I.D. Jewelry image

I.D. Jewelry

Jewelry store Jeweler Diamond dealer Jewelry appraiser

Established retailer offering engagement rings & other diamond jewelry, including custom pieces. People often mention ring, Yekutiel, Jewelry, engagement, diamond, jewelry, experience, great, perfect, time,


Address

15 W 47th St #305, New York, NY 10036

Website

idjewelry.com

Contact

(212) 921-9372

Rating on Google Maps

4.90 (279 reviews)

Open on Google Maps

Working Hours

  • Monday: 9:30 AM to 6 PM
  • Tuesday: 9:30 AM to 6 PM
  • Wednesday: 9:30 AM to 6 PM
  • Thursday: 9:30 AM to 6 PM
  • Friday: 9:30 AM to 3 PM
  • Saturday: Closed
  • Sunday: 10 AM to 3 PM

Featured Reviews


Frequently mentioned in reviews: ring (74) Yekutiel (58) Jewelry (41) engagement (33) diamond (32) jewelry (31) experience (29) great (23) perfect (21) time (20)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 5/5 Ayesah H. 2 years ago on Google
    I recently had a loose diamond set here, Yekutiel was the best with helping me find the perfect setting for my diamond. I just had it appraised and my appraiser was so impressed by the craftsmanship of this ring he thought it was a custom job. I have to say I was so picky, and Yekutiel was so patient with me, I am so thankful for this beautiful setting. I am complemented all the time on how beautiful and elegant it is. I absolutely had to leave a review here ! Everything about it fit so perfectly. It looks like it was made specially for my diamond !
    3 people found this review helpful 👍

  • 5/5 L C. 2 years ago on Google
    I worked with the amazing Yael - she was great, reassuring and spot on with my sizing. We have ordered the ring via online not in person. Navigating jewelry purchases can be often overwhelming but this experience surpassed my expectations. Fantastic delicate setting, yet sturdy and heavy ring. Great customer service and craftsmanship… Happy customer for life, Thank You!
    3 people found this review helpful 👍

  • 5/5 Jennifer D. 1 year ago on Google • 3 reviews
    My fiancé got my engagement ring here with Lisa and she did amazing helping him to get exactly what I wanted! We live in the Midwest and she was able to securely have it sent to him safely. We also just purchased my wedding band for our wedding in May and worked with Lisa again and she helped me find what I was looking for to match my ring. She was so easy and nice to work with. I highly recommend her and this business! I will be back when we add an anniversary band :)
    2 people found this review helpful 👍

  • 5/5 BJ S. 3 years ago on Google
    I cant say enough kind words about Jonna and ID Jewelry. My wife lost here anniversary band and we had very strict criteria that we needed to replace it. We looked all over locally and online. ID Jewelry went out of their way to make the experience fantastic and even made the setting from scratch for us as we requested. The diamonds placed were fantastic. The price was very reasonable. I would not hesitate to have anyone who knows what they are looking for run the ideas past them for great service and a great experience. God Bless!
    2 people found this review helpful 👍

  • 5/5 cass k. 2 years ago on Google
    Yekutiel went ABOVE AND BEYOND helping source a replacement diamond for my lost engagement ring. I told him exactly what I was looking for and created the exact ring I had in mind. ID Jewelry was a recommendation from a friend of mine - and they did not disappoint. Look no further for your diamond needs!
    2 people found this review helpful 👍

  • 5/5 Erin R. 1 year ago on Google
    I went here with my boyfriend (now fiancé) to pick out an engagement ring. We walked in with my fiancé’s great-grandmothers ring that we wanted to use in a new ring for me. The appraisal was spot on to an appraisal we had on the ring from the 80’s. Clearly they know stones here. Afterwards I talked about what kind of ring I was looking for, the jeweler walked to the back, grabbed some boxes, looked around for a minute, and pulled out a setting. That was it, just what I wanted, first try, and a perfect fit for the stone we already had. Ring was made and picked up a few days later. Highly recommend ID Jewelry- you will not be disappointed.
    2 people found this review helpful 👍

