I have been going to this location for years. Joa is the best . My family from Puerto Rico has been purchasing for years as well

Once I found Joa Jewels, I don't even buy any other jewelry elsewhere anymore. Their styles are unique, the price point is incredible for 14k gold, but the SERVICE is what keeps me coming back! I LOVE the owners here and have seriously recommended them to all my friends in NY. :)

This rating goes for the 2 times I have been here to joa jewelry they are beautiful people, they work with you, and they don’t pressure you to buy anything I mean even though they are all nice my sales person has always been margarita wow such a beautiful soul she speaks Spanish as well she has all the patience in the world good quality jewelry and good prices best of all in canal and chinatown area , THIS IS MY OFFICIAL SPOT CHECK THEM OUT YOU WONT BE DISAPPOINTED TRUST ME

My previous Jeweler retired! I was completely lost until I found Joa & Jacinta. Very patient and never pressure you to buy. They try to understand your likes and give you a variety of options. I buy a ring every time I pass by, I now need more fingers 🤣. lol. I definitely recommend!

Best experience ever. Hablan español también. They have good selection of jewelry and variety and will help you with anything with any styles. They fix my broken hoops and cleaned all my jewelry. They didn’t have what I wanted and they will call me when they have. I always leave super happy always and always buy extra stuff because they nice selection. ABSOLUTELY NOTING BAD TO SAY ABOUT THEM. You won’t regret going! Everyone is super nice and respectful and funny!

Joa is our jewelry place since a very long time I recommended my friends and family. Best customer service they speak Spanish and their prices are amazing!

This jewelry store really stands-out from all the many on Canal Street. I did my research on the item that I wanted & I also looked-up many jewelry stores in the Chinatown area for positive reviews. Joa Jewel Inc. had the best reviews & so much helpful positive feedback. I called in advance to assure that the had what I wanted. When I walked in the store Joa himself recognized my voice from the phone call. They were super friendly, professional & helpful. They had what I wanted at the best price. I highly recommend them.

Definitely the most trusted jewelry store in Canal Street,Fair price,great customer service Jacinta was sweet,professional and very patient and for that Godbless her. I will highly recommend this place if you are looking for good price with excellent customer service. Joa Jewel in Canal Street is your place. ( Ellos hablan en Español también)

Jacinta was incredibly kind and attentive! She helped me pick out a small chain and a few pairs of earrings. She let me try everything on to see how it would pair together. I was super pleased with my experience here and would come back again!

Love this jewelry shop! Joa and Jacinta are so helpful and never pressure to buy anything. They are so helpful in recommending pieces based on what you’re looking for. I refer all my friends and family to Joa Jewel.

Jacinta is very friendly helping me pick out my rings.

Joa & his team have the best jewelry and deals. Very fair and honest pricing. Great customer service. I recently met him and have returned to him over 3 times in less than a month. I now have friends and Family going to him now and they all say the same thing, best service a great deals.

As my mother and I were walking down Canal street something caught my eye about this place. When Hacinta started speaking to me in Spanish I instantly felt comfortable. She even offered us candies straight from Puerto Rico. She and her associates made us feel so comfortable and enjoyed spending our money with her.

I only shop here! The best service! And they always listen to try and find the best fit for you! Thank you Jao Jewelry

Really nice people, we’re really helpful determining which chain best suited my nephew with reasonable price. Thank you