This is exactly what a small local toy shop should be. They have an amazing selection of stuffed animals, games, clothing, marbles, magic tricks, books, etc. The customer service is always very kind and helpful. If they don't have it, they can order it. If you are anywhere in the area, please stop by. You won't be disappointed.

Great toys for many ages. Awesome book selection for kids. I love that they carry usborne books in store. And they gift wrap for free. I also found the employees to be very helpful every time I've been there.

I try to do most of our Christmas and birthday shopping here. Prices are comparable to amazon or other bigger stores, and the selection is great. The staff is always very helpful and friendly, and have even encouraged my friends and I to use the upstairs space to have a coffee and let our babies play! Best toy shop I know of, I wish I had had a store like this when I was a kid!

Their toys are great quality! And they have the cutest stuffed animal selection from zoo, reptile, and book characters. The owner and her daughter have the greatest customer service skills, very respectful!

This is a lovely shop. I'm glad I found it. I don't live in Ames, but this is worth the drive. All kinds of novelty toys. Excellent book selection. Three floors to explore. The atmosphere is great. Staff are friendly and they even gift wrapped!

My husband and I ventured into the pumpkin patch the day we heard our sons heart beat for the first time! A incredibly kind sales woman there was so nice to us when we came in and helped us pick out our octopus jelly cat stuffed animal for our little one. We love the selection of quality toys and clothing they have for little ones and appreciate that they keep up with the trends as well!

Best toy store in town! Staff is extremely friendly and helpful. They offer gift wrapping! This is one big reason I go downtown. This store is not only for products, but an experience.

Great toy store with an impressive inventory, both new and new vintage. If your inner kid has any breath left, they'll thank you for taking a few moments to stop in here!