  • 5/5 M V. 2 years ago on Google
    I bought the engagement ring in October, it has been a while, but I felt that I owed a review to Yakutiel and the team of I.D Jewelry. As many of you guys reading this review, when I came to buy the engagement ring I didn’t know much about diamonds. Thankfully Yakutiel guided me through the process, patiently answering all my questions and always acting with total transparency (GIA numbers, price, etc.) and with an excellent sense of humor. That made the process of buying the diamond, which made me a little bit anxious in the beginning, a pleasant and interesting one. I took my time to decide and visited them a lot of times, but Yakuteil was always really patient. Also, on my visits, I could see many clients coming back, which reassured me I was in good hands. We finally found the best ring I could get with my budget, and I got an excellent diamond at a fair price! Now I am happily married, and I have no doubt that I will come back next time I need to buy a diamond for my wife.
    2 people found this review helpful 👍

  • 5/5 Anna C. 1 year ago on Google
    ID Jewelry created a beautiful marquis engagement ring! I shared with my now fiancé that I liked marquis with yellow gold and this ring is far more beautiful than I imagined! After the proposal, my fiancé raved all about his experience with Yekutiel. He researched tons of jewelers and even had multiple consults with different jewelers — Yekutiel stood out to him because he spent time educating my fiancé and showing him diamonds under a microscope. My fiancé brought multiple ideas to Yekutiel and together they worked on a custom designed ring. Yekutiel was so communicative through the whole process — sharing updates and photos of the mold. During one appointment another customer raved about her engagement ring, totally unprompted. That says it all. ID Jewelry skips the flashy storefront with fancy lights, and instead focuses on building customers for life by offering exceptional craft, genuine customer service, and competitive quotes. We returned today to talk about wedding bands and I got to meet Yekutiel and the staff. Our appointment was efficient and informative. We will be customers for life and will continue to recommended Yekutiel to friends and family who are starting the process.
    2 people found this review helpful 👍

  • 5/5 A G. 2 years ago on Google
    Cant say enough good things about ID jewelry and my experience with Yekutiel. I rarely post, but given the service Yekutiel provided on a purchase that meant a lot to me, I felt I must. I had done some research ahead of time on diamonds and had a very specific idea of what I was looking for, with a priority on cut. I went to a few jewelers in the diamond district and also spoke to many of the online diamond dealers who were known to have the best cuts. Yekutiel’s service was by far the best and I couldn’t be happier. Yekutiel spent time working with me to find the diamond with the exactly the kind of cut, color & clarity I was looking for, in the right carat size range. Luckily we were able to find one even amid supply chain challenges. Most importantly, my now fiancé could not be happier with the ring. The amount of sparkle and fire is incredible & all of her friends have made comments about it – especially since I had never asked what type of ring she would like. I could not have done it without Yekutiel & the ID jewelry team, and look forward to coming back to them for all my jewelry needs.
    2 people found this review helpful 👍

  • 5/5 james a. 2 months ago on Google • 141 reviews New
    I brought my grandmothers old beat up wedding band to them. They set it with a stone that I picked, resized it and made it look brand new! They did it in record time and better than I imagined. 6 stars update: still looks great and she said yes

  • 5/5 elaene a. 7 months ago on Google • 8 reviews
    Yekutiel and his team are wonderful! My fiancé purchased all of our rings there and we both love it. I admire how Yekutiel remembered my Fiancé and details about us weeks later when we came and purchase his ring. I have gotten so MANY compliments for my engagement ring, even strangers on the street notices it. I will definitely go back for more jewelry.
    1 person found this review helpful 👍

  • 5/5 Kristina R. 3 years ago on Google
    Lisa helped me find the perfect eternity band to pair with my engagement ring! She was very patient and answered many questions since I was not able to try on any rings in person. After my eternity band arrived, I had an appraisal done in Canada and it was valued higher than expected. I.D. Jewelry truly has high quality real diamonds for great prices. Thank you Lisa and I.D. Jewelry team!
    1 person found this review helpful 👍

