I can’t say enough positive things about my experience with Dr Rad and his whole office. After a traumatic and devastating full term loss in my first pregnancy, I found Dr Rad for my next pregnancy and have never felt more safe and well taken care of. His knowledge, precision, compassion and expertise gave me and my husband peace of mind throughout the whole journey. We are beyond grateful that Dr Rad brought our healthy baby boy safely into this world, and that we felt so supported and cared for along the way. He truly gave us our rainbow.

I cannot find words to express my gratitude to the best Doctor and the kindest person Steve Rad. My baby girl is alive because of him. The story is that during my pregnancy I was seeing another doctor in UCLA. At the 20th week of my pregnancy I went for the ultrasound and after the procedure without doing any other examination the doctor said that the baby has some developmental issues. There is some liquid in the brain, the chest is growing wrong, etc. I was terrified with the news and asked is there a chance that he is wrong, maybe we need to do other examinations, maybe he hasn’t seen everything right. To all that questions “doctor” answered that we can do MRI and other exams, but he is more than sure that the baby is growing wrong and he suggests to do an abortion. He said that the results will come in a month or two but the latest abortion date is 23 weeks, so we need to hurry with out decision. Before making decision we decided to find the best specialist in high risk pregnancy for the second opinion. After some research we found Dr. Rad and that changed our lives. After the first ultrasound Dr. Rad said that he doesn’t see anything wrong, that he is more than sure that baby is okay, and the MRI will proof his words. He told do not even think about abortion, because the baby is 100% fine. Like he said the MRI results proved his words. The second thing I would like to mention is the exceptional service that he provides to all his patients. When I found out that he has many famous patients I was worried weather he is providing the same service to his regular patients or not. The answer surprised me. He treats all his patients like they are his one and only patient. Usually appointments with Dr. Rad last approximately two hours. He needs to be sure that he has seen everything, answered to all your questions. He is one of the few professionals who is worried about quality of his work not quantity of the patients. Also, he is available on phone whenever you need him. He replied to my text messages within maximum 5 minutes during my whole pregnancy. Also I.would like to say thank you to his amazing team. You are absolutely The Best!

I love Dr Rad and his entire team! Such a good experience through my entire pregnancy. Each visit, I was made to feel so comfortable and taken care of. Dr Rad makes sure you know the care is authentic and personalized and it is! The waits can be long but it’s always worth it - visits are thorough and personal and so caring. Dr. Rad is brilliant and has a great sense of humor, as well as a way of making you feel so comfortable - even in very stressful moments. I trust Dr Rad and his whole team immensely too - navigating challenges from insurance Qs to complications, they are on it. Shelley, Laurice, Brittany and everyone else was such a key part of what was a high stakes milestone event in my life. So grateful! ♥️

Dr Rad is the best doctor in the world. Not only is his care, phenomenal, he is a great person with a good heart. I feel safe with his standard of care. He takes so much time in looking at our son and it makes me feel good. I hope to run into Dr. Rad once we find out about our next pregnancy, since I look forward to seeing him again. Also, the sonographer, Britney is the best!

Our journey with Dr.Rad and his amazing team started when my wife was at her 12 week and we were looking for the best doctor in California to perform the Amniocentesis. Google didn't disappoint us and we were lucky to come across Dr. Rad. The exam has its risks and we thought a lot about doing it but after a warm and friendly call with Dr. Rad we gained a lot of confidence in his skills and experience. Living in San Francisco, my wife would visit her own OBGYN clinic through the early stages of her pregnancy, and often would meet different doctors each visit. Despite being a 10 minutes call from the other side of California, Dr. Rad had let us feel that we're in good hands before we even met. A few weeks later, we drove down to LA for the Amniocentesis and from that moment on we decided that we want him to be my wife's doctor. Believe it or not, but having someone like him in LA was one of the decision factors leaving San Francisco. Dr. Rad was always there for us, regardless of what time it was or what his schedule looked like. He's on a different level of devotion and dedication to his patients and it is clear to see that he loves what he's doing. The clinic itself is beautiful, and feels more like a SPA than a clinic. Everything is decorated with flowers, candles and essential oils with classical music playing in the background. No matter how scary a first pregnancy can be, when we were there, we felt confident. The most important thing for us throughout the pregnancy was the sense of having someone there, ready to answer any question we had. With any concern we had during the pregnancy, Dr. Rad would have us come over and get my wife checked immediately. This might sound obvious if this is the first time choosing a doctor but in the SF clinic (which is considered one of the best), we were sent to E.R since they didn't have the time to check her. Dr. Rad's team was absolutely amazing. Every time we came over it felt like visiting friends... Every single one of them is a real professional! Whether it's Brittany with her ultrasound skills that seems as if she's been doing it for 50 years or Alyssa that was there for every single question and helped us a lot throughout the process. We will surely miss you guys and see you in the next round :) We did a lot of preparation for the delivery and participated in a few workshops, but Dr. Rad made sure that Beth, a long time midwife at Cedars Sinai, will come over and walk us through the process. We wouldn't exaggerate if we said that after speaking to her, we felt like it was our second time around. Our first baby boy was delivered by Dr. Rad smoothly without any issues and surprises. The entire team was very supportive and respectful to my wife's requests. We couldn't be happier to have chosen Dr. Steve Rad, his stellar team and the amazing staff at Cedars Sinai.

