Featured Reviews


Frequently mentioned in reviews: diamond (44) jewelry (36) ring (29) quality (27) diamonds (23) time (21) service (21) gold (20) great (19) ItsHot (18)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 5/5 Shane W. 2 years ago on Google • 3 reviews
    My wife ordered my wedding band very last minute. With one phone call to let them know our wedding date, they made my ring and got it delivered within just a few days, and most importantly, on time for our wedding ceremony. The ring was beautiful, but I'm tall and have large hands, and felt like the ring looked too small on my finger. Mark R. with sales was awesome! He took my design and produced a new custom ring using the platinum and diamonds from the first ring, only charging us for the additional platinum used. For the quality of work, VS and near colorless diamonds they use, I don't think you can beat their price. Other stores would charge 2-3 times more for a ring like this, and would use SI2 diamonds. If you want high quality at a near unmatchable price, I really can't recommend ItsHot.com enough!
    9 people found this review helpful 👍

  • 5/5 Marlon A M. 2 months ago on Google • 49 reviews New
    After my original Order had a faulty setting which kept loosing a diamond, Joan the representative helping me stood to her word in a guaranteed satisfaction and with the approval of her supervisor mark they were able to exchange my order (something they don't do after the time frame listed) to make sure I was satisfied, this kind of customer service makes you want to shop with confidence, they proved it here thank you Joan and mark !
    1 person found this review helpful 👍

  • 5/5 Nova F. 6 months ago on Google • 4 reviews
    Thank you all for being so friendly and understanding what a girl wants! I am enjoying my custom made tennis bracelet every time I go out. Great buying experience, professional staff and talented jewelers. Can’t recommend more !
    3 people found this review helpful 👍

  • 5/5 Mark M. 3 months ago on Google • 25 reviews New
    Purchased a Rolex Presidential 18k yellow gold bracelet mother of pearl face diamond Bezel. Beautiful piece. Good communication with seller, needed extra 18k gold links, responded quickly solved my issue
    1 person found this review helpful 👍

  • 5/5 FEAR WORKSHOP (. 2 years ago on Google
    Working with Al, and the other team members at It’s Hot was a great experience. They made a 1:16 replica of our new book F.E.A.R (Forget Everything And Reset) with 14kt black gold and high quality black diamonds with glow in the dark enamel and two photograph insets. The attention to detail on this piece is remarkable and I’m not just saying that because the piece was commissioned for us. We have already ordered other pieces from It’s Hot. Look forward to more custom work. #FEAR @fearwkshp
    3 people found this review helpful 👍

  • 1/5 J M. 6 months ago on Google • 8 reviews
    Complete waste of time. All this wait for a MONTH on a custom order just too get the job done wrong I confirmed with them countless of times. Is the gonna be for my 9mm chain ? Response "Great then I will go ahead and set up an order for you. Could you please confirm if you want to put it on your 9mm rope chain or different one? I need to let them know to make custom bail as well." Such a rush to want too make a sale but fail at completing the job. I'll be taking my money my business elsewhere. I'm not gonna send this in too wait another week or however long it's gonna take too say "oh sorry, here's 50 bucks for shipping" do business with people face too face if you want the job done right.
    2 people found this review helpful 👍

  • 5/5 Matthew K. 2 months ago on Google • 11 reviews New
    Beautiful pair of half carat tcw bezel set 14k rose gold diamond studs at a great price! Very high quality diamonds--- and fantastic customer service. Mark was very friendly and wonderfully helpful in making sure I got the best possible pair of solitaire diamond studs I could have hoped for. I know there are several scam artist jewelry companies online ripping people off (Edwin novel jewelry certainly comes to mind 😡😡), but that is NOT the case with itsHOT. This company is 100% honest and trustworthy. And they even offer customization for an additional charge if you're looking for something extra special or specific.
    1 person found this review helpful 👍