  • 5/5 Eliza N. 3 years ago on Google
    I went into I.D. Jewelry just expecting to look around a bit and get a sense of the type of engagement ring I wanted. Everyone there was so helpful and knowledgable I ended up picking a ring on the spot. It was very clean and secure. They were thorough with their appraisal on a diamond I’d brought in and gave me another appraisal for the whole ring free of charge. Beyond happy with my beautiful ring and with the whole experience I had with I.D. Jewelry.
    1 person found this review helpful 👍

  • 5/5 John T. 2 years ago on Google
    Yekutiel and his team were amazing throughout the entire process of finding the perfect engagement ring. He helped me find exactly what I was looking for and had envisioned for the engagement ring when I walked in. Customer service was top notch and my fiancé & I are extremely happy with the beautiful quality of the ring.
    1 person found this review helpful 👍

  • 5/5 Sammie S. 2 years ago on Google
    Yekutiel was amazing to work with for my engagement ring! My Fiance and I met with him over the summer and he spent an hour with us looking at diamonds even though he knew we weren't going to buy that day! My Fiance came back about 6 months later to purchase the most beautiful oval diamond and Yekutiel made a gorgeous cathedral pave setting! We could not have had a better experience and look forward to getting our wedding bands and other jewelry from ID Jewelry! Thank you!
    1 person found this review helpful 👍

  • 5/5 Meiyi W. 1 year ago on Google
    Yekutiel was amazing to work with for my engagement ring. He was attentive to my needs as I have some specific specifications I was looking for in the diamond I wanted. He showed me each diamond I was interested in under all different kinds of lighting. He was also very accommodating with our budget and found us a different diamond when the initial one was over budget. Even though I was very indecisive about my choices he was patient with me every step of the way and assured me of my worries. The process was very quick and the ring was complete in less than two weeks. I also needed a resizing after and that was done in just a day. Great experience working with ID jewelry to get exactly what I wanted at a great price.
    1 person found this review helpful 👍

  • 5/5 Silas B. 1 year ago on Google
    Great shop for beautiful custom jewelry at reasonable prices. The first thing Yekutiel said when I went to this shop while engagement ring shopping was that I didn't need to spend as much as I thought I would. He picked out a perfect selection of diamonds for me to look at based on what my wife had told me she wanted, and had a setting custom-made based on photos of rings she liked. Not only that, the process was fun! He showed my wife and I a plastic model of the setting before having it made, so she got to make sure that she was happy with the design while still being surprised by the end result. The whole process took about two weeks, and the ring came in under the amount that I had budgeted. After having such a great first experience here, my wife and I have been back for wedding bands, earrings, and more, and every time the quality is fantastic.
    1 person found this review helpful 👍

  • 5/5 Andrew T. 7 months ago on Google
    These guys (especially Tammy) were the best!! Patient with a first time engagement ring. Just needed a little info on preferences, and helped me make the best decision. Highly recommend going here, as ring shopping can be so intimidating
    1 person found this review helpful 👍

  • 5/5 Viktoriia B. 3 months ago on Google • 18 reviews New
    I recently purchased diamond studs from this jewelry store, and I couldn't be happier with my experience. The service was superior, offering a seamless and enjoyable shopping process. The prices were surprisingly reasonable, and the diamonds' quality exceeded my expectations. I'm genuinely thrilled with my purchase and highly recommend this store to anyone in search of exquisite jewelry!

  • 5/5 Calvin H. 1 month ago on Google • 17 reviews New
    This is the only place you should go to in the diamond district! Hands down the best ANYWHERE. Yekutiel treats you like family and gives you honest advice even if you’re not purchasing anything. I’ve referred my friends to him for their engagement rings and he never disappoints. Even though I moved to Central New Jersey I gladly drive over an hour just to see him for any of my jewelry needs. GO! THIS IS THE SPOT!

