I love going to this store. I drive about 60 miles to get here and I always have a wonderful time! Comparing them to the store across the the street is like comparing oranges to garlic because the difference is like night and day! The store is well lit, very clean, bright and well organized. I always feel creatively energized when I'm there because the colors and vibe is always upbeat! Even though the store is not very big, they sure know how to organize their beads and maximize the space! Their selection of seed beads is out of this world and they sell them in nice big tubes and not those wimpy little 2" square plastic bags like other places. Their prices on seed beads is reasonable too. I have been to a lot of bead stores in So. California and their retail prices are fair and not "really high" as someone else stated. It's not fair to compare any retail store with a bead wholesaler from downtown LA or the shows. This store carries lots of unique pieces like beach glass, vintage buttons, unique chain and on weekends they always bring in crystals from Beads U Need at very reasonable retail prices of real Swarovski crystals! I can't say enough good things about this store. Every time I go here I am greeted with a smile and they always make me feel appreciated unlike Creative Castle in Newbury Park. They never make me feel like just a stranger and they never pressure me to buy things I don't need.

My favorite place to buy beads the owners are very friendly. They also have some great classes.

great fun place to learn. Selection is awesome. Classes taught by a variety of skilled teachers. My go to hobby place.

Love this store, you just ask and they know exactly what you are looking for. Very friendly and helpful

Best bead finds! I found the most unique beads that can’t be found at Michael’s that look high end. Not only that. They were in the bargain bin so it was cheaper! This place is a gem for those who love precious stones and high end looking jewelry. They also gave me the best glue brand I have tried. Very easy one stop shop. Friendly and they even gave me free charms with my purchase! Great small business.

I bought $400 worth of stuff on my first visit. The lady's reaction when I asked if there was a frequent customer discount that I could get on the spot, the lady looked at me like I was asking a rude question. She reluctantly gave me $15 off a $400 + ticket? Ya think this is my new go to? No. They do have CUTE charms, so I will be back. Just ok service I guess.

Great selection and variety, with a knowledgeable and friendly staff. Well worth the drive.

A little disappointed, bead hop, felt like it was a regular day. Found exactly what I was looking for. Other shops had games & snacks.