  • 5/5 Caroline G. 4 months ago on Google
    Top notch! Mark was a pleasure to deal with, his passion for excellent jewelry was obvious. He took excellent care of us, helping a lot with ordering a custom pendant. He was personable, creative, and his attention to detail really stood out. The final piece is fantastic! I will certainly be working with him again! Amazing store.
    1 person found this review helpful 👍

  • 5/5 Noel C. 2 years ago on Google
    This my 3rd purchase from these Jewelers. Always a good selection of men's diamond jewelry. Quality and customer service are excellent. Would recommend this jeweler for your gold and diamond needs especially if you want to impress.
    1 person found this review helpful 👍

  • 4/5 Angel M. 2 years ago on Google
    The customer service is freindly enough, but the wait times are very long. My fiance and I placed an order for a "custom" diamond engagement ring. Fast forward nearly two months later, and still no ring! This has caused us to have to cancel/postpone our plans. Order#366708 Update: I received my ring, and it is stunning! It is very good quality.
    1 person found this review helpful 👍

  • 5/5 Amos L. 1 year ago on Google
    I recently had a gold bracelet custom made with diamonds and blue sapphires and my experience was excellent! Staff was very friendly, helpful, and knowledgeable. Also the prices was the best (I did shop around) and the bracelet came out exactly as I imagined, love it. Already sent a few referrals and definitely will be coming back for my future jewelry needs.
    1 person found this review helpful 👍

  • 5/5 Jeffrey T. 1 year ago on Google
    Got a perfect black diamond ring for my wife for our anniversary at a perfect price. I worked with Mark, and he was a pattern of patience. It took me about 40 minutes to choose the ring I thought my wife would love, and he was showing me one piece after another. Thank you! The choice is decent, the quality is top notch. My wife is really happy with the ring and with the quality of workmanship and stones.
    1 person found this review helpful 👍

  • 5/5 Richard P. 7 months ago on Google
    Purchased a Breitling watch. Took a few weeks to receive but product is authentic and looks great. Would purchase from ItsHot again.
    1 person found this review helpful 👍

  • 5/5 Ferdinand P. 10 months ago on Google
    I had a great experience purchasing a diamond tennis bracelet here. The salesperson I was working with was helpful and patient, answering all my questions and providing what I think were good advices. The bracelet is mind-blowing, and the diamonds are just breathtaking. I went to my local jeweler to shorten it quarter inch as it was a tad too long and while doing the work he checked the diamonds and confirmed they are real and I got a great deal. I wear the bracelet with pride on special occasions and receive compliments on its elegance and beauty.

  • 5/5 Paul D. 2 years ago on Google
    I can be a pretty picky buyer and I went to over 10+ jewelers and stores before going with ItsHot and I couldn't be happier. I wanted to get an amazing diamond ring for my wife, and got it here! The design was very nice, diamonds were very good quality, price was reasonable, requested small customization and all was performed pretty quickly. I am satisfied, and my wife is happy. Great, caring service.

  • 5/5 Amy D. 1 year ago on Google
    Absolutely beautiful quality rings. I have been buying all my jewelry from them for several years now and I have always been impressed with the selection and quality as well as the very reasonable prices. I receive a lot of compliments on the jewelry when I wear it and people often ask where they can purchase something like that.

  • 5/5 Julian N. 11 months ago on Google
    As a fan of hip hop music and culture, I was thrilled to discover an online jewelry retailer that specializes in authentic hip hop jewelry. Their collection was extensive, with an array of gold chains, pendants, rings and bracelets that exuded the perfect blend of style and swagger. I treated myself to a solid gold chain and a custom pendant that reflected my personal style and beliefs. The craftsmanship was outstanding, with intricate detailing and genuine diamonds that shined brilliantly. The customer service team was knowledgeable and provided excellent guidance in selecting the right materials for the job (I opted for 10k gold to save a bit on the cost but went for higher quality diamonds). Went to my local jeweler for him to adjust the chain a bit since I purchased it too long and he also examined the chain and pendant, confirmed all is real and said I got a nice deal (he could not make it for the same price). Love the combination and all my friends think I spent a lot more than I did. Will definately be back for all my future jewelry purchases.