  • 5/5 Joshua L. 3 months ago on Google • 6 reviews New
    I was online shopping for some diamond stud earrings as a gift for my wife. I was very close to using one of the more popular online vendors, but after encountering some negative feedback, I went browsing through a few jewelry forums and came across I.D. Jewelry. After some background checking and seeing all of the overwhelmingly positive reviews, I priced out a custom set online that actually ended up being less expensive than what I could find elsewhere. I gave their main contact number a call - with such a large purchase I wanted to talk to a human. I ended up walking through the ordering process with Lisa - she was super helpful. The end result - my wife was extremely happy with her present and the quality was top notch at a very good price. I wouldn’t hesitate to buy from them in the future.

  • 5/5 Homan Y. 3 months ago on Google • 5 reviews New
    First thing first! A+++++++ can't stress how Great my purchase made me feel with ID jewelry. All the 1* review must be from his competitor 😂 Great owner, perfect diamonds, and best price too! I was shopping all around diamond district. Got a few quotes. I was mistreated and kind of intimidated by a fellow Asian about negotiating for a better price. And gotten some other horrible quotes along the way. I was about to go ahead with a purchase at another store. Until I came across ID jewelry. As soon as I entered the shop I was greeted in a very friendly manner. Yekutiel came to me and asked me what I was looking for. He showed me a few diamonds with different ratings and told me the difference between them. He also gave me some advice about them as well. I was blown away by his professionalism and honesty. At the point I wasn't even thinking about any of those other shops I have visited anymore. At the end of my first visit he made me feel like I was at ease (almost like talking to a friend) and I wasn't scammed to pay anything more than I had to (in fact a whole lot less then what I was going to spend else where!). I just can't believe how easy and comfortable buying from Yekutiel n ID jewelry was compare to the daunting task I originally anticipated n experienced dealing with other jeweler. Their after sales customer care was phenomenal as well. We had a little(huge) mishap with the engagement ring but he made sure everything was taken care of! It was just a pleasure doing business with him I made sure I got wedding bands from ID jewelry too. Of course it was another great deal n experience as well! Loved it! If you have taken the time to read this far, just rest assured that you will be taken care of! I would recommend them to all my friends without a doubt!

  • 5/5 Kevin T. 5 months ago on Google • 3 reviews
    My go to jeweler!! Yekutiel and the team at ID Jewelry have consistently provided exceptional service, catering to all my jewelry needs. Their genuine approach avoids gimmicky sales tactics, ensuring a comfortable and trustworthy experience. I've confidently recommended ID Jewelry to three others who, like me, found the perfect engagement ring with their expert assistance.

  • 5/5 Mel C. 3 years ago on Google
    Lana did an amazing job at getting me exactly what I wanted. It was a pleasure to work with her, and I’m obsessed with my engagement ring. The quality is amazing and was a great experience!!

  • 5/5 Liz A. 3 years ago on Google
    Yekutiel is professional, skilled, efficient, and a great communicator (responsive, friendly, and funny too!). We truly enjoyed our experience with him and trusted his expertise. We found ID Jewelry from an online diamond forum with lots of diamond enthusiasts who highly recommended him, and now we see why! I have a SPECTACULAR stone in a stunning setting - my dream ring! And Yekutiel delivered in every way - so pleased with how seamless and easy the experience was. I thought we would have to search for forever, but he moved so quickly, we were shocked. This is coming from people with VERY high standards when it comes to customer service and quality results. And honestly, all you would have to do is take one look at my hand and you would be calling him asap. The picture doesn't do it justice. A big thanks to Yekutiel and ID Jewlery!!!

  • 5/5 Christine L. 3 years ago on Google
    Thank you Jonna for all of your expertise and patient guidance! The diamond tennis bracelet is breathtaking and just what you promised as well as what I’ve dreamed of. It’s absolutely stunning and I’m so very pleased with my purchase and your service. I. D. Jewelry will definitely be our first choice in the future.

  • 5/5 Kayla L. 3 years ago on Google
    To say I am the happiest fiance in the world might be an understatement. Sure the man I'm marrying is the primary reason, but let me tell you my taste was reaffirmed through his selection of the perfect ring from Yekutiel. We've been together for over 10 years and he wanted to make the proposal as special as possible. From the moment he made the appointment, to looking at the GIA specs his experience was what any fiance would have wanted for the man seeking their hand in marriage. After giving his budget, and the types of specs he was looking for, Yekutiel picked the most perfect stones to show him. He was able to pick a diamond he was incredibly proud of, and it happened to be my dream ring, all while sticking to a budget. Thank you I.D jewelry you have made customers for life from us. You truly made the magical moment that much more special by helping my fiance find me my perfect ring!

