Racist ! My daughter was on guest list turned up and said sorry club full! But we’re letting in white girls!! Well sorry Reign your loss! She will be telling her friends about the terrible behaviour from bouncers and talk EU girls who thinks working on a DOOR of a nite club is something to be powerful about

Went there a while ago with my friend who is black. They let me in but kicked my friend out when he did nothing wrong. But then let bunch of white men in who were causing problems, harassing women, starting fights and being rude to the staff. The staff did nothing about it. The staff were racist and horrible. Most racist club in london. DON’T GO especially if you’re black. They want to steal your culture and style but won’t let you in.

Close this place down. Worst place I have ever been in my life. They treat women like garbage. I don't know how a place like this exists. They fill in the place with girls, treat them really badly, and allow very few men in. Most likely these man pay a lot of money so they are treated well. I am sure the good reviews here come from men. Women: do not go there! Terrible.

Rudest bouncers who seem to be getting off on their irrelevant little pseudo "power" People inside the club seem to be acting like they are too good to talk to anyone with rare exceptions. Maybe the guys got rejected so badly that they started "rejecting" the girls in advance lol. Got alcohol spilled on me 10 times people just standing there trying to look cool not actually having fun or dancing. The fake bottle service with girls chanting doesn't bring the vibe for some reason. In my 8 yrs in London it feels the worst clubbing experience

So, it's a age thing. Over 50 a no. Not unless one is a rich gent. High heels , well so what if one has had a bone fusion and cannot possibly wear high heels. After checking the 'heal ', situation. Leaving us freezing in cocktail dresses. We were not allowed in. We had had our hair done, tans, new clothes. Paid for a hotel. Travel. Do you know what, I'm better than this set up. Plus who the hell is anyone to tell a 2022 woman to dress to please! Stuff the club . God only knows their policy on disability, what a diamond studded wheelchair.

INCREDIBLY RACIST PLACE. This place needs to get shut down. It should be illegal what they do there! Not only are they racist but they only let PRETTY white people go there! Worst most hurtful night of my life !!!

Enjoyed a good night here. The hospitality was certainly 10/10, we were well taken care of by the staff and the performers were all incredible. The only thing this place is missing is a dedicated dance floor or a little more space to move, however the music and lights were great!

If you aren’t white and blonde, don’t bother going there. Their manager is a total creep, he kicks black people out and he hits on white women and touches them inappropriately. The women were scared but didn’t want to anger him so they let him continue it. The security guard was intimidating them and was like keep your mouth shut and don’t tell anyone about it.

Absolutely terrible, attended one New Year’s Eve hoping to have a great night but due to difficulty with my friend being unable to wear heels we were escorted out just as the new year countdown began and then we’re let back in afterwards. Intolerant of any dancing or trying to have a good time, the staff were very rude throughout. Very overpriced and not worth the money - terrible night out

Went the other night and it was fine however today they really ruined my night fully. It’s Halloween and I went out because an acquaintance (and promoter of this club) invited me. After having waited an hour in the queue I give my id they take it and they brush us off with a group of girls (I was with them waiting). I go back to ask them what happened as I didn’t hear if we were in or not but speaking to people was impossible. I had bad faces and bad communication all the time throughout the whole experience, and although I was trying to say that I was there because a promoter had invited me and I was over 18, no one was listening. Then they told me (in a rude & abrupt way once again) to stand “there” and I didn’t know what he meant but eventually figured out it was the area were people are waiting. I kept trying to go in and at some point the security guy grabbed me by the arm and barbarically took me off the place! and told me to never come. Barbaric. That is my Halloween night ✌️thanks guys

I had the worst experience here. When I was standing outside talking to my friend, the bouncer kicked us out from the smoking area. When we queued back to get back i to the club, they said we are putting on an attitude (what?). When we tried to speak to the manager about this, he accused us of not speaking the truth. They snatched our ticket off our hand to get the coats and basically told us to sod off. I would not recommend this place to anyone. I have lived in London for 14 years, and this is the worst I have seen.