  • 5/5 Bradley P. 1 year ago on Google
    Everyone at the store was wonderful, they helped my family find the perfect black diamond earrings to give my Mom to celebrate her last day of chemo! We can't wait to surprise her. Sales person was patient, kind, and beyond helpful. Fantastic store with really nice people.

  • 5/5 Darleen J. 1 year ago on Google
    I was looking for a real diamond chain (wanted to make sure I get natural diamonds, not lab diamonds) and it was the best decision to come over to ItsHot. Elina was very attentive and never rushed me while I was choosing the chain. The selection of options was quite vast as they could pretty much custom make the perfect chain for me to fit my budget. I was able to select not just the width and length of the chain but even the quality and size and amount of diamonds they would put on the links. I went with the Cuban link design and I am very happy with the deal I got, the chain is elegant and is not “too much”, it complements any outfit - exactly what I wanted. Thanks, guys, I will be back for a pendant soon.

  • 5/5 Zhazira A. 9 months ago on Google
    Excellent Jewelry Store. Nice & knowledgeable staff. Affordable prices and very good quality authentic jewelry. I bought my luxurman diamond watch and diamond stud earrings here. Very easy transactions and communication. Will definitely be doing more business in the future.

  • 5/5 Rachel H. 11 months ago on Google
    I recently splurged on a stunning women's diamond watch here. The watch is a true work of art, with diamonds adorning the dial, bezel, and bracelet. The quality is impeccable, and the watch exudes luxury and elegance. The customer service was exceptional, and Elina was a great help. Love my new watch and whole shopping experience.

  • 5/5 Dale P. 1 year ago on Google
    As a lover of hip-hop jewelry, I was thrilled to find this store. They have a great selection, and the staff is extremely knowledgeable. I worked with Mark, and he was fantastic to deal with. He spent quite some time with me and didn’t try to push me into the purchase. We found a crazy yellow gold diamond pinky ring, and it is probably the best jewelry piece I ever had. The quality of the diamonds is WOW - super pure. I have already told everyone I know about this store and will only be buying my jewelry pieces from ItsHot.

  • 5/5 Maria A. 10 months ago on Google
    Highly satisfied with my experience buying diamond hoop earrings here. Their team is pro. They helped me find a great pair within my price range (I was on a budget) and made my time there enjoyable. Thanks!

  • 5/5 Ashton G. 11 months ago on Google
    I recently purchased a men's diamond ring from ItsHot, and really love it. Mark, my salesperson, was incredibly knowledgeable and helped me find the perfect ring for both my style and what is important budget. They even customized it for me with yellow diamonds (be prepared to wait an extra week though for customization, which was not a problem for me to get my dream ring). I am thrilled with my purchase and receive compliments on the ring quite often, already recommended few people and will definitely shop here for all my other future jewelry needs.

  • 5/5 Annice H. 9 months ago on Google
    The quality of the diamonds is amazing! I wanted something unique and Mark helped me to find an awesome solid gold chain with a nice pendant to achieve the look I wanted. The turnaround time was on point. Will def buy again from this jewelry store.

  • 1/5 Christopher G. 5 months ago on Google
    ZERO STARS-RIPPED OFF! & PISSED! I was ripped off by the sale of a used watch advertised as a new watch. The watch was previously sized and was too small. Had 4 links on each side and Gucci said and showed it in the specs as 5 on each side. When I went to set time crown fell off. Then went to get repaired and my local jewler showed me the grime on the inside. The battery was not the Gucci manufgactured swiss battery, it was a battery from china, Obviously replaced. Also revealed the hair in the band from the former owner. It just goes on from there. Then when the Manager called and it cost me $350 to fix, clean and resize he accommodated the cost but then after wearing for one evening the other crow fell off and broke. This was clearly a scam and clearly was a known used watch. No tags on watch, no protective wrapping and as a jeweler, you know this was the deal. Paying almost $3000 for this was a rip off and a scam. I have sent back for a FULL refund but feel obligated to let other buyer know. If I do not get a refund, I have already put a claim together for the NYS Consumer affairs, as well as the the New Your BBB. If I get the refund I will retract my clams and not take this to the next level. I literally had to call this company 10x yesterday to get a Manager and NO ONE Calledd me back. Unacceptable since I took down my previous review. Now I am insulted and feel taken advantage of... Had the crown initially not of fallen out, I would never of known. Under the microscope the scratches and rusted band screws would of not been seen and exposed this.This was previously polished to minimize without seeing with a consumers eye. PRETTY CLEAR!