  • 5/5 thanh l. 3 years ago on Google
    This is our second time working with ID Jewelry. Yekutiel did an outstanding job on our helping us create an amazing ring, once again. He was patient and thoughtful during the design process and did not stop until we found the perfect Gia stone with all of our requested specs. We could not make it into the store this time but yekutiel made phone and email communication very easy and efficient. We definitely would recommend ID to all of our friends and family.

  • 5/5 Elicia B. 2 years ago on Google
    I am completely stunned by the quality and beauty of the 5 ctw emerald cut diamond band I ordered. I love the size and quality of the diamonds and I love how the band is comfort fit. I love that it’s low profile and the prongs are smooth which makes it extremely comfortable to wear. To top it all off, I shopped around and this was the BEST price I found on the internet or in person for similar size and quality. Final carat weight came out to 5.1 cts, F color, VS1, finger size 6 and the ring is a solid 7 grams of 950 platinum. Thank you so much IDJ for helping to make my dream a reality!!

  • 5/5 Adam K. 3 years ago on Google
    Look no further than I.D. Jewelry for all your jewelry needs, especially engagement rings! I shopped both online and around the diamond district, they are simply the best. Yekutiel took so much time and did careful research to find me the most beautiful engagement ring and a at a fantastic price! My now fiancé loves it! He will be my jeweler for life and I'm sure after you make an appointment and stop by, you will be saying the same. Thank you again Yekutiel!

  • 5/5 MacKenzie A. 3 years ago on Google
    Worked with them to get a ring made. They did a great job and the price was really good too.

  • 5/5 Stefano U. 3 years ago on Google
    Thank you !

  • 5/5 Margot Hancock A. 11 months ago on Google
    I.D. Jewelry helped us create the perfect engagement ring & then sealed the deal by finding us exactly the wedding bands we were looking for. Yekutiel listened thoughtfully to what we were looking for each time, educated us every step of the way so we could make the best decision, and had our custom pieces ready in no time. We will definitely be using I.D. Jewelry in the future & could not recommend a better experience for couples looking to say, "I do!"

  • 5/5 Israel M. 3 years ago on Google
    Such a great experience with I.D Jewelry, the service and customer care they provide is amazing! I will definitely come back in the near future and continue shopping with them. Jewelry is clean and perfect.

  • 5/5 alex l. 3 years ago on Google
    Yekutiel and the professionals at I.D. Jewelry are by far the best in the business. They came highly recommended from my brother in law who was a tough critic of all the different jewelers he visited while in NY. I felt welcomed and comfortable while never feeling pressured or like Yekutiel was trying to sell me something that I didn't want or wouldn't be happy with. He was very accommodating considering I was coming from outside of NY to make this purchase. I highly recommend using Yekutiel and the very knowledgeable staff at I.D. Jewelry. I will be back to see them for any and all of my future purchases. They truly are the best out there!

  • 5/5 Lux V. 1 year ago on Google
    This is the place to go! I went to 7 other stores and got a slightly shady, slight of hand feeling at most of them. I.D. Jewelry was refreshing different. Yekutiel is an educator and is upfront and transparent. I got the feeling it was a family business and he was taught well how to treat clients. He helped me find a beautiful engagement ring in a costume setting at a competitive price. My wife is very happy as am I when I recall the experience. I will return.

  • 5/5 Shima R. 3 years ago on Google
    ID jewelry deserves 10 stars if existed. They went above and beyond to address my needs with so much respect and honesty. I worked with Lana who is amazing and very helpful. She genuinely helped me to find my dream engagement piece! The most valuable part of this experience was when the owner, Yekutiel, offered to pray for my granny who is very sick. I will be forever thankful with them for the ring and also being so supportive!

