The ladies at Diamond Jewelers sparkle with professionalism! They’re friendly personalities and knowledge our shine the beautiful prices in the cases. They treat customers as they were as valuable as the gold and gems that will make you light up for years to come. Thanks Diamond Jewelers you’re better than the best!

Best of the Best Love the staff and always pleased with the service. Very comfortable leaving any piece of Jewelry. Highly Recommend!

Lorrie provided knowledgeable, helpful and complete customer service. She was able to help me decide between an oval and a round diamond by discussing the pros and cons of each. She helped me with the quality aspects (all those "C's"). She also knows setting and mountings, as well as diamonds. I have access to lots of jewelry stores in Atlanta, where I live, but I will always go to Gulf Shores Diamonds because of their service, selection, and prices.

I had the ABSOLUTE BEST experience working with Diamond Jewelers for a 25th Wedding Anniversary gift! Stephanie is so kind, helpful and honest! I will use Diamond Jewelers again and again for all of my and my family’s jewelry needs!!

Great sales staff, beautiful jewelry. I had a wonderful experience with this store, would definitely shop there again.

Beautiful store! The owners were so nice, and very helpful!! They went out of their way to make sure we were happy when we left. Even though it was our first time in the store, I'm sure we'll be back!

Always amazing jewelry and amazing service! Highest recommendation!

Needed a watch battery for my TAG while visiting from Atlanta. Not a watch you take to just anyone. $20. What! Yes $20, what a bargain. The staff is so nice that I ended up getting some earrings for my honey. Would definitely recommend.

Friendly staff and very professional. Beautiful, large selection of jewelry. Jewelry repair in house and quick service. They will always have my business! Thank you all!

The level of expertise, courtesy, and professionalism at Diamond Jewelers is absolutely the best. I truly felt they were there to help me find the perfect item. And, their selection of offerings was unmatched by any store in the surrounding area. I shopped at 14 different jewelry stores, including Pensacola, and Diamond Jewelers offered the best quality selection at the fairest prices. My sales consultant, Lorrie, was fantastic! From the moment she greeted me until I made my purchase, she made me feel at ease. She truly was supportive in helping me make the best decision, and I will always remember her for the kindness she showed me. If you are looking for any type of jewelry, a watch, or a basic accessory, I highly recommend Diamond Jewelers. Make it your first stop so you know what should be the golden standard. In the future, it will more than likely be my only stop.

The absolute best family owned jewelry store! They are so quick with sizing, the most friendly, and helpful people. I can’t say enough about diamond jewelers!

Stephanie was great from the initial consultation to delivery of my custom piece! Definitely exceeded my expectations. Highly recommend Diamond Jewelers in Gulf Shores *****

I was a walk in needing links removed on my watch and the jeweler took care of it while I was there. I really appreciated it so much. The staff were wonderful. They also have some really beautiful pieces of jewelry. I will definitely be back.

Diamond Jewelers is such a nice store, and the people that work there and the owner are so nice and friendly and took such good care of us when we went in to make our purchase. We also had the Diamond from my wedding ring set in a necklace and they were so kind and helpful. Excellent prices and beautiful jewelry couldn’t ask for any better. Thank you, Mary & Charles Argo

Very helpful and professional replaced a small diamond on my wedding band looks great!

Each time I visit I am impressed with the quality of the merchandise as well as the attention to detail and kindness of the staff.

This was my second visit to Diamond Jewelers. I am sure to stop here when I'm visiting the area to buy the newest Gulf Shores or Orange Beach exclusive Pandora charms. Lorrie helped me today, and it was a lovely shopping experience. She cleaned even cleaned my bracelet for me. Thanks so much Lorrie!

Great experience! Stephanie was very helpful, friendly and knowledgeable. Will definitely come back

Excellent, professional, and caring. I have had two rings resized, and my had wedding sets cleaned here. I highly recommend going to them if you have any jewelry needs, whether you're repairing or buying new, great selections and services .

Diamond Jewelers is the place to buy your diamonds and jewelry! Lorrie Kruk was so helpful and really listened to what I was looking for. She went above and beyond and patiently took a lot of time for me and helped make me the right decision and I got more of a ring than I thought was even possible before I arrived! Thank you Lorrie and Diamond Jewelers!!

I received my order in today’s mail. I am wearing it now, in fact! So happy I was able to find the snake for my LeStage convertible bracelet at your store. Thank you so much for fulfilling the order so quickly, too. I would make one suggestion: please provide tracking info for customers after the order has shipped. From your communications and your site, I was only able to see the order status as completed. Otherwise, I had a top notch experience.

First, we needed a watch band sized. They were quick and professional. While waiting, we found a ring that we really liked. It needed sizing. We bought it and left it. It was ready the next day! Everyone in the store was friendly and helpful. It is a small store, but they have beautiful and unique pieces. I highly recommend them.

We had a great experience with Haley today and will definitely come back to see her when buying jewelry. Very nice store with a super friendly staff.

Very impressed with inventory & friendliness of staff. Very helpful. Will be a regular stop on future visits to Gulf Shores. Five star experience.