  • 5/5 William G. 4 months ago on Google
    I have recently purchased a Rolex watch from them and I LOVE it. I had excellent communication both via the email and in person, and I really appreciated all the attention I got! They have decent choices and prices great for the quality of diamonds they provide. Will come back again!

  • 5/5 William B. 4 months ago on Google
    Top notch selection, and even better customer service. Highly recommend Elina if you ever stop in! I came here looking for mens diamond ring, and I left with a crazy one! Price was unbelievable for craftsmanship and diamond quality! They will be my go-to for all jewelry purchases moving forward !!!

  • 5/5 Lisa P. 1 year ago on Google
    I highly recommend ItsHot for their very special attitude and great jewelry selection. I always have a fantastic experience shopping here and Oksana is very friendly and a great help each time. She has assisted me find everything I wanted over the years. From my dream engagement ring and our wedding band set to a beautiful pair of diamond hoop earrings in the exact size I wanted, to a completely custom ring design that I had in my mind and they were actually able to create it for me and many other purchases, helping me find that unique and perfect birthday or Christmas gift for my family every angle time. Thank you for your help each time, I always recommend you to everyone I know in the market for high end jewelry.

  • 5/5 Jack A. 2 years ago on Google
    Super fast and attentive customer service. Their team went above and beyond to get us wedding bands we wanted within a specific time frame. Thank you very much!

  • 5/5 J B. 2 years ago on Google
    Awesome customer service! Great quality real solid gold jewelry! I have purchased 3 gold chains from this company. Every one of them meet my expectations, and the shine is so nice. I'm a 10k lover so that's what i purchase. I highly recommend this company for any piece of jewelry.

  • 5/5 Walter S. 2 years ago on Google
    Oksana was so helpful during my visit! She helped me pick a perfect diamond ring for my wife’s birthday. Thank you!

  • 5/5 Eustace L. 2 years ago on Google
    My hubby and I were shopping for diamond hoop earrings for our teen daughter, and the staff was super helpful. They offered us options to choose from, and all the pieces were incredible. They were honest, and not pushy, and worked within our budget. We are happy with the purchase and will come back later for sure. I have seen a diamond bracelet, which keeps me awake!

  • 5/5 Mary B. 2 years ago on Google
    Hiqh-quality jewelry pieces. Wide range of solid gold chains and diamond bracelets. I would definitely recommend this business to everyone!

  • 5/5 Matilda M. 2 years ago on Google
    What can I say, they have some great designs and affordable rates. The customer service was very friendly and eager to help. Shipping was also blazing fast. I received my bangle bracelet in 2 days and love the quality! Will be back for more, for sure.

  • 5/5 Jodi K. 1 year ago on Google
    Visited them today to buy a present for my son’s birthday. The guy behind the counter was very helpful and showed me a variety of men’s gold chains explaining the different types and sizes. I chose a 24" 14k gold rope chain which they boxed up ready for wrapping. 5* great service and a great price. Rates are incredible too.

  • 5/5 Rick B. 1 year ago on Google
    I always recommend this store as the best jewelry store in the area. They have such a huge variety of beautiful pieces and the customer service is top-notch. This time purchased a gold Cuban link chain for a very good price. Working with them is always a pleasure!