  • 5/5 Stephen Scott K. 3 years ago on Google
    Thanks so much to you and your staff for putting together an amazing tennis bracelet for my wife, in celebration of our 25th anniversary. Nothing could have been better. I feel like the product delivered was better looking in real life, ( and even more carat weight than promised), the clarity and cut and color of the diamonds is amazing - better than anything I could find locally - and at a significant discount. Will definitely send other friends and relatives to you all. Thanks for all for exceeding my expectations!

  • 5/5 David P. 5 months ago on Google
    Yekutiel and ID Jewlery is fantastic. They make what is so often a confusing process so clear and easy. Hospitable and understanding and they always get you exactly what you’re looking for at a fair price. They helped me get my wife the perfect engagement ring! Also, the app is a big help! I don’t see anyone else in the space going above and beyond for their customers like that.

  • 5/5 Tom B. 3 years ago on Google
    If I could give more than 5 stars I would. Yekutiel and the ID jewelry team went above and beyond to help me the the perfect engagement ring. They truly care about helping you find exactly what you are looking for and beyond! By far the best jewelry buying experience I have ever gone through and I am looking forward to coming back for our wedding bands. Thank you again!!

  • 5/5 Sarah T. 3 years ago on Google
    Hands down one of the best experiences I’ve had with a jeweler. The prices, quality, and customer service are exceptional! Jonna was excellent about communication and the product delivered exceeded my expectations. Thank you so much!

  • 5/5 Julia V. 3 years ago on Google
    Excellent quality and service! I needed to resize my wedding ring, and the ring is not an easy one. It is composed of two metals: yellow gold and platinum. The jeweler has done a great job and it was ready the next day. Highly recommend!

  • 5/5 Ksenia K. 4 years ago on Google
    There’s a reason I keep coming back here and it’s because I.D. Jewelry is the best. My husband first came here four years ago. Yekutiel guided him through the engagement ring process. He proposed with the most stunning ring. It was all a beautiful surprise. The staff is friendly and will not steer you wrong. Come here with an idea of what you want and a budget. Personally, making larger purchases makes me a little uneasy, but the trust I have in I.D. Jewelry’s staff erases any uncertainty. I’ve returned for two bands, earrings, and a repair. Everything turned out perfectly. Thank you, I.D. Jewelry and a special shout out to Yekutiel for answering all of my endless questions.

  • 5/5 Brian M. 3 years ago on Google
    Yekutiel was absolutely wonderful to work with, and made buying an engagement ring an easy process. He is very knowledgeable and encouraged what was best for my needs, while still being able to give that little push needed in indecisive moments. I did not know how the process would go being completely remote and in a different state. With Yekutiel it felt simple and trustworthy going above and beyond my expectations. I would highly recommend if you were like me, and a little overwhelmed and want an opinion you can count on with timely communication.

  • 5/5 Rebecca K. 3 years ago on Google
    Yekutiel and team offer great service, the most competitive prices in the diamond district (and beyond) and, most importantly, amazing quality jewelry. I have worked with ID Jewelry to have 2 eternity bands made to date and both came out exactly as I wanted. I have already recommended ID Jewelry to several friends and will continue to do so. Great experience working with them to get exactly was you want at a great price!

  • 5/5 Justin H. 3 years ago on Google
    I.D. Jewelery made the whole process so simple and smooth. Yekutiel was so honest and provided me with the absolute perfect ring. The whole engagement process was perfect and my now fiancée absolutely loves the ring. I couldn't have asked for a better place to trust for this huge time in our lives.

  • 5/5 Stephen B. 3 years ago on Google
    Yekutiel and team are the best! Super helpful, responsive, and friendly! He has a great eye for diamonds and knew exactly what would be a great fit. Highly recommend!

  • 5/5 Warren B. 3 years ago on Google
    Their prices and quality cannot be matched. Trust me, I looked and compared. Jonna and Israel were extremely accommodating in helping me select the perfect diamond ring. The final product is beyond my high expectations. I can not recommend them enough!! Warren

  • 5/5 Konstantin 3 years ago on Google
    Trust me, for overseas people like me, you must have trusted eyes when choosing diamonds and Lana is your best choice. Such outstanding quality and service are not available in online stores. By the way, there is no step back when you propose with IDJ Stone.