When we came for our 20 week check up, Dr Rad was going over the imaging and discovered a rare heart condition in our Baby and immediately sent us to the hospital and made the connection with one for the best fetal cardiologist at cedars. Dr rad would visit my wife every week while she was on bed rest at the hospital. The care we got felt like we were his only client. So patient. So caring and so loving. Really held our hands throughout a scary period in our lives and our pregnancy journey. We delivered a beautiful healthy baby boy and we just passed his first birthday! We love Dr. Rad and his whole team and will forever be grateful.

I came to Dr Rad after a miscarriage and he made sure to help me get through my pregnancy safe and sound. The staff is very loving and professional, the office is very clean and welcoming. I love that I got to see how my little one was growing at least once every 3 weeks, and Dr Rad always asure me that I could reach out any time I needed to. My delivery went smoothly and thanks to his care, I had a tiny tear that healed a few weeks later.

There are not enough accolades to give Dr. Rad and his staff.  My daughter was considered very high risk because she has systemic lupus and had an extreme case of hyperemesis gravidarum.  Dr. Rad not only helped her with the severe symptoms but guided and monitored her throughout the entire pregnancy.  Knowing that we were able to reach him via cell phone was comforting beyond words.  Once Dr. Rad took over my daughter’s care, I was able to finally relax and enjoy the prospect of being a grandmother to a baby girl.  Any condition that my daughter developed along the way, Dr. Rad kept a close eye on it, increased her office visits and just anticipated any problems before they could arise.  My daughter ended up having a cesarean section.  Because of Dr. Rad’s expertise, my daughter’s recovery was extremely easy.  My daughter would never think of having anyone care for her through any future pregnancies but Dr. Rad.  I will always be eternally grateful to Dr. Rad for everything he did. He is a very special doctor and human being! I would give him more than five stars if that was possible.  I think that says it all.

Dr.Rad and team were incredible. His office staff is top notch and so friendly and welcoming. I was seeing Dr.Rad with my second pregnancy with hopes to have a v-bac and was successful! I was at risk with preeclampsia that I had with my first baby. He always took the time to answer all my questions and was very thorough. At my birth i suffered a hemorrhage and he worked swiftly to make sure nothing became worse in what was already a scary situation. I thank him and his team for everything they did!

I feel so happy to have been able to visit Dr. Rad, after being told by another high risk pregnancy doctor that my baby had NO kidneys or bladder and would not survive, Dr. Rad found bladder and both kidneys! My baby I knew always had a chance and I did not believe the 1st specialist at all which is why I went for a second opinion with Dr. Rad. 10/10 he was welcoming, supportive, friendly and gave me all my options going forward. God sent!

