5/5 LU 5 years ago on Google
(Translated
by
Google)
1.
Get
constantly
updated
and
unique
content.
Websites
that
are
frequently
updated
and
provide
unique
content
can
often
improve
search
engine
rankings,
and
customer
reviews
are
the
best
assistants.
In
addition,
for
potential
customers,
when
other
platforms
that
sell
the
same
product
only
have
strong
recommendations
from
the
store
itself
and
some
standardized
product
features,
if
customer
reviews
can
be
presented
on
the
search
results
at
the
same
time,
it
will
provide
customers
with
more
different
It
also
helps
to
increase
the
purchase
rate
of
customers.
2.
Get
more
potential
customer
traffic
Checking
customer
reviews
plays
a
pivotal
role
in
the
buying
process,
especially
when
it
comes
to
purchasing
electronic
products.
More
and
more
people
tend
to
do
their
homework
online
before
buying.
That
is
to
say,
there
will
be
more
and
more
people
searching
for
related
words
such
as
"product
name"
+
"review,
evaluation",
which
means
that
as
long
as
there
are
customer
reviews
on
the
e-commerce
platform,
the
traffic
of
these
searches
can
be
obtained.
3.
Increase
the
click-through
rate
of
the
search
results
page
Customer
reviews,
if
displayed
correctly,
also
have
the
effect
of
increasing
click-through
rates.
As
shown
in
the
following
search
advertisement,
products
with
customer
ratings
are
added,
which
can
provide
customers
with
richer
information
in
a
short
period
of
time,
and
this
approach
can
increase
the
click-through
rate
by
10-20%.
4.
Long-term
benefits
of
keywords
Customer
reviews
are
user-generated
content,
and
their
words
influence
each
other
to
form
some
special
description
or
unique
use
of
words.
Over
time,
when
searching
for
this
keyword,
there
will
be
many
results
related
to
the
product,
and
the
product
will
therefore
increase
exposure.
(Original)
1. 得到時常更新且獨一無二的內容。
網站若經常更新並且提供獨一無二的內容,往往能提升搜尋引擎的排名,而顧客評論就是最好的助手。除此之外,對潛在顧客來說,當其他賣相同商品的平台只有店家自己強力的推薦以及一些制式化的產品特點時,若能將顧客評論同時在搜尋結果上呈現,提供顧客更多不同的觀點,也有助於提升顧客的購買率。
2. 獲得更多的潛在顧客流量
查閱顧客評論在購買流程中佔有舉足輕重的地位,尤其在電子產品選購上,越來越多人傾向在購買前先上網做功課。也就是說以「商品名稱」+「評論、評價」等相關字詞搜尋的人會越來越多,這意味著,只要電商平台有顧客評論,就能獲得這些搜尋的流量。
3. 提高搜尋結果頁面的點擊率
顧客評論如果正確的展現也有提升點擊率的功效。如下圖的搜尋廣告,加入了顧客評分的商品,能在短時間內提供顧客較為豐富的資訊,而這種做法可以提升10-20%的點擊率。
4. 關鍵字詞的長期效益
顧客評論是一種使用者創作內容,他們的言語會互相影響,形成一些特殊的形容方式,或在字詞的使用上獨具一格。久而久之在搜尋此關鍵字詞時,就會出現許多關商品的結果,商品也就會因此而增加曝光。