  • 5/5 Catherine C. 2 years ago on Google
    I never set foot in the store, but I ordered a ring from them online and their customer service representative Erika walked me through every step! She was incredibly helpful and made me feel a lot more comfortable with online ordering. The ring was delivered to me in perfect condition with an appraisal, and I’m very happy with it!

  • 5/5 A Google U. 1 year ago on Google
    Visited ItsHot just recently and what an amazing experience! Felt welcome straight away, staff members have a lot of knowledge and were able to answer every question I had, which created trust. As it was my first time purchasing from this jewelry store, I did have my own diamond tester and they didn’t mind at all for me to use it on any products I wanted. Purchased a uniquely designed 14k gold diamond cross pendant that I saw online and loved the design (I did go through quite a few designs though, but kept coming back to that very unique cross with round and baguette diamonds), amazing price for such unique design and quality of workmanship and diamonds! Thank you, guys! Definitely will be coming back and telling my friends and family about ItsHot.

  • 5/5 Carrie H. 1 year ago on Google
    Just have to say that I am astonished as to the sheer size of their selection. You can find almost any piece of jewelry your heart desires here and for such a great price. Diamond rings are gorgeous and practically every ring is available in any gold color.. Everyone was very kind, polite, and very knowledgeable. I really appreciated their input and no sales pressure at all. Got a beautiful real diamond ring (love the fact that they use real diamonds) with high quality diamonds for an amazing price.

  • 5/5 Judith C. 1 year ago on Google
    There are so few shops like ItsHot left, where quality of jewelry, staff knowledge, and service are always first class. There is always a great selection of diamond jewelry where the experienced staff knows what I will love. Whether I am looking to treat myself or a present for loved ones I know I will either find it here or they will make it to my full specification (got an amazing custom pendant that they did per my drawing in addition to the bracelet and chains I purchased from the ready stock). A true 5* shopping experience.

  • 5/5 Guillermo V. 1 year ago on Google
    The 3rd purchase I have made from this place is by far my favorite, a gorgeous Rolex watch after my lovely Luxurman Phantom watch and a dazzling diamond ring. Mark R. answered all my questions before purchase and followed up with me every step of the way! The watch did take some time to produce as it was a custom piece but the end result could not be any more stunning! Final product came with an evaluation from the American Appraisal Association for documentation and insurance purposes. Wonderful service I've received!

  • 5/5 Carolyn D. 1 year ago on Google
    I purchased custom diamond earrings from ItsHot and was very happy with my experience with customer service people. They took the time to discuss the design of the setting that I wanted and had accommodating service without any rush or pushing me into the items out of my budget. Great value and highly recommended!

  • 5/5 Gerri L. 1 year ago on Google
    I was in the market for a new watch and I found these guys. The website was very user-friendly and I was able to find the perfect watch for me with ease (loved that they have such a nice selection of oversized men’s diamond watches). The customer service was excellent as well when I contacted them to place the order (still had some questions about a couple of watches I liked before making a purchase and they were very happy to assist and answer all my questions).

  • 5/5 Alexis D. 1 year ago on Google
    Fantastic experience each time I shop at this store, I have been a customer for over 10 years now. I've been treated like family since my first purchase and each time thereafter. The quality of their jewelry and selection are unrivaled, but it is the human touch that truly distinguishes them from any other jewelry store. This is my go-to place for any occasion, be it for my own use or a present, I love shopping here.

  • 5/5 Ruth S. 1 year ago on Google
    Had been looking for a custom gold chain with rubies and diamonds for some months, thankfully came across these guys and I can't be happier with quality/price and their communication enough. The quality is top-notch, the service was really welcoming too. I feel confident to buy from ItsHot again.

  • 5/5 Arieana L. 1 year ago on Google
    I went to ItsHot because my mom raves about them, and I wanted to make her a very special present for birthday. Once there, both rep listened to what I had in mind and offered fantastic black diamond earrings that were exactly what I needed. My mother was thrilled with the pair! Their attention to detail, heartfelt sincerity, the absolutely gorgeous jewelry all combined to make my experience magical! I understand why mom loves this store so much, I do now too.