Dr Rad & his team are like a big family that you get wrapped up into with warm open arms, big smiles, calm demeanor’s, extensive knowledge, comfort and 24/7 care. After 5 1/2 years of trying to get pregnant naturally & 2 weeks shy of starting IVF, my husband & I found out that God gave us a gift and we were pregnant naturally! We knew we wanted to be extra careful and find the right doctor. After seeing a Doc at 9 weeks that we didn’t like, I started the late night hunt for an OBGYN in our area and came across Dr. Rad. I put in an online request and then ended up calling the next day thinking he would have the longest waiting list and/or they may be pretentious or not call back but I was mistaken! The girl who answered the phone assured me someone would call me back within 24hrs, well within 15 mins Alyssa called me back and we clicked! She got us in the very next day. After meeting Dr Rad and his team we never considered another doctor. It is night and day different than any other care I’ve ever encountered. Doctor Rad is not only an expert in his field, he’s a special person inside & out. He never stops wanting to learn, to do the best for his patients and expand his Knowledge, Practice and Care in his field. I wish more doctors would take a card from his deck & learn from him. We need more people like him in this world. He not only finds time in his busy schedule to take care of you like you’re his only patient but he finds time to mentor and teach residents. I’ve become very fond of some of them, Sally & Jen always take the best care of me, making every visit enjoyable, fun & such a good experience. Even though there were so many reasons I could of found to let my anxieties get the best of me during this pregnancy, I found solace and comfort knowing I was genuinely and thoroughly being cared for and watched out for, both myself and my baby. I feel like it was a big part of the reason I was able to have such a good, healthy pregnancy, It was such a gift and I really I loved every minute of it. Even in hard times, painful times or ones that were unknown, I felt so blessed to be experiencing the gift I so long prayed for. Even though I was high risk there were some requests I had that I was worried wouldn’t be listened to or accepted by a high risk doctor but once I finally gave in to discussing my thoughts and desires for labor, I was pleasantly relieved at the support and listening that I found in Dr Rad. He does listen & he will honor what you want as long as the baby and mom are safe & healthy. It’s not just his way or the highway, it’s a collaborative process for your desired outcome. I can’t express how much I appreciate him for that. My labor & delivery was not entirely like I had planned but it was an overall great experience and an eventful one. Dr Rad had something come up that conflicted with my original due date but we were able to work through it and he made it to the hospital to be there to deliver our beautiful baby girl. He didn’t just waltz in at the 4th quarter with 4 minutes remaining, he actually was there from when I was about 6-7cm dilated, he was hands on, very involved, and watching over the baby and me like a hawk. I had some issues with my epidural but I felt safe during the process and so grateful for him watching over us and helping advocate for me when I was in the depths of labor, knowing what was best for me and my desired outcome. I truly believe my calm & positive pregnancy led me to a strong and happy labor that has brought us a very happy, peaceful little girl. Some say how you feel, how happy, sad or angry you are during your pregnancy and labor impacts how your little one will be. I don’t know if it’s true or not but anything you can do to make most of your pregnancy even if it’s tough will impact you for the journey from inception, to labor,to postpartum. Today I’m 4 weeks postpartum and I’m still in his care as he makes sure I’m healing well, mentally healthy and our little girl is thriving. I will definitely be seeing him again if we are blessed with a 2nd baby one day.

Dr. Rad is truly a 5 star doctor.He provided us with exceptional care during for both of my pregnancies.Because I was diagnosed with multiple sclerosis, I feared a remission that wouldn't allow me  to deliver without increased medical intervention. Dr.Rad assured me this wasn't necessarily the case and honored my requests to deliver naturally for both of my pregnancies. He is teamed with an exceptional anesthesiologist that prevented me from feeling almost any pain during delivery. Dr.Rad went out of his way to answer all my in depth questions and even came after birth to check on me.He was available after business hours to make sure all my concerns were properly addressed. He allowed me to deliver naturally without going into remission which was a blessing because it allowed me to be fully present to take care of my daughter after birth. He also has a very caring office team that will make you feel welcomed and cared for. I am extremely lucky to have met him and will be forever grateful for successfully having him deliver the most precious gifts in my life.

Dr. Rad is not only an exceptional doctor, but a kind and caring person. He is very knowledgeable, detailed and very thorough. There were instances in my pregnancy that required extra attention and Dr. Rad went above and beyond to ensure that everything was ok, including seeing me on weekends. I highly recommend him. I’m grateful to him and his staff!

If you know Dr. Rad, you know he has the best bedside manner. He is so detailed and really takes the time with his patients and takes the time to check out every detail of our babies on ultrasound. He has very advanced technology and it’s the best thing getting to see every detail of your little one(s) before they actually arrive. He really goes into detail answering any and every question you have. I felt like family and felt completely taken care of throughout my whole pregnancy which Dr. Rad monitored. Most importantly, I felt that me and my baby were safe. I’ll never forget how Dr. Rad showed up to my hospital room after delivery to check on me and baby…it was late and I could tell he just finished a long day of work at his office. Any other doctor would have went home, but he came over to the hospital just to say hello and check on us. Even to this day, his staff still checks in on us. It’s the sweetest thing ever! Everything he made me aware of during my pregnancy came out to be true- and he caught everything weeks maybe even months in advance. He truly is a miracle doctor!!! So thankful for everything he did for us!

