I have been to Aruba four or five times over the last ten years or so. On my first trip, I luckily discovered Bula. What a great store that stocks great gear from the essential international brands but still has the authenticity of a locally owned business. Could not recommend more!

I was trying to find a way to rent a boogie board to ride some small waves. No one rents them but I was able to buy a few for about $85. The best part is the owner Danki was very helpful and gave me some great advice about where to go to use them. Arashi beach was one but wind was not ideal today and we were scraped up on the coral. The second advice was to go to warairaiinu beach near the old gold mine on the other side of the island. The waves were plentiful and my son and I had a blast riding some small waves. Shore was sandy after we Got in. You need water shoes but great waves but must be very comfortable in lots of waves. Thanks again to the owner for great advice and boards.

Simply the best shop ! For all your gear to survive on Aruba's beaches and waters.

Love shopping here!!! everyone is friendly and attentive.... Good quality products and very good prices! Support local businesses!! Aruba is the best!!!!

There are some hidden gems in Aruba and this store is one of them. The owners of the store are behind the counter, that should say a lot. They genuinely care that their customers have a good experience. Always a friendly smile! The ambience and music make you want to stay and hang out. And their brands and items are carefully picked out so when you're in there you want to get everything. Don't miss out.

Bula is my favorite shop in Aruba! The staff are super friendly. The store has a local vibe and a great selection of beachwear, bags, hats and sunglasses. I especially love their "Dushi Yiu!" t-shirts! I look forward to getting a new one, in a different color, each time I visit Aruba. Also, the cute swimsuit, that I got there during my last visit, has held up really well and still looks great. Bula is my go to shop in Aruba 💙

The best store around! Amazing selection of clothes, bags and accessories. Plus the friendliest staff I’ve met 😌

The store boasts a diverse collection of beach and summer clothes and shoes, accessories for surfing and bodyboarding, and a selection of eye-catching boards. The variety ensures you're well-equipped for your beach adventures. What sets this surf shop apart is not just its merchandise but the warm and welcoming atmosphere. The owners and staff are incredibly friendly, creating a sense of community that makes you feel right at home. Their genuine passion for surfing and the ocean is evident in their interactions, making the entire shopping experience enjoyable ❤️ Beyond the fantastic products and friendly service, the thoughtful interior design adds a charming touch. Every detail seems to have been carefully considered, contributing to the overall inviting ambiance. If you're a surf enthusiast or just in need of beach essentials, this surf shop is a hidden gem. The combination of a well-curated selection, amiable staff, and cozy atmosphere makes it a must-visit for anyone seeking a taste of beach life 🤙🏼

Perfect surf shop in paradise. Great selection of clothes, accessories, and gear. Good prices. The best part is the service. Incredibly friendly and helpful crew. Located in a good little shopping district. Excited to rep my Bula branded gear back home and recommend to anymore visiting Aruba.

Awesome store! Highly recommended when your in Aruba.

Difficult to find due to the ground level store that is permanently closed. good quality gear, and super friendly staff.

I visit this shop every few weeks and it never disappoints, the shop has a wide selection of shirts, shorts and everything for your surfing needs, last year i bought a jamie o brein softtop and the owners were very helping and knowledgeable. The prices are pretty good and the quality of their products is amazing. The highlight of going there is staring at the surf montages they have on the tv 😅

I bought a surfboard the other day to use on my trip. The staff was very friendly and knowledgeable!

My favorite store on the island by far! Super cool vibe with amazing merch and awesome people. Been to the island about 5 times and have a nice collection of tees and tanks from there that I love to wear. Fave thing I bought was a pair of hand made paw print earrings that the proceeds went to helping the strays on the island.

By far my favorite shop on the island! I was worried I wasn't going to find a boutique surf/skate shop when I moved to Aruba, let alone something as nice as Bula. Super welcoming & helpful owner and employees. Very nice range of products for men, women & kids.

Good selection to choose from but alas the staff is not much focused on service

Best store on the whole island! Love their shirt selection and brands they carry. Kind workers and all your beach needs.

Always a treat coming into Bula, great friendly staff and all the right gear, especially the locally-inspired designs, which are always a conversation piece wherever I go :)

Must visit while in Aruba! Staff is friendly and caring, yet professional! They have a large range of options in beachwear, bags, watches and other cool items!

The best surfshop on the Island...PERIOD ! Jair, Dave and the crew truly represent the lifestyle and are extremely knowledgeable in what they provide to the customer ! LOVE their Dushi Yiu line of shirts ! 🕶

The guys and gals are Bula are just great. I have two tshirts with from this shop that I wear every time I go to the beach. They gave me a free bumper sticker that I slapped right onto my 2000 Subaru Forester. When I sold the car in 2015, that was the only thing I regretted letting go. We recommend our friends to visit Bula when they are in Aruba, and they have always thanked us for the suggestion. Dushi Yiu!