DO NOT GO HERE!!!!! this place is horrible and I don’t even understand why it is still open. The people there are awful. I was in a group of 6 and all the girls the blond hair and blue eyes they let in which was half of us, the rest of us was turn down for no reason! They made us wait 3 hours in the freezing cold. I’ve never felt so un-welcomed before in my life. They only care about rich people that flaunt money. They are so racist and only want white girls. Being an Asian I got stared down on by all the worker and felt awful for the way I look. I would NEVER EVER recommend this place to anyone!!!!

The worst place to go. Promoters are everywhere and full of girls. It made me feel so unsafe. These places have changed completely I used to go there before and now it's more about marketing about the club. Cheap vibe. Drinks are very low quality.

DISGUSTING! It was my birthday and I brought my younger brother along (who is 19!!!) and they said he wasn’t allowed in even tough we agreed he was allowed in (I spoke to a promoter) when I got there I started crying because my brother wasn’t allowed in and was saying he would go home, the bouncer started saying ‘don’t you dare make me feel bad by you crying, don’t cry and try and get attention, why are you crying are you trying to make me feel bad? Don’t cry and try and manipulate me etc! It was disgusting!!!!! He made me feel bad for crying because they wouldn’t let my brother in when they said they would!!! He traveled all the way for my birthday of course I’m going to be upset!

Despite reading all the negative comments about this club, I decided to go last night because of my friend's birthday party and I can confirm now that those negative comments are totally true! If you want to spend money then get lots of disrespect and unfriendliness go there! I just gave it 2 stars because of the performance but if I could give zero to the staff I would have done it! I can't understand why the staff of a place like this are so aggressive and very rude!!! All the time you will be treated by them like everything except a guest! The only way of educating them is not going there unless you like disrespect

Absolutely Shambolic. Spent a lot of money on New Years eve for a table, and they did not even take our coats. My coat was absolutely filthy with people spilling their drinks all over it. Also, there were 6 of us on a table for 3. We had a corner booth, but were told we had to move to a tiny table as a big group had entered. They completely took over with loads of thirsty girls who tried to sit on our seats which caused tension. Worse thing is this big group were there for only around 2 hours and hardly bought any bottles. They only did 1 small round. Shame on the club for being fooled, and for turning their VIP in to a cess pit for people that hardly spent anything. Will never return.

Went there with a group of 8 on a Tuesday night. Got to the door and were told we could only go in if we got a table for £1000. By the time we deliberated the lady at the door had gone. Must be a reason you guys have a 2.7 rating on Google. For people visiting and looking to experience london you guys have terrible and greedy customer service. Such a shame. Remember you are in the business of being hospitable and loving what you do. As people that work in the profession you should head to our bars and see how customer service is done.

After having experienced many of the clubs london has to offer, i can confidently say that for me, this is THE WORST club i have ever been to. First impressions were off to a good start with a glamorous entrance and eyecatching jellyfish display. This good first impression failed to last more than 10minutes when i decided to go out to smoke. My friend and i were denied entry to the smoking area because 'it was full and there were too many people.' This could be understood if the smoking area was indeed full. after about 5minutes of waiting on the staircase and with no one coming back into the club, the guard let us out to a completely empty smoking area, dotted and surveilled by 4-5 security guards in yellow hi-vis jackets. We were told to go back inside if we were not smoking even before i could find my cigarettes in my bag. The club itself was tiny and hard to navigate with very overpriced drinks, although the bar staff were very friendly and their hospitality was much appreciated. The worst part of the night was when a guy had hit his head on the ceiling edge and was visibly bleeding from his head (He had blood streaming down one side of his head and dripping at a fast pace onto the floor.) I called a guard at the top of the staircase who failed to notice this for a good minute and he came down to call for first aid. Before the first aid could come with paper towels another guard/worker came to ask what had happened. We explained that the guy skipped on the stairs and cut his head. Without missing a beat the worker proceeded to almost mock the injured guy stating 'so you know thats completely your fault' I understand that its important to know who is at fault and claims etc but it was at a completely inappropriate time where the guy was still bleeding at a very fast rate from his head. Utter shock and disappointment at the club i had high hopes for. I plan to never return due to the lack of RESPECT AND CARE i would expect from a so called 'luxury club'

If you’re any ethnicity other than white, don’t bother. Rude and condescending woman on door acts like she’s guarding the chamber of secrets & you won’t get in if you’re mixed or black, even if you’re on the guestlist. Let girls in with jeans, t-shirts and fabric tote bags, who were (you guessed it!) white and blonde. But people of colour ‘ruin their image’. She literally didn’t even pretend to look at the list before saying ‘you’re not on it’ and removing us from queue. Promoters will then block you, after you made your way there. It’s 2022, get with the programme.

