5/5 gautham m. 4 years ago on Google
On
May
4,
1961,
McDonald's
first
filed
for
a
U.S.
trademark on
the
name
"McDonald's"
with
the
description
"Drive-In
Restaurant
Services",
which
continues
to
be
renewed.
By
September
13,
McDonald's,
under
the
guidance
of
Ray
Kroc,
filed
for
a
trademark
on
a
new
logo—an
overlapping,
double-arched
"M"
symbol.
But
before
the
double
arches,
McDonald's
used
a
single
arch
for
the
architecture
of
their
buildings.
Although
the
"Golden
Arches"
logo
appeared
in
various
forms,
the
present
version
was
not
used
until
November
18,
1968,
when
the
company
was
favored
a
U.S.
trademark.
The
present
corporation
credits
its
founding
to
franchised businessman
Ray
Kroc in
on
April
15,
1955.
This
was
in
fact
the
ninth
opened
McDonald's
restaurant
overall,
although
this
location
was
destroyed
and
rebuilt
in
1984.
Kroc
later
purchased
the
McDonald
brothers'
equity
in
the
company
and
begun
the
company's
worldwide
reach.
Kroc
was
recorded
as
being
an
aggressive
business
partner,
driving
the
McDonald
brothers
out
of
the
industry.
Kroc
and
the
McDonald
brothers
fought
for
control
of
the
business,
as
documented
in
Kroc's
autobiography.
The
San
Bernardino
restaurant
was
eventually
torn
down
(1971,
according
to
Juan
Pollo)
and
the
site
was
sold
to
the
Juan
Pollo chain
in
1976.
This
area
now
serves
as
headquarters
for
the
Juan
Pollo
chain,
and
a
McDonald's
and
Route
66
museum. With
the
expansion
of
McDonald's
into
many
international
markets,
the
company
has
become
a
symbol
of
globalization and
the
spread
of
the
American
way of
life.
Its
prominence
has
also
made
it
a
frequent
topic
of
public
debates
about
obesity,
corporate
ethics,
and
consumer
responsibility.