  • 5/5 Don C. 3 years ago on Google
    This is the absolute BEST jeweler that I have ever visited. When shopping for an engagement I was overwhelmed. Between going to chain stores and dealing with retail sales reps, it was an absolute breath of fresh air to deal with an actual jeweler; not only that but one that didn’t make me feel as if THEY were doing ME a favor or as if I was wasting their time. Yekutiel was phenomenal! Thank you so much! My fiancé was absolutely floored with the ring!!!

  • 5/5 Dory A. 3 years ago on Google
    I had a wonderful experience with ID jewelry. They worked within my budget to find me an absolutely beautiful pair of earrings. I was shopping without being able to visit in person and they patiently answered all of my questions over email. I never felt any pressure to make the sale. This is a warm and friendly business with good prices, great customer service and quality products. I will definitely be a returning customer!

  • 5/5 John P. 3 years ago on Google
    Excellent service, worked with Jonna and she answered all my concerns and facilitated the engagement ring I wanted for my fiancée. Thank you team for all your hard work and dedication!

  • 5/5 Dan 4 years ago on Google
    I really cannot put into words how wonderful IDJ is. Yekutiel is the definition of customer service. When I first reached out in search of my perfect engagement ring for my now Fiancee the first thing he said to me was, welcome to the family and WOW that could not have been more true. I was a really big pain in the rear end as I just could not make up my mind but you would have never known that by listening to Yekutiel, always was so positive, patient, and helpful. I strongly recommend IDJ for any Jewelry purchase, the entire staff was extremely friendly, patient, and helpful. I had visited with 6 different Jewelers between the NYC/NJ area and I have not regretted my decision once by moving forward with IDJ and I am confident you will feel the same!

  • 5/5 Don M. 4 years ago on Google
    Have always had a great experience with the team at I.D. Jewelry. They are always super helpful and responsive. High quality jewelry, flexible, and quick turn around. Looking forward to working together in the future.

  • 5/5 Ruchita A. 4 years ago on Google
    Yekutiel and his team were nothing short of perfection! We had searched everywhere for a particular cushion cut diamond, both online and throughout the diamond district but failed to find anything we loved. We were recommended to ID jewelry by a friend, from the moment we walked in everyone was so kind and ready to listen to what I wanted, within minutes Yekutiel said he understood what I was looking for and had the perfect stone for us! ID jewelry was so patient with us and understood that this was a big purchase and allowed us to take our time to come to a decision. The entire team went above and beyond to make sure I was happy with the entire experience. I will definitely be returning to purchase more and recommend them to anyone who is looking for a kind and stress free jewelry buying experience!

  • 5/5 Paul H. 4 years ago on Google
    Fantastic buying experience. Jonna was a pleasure to deal with and made for a seamless transaction from beginning to end. Prompt responses, good selection and fast shipping. Would recommend.

  • 5/5 Kelly M. 4 years ago on Google
    I can't even begin to explain how great this company is! They are so friendly and knowledgable. I was skeptical about buying such an expensive ring online but it was the best decision I have ever made! The quality is top notch and it was everything I was expecting and more! Seriously, do not hesitate buying from this company! They even helped me with a really great jewelry insurance called Zillion. They took care of me and I will be buying all of my jewlery thought Jonna! Love you guys, thanks!!

  • 1/5 Natascha S. 4 years ago on Google
    Total Rip-off place! I know a great deal about jewelry and value of stones. They quoted me $1700 to redesign one of my rings. Another jewel er quoted me for the same work $700!! That’s a huuuge difference! So please be aware that you are overpaying for what you are getting!

  • 5/5 Daniel R. 4 years ago on Google
    Excellent service and everyone there was very kind! They kindly took me in without an appointment and helped me find an absolute beautiful diamond at a very fair price. They really do seem to care about their clients. They are not at all pushy for a sale and want to make sure that you find the perfect ring. My fiance and I love the ring!

