Willoughby General image

Willoughby General

Cafe Coffee shop Grocery store Gift shop Health food store Vegetarian cafe and deli

One of the Top rated Grocery stores in New York


Address

518A Willoughby Ave, Brooklyn, NY 11206

Website

willoughby-general.square.site

Contact

(718) 676-0364

Price rating

$$ $$

Rating on Google Maps

4.80 (200 reviews)

Open on Google Maps

Working Hours

  • Friday: 8 AM to 7 PM
  • Saturday: 8 AM to 7 PM
  • Sunday: 8 AM to 7 PM
  • Monday: 8 AM to 7 PM
  • Tuesday: 8 AM to 7 PM
  • Wednesday: 8 AM to 7 PM
  • Thursday: 8 AM to 7 PM

Featured Reviews


Frequently mentioned in reviews: breakfast (9) great (8) spot (6) love (6) shop (6) options (6)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 5/5 Natalia P. 1 year ago on Google • 21 reviews
    Love this place! I go here for everything - coffee, breakfast, snacks, gifts, b-day cards, etc. They have a cool variety of food / products. The owner Lauren is great. Very active in the community (as local shops should be) and always supportive. Plus they give my dog treats everyday. He basically runs here every morning. (Pic is my sis and my dog)
    3 people found this review helpful 👍

  • 5/5 M- T. 1 year ago on Google • 327 reviews
    Such a cute spot. Great food and local artist things!! The daily soup is so good

  • 3/5 Sarabeth B. 1 year ago on Google • 11 reviews
    i usually love this place but just had a subpar experience. i ordered two $10 sandwiches and they were skimpy considering the price. ONE slice of turkey on a club sandwich. and a meager amount of tuna and cheese (that was NOT melted) on a tuna melt.

  • 5/5 Evan H. 4 years ago on Google • 6 reviews
    This shop is cute as a bug’s ear!! Perfect spot for a fresh lunch (a rarity in this neighbourhood) or to grab groceries/a cool drink/coffee/snack/pastry and even gifts. Personable customer service from all the staff, all round A+. Pictured is a delicious chicken tikka masala wrap that was an absolute treat, which was a special today!

  • 5/5 Tia C. 1 year ago on Google • 3 reviews
    I'm so happy I found this place! They have the best breakfast burritos that I look forward to as well as many fresh and healthy options for lunch or dinner when I'm in a hurry. It's great to have a variety of options of food, drinks as well as groceries. I love stopping here to pick up some organic cheese and snacks for a night in. Also the staff is amazing and very friendly as is the owner who always helps me choose what to eat when I'm feeling indecisive.

  • 5/5 Leela Le N. 1 year ago on Google
    We adore Willoughby General! It is absolutely "Wants & Needs"! The food is thoughtful, fresh and inventive, with great plant-based options. We get breakfast, lunch and treats on a regular basis. Also with an abundance of little gifts and plenty of love for your dog! But more than that, it is a haven for connecting with neighbors and community.

  • 5/5 Sue L. 1 year ago on Google
    Love this spot. Their burritos are soooo good. Amazing fresh and delicious breakfast sandwiches. Literally never had anything here that wasn’t delicious. Highly recommend for a quick drink or bite to eat, and I almost always leave with something else cute or interesting. Best curated little general store.

  • 5/5 Kira B. 1 year ago on Google
    Amazing little coffee shop and store with a ton of cute local artists. Barista was so friendly and kind in accommodating a food allergy. 10/10

  • 5/5 Stephania B. 1 year ago on Google
    Honestly my FAVORITE place in the neighborhood. I usually come here for breakfast because their breakfast burritos are 💣 but my go to is the cheddar chive sausage biscuit!! They also have vegan options, and over all just healthy snacks and meals! It’s always stocked up with the cutest accessories and bits of home decor too. It’s a safe space and one that I will treasure forever 💖

  • 5/5 Molly S. 1 year ago on Google • 1 review
    Amazing local business!! Owner and employees are so friendly and professional, food is great, and they stock a wonderful variety of interesting products. Such a clean and inviting shop. I actually stop in to shop for birthday presents whenever a friend has a birthday because they have such cool stuff. Beyond that, Willoughby General stands up for the community and makes a huge effort to get local residents involved in volunteer work, mutual aid, and preservation projects.
    3 people found this review helpful 👍

  • 5/5 Gianfranco B. 1 year ago on Google • 2 reviews
    My favorite neighborhood spot. They make the best matcha lattes and I love their breakfast options (sausage biscuit, breakfast burritos, pastries). Their food always tastes amazing and they use quality ingredients - they have great lunch options too for a quick bite if you’re around :) also a great place to pickup some specialty items on your grocery list or get a unique gift for someone (or yourself) - Love this place, all the employees are wonderful people and the owner is just magnificent too. I consider them my neighbors and I’m really happy to see them. They are always very kind even when I roll in to the spot looking busted as if I just got out of bed. Can’t recommend it more if you’re around and looking for something to keep you cool on these hot summer days. Or warm during the winter. Much love 🦁❤️🍵

  • 5/5 Dianna D. 1 year ago on Google • 1 review
    Willoughby General is an amazing mother owned and operated shop! You can not only get delicious food and coffee but also great curated gifts. Everyone is super friendly and a true neighborhood spot. It is always super clean and put together. If you are looking for a gift for yourself there is a great selection of self-care products that you won't find at the Duane Reade. You also know you are supporting the neighborhood when you shop here as the owner is a real voice of the people. I highly recommend .

  • 5/5 Dominique A. 1 year ago on Google • 1 review
    I love this store. I frequent it regularly as I live right around the corner. The selection of curated treats, staples, baked goods, prepared foods and home goods and gifts is excellent. I rely on this store for quality essentials but also enjoy that I’ll always find something new when I stop in. Their homemade food is excellent. Try it all, especially the soups and the breakfast burritos. And the service is fantastic. I always feel welcome and enjoy conversations with the lovely folks behind the counter. This place fills me with joy whenever I stop by. The sense of community that this store brings is a much needed reminder that there are good people in the world.

  • 5/5 Nathaniel W. 1 year ago on Google • 2 reviews
    We have frequented the Willoughby General every week for years and have always had an amazing experience. The people that work there are always super nice. The place is immaculately clean. They always have an amazing selection of prepared food as well as grocery items. They are a real asset to the community and I couldn't be more grateful for their presence.


Call (718) 676-0364 Open on Google Maps

Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Offerings
    • ✓️ Coffee
    • ✓️ Quick bite
    • ✓️ Organic dishes
    • ✓️ Prepared foods
  • Popular for
    • ✓️ Lunch
    • ✓️ Breakfast
    • ✓️ Solo dining
  • Accessibility
    • ✓️ Wheelchair accessible entrance
    • ✗ Wheelchair accessible parking lot
  • Dining options
    • ✓️ Lunch
    • ✓️ Dinner
    • ✓️ Dessert
    • ✓️ Breakfast
  • Service options
    • ✓️ Dine-in
    • ✓️ Takeout
    • ✓️ Delivery
    • ✓️ Curbside pickup
    • ✓️ No-contact delivery
  • From the business
    • ✓️ Identifies as women-owned

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