Very much a racist club. FYI let me give this club a reality check. You are not special, Tape London is a much more exclusive and popular club. This club is on its last legs, I won’t be surprised if it’s forced to shut its door forever in the next two years. Disrespectful and racist female bouncer who was rude to my cousin. I was approached on Instagram and asked to attend the club, let’s not get it twisted. Useless promoter saying “Oh its door’s discretion” but the bouncers said “Promoters table was too full so ask your promoter to come upstairs…” Two very different stories told by the door staff and bouncers as to why we can’t come in. I’ve told my friends who also booked with the same promoter to attend the club at the end of month with a few guests including myself. Don’t worry we won’t be coming anymore.

I was in a small ethnic group and we were told we’re not allowed in but other “people” were and they were really rude about it and told us they don’t need to give us a reason. I would avoid at all costs don’t put money into their racist discriminative pockets!

Paid £1000 deposit for a table in New Years. Travelled 3 hours to London for it. Got to the door for them to say it was regulars only and the table wasn’t confirmed even though the email states the confirmation. Absolute joke avoid this club don’t waste your time!

They won’t let you in if you’re black, even if you’re on the guest list. One of the many discriminatory clubs in London sadly.

Super racist. Do not go if you’re POC.

It’s a joke! I didn’t believe all bad reviews until actually experienced it myself! Inquired about the table booking through their website. Got a reply from Ali (Aparently the promoter) who asked for the details such as: age, how many girls, how many boys, asked for our pictures too!!!!! Who does that? Never had a club asking for your photo when booking table 😂ok sent it all. We been asked to come at 10:40(club opens 11pm). Came, stood at the que with other 10 girls or so. We have been promised table at promoters, complimentary drinks etc etc. when we finally got to the door, security woman asked my friend “how many of you”? She said 2. She opened the gate, said go there ( outside of the que) and few others were sent there. We stood there for about 10 min and didn’t understand what’s going on untill one of the promoters told that we are not getting in! Security woman does the face control (we always get in everywhere, we not bad looking girls!) and Aparently we didnt pass it 😂 we were too old or maybe dressed too much. So went to Tiger Tiger and had a blast night!! Would never go anywhere near clubs like this! Its for fake people! They think they gods, especially big fat security man! So rude! You wont last long doing business like this.

Tuesday night, arrived before 12am. My friend got us on the guestlist (must-do): 2 females, 1 male. Security were really nice to us, especially when they found out we were from overseas:) The lady serving us at the bar was so lovely, friendly and gave us good service. Drinks are pricey but normal for these sorts of clubs. The music was a good mix of genres: Afro, r&b, hip hop, etc. The entertainment is superb! Enjoyed the performances. I would suggest getting a table if possible as the dance floor is pretty small. From observation, you’ll be well taken care of. At the door, they’re strict on dress code so please dress up! It’s a must to heeled shoes for the ladies. Funny how the other reviews say they are racist, most of the visitors were poc (like me!)

Honestly the worst experience. Stood in the queue for an hour only to get to the front and be told to form another queue on the other side of the entrance. Stood there for half an hour to then be told by another security guard that this extra queue meant nothing and we had actually been bounced at the door. Felt like this was such a power play. Didn't even get inside, but will never be back.

