular Lego store, however they did have some NYC sets. The service was friendly, had an awesome experience.

  • 5/5 Chick P. 4 months ago on Google
    The best place in the world. LEGO! I'm a big kid when it comes to LEGO. But the 5th Ave store was beyond my expectations. Interactions, exceptional service, and friendliest staff. Photo opportunities for everyone. Build your own LEGO characters and so much more. The manager, Naomi, is the most beautiful person. I am so happy to recommend everyone visit LEGO 5th Ave NYC. Where dreams come true.

  • 5/5 Jennifer H. 5 months ago on Google
    This location was so cool! You may have to stand in line, so just in case be prepared to wait. It is two levels of Lego awesomeness. So many builds to choose from and so many custom builds on display. This location does have a small area where kids can actively play with legos. There are a lot of builds that I have only seen at this location and not online or other locations. Very cool store to visit when in NYC. The kiddos will definitely love stopping by here- you got to buy the NYC set just cause you are here!!

  • 5/5 Shawna B. 1 year ago on Google
    What CANT they build?! Whatever your building level, everyone can be a master builder! Just use your imagination! It was fun sitting inside the Lego taxi and next to Lego Hulk! You can customize your own Lego person or do an guided activity. I wanted the Home Alone house and will have to get that for the upcoming holiday season!

  • 5/5 Harvey O. 2 years ago on Google
    This is an incredible Lego Store. It is very well stocked and the staff has been excellent. One of the biggest perks — the custom mini-figure lab to build your own custom mini fig with printable torsos.

  • 5/5 Diego S. 2 years ago on Google
    This was one of the links we were glad we discovered just in time. Okay, it has nice decoration with NY motifs. It has something very interesting that is to customize your own figurine, the only thing that honestly I did not like was that at the time of assembling the figurine they were missing from pro, also it was not exactly as they explained it to me, but in the end it is still cool.

  • 5/5 Mark T. 3 months ago on Google New
    Nice flagship Lego shop. Brilliant displays too! Great selection and love the option to design your own Lego mini figure!

  • 5/5 A M. 2 years ago on Google
    I am a huge fan of Lego, so this was a lot of fun for me as a 38yr old. The kids obviously really enjoyed it. The biggest surprise was the prices of their sets. They are less expensive then if you bought them at a retail store or Amazon. Not only do they have a huge variety of sets but they have giant models

  • 4/5 Diana C. 1 month ago on Google • 39 reviews New
    Great place to feel like a kid again. I bought a Harry Potter set I loved. You should expect the place to be packed, though. Be patient if you wanna go inside as the line can be pretty long. If you're lucky, you won't find so many people waiting outside but I guess it's the exception.

  • 5/5 Jose V. 2 years ago on Google
    The kids enjoyed playing with the DIY figures and taking pictures of all the gigantic legos.

  • 5/5 Alex K. 2 years ago on Google
    Best Lego store in NY! This newly renovated store is epic on so many levels. It has incredible brick built displays, sets that are always in stock, and build a minifig stations! It can get busy here on the weekends but it is well spaced out.


Call (212) 245-3248 Open on Google Maps

Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Accessibility
    • ✓️ Wheelchair accessible entrance
    • ✗ Wheelchair accessible parking lot
  • Service options
    • ✓️ Delivery
    • ✓️ In-store shopping

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