Dr. Rad and the entire team is truly kind, caring and extremely detailed-oriented. My husband and I came to Dr. Rad after 6 years of battling infertility. We had one precious embryo that we finally were able to get pregnant with. Dr. Rad understood the importance of monitoring my high risk pregnancy and how precious this baby is. He never failed to put me at ease and always took into account our wishes. Brittany is simply the best and made our ultrasounds so fun! She always took her time while performing our ultrasounds and explained what we were looking at each step of the way. Thank you so much to the entire team for making my high-risk pregnancy seem like a breeze! Thank you for bringing our precious baby girl into the world! You guys are the best and I would only trust you with baby number 2 when we are so lucky to get to do this again. Thank you so much for all that you do! You guys are the greatest!

Dr. Rad is an exceptional physician. Under the care of a different provider, my first child was born at 32 weeks gestation. She was then in the NICU for 67 days. My husband and I were concerned about the well being of our second child, but Dr. Rad has calmed our fears. He accepted me as a patient at the start of this pregnancy and has monitored me closely with visits every other week. We are expected to go full term with this pregnancy. Dr. Rad's team is also great. His main assistant and sonographer, Brittany, is extremely knowledgeable and efficient. Mady, another sonographer, is helpful and holds my one-year-old daughter throughout my entire exam and keeps her happy! We are grateful for the care Dr. Rad and his team have provided and would recommend his services to anyone.

If I could give more stars to Dr. Rad, I definitely would. He took the best care of my mom during her pregnancy from a-z. I was at every appointment/check up and we always left with a smile on our faces. Their office is like a family and they treat you as apart of them. We were able to reach Dr. Rad at any hour, any day of the week which put our hearts to ease. Him and his team would always make sure to send us a text making sure everything was okay. Once my mom gave birth to my baby sister, Dr. Rad saw her in his office twice to make sure mom’s health was doing well and he always wants to see pictures of the baby which makes our heart warm! I want to say thank you to Dr. Steve Rad and his team for such an amazing experience. I highly recommend him to everyone!

Dr. Rad and his team took such great care of me throughout my pregnancy. His thoroughness during each ultrasound made me feel so confident that our baby was thriving and his professionalism and wonderful demeanour made office visits — even the long ones — so much fun. He, Brittany and all the wonderful team made us feel like we were in the best hands (which we definitely were). He also has the most relaxing and uplifting medical office I have ever been in and treats his patients like family. He was a beacon of support before, during and after the birth of our daughter and I can easily say I will stick with him when we have another baby.

Dr Rad and his staff are wonderful. They were such a positive part of our parenthood journey. Being first-time parents, we had lots of questions and Dr Rad and his staff always thoroughly explained everything to us. While the wait is sometimes long, we found it was always because Dr Rad was managing an emergency situation or delivering difficult news to a patient, which understandably, was his first priority. The staff also always communicated proactively with us about wait-time so we knew what was going on. I joked on our last visit that I’m going to have to have another baby just so we can all hang out more :)

I was an intern at Dr. Rad's office. This internship gave me a valuable opportunity to learn so much! Dr. Rad is very detailed and thorough with his exams, and he really takes his time with all his patients to give them the best care possible. They have an excellent sonographer, Brittany, who is also very meticulous, and she is great at what she does. The entire team is genuinely kind and caring. This is a calm, safe place to receive medical care, and everyone is attentive and knowledgeable. I had an absolutely wonderful experience at Dr. Rad's office! They go above and beyond for every patient; they truly love what they do!