1. DRESS CODE -On the website there is a long list about the dress code but no one was following it. I showed up with a gown but the majority of girls were simply wearing basic crop tops or basic nothing covering clothes. I saw no men in a tuxedo or a 3 piece suit. 2. ATMOSPHERE - awful. It was full of nothing wearing young girls in the main floor while all men for some reason were at the second floor watching all the girls from above. It felt awkward, cringy and disgusting. 3. STAFF - not polite. Before entering the club we were told that the drinks will be free for us but when I went at the bar I had to pay (£32 for 2 drinks). I asked the bartender why I have to pay but she just looked at me with a smirk in her face and said that we have to pay. 4. ORGANIZATION - 0. We entered the club because we were in Gian Marco guest list but no one explained us how everything works there. Apparently you can sit just at the table of your promoter, but we didn’t know that. The space was really small and the staff was always going back and forth every 3 seconds. It was impossible to dance in peace. Even if we were on the guest list we had to pay £20 to enter the club. Overall i felt really bad in this club because it was aimed to entertain men. It’s like a circus. It was full of very young girls and men were not “mixing” at all. They were all just looking from above. Girls were given free drinks by their promoters all the time. It seemed like they wanted to get us drunk. A really disgusting place.

Italian manager is racist. Avoid at all costs

Never in my life had such a racist experience. The funny thing of all is that the security guards were POC as well. Me and my friend were just chilling and dancing, minding our own business in the corner. We were inside for maybe an hour, when all of the sudden a black female security guard was getting us and told us to come upstairs. We were so confused, we didn’t even expect that we were getting kicked out untill we came upstairs. We asked the lady what was happening and she told us that she didn’t know and she only got the instruction to come and get us from her colleague downstairs. She was very nice and polite and understood our confusion btw. So the moment that we were upstairs, we were already really frustated because of what was happening, my friend was even crying because we were feeling so upset that we were being escorted out of the club like we were some sort of trouble makers. The female security guard told us to wait for someone else so that he can explain what happend. Another security guard came and told us that apparantly the security guard from downstairs was telling them that we were misbehaving and cussing in the club and going to the vip area when were not allowed to. Mind you, the only time we went to the vip area was accidently because the club is so small and it was our first time so we went up a stairs not knowing that that was the vip area, there were no signs or ribbon or anything to block that area so we were not aware. The security guard came immediately as we got into that area and agressively told us to move. We moved right away, because we understood that that is not allowed. But then again, we didn’t know that that was the vip area. Also this incident happend at the start of the night so we thought that there werent any issues anymore. Well we thought wrong. So while we were upstairs, we kept explaining like we did not do anything wrong, we never misbehaved or such things and they kept telling us no but our security guard is telling us this story so it must be true. Anyway they were not letting us in anymore and at that moment we didn’t even wanted to anymore because we never felt so unwelcomed in our life. The security guard that told the lies also came upstairs very agressively btw telling ‘what we did’. We were in such disbelief that we didn’t even acknowledge him. Moral of the story: If you’re black or mixed or just NOT white, DONT come to London Reign!!!! Never again.

A good place to go if you’re White and blonde. If you’re any other ethnicity then you won’t be allowed in. Proper racist place this.

This place does anything they can to scrounge extra money off of you. Firstly we were charged £50 for entrance and 2 free drinks (non alcoholic so cheaper) plus some finger food. The dj was so bad always mixing off beat and pausing randomly so cheap dj too. Then they let way too many people in for the capacity, it is a tiny club. Also when my friend needed pads the female staff in the bathroom tried to charge my friend £2 for ONE pad, then put the price down to £1 as if that was any better then told us to go to Tesco down the road if we wanted cheaper pads like be for real, trying to run a little business in the ladies. Also the bouncers are pushy when you need to take a minute to sort out what THEY told you to do e.g. sort your phone and wallet out because they are forcing you to put your bag in the cloakroom due to its size. One member of staff also aggressively shoved past one of my friends when there was plenty of room. I don’t usually write reviews but when you go to a club in central London you really do expect more. A plus was the jellyfish and the lights although I hope the jellyfish weren’t disturbed by the deafening club music bless them.

Rihanna who works here is a star and was very helpful, as well as another female security guard who I didn’t catch the name of. The other staff working the doors were rude, kicked our group out when we were told we’d be allowed back in from the smoking area and refused to listen to us when we tried to speak calmly. The club itself was pretty good but it’s a shame the evening was cut short and finished on a sour note

Do not come here. We booked a table which was thousands of pounds. We arrive to a queue round the whole of picadilly and we are told to join the back of it. The queue doesn't move for an hour and when I finally get hold of a member of staff - he openly admitted that they TRIPLE BOOK there tables and that they were all gone hours ago. He was also extremely rude and condescending. We were all standing there just in case some one left. Absolute joke, how are you triple booking and leading us to believe we will get in ? If your paying a premium price you should be treated as such.

