4/5 Karthik V. 5 years ago on Google
Nice
collection's
Actually
they
have
separate
floor
for
children
and
girls
dresses...
Aditya
Birla
Fashion
and
Retail
Limited
(ABFRL)
emerged
after
the
consolidation
of
the
branded
apparel
businesses
of
Aditya
Birla
Group
comprising
ABNL's
Madura
Fashion
division
and
ABNL's
subsidiaries
Pantaloons
Fashion
and
Retail
(PFRL)
and
Madura
Fashion
&
Lifestyle
(MF&L)
in
May
2015.
Post
the
consolidation,
PFRL
was
renamed
Aditya
Birla
Fashion
and
Retail
Limited.
ABFRL
brings
together
the
learnings
and
businesses
of
two
renowned
Indian
fashion
icons,
Madura
Fashion
&
Lifestyle
and
Pantaloons
Fashion
and
Retail.
ABFRL
is
India's
No
1.
Fashion
Lifestyle
entity
with
a
combined
revenue
of
Rs.7,181
crore
for
FY
2018
and
EBITDA
of
Rs.501
crore
for
FY
2018.
Pantaloons
Voted
as
'India's
Most
Trusted
Fashion
Retailer,'
(Brand
Equity
Survey
of The
Economic
Times2016/2017),
Pantaloons,
a
division
of
ABFRL
has
always
been
one
of
the
most
loved
large
format
fashion
retailers
in
India.
Pantaloons
began
in
1997
as
a
Future
Group
company
in
the
quest
to
equip
the
emerging
Indian
middle-class
with
an
indigenous
fashion
retail
format.
Consistent
with
the
times,
the
model
was
of
a
discount
fashion
retailer.
Post-acquisition
by
the
Aditya
Birla
Group,
significant
investments
were
made
focused
on
store
upgradation,
expansion,
deeper
pan-India
penetration,
portfolio
enrichment,
brand
building
and
organisation
processes
to
lay
the
foundation
for
its
future
growth. The
brand
is
now
present
in
136
Indian
cities/towns.
Pantaloons
offers
a
wide
range
of
brand
offerings
across
apparel
and
non-apparel
categories
and
across
varied
price
points.
It
operates
across
categories
of
casual
wear,
ethnic
wear,
formal
wear,
party
wear
and
active
wear
for
men,
women
and
kids.
Womenswear
is
the
lead
category
contributing
to
half
of
the
total
apparel
sales.
Non-apparel
products
include
footwear,
handbags,
cosmetics,
perfumes,
fashion
jewellery
and
watches.
Pantaloons
today
retails
over
200
licensed
and
international
brands,
including
20+
exclusive
brands.
The
Pantaloons
exclusive
brand
bouquet
includes
Rangmanch,
Ajile,
Honey,
Akkriti,
Chalk,
Annabelle,
Trishaa,
Alto
Moda,
Poppers,
Chirpie
Pie;
besides,
it
also
features
brands
licensed
on
a
long-term
basis:
Bare,
Rig,
SF
Jeans,
Byford,
JM
Sports
and
Lombard.
Pantaloons
also
hosts
Madura
F&L's
brands
such
as
Louis
Philippe,
Van
Heusen,
Allen
Solly,
Peter
England
and
People
in
menswear;
Van
Heusen
and
Allen
Solly
in
womenswear,
and
Allen
Solly
Junior.
It
also
retails
partner
brands
such
as
John
Miller,
Celio,
Spykar,
Levis
and
Lee
Cooper
in
menswear;
Jealous
21,
109*F,
AND,
Chemistry
and
KRAUS
in
women's
western
wear;
BIBA,
Global
Desi,
and
W
in
women's
ethnic
wear;
Barbie
and
Ginny&Jony
in
kidswear.
Pantaloons
is
available
on
all
leading
e-commerce
portals.
Pantaloons
enjoys
a
loyal
customer
base
of
10.0
million
(as
of
31st
March
2018),
which
is
one
of
the
largest
among
apparel
retailers
in
the
country.
It
runs
its
own
four-tier
loyalty
programme
called
"Greencard".
The
comprehensive
marketing
strategy
of
Pantaloons
is
a
mix
of
traditional
and
new-age
communication.
It
also
exploits
digital
media
to
reach
out
to
the
Internet
community.
Additionally,
it
runs
varied
store
and
brand
launch
events
and
promotions,
besides
corporate
tie-ups
to
enhance
brand
visibility
and
recall.