  • 5/5 Michelle P. 4 years ago on Google
    Amazing experience working with Israel and Lana. Highly Recommend ID Jewelry!!! Had a custom made ring and they made sure I was 100% happy! They truly care about their clients! The staff was always so welcoming! Will recommend them to everyone and they are now my forever Jewelers! Thank you again Israel and Lana, Love my ring!!!

  • 5/5 Lauren 4 years ago on Google
    Thank you to Lana for making sure that our gift arrived in time for Christmas! The diamonds are so bright, and the setting is just what she wanted.

  • 5/5 Nicole S. 4 years ago on Google
    IDJewelry never fails to deliver excellent quality jewelry. They are my go to for all diamond purchases. The staff is patient and knowledgeable and they make you feel comfortable throughout the whole buying process. Yekutiel and Jonna are the best. Best Jewelry

  • 4/5 Debra W. 3 years ago on Google
    I have been a customer of I.D. and been a client of Joanna for many years. They have always been very helpful in selecting and purchasing items for my wife and daughters. I have always found their prices to be good and with their history and integrity I don't feel like I have to worry that I am being cheated or question the quality of the pieces I a purchasing. Definitely worth the look if you are in the market for something.

  • 5/5 Constance T. 3 years ago on Google
    Willing to work within your budget

  • 5/5 Nicole F. 8 months ago on Google • 2 reviews
    I.D. Jewelry is on the second floor level of 47th Street, away from all of the hustle and bustle of the Diamond District. From the moment we entered the store, we had a strong sense that we had found the right jeweler to replace my lost wedding ring of 25 years. We listend in, as Yekutiel explained to a customer the differences between the loose diamonds he was considering. Yekutiel was so knowledable, patient, and was never pushy with the customer. Shortly after, my husband and Yekutiel hit it off immediately, discussing real estate and business, as if they were old friends. Meanwhile, Alina was showing me some beautiful loose diamonds to consider to use in the creation of my new piece. Once we saw his amazing prices, my husband said “Do It”. We had already shopped around Madison Ave, as well as had two more appointments in the District, which we canceled. Since then, we have also purchased earrings and I am having a custom piece made for my husband for his upcoming birthday in November. We will never use another jeweler again! We have found our people! My ring arrived yesterday, in the most beautiful packaging. Thank you, I.D. Jewelry!
    1 person found this review helpful 👍

  • 5/5 Daniel P. 5 months ago on Google • 1 review
    I completely agree with all of the other positive reviews. My wife and I visited I.D. Jewelry in November 2023 on a weekday. It is a small shop on the second floor away from the crowds on the street. Yekutiel was very patient with our questions and took time to make sure we understood all of the options available. He listened to what we were looking for and helped us get exactly what wanted. The price was less than we has expected and we left completely pleased with the experience. Highly recommended!

  • 5/5 Susan H. 2 months ago on Google • 1 review New
    It was a pleasure to work with Viktoriia at I.D. Jewelry to create a truly amazing anniversary ring. Viktoriia went above and beyond throughout the whole process. The ring exceeded my expectations! I have recommended I.D. Jewelry to my friends and family. I can’t wait to work with Viktoriia again!

  • 5/5 Chris L. 2 months ago on Google • 1 review New
    I've now had 2 purchases with I.D. Jewelry and both have been flawless. In the first, I got a great deal on an anniversary band for my wife which came out perfectly and shortly thereafter, I purchases a nice TAG Heuer that I had been looking at for a while, which also went perfectly. I worked with Alina for both transactions and she is, easily, one of the best folks I've worked with. The communication and transaction is always handled with ease, and I feel like my business is most certainly valued with I.D. Jewelry. Most definitely I will continue to provide my business to them.


Call (212) 921-9372 Open on Google Maps

Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Offerings
    • ✓️ Repair services
  • Accessibility
    • ✓️ Wheelchair accessible entrance
    • ✓️ Wheelchair accessible parking lot
  • Service options
    • ✓️ Delivery
    • ✓️ In-store pickup
    • ✓️ In-store shopping
  • From the business
    • ✓️ Small business

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