I agree the store offers a wide variety of cards and trinkets. However, I have been to this store several times, and I get the sense that they do not trust all customers, they make you feel uncomfortable and rushed. Everyone knows that in order to find the right card you might take a bit longer to look through all the selections, but that is when they make it obvious that they want you to pick what you want, pay, and get out. BEWARE if you come in with children, they will follow you throughout the store pretending they are there to offer assistance, but it is really to keep an eye on what you and your kids are doing. It's invasive and quite frankly annoying as hell! Then, you have people waiting by the exit eye balling your kids to make sure they didn't take anything! I rather take my business to Walgreens and CVS. Lastly, they have a minimum credit/debit card purchase of $5. The money is not the issue, but if you're stopping in to buy a last minute card for a special occasion and only have your debit card why am I forced to purchase gum or something irrelevant to buy a card that cost $3? This store is located in Cliffside Park for crying out loud, but you feel like you are in some seedy bodega in NYC where its CASH ONLY!! Honestly take your money elsewhere.

Nice selection and nice people

Great local hallmark shop I've been going here for the past 12 years owner and family always friendly and courteous always willing to help when your looking for something specific

we go here sometimes when we need a car or a special gift. They have so many options for cute last minute gifts. Love how they always have ornaments up all year! you can get everything from jewelry to Swarovski here. Great local shop! the owners are super friendly and always helpful! great selection of cards and collectibles!

Good selection. Owners were very helpful. Had parking.

So glad I found this place! I always collect the snowmen and hallmark stores keep closing I almost didn't get to purchase one this year. The owners are very friendly and the store is well stocked. Will be visiting more often.

Raj's store was the only store that had the ornament I've been looking for for months. I will definitely be back.

Don't go here if you try to use coupons they the wrost and very high price go to other hallmark store and I think they didn't wanna see the coupons because my husband black alot to do with .I never go back here again .

My go to spot for all special occasions. It's a wonderfully kept, family run store. I highly recommend it!

Love to see them open again. Great store for cards and gifts and friendly owners.

Love this store always kind and helpful. But most of all large selection of things.

TL;DR: shop elsewhere due to price gouging, unethical business practices. I called the shop to ask after a recently viral ornament. I was told by an employee, Raj, that the shop did have it, and he would hold it for me. I expressed gratitude, stating I’d be driving in from out of state because this ornament would be the perfect gift for my dad. Raj then stated that everyone in the country wanted this particular ornament, and that resellers were charging $150 on eBay. Raj then told me that in order to purchase the ornament, I would have to buy two additional ornaments. I ultimately declined, as the ornament in and of itself is $65 and requires a $15 charging power accessory. It seemed absurd to have to tack on additional charged. I think that it’s rather tacky and, frankly, gross, to price gouge. It isn’t as though I was trying to buy out their stock to obviously resell them. This employee should be ashamed of themselves. And if the shop owner agrees with this tactic, they ought to be ashamed too. If not, I hope they take action and remediate this employee set on taking advantage of their customers.

Congratulations and many blessings on your 27th Anniversary in Business. I have shopped in this Rose's Hallmark in Fairview for about 22 years now. They have everything you want and more. The owner is such a pleasant person and always there to help you. Great cards, gift wrap, gifts, and so much more. Many Many Blessings for many many years more!

Great shop and customer service.