This is one of the best Israeli's bakeries. Essentially a local institute with a fast pastry turnover which makes the baked good fresh no matter when you get them. The coffee is top 90 percentile as well, so, the overall experience is awesome. The only downside is that there are or no readily available parking spots anywhere near, so, you either need to park a little bit far away or pay for the near by parking lot.

Not only for their bread of course, but for many more other delicious products, including their coffee!

Once was one of my favorites. Long time since last time. This morning I ordered 2 iced Americanos and a cinnamon danish. The danish was small and basic and as for the Iced Americanos: Not iced and far from coffee. For 49 Ils (~15 USD) you expect a bit more. It was a great place, however this place is no longer recommended

Outstanding selection and quality of baked goods: pasteries, breads, sandwiches, and cakes. Fast and efficient service. They even have a few tables to drink coffee.

Unexpectedly amazing 😻 I was actually searching for another place but there were so many people inside and outside (even without benches). I felt this place is something special. I was right. Although inside it was like an Italian coffee shop in the morning (too crowded and loud and everybody talking to everybody) it WAS WORTH waiting. The salmon croissant 🥐 sandwich was perfect. I liked the coffee a lot as well. I feel lucky that I accidentally found the place 👍👍🥪🥪🎊🎊 I will visit again.

Great sandwich/bread shop. They have a nice combination of sweet and savory treats with dining there or take away. Great staff. I suggest using the pay parking when you go, it makes life much easier.

Local small and bustling place, the bakes are top notch (if a bit pricey). I cannot stress enough how much it is recommended to come before noon to enjoy the wide variety of baked goods before the supply is starting to thin.

A wonderful place to visit when you crave quality pastry. The iced coffee is the best. Variety of cookies, breads, sweet and salty treats and sandwiches. Sit in or take out what you're bound to enjoy.

Not a comfortable place to sit in, but the coffee and sandwiches were great. Having arrived well ahead of time for a meeting in the area on a sticky hot day and not knowing what existed in the vicinity, i discovered this terrific local cafe where i planned to sit down with my laptop. While there was limited space (there were almost a queue out the door mid morning!) i found a spot to sit, but was immediately notified of a 45 minute time limit before having to leave. Not welcoming and felt on edge throughout. would return only to take away.

The best bakery in Tel Aviv! But extremely expensive...

Tons of customers come here to buy breads, pastries and foccaccia's with various toppings. My favorite thing about this place is their sandwiches - so appealing, I was tempted to try combinations that I would typically refuse. These better-than-I-could-have-imagined sandwiches have become a weekly treat of mine.

High quality but overpriced compared to competitors

High end bakery, with some unique stuff - like the truffle croissant. Best salmon sandwich in the city! High prices and less than stellar service are worth noting

The coffee is good, sandwiches are good and the staff are very kind. But it's f&#@king expensive. If it weren't for the prices, would've gave them 5 stars.

One of the best bakeries in Tel Aviv. Keep in mind it is a small place and almost always crowded with very few places to seat. And yet you can find there a great variety of sandwiches, bread, croissants, pastries and more.

I did not buy but whatever they had looked fresh and tasty.

Excellent bread, rolls, pastry, cookies, coffee. Quite expensive but super tasty.