I don’t understand how places like this survive. You queue for ages to get into a tiny, cramped little space with obscenely-priced drinks. There are sofas and random wooden boxes dotted everywhere which makes it difficult to move about. The staff are great but not enough to change my opinion of this place. Go and squeeze into a nearby pub instead.

Racist trash club. It’s 2022 and black people are still being denied entry, IMAGINE. Disgusting!!!!!! Black women are beautiful and worthy of respect and a good time. If you can’t see that, then you’re a waste of human life!

Terrible night club in London the bouncers are very rude and don’t act professionally! Please avoid and spend your money some place better. I’m from Liverpool I know what is a good night life what is not London has surprised me at times this place isn’t the best and worth your time, also they have escorts all over the club.

Didn’t think places like this still existed. So discriminative towards women. Horrible human beings that work here. So rude I couldn’t believe it. Shouldn’t be allowed to operate. Disgusting. Avoid like the plague

The manager David Diaz is racist it was posted on Facebook and Instagram all week they are protecting this man!?!

Not a bad club just wish I would of went else where. No space to dance people constantly walking around which made it so annoying. The layout of the dance floor is so dumb people walking through every 3 seconds. Music was ok, Dj played oasis, drum and base and Afro beats was so random. Also why are people saying the club is racist… 90% of the club was POC.

Terrible club, turned up with 3 friends we were on the guest list but were told we needed to pay. Mostly order men in the club. My friend and I were groped on our way out the club and security watched me yelling at the guy on his way out only to ask me what just happened and the guy had already left. They do not treat people of colour the same way they treat other customers. There’s barely enough waiters on tables and when you try serve urself at ur own table they start yelling. I’m not used to wearing heels often so I took a little break and sat down, I was asked if I was okay a few times and responded all times letting them know I’m okay and just needed a break cause I’m in heels and they had security come force me to go outside for “some fresh air” there were plenty of people that looked drunk but weren’t treated like I was and it’s just not okay.

Save the trip if you’re a POC. Went with a group of black, mixed-race and white girls and was told “only a couple of us would be allowed in” despite us all being on the guestlist.

Fantastic experience! We had a table booked as a group of 5. The service was fantastic, from the door staff to the people serving drinks. Everyone was friendly and helpful. I can only speak for myself, but I saw no sign of the issues I had read on other reviews. It was a great experience and we were treated so well by all staff from start to finish

The vibes of the place were awesome, until you go to the bathroom and the woman security was an extremely miserable existence of a human. Started a fight out of literally nothing, maybe because she’s 50 and working with 20-25 year olds? Don’t recommend this place solely off of my experience with her alone. Nightlife is something i’ve experienced all over the world, and NEVER have i met a worker as rude as the woman security. You can definitely find better clubs with workers who treat you with decency.

What a night, amazing clubbing, great show, DJ knows how to keep people dancing all night... Great location, nice and professional staff.

1 star is an over statement. The place is a disgrace. Come if you like paying too much for nothing. Boring music and boring people inside

I’ve been to pretty much all the VIP clubs in London and Reign has to be my favourite. The staff are awesome and all seem to remember me which is nice touch. When it’s busy it feels like a something straight out of a movie.

One of my favourite exclusive clubs in London! I always have a good time when going. If you have never been I would definitely suggest coming early and dress properly in order to get in.

We had ordered only 3 tequila shots at a bar and they charged us £46!! If it was £15 per shot, it should have been £45 in total(still way too overpriced). When we complained this to the bartender, he was just laughing at us. The worst club I've ever been to in my whole life time.

One of the few good night spots left in central service and vibe were top tier

Unbelievable how fooled you could get by their Instagram pictures. Place is super small and they force guys to pay 500£ for a bottle before seeing the club. Girls had to pay 20£ and usually they want drinks and not some soda mixed hard spirit. Doubt that they do good drinks, since the class was very low in the bar.. Performers is what lift this place up a bit. But wouldn’t go again even if it would be for free..

Definitely felt discriminated against.

