Line Friends New York Times Square Store image

Line Friends New York Times Square Store

Home goods store Gift shop Fashion accessories store Toy store Baby store Baby clothing store Cell phone accessory store

👍👍 A Pretty Store but Really Pricey! For those BTS lovers this is a fantastic store to get the stuffed merchandise designed by the BTS franchise. It's a world of small and colorful items. I truly liked the figures however I must warn ⚠️ you it is not cheap by all means. So if you have BTS kids fans, b... People often mention store, cute, visit, stuff, items, kids, Line, characters, Times, Square,


Address

1515 Broadway, New York, NY 10036

Website

store.linefriends.com

Contact

(646) 590-2463

Rating on Google Maps

4.40 (1K reviews)

Open on Google Maps

Working Hours

  • Tuesday: 11 AM to 9 PM
  • Wednesday: 11 AM to 9 PM
  • Thursday: 11 AM to 9 PM
  • Friday: 11 AM to 9 PM
  • Saturday: 11 AM to 9 PM
  • Sunday: 11 AM to 9 PM
  • Monday: 11 AM to 9 PM

Featured Reviews


Frequently mentioned in reviews: store (26) cute (18) visit (13) stuff (10) items (9) kids (9) Line (9) characters (9) Times (8) Square (8)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 5/5 Alexander L. 1 year ago on Google • 298 reviews
    A Pretty Store but Really Pricey! For those BTS lovers this is a fantastic store to get the stuffed merchandise designed by the BTS franchise. It's a world of small and colorful items. I truly liked the figures however I must warn ⚠️ you it is not cheap by all means. So if you have BTS kids fans, be prepared to spend a pretty decent amount of money 💰. Still worth the visit.
    8 people found this review helpful 👍

  • 5/5 Shirley Perez A. 1 year ago on Google
    Line Friends is so far my daughter's favorite store in Times Square. The store is well located, with easy access. Even when they have a high volume of clients they do really a good job reducing the waiting time and facilitating the check out process. The quality of the items is exceptionally good. They are plenty of choice for all ages. The prices are high, but worth it.
    7 people found this review helpful 👍

  • 5/5 Sonny C. 1 year ago on Google • 88 reviews
    A must visit for all the BTS fans. Place is very friendly and welcoming staff. The music played in the background was good and I couldn’t place who was the band (joke) There are a lot of stuff which albeit pricey can make a good Xmas or birthday presents etc A must visit I will say to all bts fans
    5 people found this review helpful 👍

  • 5/5 Coby K. 1 month ago on Google • 446 reviews New
    Cute store located in the center of Times Square. It sells plenty of adorable Line Friends branded merchandise.

  • 5/5 Khoi N. 3 years ago on Google
    Really cute trinkets and all types of fun souvenirs. You can find yourself spending a lot of time here. Great place to go if you want to buy all types of souvenirs
    4 people found this review helpful 👍

  • 5/5 Griselda C. 1 year ago on Google
    I been to the L.A line friends and this was my first time in New York and I really wanted to go here to see all the bt21 stuff they had it was amazing. We were lucky to find parking right away. And we were lucky that we got there just in time before they opened. They had a small line and I think the most we waited was less than 10 minutes.
    4 people found this review helpful 👍

  • 5/5 Cuong L. 3 months ago on Google • 235 reviews New
    Line Friends New York Times Square is a fun shop that sells Line Friends branded merchandise. A must visit for BTS fans and fans of the characters. There are lots of fun things to look at like a mini art experience. They have different items at different price points so can be affordable if you don't get something too big. They have apparel, toys, bags and other knickknacks.
    1 person found this review helpful 👍

  • 4/5 Charlie 2 years ago on Google
    Aka BT21 store. If you love cute toys and BTS this store is for you. They play BTS nonstop so here! Also famous for their giant teddy bear which is a must photo! He’s dressed up as a minion currently.
    3 people found this review helpful 👍

  • 5/5 Nina A. 5 months ago on Google
    It's a fun store… Props for cute and fun pictures. They have a variety of options so it's possible that you could spend a lot of little. We made it out with only spending a 100 bucks. Which is worth it bc lots of things in Times Square aren't exactly for kids but this place definitely is. So it was cool that the kids could have a little item and make memories here,
    3 people found this review helpful 👍

  • 4/5 Nouna J. 2 years ago on Google
    Super cute store to visit if you are a fan of Line friends. I was a little bit disappointed because their store and items used to be way cuter and nicer for pictures 2 years ago. It seemed like original characters were minimized and new characters were on display.
    3 people found this review helpful 👍

  • 5/5 Stephanie Y. 2 years ago on Google
    Cutest store that always has new items in stock each time I visit. I mainly purchase BT21 items and they are high-quality, although it can get pricey when you start grabbing things blindly. Make sure you calculate the costs in your head before going to the register. Staff are very friendly and helpful — I am amazed with their level of patience, given the number of customers they deal with on a regular basis. My favorite part about the room in the back is that it has drawings of the BT21 characters that the BTS members sketched themselves. That is also where they keep the life size figurines of the characters, which provides a fun photo opp. I visit this store every few months, as the merchandise brings me joy. :)
    3 people found this review helpful 👍

  • 4/5 Raymir O. 5 months ago on Google • 296 reviews
    Great store for kids and not kids, not so pricey for the merchandise. Everything is beautiful.

  • 5/5 Langston W. 6 months ago on Google • 291 reviews
    Such a fun store. SUPER unique selection of objects and goods and plushies of all shapes and sizes. Super fun photo opportunities!