We didn't need this first $350 meeting if we knew from the start that the whole process cost $25,000. They hid this price until the end. Although in the first telephone conversation their assistant told me that the price will be in the range of 10-15 thousand. But the main assist Alysa claim that this is not true, the assistant could not say so, it turns out that I had to record on a dictaphone? Why did they decide that I'm a fool and do not hear the price? Only after that first phone conversation we agreed to the first meeting. We spent half the working day and $ 350 for nothing. They promised to return this money through my insurance - but of course not, they did not even deal with it. It's just dirty marketing. They didn't send me an e-mail, they wanted to draw a client to them. Although absolutely in all doctors say the price before the first visit. It's just a hoax. They also promised to send an email with a package of prices for almost a week, but in the end they only wanted to speak verbally on the phone, so that later they could twist their words again. Why do they need it? I think they count on the charm of the doctor and that, having met him, people will agree to any money. But there is nothing special!

I had such a pleasant experience here thanks to the staff. Everyone is so wonderful but Maddie in particular really stood out. She was knowledgeable and professional but also warm and sweet. This is an exactly what you want in a health care professional. I felt so comfortable asking her any question and trusted her answers. She really made such a huge difference for me during my pregnancy. Thank you Maddie!

As a husband and now father of two, let me tell all you dads and future dads out there that taking your baby mama to Dr. Rad will be the biggest blessing to your family. You will pay the max for parking BUT you will more than offset its value with all the good Starburst flavors he has. It's a win-win that you are getting extra care, extra love, and extra attention. He is a genuine and sweet guy with excellent bedside manners. His staff is excellent and care as much as he does. It's really is a culture of caring and love they got going on there. I'd almost have a 3rd just bc I know we have the support from Dr. Rad and his team.

Dr.Rad was my first call when I found out I was pregnant with quads! He has a calm and confident demeanor but underneath that, he’s calculating every single potential complication and making sure to prevent it. Best staff too. Money well spent!

I don't even know where to begin, It all started in 2015 I met Dr. Rad as I was suffering with complications due to having multiple fibroids. I had a successful myomectomy at Cedar Sinai. I can't say it enough Dr. Rad saved my life, and gave me the courage to move forward with hopes of having a child whenever I was ready, we remained near and dear and when problems arose again and yearly exams, I knew he would be always be there for me. Like he did before, again in 2023 I had to have the same surgery with more aggressive fibroids and a hysterectomy was in sight, after much patience, care, and concern Dr. Rad yet again restored my faith in having a child and brought me back to life. I am forever and ever grateful to Dr. Rad and his team of amazing women. The personal bond and dedicated care he has established with me from the beginning has never wavered. I always say I am thankful for God, my Family and Dr. Rad. There's none other like him. MUCH LOVE!

I cannot speak highly enough of Dr. Rad and his office team. From my very first visit, I felt welcomed and cared for like family. Dr. Rad was incredibly kind, detailed, and attentive to every detail of my prenatal care. He always went the extra mile to make sure that no prenatal screenings were missed, even making time for appointments on weekends. That level of dedication and commitment is truly remarkable. What truly sets Dr. Rad apart is his unwavering focus and dedication to his patients. His appointments easily went upto 2 hours sometimes given how detailed and thorough he is. He always took the time to answer all of my questions with patience and understanding, and addressed any concerns that I had. With him, I was always confident that my baby was in the best possible hands. His team is just as dedicated and caring, and they were always there for me whenever I needed them. Special shout out to Laurice too for always being there, even after hours and weekends. In short, I couldn't be more grateful for the care I received from this doctor and his team. They made my pregnancy journey a joy, and I'm going to miss my visits now that my baby is here. If you're looking for a doctor who is incredibly knowledgeable, caring, and dedicated, look no further. You want Dr. Rad and his team by your side.

I am not normally someone to write reviews, however it is important for women to know that Dr Rad and this type of medical care exists. If you have been searching for an OB who is smart, compassionate, kind, respectful to you and your partner, spends time and makes you feel SAFE then Dr Rad is the doctor for you. It does not matter if your pregnancy journey is high or low risk. Physically, I had a low risk, mostly uncomplicated pregnancy with my second baby but mentally, I was carrying a lot of medical and hospital trauma from my first birth and wanted specialized care this time around. Dr Rad listened to me and my husband, created a plan with us that included hybrid midwifery care/minimal interventions and he gave us access to him as if I was always his top priority for my entire pregnancy and postpartum period. When things changed at the end of my pregnancy and I required a hospital birth instead of the unmediated VBAC I was pursuing Dr Rad still honored my wishes and was by my side or one text/call away every step of the way. His delivery of our beautiful baby girl at Providence St John’s gave us a night and day experience compared to the birth of my first child with a different OB at Cedars Sinai. His accessibility and referrals during postpartum assured me that my life and well-being truly matter to him. As a black woman, it is rare to feel cared for in this way by any medical provider. While the out of pocket costs for Dr Rad’s services are initially difficult to stomach, they are well worth it and I don’t regret anything when it comes to choosing Dr Rad.

