Nice store, but we need more black owned beauty supply stores. People who understand our hair. I say this because If you go in stores like this and you look a certain way as a black person they will follow you all over the store. I am starting my loc journey and my hair is frizzy and hasn't loc'd yet. This one guy even stopped at the end of the isle standing there watching me. Our money should be going back to us and not people who treat us like that.

It's aight. Definitely a huge space, but about the same selection as other big stores in town. I mean, why waste 1/3 of your space on makeup and product? If you're about hair, stock more hair selections. I'm always struggling though because I'm looking for a 27/613 mix. Staff wasn't pushy... didn't even try to talk to me, so that was a major plus!

This store is one of the newer ones in Hoover and it is wonderful! It always has everything I need and the staff here are so nice! I also enjoy the points system they have here so you can get discounts! Would definitely recommend this store!

So, I was out on my leisure Saturday outing. As I was leaving T.J.. Maxx, I looked over to my left and spotted a new beauty supply store. We certainly have our share of beauty supply stores all over the city; however, I would be remiss if I did not go take a look. 🤗 As I was walking to the front door, a friendly face was standing there and greeted me with a smile! 🙂 Ladies, this new store is like a warehouse. Every isle has plenty of products and it's all organized.👍 As far as I can tell, this store have all you need in beauty supplies and some new items as well. Stop by and check it out!! ✊🙂 I guarantee you will find everything you need! 👍

Lovely and helpful! Come by and check them out.

This store is really nice . Very friendly and always available to help! Very organized and clean. You can find almost anything at this store! Go visit you won’t regret.

Awesome in store experience with great customer service. It’s pretty much a one stop shop for any style and most hair products. One of the best in Birmingham

I love this store so much, very good customer service shop here!!