  • 5/5 J C. 1 month ago on Google • 146 reviews New
    Setup similar to the rest of the other Line stores. They had the BT21 statues with BTS signatures from when they performed on GMA in 2019.
    1 person found this review helpful 👍

  • 5/5 eun j. 2 years ago on Google
    Line friends store is my favorite place to go! I'm so glad they have one in Ny!! It's super cute inside, full of goodies! There was a line but didn't have to wait too long!
    2 people found this review helpful 👍

  • 4/5 Bryan Shu . The truth Shu and g. 10 months ago on Google • 81 reviews
    Cute shop Suitable for both children and adults A wide selection of thoughts for gift-giving Lots of cute ideas for gifts or thoughts for special occasions. Always almost crowded you have to queue a bit If you organise yourself and go in the morning you can do everything calmly
    1 person found this review helpful 👍

  • 5/5 Julianne A. 1 year ago on Google • 24 reviews
    Really cute store with lots to look at! There are adorable characters everywhere and on pretty much everything - clothing, decor, toys, etc. The store greets you with a gigantic plush bear and one of the store workers was standing there solely to help people take photos. There’s a lot more photo ops inside too.
    1 person found this review helpful 👍

  • 5/5 Jiyeon P. 1 year ago on Google
    They have cute photo spots and so many cute stuff! It’s full of cuteness. They have many products not only bts stuff. I’ve bought a huge couch cushion and my friend’s birthday gift here before, it felt a little pricey but it was really worth it. They have good quality. Sometimes they have a line in front of store but sometimes don’t. It’s a nice place to look around if you like cute stuff. You don’t have to be a k-pop fan it’s still a nice place to look 😊👍🏻
    1 person found this review helpful 👍

  • 5/5 Zoé A. 2 years ago on Google
    This place is the cutest! My sister is a massive BTS fan so face timed her from the shop and it was just awesome! Staff were so friendly and it was great customer service!
    1 person found this review helpful 👍

  • 5/5 Alex L. 1 year ago on Google
    One of my favorite stores to visit in Time Squares. Lots of cute stuff animals, toys, and clothing. It doesn't have as much selection as the Line stores in Seoul, Korea but for being closer to home, it's very good. Check it out if your in the Times Square area.
    1 person found this review helpful 👍

  • 3/5 Lori R. 7 months ago on Google
    Travels from Texas to visit the store to purchase some BTS merch. They had a variety of options and signed figures to take photos with and a cute Photo Booth. One issue I had that once I went back to my Airbnb to open a few mystery boxes that I had purchased, one was defective. I went back to the store the next day to exchange it for another one and the staff rudely told me no because I had opened it. How was I supposed to know that it was defective before I purchased it? I should’ve fought with them but I was speechless and a bit heartbroken especially since it was in its original packaging and the receipt and the online return/exchange policy clearly states that it was eligible.
    1 person found this review helpful 👍

  • 5/5 Lo L. 2 years ago on Google
    I loved it so much I bought a tata mug and I’m in love with it wanna go there again and buy more Tata stuff and I loved the keyboard they have I don’t need one but if I did I would buy it as I said loved it if you haven’t went there I would recommend going it’s big pretty and amazing love the service and everything my Tata mug was like 20 something and then I got a bag that costed 5 dollars or something like that and it’s a paper bag with all the bt21 characters <3
    1 person found this review helpful 👍

  • 5/5 Travel C. 8 months ago on Google
    Great kids store, good for young kids too. Amazing place for photos and buying kid’s stuff and gifts to take for kids of all ages. Close to train station and Times Square
    1 person found this review helpful 👍

  • 4/5 Tyler M. 1 month ago on Google • 58 reviews New
    Fun store. Energy and items like no other. A real JEWEL of an EXPERIENCE within an ICONIC area that is #TimesSquare Also if you are a student bring your STUDENT I.D for %20 off. Enjoy.

  • 5/5 Nico l. 2 years ago on Google
    This place is too cute. I love all the characters but I definitely come here for the BT21 items.

  • 5/5 Jon R. 2 years ago on Google
    The line store is my favorite place to visit in the city! I love LINE and I LOOOVE BT21!! so many cute things from plushies to clothing to automatic hand pumps haha they have it all and it's adorable! Also love the BT21 statues in the back and the giant bear in the front! Take a photo when you're here!!

  • 4/5 Joesph B. 7 months ago on Google
    My visit to LINE Friends NYC was okay. The store featured a variety of cute and colorful merchandise, and the character displays were charming. However, the space felt a bit crowded, and the prices were a bit high for what was offered. It could be a fun place to explore if you're a fan of the LINE Friends characters, but it might not be worth a long visit if you're not already a dedicated fan.

  • 4/5 Diana M. 8 months ago on Google
    So many cute items. Kids will definitely love all the toys. Very expensive though.

  • 5/5 justin w. 9 months ago on Google
    Line Friends and BT21 fan's paradise. Great place for souvenirs, plush toys, clothing, gears, and some limited collectables. Go easy on the bear at the entrance.

  • 5/5 Bree B. 2 years ago on Google
    I loved my visit but wanted to give everyone a heads up, especially ARMYs, that it is pretty picked over so don't think you will finally get the stuffed Chimmy of your dreams. Tons of cute little stuff and the store was clean and the staff so kind so I still gave it 5 stars....they just don't have alot of stock..

  • 5/5 Lucero L. 2 years ago on Google
    one of the best places to get BT21 merch and price so great that my kids love to go there .staff very friendly and nice to help

  • 5/5 Abhinav 1 year ago on Google
    Pretty cute store in Times Square to do some window shopping cuz the prices can put a hole in your pocket. You might find the same stuff for cheaper elsewhere but if you’re caught up in the pumped up vibe of the Times Square you might buy one or two things from here.


Call (646) 590-2463 Open on Google Maps

Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Accessibility
    • ✓️ Wheelchair accessible entrance
    • ✗ Wheelchair accessible parking lot
  • Service options
    • ✓️ In-store shopping

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