I came to Dr. Rad with a history of blood clots which made my pregnancy high risk. Since day one, Dr. Rad and his team were so welcoming and really nice- Always answering our questions, explaining everything on each ultrasound and check-up. They consistently checked up on us each week to see how we were doing and when we needed guidance or had a concern, Dr. Rad always called right away. I’m so happy we decided to put my pregnancy care in the hands of Dr. Rad and his team.

Wow, where do I begin!!! Dr. Rad and his team are freaking amazing. Once I found out I was pregnant I wanted to see the doctor right away and no one would see me until I was 6 weeks. Not Dr. Rad he saw me @ 3w6d. I had a previous still born and he asked all the right questions and provided all the right care. I had 24/7 access to him and his team through our group text. Brittany, Laurice and Alysa are amazing; with me being the first patient of the rainbow clinic I definitely felt the love and care every step of the way! My delivery was a breeze and so was my postpartum. With me being high risk they made making it to the end a breeze. They care even more once the baby gets here!!!! We are family now, they are all invited to the cookout. 💕

Dr. Rad is a phenomenal physician! He is compassionate, kind, and has wonderful bedside manners. He performed ultrasounds for all my high-risk pregnancies and delivered my last baby. I have always felt confident that my babies had the best care possible. All of my concerns were addressed at my appointments and I even had my 'dream' VBAC birth thanks to his support and delivery. I couldn't have wished for a better experience in his office or in the delivery room! His staff is just as dedicated and caring! Brittany has performed ultrasounds for two of my babies and has become somewhat of a mini Dr. Rad herself. She is thorough, efficient, and kind. Laurice is a pleasure to see first thing when stepping into the office. She has always been sure to address my administrative concerns and goes above and beyond with her assistance. Alysa is also very kind and was closely involved in my prenatal experience, ensuring I had everything scheduled and felt supported emotionally, physically and even administratively. Overall, I'm beyond grateful for Dr. Rad and his team. They're deeply caring, and dedicated people. I recommend his services to all of my close friends and family. I hope that more birthing people can experience the pleasure of having Dr. Rad as their OBGYN.

The reason why we are having a beautiful family right now is all thanks to Dr. Rad. He saved my life, and helped me deliver my very first child safely and peacefully. Last year, I found out I might have miscarriage and was referred to Dr. Rad. Sadly I did indeed have a miscarriage but he also discovered a large cyst growing in one of my ovaries which was potentially highly dangerous that no other doctor was able to notice it before. He helped me to get through the challenging time and made sure I recovered perfectly. This year, I found I was pregnant again and I was so happy to reach out to Dr. Rad right away. He and his fantastic team Brittany, Alysa, Laurice, Eva and everyone there were all my favorite. They are very thoughtful, skillful, kind and they made us feel comfortable and enjoyed getting ready to be a parent. He always dedicated his time to each of his patients and made sure he is on top of his patients and baby’s situation and walked us through every detail. We always communicated with him when we had questions Dr. Rad and his team took away all our worries and concerns. We highly recommend Dr. Rad to everyone. We love our baby and are excited to share our wonderful experience here. Anyone who is looking for a great loving and caring doctor, we proudly recommend him. Thank you very much Dr. Rad from the bottom of our hearts for letting us have the most magical time of our life.

Dr. Rad and his team are unparalleled. They put so much time, care, and love into what they do. We were referred to Dr. Rad and we never looked back ! In hindsight we realized we were just another number with our previous OB (mostly office staff) at another well known medical facility in LA, near a University within the state of California. He was extremely attentive and caring throughout my pregnancy going above and beyond for literally each office visit, my delivery, and diligently post delivery. Dr. Rad has such a calm and genuine presence that brings so much comfort through what can be an extremely uncomfortable and challenging experience. He takes the time to be a doctor and the time to be a person that you will come to know and love as a human. A rare gem in today's medical field. The world of medicine (and beyond) needs more Dr. Rad's in it.