5/5 Tail A. 2 years ago on Google
Coffee
businesses
of
a
new
caliber
are
popping
up
all
over
the
world.
Unfortunately,
these
businesses
are
often
misunderstood.
We
don’t
want
to
leave
you
in
the
dark,
so
we
are
going
to
expose
what
many
don’t
understand
about
this
new
wave
of
coffee.
Allow
me
to
introduce
you
to
the
grand
world
of
Specialty
Coffee.
Older
than
average
baristas,
funny
coffee
farm
names,
latte
art,
manual
coffee
brewing,
and
tiny
espresso
drinks
are
the
things
we
see
in
the
specialty
coffee
movement,
but
the
roots
go
much
deeper.
To
truly
explain
what
makes
specialty
coffee
so
special,
I’ll
need
this
entire
blog
post.
For
now,
let’s
begin
here:
Specialty
coffee
is
an
approach
to
coffee
that
is
fueled
by
globally
conscious
ethics,
a
rich
appreciation
for
quality
and
diversity,
and
a
thriving
community
that
spans
the
globe.
Manual
coffee
brewing
and
single
origin
coffees
aren’t
the
meat
of
this
vibrant
movement
-
they
are
the
symptoms.
Dive
deep
with
me
into
the
values,
missions,
and
mindsets
of
this
new
wave.
I’m
eager
to
introduce
you
to
the
future
of
coffee.
Learn
more
about
the
freshest
coffee
you
will
ever
have!
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Categories
What
Makes
Specialty
Coffee
Special?
Written
by:
Raj
Jana
Coffee
businesses
of
a
new
caliber
are
popping
up
all
over
the
world.
Unfortunately,
these
businesses
are
often
misunderstood.
We
don’t
want
to
leave
you
in
the
dark,
so
we
are
going
to
expose
what
many
don’t
understand
about
this
new
wave
of
coffee.
Allow
me
to
introduce
you
to
the
grand
world
of
Specialty
Coffee.
Older
than
average
baristas,
funny
coffee
farm
names,
latte
art,
manual
coffee
brewing,
and
tiny
espresso
drinks
are
the
things
we
see
in
the
specialty
coffee
movement,
but
the
roots
go
much
deeper.
To
truly
explain
what
makes
specialty
coffee
so
special,
I’ll
need
this
entire
blog
post.
For
now,
let’s
begin
here:
Specialty
coffee
is
an
approach
to
coffee
that
is
fueled
by
globally
conscious
ethics,
a
rich
appreciation
for
quality
and
diversity,
and
a
thriving
community
that
spans
the
globe.
Manual
coffee
brewing
and
single
origin
coffees
aren’t
the
meat
of
this
vibrant
movement
-
they
are
the
symptoms.
Dive
deep
with
me
into
the
values,
missions,
and
mindsets
of
this
new
wave.
I’m
eager
to
introduce
you
to
the
future
of
coffee.
Read:
Getting
Started
With
Specialty
Coffee:
Essential
Equipment
Specialty
Coffee
Is
Globally
Conscious
The
ethical
compass
of
the
specialty
coffee
industry
is
far
more
tuned
in
than
the
wider
coffee
industry
of
the
last
five
hundred
years.
Coffee’s
history
is
a
bleak
one.
Most
coffee
producing
countries
haven’t
seen
fair
wages
for
their
workers
until
the
last
few
decades.
Slavery,
manipulated
poverty,
and
violent
occupation
are
just
some
of
the
ways
that
oppressive
powers
have
taken
advantage
of
struggling
farming
communities.
While
the
worst
of
coffee’s
moral
problems
are
probably
over,
the
effects
are
still
being
felt.
The
poverty
of
coffee
producers
continues
to
this
day
as
coffee
prices
fail
to
rise
with
the
cost
of
living.
Younger
farmers
are
leaving
the
farms
in
search
of
work
elsewhere.
The
ones
that
don’t
leave
are
often
stuck,
due
to
a
lack
of
education
or
savings.
Some
countries,
such
as
Bolivia,
are
seeing
their
farmers
burn
their
coffee
fields
to
plant
opium,
which
is
no
longer
illegal
to
produce
there.
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