  • 5/5 Ronald P. 1 year ago on Google
    Fantastic experience with ItsHot since 2019. The store is very neat, and the choice of real diamond jewelry and diamond watches (I never saw anybody offering such a huge collection of diamond watches) is really huge and fits any budget. Everyone here is always very friendly, and I have never been pushed into anything. I've made several purchases since 2019 and will definitely keep doing so. I highly recommend them and have been very pleased with all my purchases.

  • 5/5 Misty A. 1 year ago on Google
    My fiance and I spent quite some time looking for unique but not crazy expensive wedding bands. When we finally came to ItsHot, we found exactly what we were looking for, a nice selection of real diamond wedding bands for the price we could actually afford. We ended up purchasing not just our bands but also diamond earrings and a tennis bracelet. The sales people are very friendly, the jewelry is top notch. We definitely found our very special jewelry place and already recommended ItsHot to our friends and family.

  • 5/5 Charity B. 1 year ago on Google
    My husband surprised me with a mind-blowing tennis diamond bracelet from ItsHot for our anniversary! The bracelet is beautiful and he said the experience in the store was wonderful! The sales associates were helpful and knowledgeable and no sales pressure. We will definitely be using the store for our future jewelry needs as I already found a few pieces I want next :)

  • 5/5 Rylee B. 1 year ago on Google
    If you're looking for hip-hop jewelry, this is the place to go. They have a great selection of real hip-hop pieces and the staff is extremely knowledgeable. I thought it would be rather complicated to find a special and stylish diamond ring for my brother within my budget, but here I had a lot of pieces to choose from. Amazing store with very friendly and knowledgeable people. Thank you!

  • 5/5 Juan C. 6 months ago on Google • 2 reviews
    Great experience dealing with their sales team. First time buying such an expensive item online so I was worried about making a payment, but everything went smoothly and professionally. Mark took the time to answer my questions and sent me the watch which arrived on a Saturday! Watch was delivered professionally packaged and just as described. Definitely recommend purchasing jewelry from a local business like ItsHot. They did great.
    3 people found this review helpful 👍

  • 5/5 Sherry F. 6 months ago on Google • 2 reviews
    I went here to purchase a custom bracelet and pendant for my mother in law. The jewelers did an amazing job and both came out stunning. She was very touched by the gift, and the quality is high-class. I will definitely be returning for future custom pieces! Highly recommend this stor
    1 person found this review helpful 👍

  • 5/5 Edgar B. 4 months ago on Google • 1 review
    Fantastic experience. I bought a diamond tennis bracelet for my wife for our anniversary and it is a piece of art! I paid a reasonable price, and I now truly believe that my wife is simply looking for more occasions to wear that bracelet! Thank you, it was an ideal fit!
    1 person found this review helpful 👍

  • 5/5 James S. 2 months ago on Google • 1 review New
    It's hot has been great I have been a customer for over 5 years. I have bought a 6 ct diamond rolex a 13ct ruby tennis chain. 7 ct black diamond braclet. I had them make me a black diamond and ruby checkard board ring. I have always been satisfied with there service and price.
    1 person found this review helpful 👍

  • 5/5 Ayesha Z. 1 month ago on Google • 1 review New
    I went to the store to get one tennis bracelet. Walked out with two! Incredibly fast, easy, and affordable. Joan was very friendly and very patient. She showed us each piece we were interested in and never tried to rush us. I have a feeling I will be back for more!


Call (212) 398-3123 Open on Google Maps

Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
  • Offerings
    • ✓️ Repair services
  • Accessibility
    • ✓️ Wheelchair accessible entrance
    • ✓️ Wheelchair accessible parking lot
  • Service options
    • ✓️ Delivery
    • ✓️ In-store pickup
    • ✓️ In-store shopping
    • ✓️ Same-day delivery

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