4/5 ANANDAm 3 years ago on Google
Writing
a
business
description
for
your
business
listing
on
Google
can
be
an
intimidating
task,
even
if
it’s only
200
characters
long.
It’s
even
more
dispiriting
on
Yahoo!
where
you’re
given
a
full
1,000
characters
to
describe
your
business.
What
should
I
write? Does
it
really
matter?
Will
it
help
my
ranking
on
Google
Maps?
These
are
the
questions
I
asked
the
first
time
I
was
confronted
with
this
task,
and
I’m
sure
you’re
wondering
the
same
thing.
This
article
is
going
to
answer
the
first
question
in
detail.
The
answer
to
the
second
question
is
a
resounding
“Yes,”
and
you’ll
find
the
answer
to
the
third
question with
conclusive
proof before
you
finish
the
article.
What
The
Experts
Do
As
a
local
search
engine
marketing
expert,
I’m
always
looking
for
ways
to
optimize
my
description
text
for
the
search
engines
while
grabbing
the
attention
of
my
readers.
This
can
be
tricky,
but
very
rewarding
if
done
correctly.
Unfortunately,
most
business
owners
and
local
search
marketing
professionals
don’t give
it
the
attention
it
deserves. This
is
a
big
mistake.
When
writing
the
description
text
for
your
local
business
listing,
you
have
fewer
than
30
words
to
inform
your
human
readers
about
the
products
and
services
you
offer
while
simultaneously
providing
the
search
engines
with
fodder
to
promote
your
business
to
your
target
market.
Here
are
three
of
my
favorite
ways
to
accomplish
that
task.
Informational
If
you
don’t
tell
people
what
you
do,
they’ll
assume
you
don’t
do
it. Fortunately,
Google
gives
you
an
opportunity
to
briefly
tell
the
world
what
you
do
in
one
to
two
sentences.
Here’s
an
example
used
by
a
very
successful
mortgage
company
on
Maui.
Premiere
Mortgage
is
a
Maui
mortgage
company
specializing
in
home
loans,
debt
consolidation,
home
refinancing,
jumbo
loans,
lot
loans,
construction
loans, condotel
loans and
second
home
loans.
Notice
how
the
description
text
includes
the
geographic
modifier,
“Maui”
along
with
their
litany
of
services.
Many
people
would
not
know
that
a
mortgage
company
offers
debt
consolidation
or condotel
loans,
so
the
people
at
Hawaii’s
Premiere
Mortgage
Company
decided
to
use
this
space
for
just
that
reason.
And here’s
the
proof. If
you
do
a
search
for
the
term, “condotel
loans”
+
“Maui” you
will
discover
that
Hawaii’s
Premiere
Mortgage
comes
up
in
the
top
position.
This
is proof
that
Google
does
pay
attention
to
the
keywords
in
your
description
text
and
uses
it
in
their
rankings.

Directional
Location,
location,
location. You
may
have
a
business
that’s
located
in
a
place
that’s
hard
to
find.
Maybe
your
business
is
located
in
the
basement
of
a
warehouse
or
inside
a
grocery
store
or
down
a
hard
to
find
alley
without
proper
signage.
If
this
is
the
case
with
your
business,
you
can
use
your
business
description
to
provide
potential
customers
with
directions.
Here’s
an
example.
Go
two
blocks
South
of
the Big
Chicken in Marietta and
turn
left
into
the Honda
Car
Dealership.
Joe’s
Appliance
Repair
Shop
is
in
the
back
of
the
same
building. If
it
has
a
plug,
we
can
repair
it.
This
is
generally
not
how
I
want
to
use
the
business
description
section
offered
by
the
search
engines,
but
if
location
is
a
problem,
it’s
always
my
first
choice. If
customers
can’t
find
your
business,
they’re
not
really
customers
are
they?
However,
there
are
a
few
things
added
to
this
directional
business
listing
that
give
it
additional
value.
To
start,
it
includes three
geographic
markers;
the
Big
Chicken,
Marietta
and
the
Honda
Car
Dealership.
If
you’ve
ever
been
in
Marietta,
GA
you
know
that
the
Big
Chicken
is
a
local
landmark
known
and
revered
by
the
people
who
live
there.
And
since local
people
will
often
search
using
terms that
include
local
landmarks,
adding
these
terms
could
very
well
cause
your
listing
to
show
up
on
the
first
page
of
results
when
these
terms
are
used.
Take
Advantage
of
Every
Character
And
since
we
were
able
to
provide
accurate
directions
to
Joe’s
using
only
150
characters,
we
were
able
to
use
the
remaining
characters
to
tell
people
what
Joe’s
Appliance
Repair
did.
“If
it
has
a
plug,
we
can
fix
i
1 person found this review helpful 👍