Amazing place, people, staff, show & vibe. My friends & I had the best time. I haven’t been to such a friendly club for a long while. Definitely 5 star. Would highly recommend for a brilliant night out.

This place is a complete mess. Worst experience ever smh. Small, not big enough at all and rude staff... they need to be fired or get some training about basic manners tho... but it tells a lot about the management behind them. Would never recommend this place to anyone. And don’t be a fool to book a table for thousands of pond. This club is a joke...

If you’re a person of colour plz reconsider going here!! There’s a good chance they won’t let your group of friends in for no good reason!!

Popped up to London for a friends birthday, was a great night with fantastic shows! Easy to get to and find

A club that only shows off for their reputation and basically caters to rich people… a basic vodka lemonade for £20 you guys are insane and the staff are bloody rude

I loved this place! Made a reservation via promoter and enjoyed free drinks (vodka with juice). The music is superb, the staff is nice, the entertainment is on high level. Super party until late! Located in the center of Piccadilly, great place!

Honestly a huge no i used to go here a lot 3 years ago I decided to go back today. I had a flask with me, which understandably got taken away by the security for the time I’m inside, unfortunately they drunk what was inside which is completely unacceptable. Music was trash as they played pure techno, however was assured it would change, it didn’t. It’s a cheap quality club that fits into the category of tiger tiger, very far from high end and “elegant” as they call it. Overcrowded, million promoters in with bunch of girls that don’t know how to behave and dress. If it would be shoreditch i would rate it a 5 and if you’re into that vibe you’ll love it, but honey it’s mayfair so it’s a -5 for me.

horrible experience. Horrible managment

Rude Bouncer (speaking French doesn’t change anything). Promoter giving fake alcohol: water in grey goose magnum. Very narrow, no space to dance but to stand there and show off yeah. I don’t know what’s the thing about this club...

Iconic London club!! Feels like you’re in vegas with all the bottle shows and the performers are amazing. Was super busy when we went but we were well taken care of by staff and the vibe/music was on point!

100% London’s best nightclub, brilliant night! Thank you

I used to work at London Reign, and I must say that I have never experienced racism from any managers, including Mr David Diez. All of the members of staff, including the security, are professional. Most of the reviews may be coming from self-entitled people who would usually turn up around 3:00 in the morning when the club is about to shut. They should raise their issues with the management before posting biased reviews on the internet.

First time visiting London Reign last night! We had a great night! There was 22 of us and they accommodated really well. The service from start to finish was excellent. From the security to the hosts and bar staff… everyone made us feel welcome and made sure we had the best night! We will 100% be coming back again!

Wow - what a night. The show was amazing - can't wait to come back. One of the most special venues I've been too and the service was amazing. If you can - try and make it to the mezze

Security was a little bit rude at first but overall my friends and i we enjoyed ourselves very much. we did found new friend (don’t know who | busy party forgot to ask or I asked but i’m drunk 🥹 but i’m grateful 😇)

Do not go! You will be treated very badly by the security guards at the entrance. Yesterday I went with a few friends and it was raining a lot and everyone in the queue was getting wet, and the security guards with umbrellas were laughing at the faces of the girls who all had wet hair. And they kept laughing and taking a while to clear the entrance. They are very rude. And when a girl went to stay under his umbrella for a while and he pushed her and said she would have to stay in the rain. All with wet documents because it took him a while to check the documents before they got wet in the rain. This is the ideal place for anyone who wants to be treated very badly. All security guards at the entrance are aggressive and inhumane.

The most rudest place I’ve even been too, wouldn’t even call it a club you can’t even dance without the bouncers pushing you the drinks are watered down, don’t even bother try going here if you want to have a good time

Lady on the door thinks she’s proper nice but she’s not. You’re a door handler, no ghost from power babe x

What a terrible experience, Anthony absolutely horrible and not a people person. No reason as to why I wasn’t aloud inside

I don't put less because it's not possible; But they didn't even look at us and when they saw that we were Spanish, they took us out of the club, sending us to another place (excusing themselves that the club was full) when there was a line of people who were going to enter dressed as if they were going to a cabaret. Completely racist and out of place treatment. If you are really Spanish, don't even try it. Completely degrading.