5/5 Gerald W. 5 years ago on Google
Starbucks
is
considered
the
main
representative
of
"second
wave
coffee",
initially
distinguishing
itself
from
other
coffee-serving
venues
in
the
US
by
taste,
quality,
and
customer
experience
while
popularizing
darkly
roasted
coffee.[5] Since
the
2000s, third
wave
coffee makers
have
targeted
quality-minded
coffee
drinkers
with
hand-made
coffee
based
on
lighter
roasts,
while
Starbucks
nowadays
uses
automated
espresso
machines
for
efficiency
and
safety
reasons.[5][6]
Starbucks
locations
serve
hot
and
cold
drinks,
whole-bean
coffee,
microground
instant
coffee
known
as
VIA, espresso, caffe
latte,
full-
and
loose-leaf teas including Teavana tea
products,[7] Evolution
Fresh
juices, Frappuccino beverages, La
Boulange pastries,
and
snacks
including
items
such
as
chips
and
crackers;
some
offerings
(including
their
annual
fall
launch
of
the Pumpkin
Spice
Latte)
are
seasonal
or
specific
to
the
locality
of
the
store.
Many
stores
sell
pre-packaged
food
items,
hot
and
cold
sandwiches,
and
drinkware
including
mugs
and tumblers;
select
"Starbucks
Evenings"
locations
offer beer, wine,
and
appetizers.[8] Starbucks-brand
coffee,
ice
cream,
and
bottled
cold
coffee
drinks
are
also
sold
at grocery
stores.
Starbucks
first
became
profitable
in Seattle in
the
early
1980s.[9] Despite
an
initial
economic
downturn
with
its
expansion
into
the
Midwest
and British
Columbia in
the
late
1980s,[10] the
company
experienced
revitalized
prosperity
with
its
entry
into
California
in
the
early
1990s.[11] The
first
Starbucks
location
outside
North
America
opened
in Tokyo in
1996;
overseas
properties
now
constitute
almost
one-third
of
its
stores.[12] The
company
opened
an
average
of
two
new
locations
daily
between
1987
and
2007.[13]
On
December
1,
2016, Howard
Schultzannounced
he
would
resign
as CEO effective
April
2017
and
would
be
replaced
by Kevin
Johnson.
Johnson
assumed
the
role
of
CEO
on
April
3,
2017[14],
and
Howard
Schultz
retired
to
become
Chairman
Emeritus
effective
June
26,
2018.[15]